Purple Toothpaste

Shoppers searched for this 462K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -23.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £410K a year.

Searches, last 12 months

462K

Growth, 90 days vs prior 90

-23.6%

Conversion, latest week

11.3%

Market size, estimated

£410Ka year

Peak month

November2.0× the quietest month

Top search term

hismile toothpaste91K searches a year

Listings sell for £7.83 on average, from £1.90 to £18.52. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At £7.83 that is £12K to £16K a year per listing.

Average price

£7.83under the $15 to $100 sweet spot

Price range

£1.90–£18.52

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

50K–60K

Units per listing a year

1,500–2,000

Revenue per listing a year

£12K–£16K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

61% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 13.7% of listings are out of stock. The average listing ranks #240 within Dental Care. It carries 4,887 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings

61%

Prime listings

93%

Out of stock, average day

13.7%

Average rank

#240in Dental Care

Average rating

4.18 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,887per listing

Listings tracked

28

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

36 months