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Pycnogenol

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -26.5% this quarter, so Pycnogenol is a Maybe.

Flapen Score
50
50 / 100
Top 41% of 2,035 Health & Personal Care niches · +2 vs the category median of 48
Market size
£134K/yr48K searches / yr
90-day growth
-26.5%search demand this quarter
Competition
67%top-5 click share · 10 brands · 18 sellers

Flapen Score

Pycnogenol against its category

The dotted line is the Health & Personal Care average. Past it, Pycnogenol is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pycnogenol market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pycnogenol 48K times last year and spent an estimated £134K. The top 5 brands take 86% of clicks. Demand peaks in Jan–Feb. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

7.4% of searches ended in a purchase last week.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -26.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £134K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-26.5%
Conversion, latest week
7.4%
Market size, estimated
£134Ka year
Peak month
January2.1× the quietest month
Top search term
pycnogenol36K searches a year

02 · Price

A sale here is worth £37.91.

Listings sell for £37.91 on average, from £5.56 to £157.89. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £37.91 that is £4K to £9K a year per listing.

Average price
£37.91inside the $15 to $100 sweet spot
Price range
£5.56–£157.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£4K–£9K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #777 within Alternative Medicine. It carries 95 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
93%
Out of stock, average day
4.1%
Average rank
#777in Alternative Medicine
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
95per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Pycnogenol products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£27K£40K£54K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

18

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

10%

  • Hellenia33%
  • Solgar18%
  • Pharma Nord15%
  • Healthy Origins11%
  • ALPHA019%
  • Healthspan4%
  • Open — no brand owns it (4 brands, 10%)

Demand

Pycnogenol search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 2.1×

Search terms

Top Pycnogenol search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pycnogenol36K/yr
  • pycnogenol 100mg5K/yr
  • pycnogenol supplements8K/yr

Reviews and returns

What reviews say buyers love and hate about Pycnogenol

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall13%−0.25

No effect

Value For Money11%

Expensive

very expensive

it was always a bit pricey

Size-Overall5%−0.03

They are very small

The tablets are small

Moist/Dry4%

I noted more moisture

Allergies2%−0.01

I have been dealing with some hyperpigmentation especially acne marks

Love

Quality-Overall12%+0.30

the results have been decent

Quality Formulation: Pure Encapsulations is a brand I trust

Top quality

Ease Of Chewing/Swallowing10%

Easy to swallow

they were very easy to swallow leaving no aftertaste

Good price, easy to swallow

Value For Money9%

Excellent value for money

Good price

The price seemed reasonable compared to my previous experiences

Efficiency8%+0.30

Works well

they work

They seem to work

Ease Of Use7%+0.85

Easy to use

Easy to take too early to comment on improvements

Easy

FAQ

Common Pycnogenol questions

Answered from the same tracked data.