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Pure Sport Freeze Roll on

brand-locked demand (top 5 brands take 100% of clicks) — Pure Sport Freeze Roll on doesn't clear our bar today.

Flapen Score

47
Skip it
Market size 62Growth 23Conversion 98Competition 16Returns 100Price range 69Avg price 77Brand share 0Review moat 22Quality gap 40
This niche Category average

Is Pure Sport Freeze Roll on profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Pure Sport Freeze Roll on is a £547K/yr Amazon United Kingdom market (209K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb. Verdict: Skip it — 47/100.

Pure Sport Freeze Roll on: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -3.2% over the last 90 days and 16.4% of searches end in a purchase.

£547K

revenue / yr

Units sold / yr40K
Search volume / yr-3.2%209K
Conversion rate16.4%
Avg price£15.99

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 62
Top-5 product click share81%
Open market0%
Avg brand age63 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 11 products

Sponsored placement82%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews9,529

Top Pure Sport Freeze Roll on products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

£0£55K£109K£164K£219K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

62

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Biofreeze83%
  • Reckitt13%
  • BioFreeze / BabyMad Ltd4%
  • Open — no brand owns it (0%)

Pure Sport Freeze Roll on demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume209KCVR16.4%Products11Brands3Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews9,529Avg BSR#111
6K4KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.9×

Top Pure Sport Freeze Roll on search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • biofreeze gel91K/yr
  • biofreeze65K/yr
  • bio freeze pain relief gel28K/yr
  • bio freeze21K/yr
  • bio freeze gel2K/yr
  • biofreeze pain relieving gel2K/yr

What reviews say buyers love and hate about Pure Sport Freeze Roll on

What buyers mention most, as a share of all reviews.

What buyers love

73% of reviews
Quality-Overall18%

Excellent product

Joint Pain16%

Absolutely fantastic helping my pain in my knee

Pain Relief-Overall7%

Ease the pain

Efficiency6%

It does work

Advertised Vs Actual Product6%

Works like a charm

What buyers complain about

62% of reviews
Instructions/User Manual/Troubleshooting9%

Instructions on spray all in French

Language Issues9%

not impressed that a medical aid was sent without warning of language restrictions

Value For Money9%

expensive

Functionality-Overall8%

Did not work for me

Pain Relief-Overall8%

I have arm pain

Pure Sport Freeze Roll on return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof
60%
2Sensitivity-Overall
20%
3Value For Money
20%

Common Pure Sport Freeze Roll on questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pure Sport Freeze Roll on 47/100 on Amazon United Kingdom — Skip it. The niche generates £547K/yr across 11 tracked products. Search demand moved -3.2% over the last 90 days.
Search demand for Pure Sport Freeze Roll on on Amazon United Kingdom peaks in Feb, where the busiest month runs 1.9× the quietest.