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Pure Sport Freeze Roll on

Fail

The top 5 brands take 100% of clicks, so Pure Sport Freeze Roll on is a Fail.

Flapen Score
47
47 / 100
Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 48
Market size
£547K/yr209K searches / yr
90-day growth
-3.2%search demand this quarter
Competition
81%top-5 click share · 3 brands · 62 sellers

Flapen Score

Pure Sport Freeze Roll on against its category

The dotted line is the Health & Personal Care average. Past it, Pure Sport Freeze Roll on is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pure Sport Freeze Roll on market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pure Sport Freeze Roll on 209K times last year and spent an estimated £547K. All 3 brands take every click. Demand peaks in Feb. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 16.4% of those searches ended in a purchase.

Shoppers searched for this 209K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £547K a year.

Searches, last 12 months
209K
Growth, 90 days vs prior 90
-3.2%
Conversion, latest week
16.4%
Market size, estimated
£547Ka year
Peak month
February1.9× the quietest month
Top search term
biofreeze gel91K searches a year

02 · Price

A sale here is worth £15.99.

Listings sell for £15.99 on average, from £5.02 to £37.59. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £15.99 that is £24K to £32K a year per listing.

Average price
£15.99inside the $15 to $100 sweet spot
Price range
£5.02–£37.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£24K–£32K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #111 within Over-the-Counter Medication. It carries 9,529 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
64%
Out of stock, average day
0.0%
Average rank
#111in Over-the-Counter Medication
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,529per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Pure Sport Freeze Roll on products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.

£0£55K£109K£164K£219K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

62

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

81%

Top 20: 100%

Open market

0%

  • Biofreeze83%
  • Reckitt13%
  • BioFreeze / BabyMad Ltd4%
  • Open — no brand owns it (0%)

Demand

Pure Sport Freeze Roll on search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.9×

Search terms

Top Pure Sport Freeze Roll on search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • biofreeze gel91K/yr
  • biofreeze65K/yr
  • bio freeze pain relief gel28K/yr
  • bio freeze21K/yr
  • bio freeze gel2K/yr
  • biofreeze pain relieving gel2K/yr

Reviews and returns

What reviews say buyers love and hate about Pure Sport Freeze Roll on

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
9%of negative reviews mention “Instructions/User Manual/Troubleshooting”
0.1%of orders come back
“Instructions on spray all in French”
A buyer, on “Instructions/User Manual/Troubleshooting”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Pure Sport Freeze Roll on questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data