Purple Toothpaste
Purple Toothpaste shows low returns (0.1%), but soft demand (-23.6% this quarter) keeps it on the watch list.
Flapen Score
Is Purple Toothpaste profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Purple Toothpaste is a £410K/yr Amazon United Kingdom market (462K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov. Verdict: Worth a look — 51/100.
Purple Toothpaste: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -23.6% over the last 90 days and 11.3% of searches end in a purchase.
£410K
revenue / yr
Who owns the niche?
The top 5 brands hold 93% of demand, so 7% of the market is open.
7%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 28 products
Top Purple Toothpaste products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Pearl Drops Strong White Toothpaste Polished Mint Flavour Clinically Proven Whitening Low Abrasion Daily Use Formula 75ml
- Price
- £3.36
- Rating
- 4.3/5
- Reviews
- 4,670
- Age
- 8y ago
Hismile v34 Colour Corrector Tooth Stain Removal Purple Toothpaste Hismile V34 Tooth Colour Corrector
- Price
- £8.80
- Rating
- 3.4/5
- Reviews
- 72,358
- Age
- 4y ago
Colgate Max White Purple Reveal Teeth Whitening Toothpaste - Clinically Proven to Remove up to 100% of Surface Stains** - Fluoride Toothpaste - Colgate Multipack - 4 X 75ml
- Price
- £9.57
- Rating
- 4.4/5
- Reviews
- 5,191
- Age
- 3y ago
Pearl Drops Luminous Bright Professional Daily Toothpaste 75ml
- Price
- £3.25
- Rating
- 4.3/5
- Reviews
- 3,797
- Age
- 8y ago
Colgate Max White Purple Serum 40ml
- Price
- £8.89
- Rating
- 4.0/5
- Reviews
- 744
- Age
- 1y ago
Trending
90-day click momentum
Colgate Max White Purple Reveal Teeth Whitening Toothpaste 125ml
- Price
- £4.51
- Rating
- 4.6/5
- Reviews
- 46
- Age
- 3mo ago
Hismile Tooth Armour Fluoride Free Toothpaste Serum Nano Hydroxyapatite Toothpaste Appropriate for Sensitive Teeth Supports Tooth Enamel Niacinamide Toothpaste Advanced Enamel Support | 20 ml
- Price
- £12.38
- Rating
- 3.9/5
- Reviews
- 238
- Age
- 3mo ago
Nice Smile 6 Pack Flavoured Toothpaste Bundle Watermelon Grape Peach Berry Gummy & Candy Fluoride Toothpaste for Kids & Adults | Vegan Cruelty-Free Enamel-Safe | PoundMart Exclusive
- Price
- £17.79
- Rating
- 3.7/5
- Reviews
- 29
- Age
- 8mo ago
Hismile Toothpaste
- Price
- £8.05
- Rating
- 4.2/5
- Reviews
- 59
- Age
- 2y ago
STAVDLNN Purple Toothpaste for Teeth Whitening Purple Toothpaste for Yellow Tones Fresh Mint Oral Care for Adults 30ml
- Price
- £8.01
- Rating
- 4.2/5
- Reviews
- 139
- Age
- 2y ago
Newest
by launch dateColgate Max White Purple Reveal Teeth Whitening Toothpaste 125ml
- Price
- £4.51
- Rating
- 4.6/5
- Reviews
- 46
- Age
- 3mo ago
Hismile Tooth Armour Fluoride Free Toothpaste Serum Nano Hydroxyapatite Toothpaste Appropriate for Sensitive Teeth Supports Tooth Enamel Niacinamide Toothpaste Advanced Enamel Support | 20 ml
- Price
- £12.38
- Rating
- 3.9/5
- Reviews
- 238
- Age
- 3mo ago
Nice Smile 6 Pack Flavoured Toothpaste Bundle Watermelon Grape Peach Berry Gummy & Candy Fluoride Toothpaste for Kids & Adults | Vegan Cruelty-Free Enamel-Safe | PoundMart Exclusive
- Price
- £17.79
- Rating
- 3.7/5
- Reviews
- 29
- Age
- 8mo ago
Nice Smile 3 Pack Toothpaste Bundle | Berry Burst Yummy Gummy & Candy Clean Flavours | Flavoured Fluoride Toothpaste for Kids & Adults | Vegan Cruelty-Free Enamel-Safe | PoundMart Exclusive
- Price
- £10.26
- Rating
- 4.2/5
- Reviews
- 81
- Age
- 11mo ago
Betterwhite Purple Teeth Whitening Toothpaste for Yellow Teeth | Colour Corrector with Stain Removal | Enamel Safe Gentle Daily Use Brightening Purple Toothpaste for a Natural White Smile - 30ml
- Price
- £7.87
- Rating
- 3.8/5
- Reviews
- 439
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 rising
Sellers
204
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
52%
Top 20: 92%
Open market
5%
- Pearl Drops34%
- Colgate27%
- HISMILE23%
- PoundMart6%
- SMILEKIT3%
- STAVDLNN2%
- Open — no brand owns it (5 brands, 5%)
Purple Toothpaste demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov · busiest ÷ quietest = 2.0×
Top Purple Toothpaste search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- hismile toothpaste91K/yr
- purple toothpaste67K/yr
- pearl drops toothpaste65K/yr
- hi smile toothpaste48K/yr
- pearl drops27K/yr
- colgate purple toothpaste38K/yr
- colgate purple serum15K/yr
- smile toothpaste12K/yr
- purple toothpaste whitening14K/yr
- pearl drops whitening toothpaste12K/yr
What reviews say buyers love and hate about Purple Toothpaste
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Effective whitening”
“It enhances gum healthy”
“Good product as expected from this company”
“Love the taste”
“Value for money”
What buyers complain about
59% of reviews“Waste of money”
“DOESN'T WORK”
“Doesnt whiten”
“Tastes horrible”
“Dirty teeth”
Purple Toothpaste return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
19%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Purple Toothpaste questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
