Putty

Shoppers searched for this 381K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £131K a year.

Searches, last 12 months

381K

Growth, 90 days vs prior 90

-1.3%

Conversion, latest week

4.2%

Market size, estimated

£131Ka year

Peak month

December2.7× the quietest month

Top search term

putty236K searches a year

Listings sell for £8.28 on average, from £3.61 to £13.66. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £8.28 that is £2K to £4K a year per listing.

Average price

£8.28under the $15 to $100 sweet spot

Price range

£3.61–£13.66

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

£2K–£4K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

73% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #41 within Medical Supplies & Equipment. It carries 898 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

90%

Out of stock, average day

7.1%

Average rank

#41in Medical Supplies & Equipment

Average rating

4.38 starsAmazon United Kingdom average 4.36 stars

Average reviews

898per listing

Listings tracked

30

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

42 months