pure sport freeze roll on
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible16.4%search→purchase rate — share of searches ending in a sale
Avg price
Great£15.99avg listing price — sweet spot $15–$100
Price range
Good£5.02–£37.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£547K£547K/yr · 209K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-3.2%90-day search growth — must beat 0% to launch
Review moat
Bad9,528.82avg incumbent reviews — the moat a new listing must climb
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, pure sport freeze roll on is a £547K/yr Amazon United Kingdom market (209K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb. Verdict: Skip it — 47/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
pure sport freeze roll on market data
- Units sold / yr
- 30K–40K
- avg 1,500–2,000/product
- Revenue / yr
- £480K–£640K
- units × avg price
- Conversion rate
- 16.4%
- Avg BSR
- #111
- Page quality
- 0%
- Prime
- 64%
- Sponsored
- 82%
- Out of stock
- 0.0%
- Avg brand age
- 63 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
62
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
0%
- Biofreeze83%
- Reckitt13%
- BioFreeze / BabyMad Ltd4%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.2% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 1.9×
Top pure sport freeze roll on search terms
- biofreeze gel91K/yr
- biofreeze65K/yr
- bio freeze pain relief gel28K/yr
- bio freeze21K/yr
- bio freeze gel2K/yr
- biofreeze pain relieving gel2K/yr
Top pure sport freeze roll on products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Biofreeze Cooling Gel 118 ml - Fast Acting Long Lasting Pain Relief for Muscles Joints Back - Eases Muscle and Joint Discomfort Fever - Non-Greasy Formula
Biofreeze£7.284.4★20,475 rev
Biofreeze Cooling Relief 118 ml - Fast Acting Long Lasting Cold Therapy for Muscle Joint Back Pain & Fever - Quick Comfort Freeze Solution
Biofreeze£8.554.4★20,475 rev
Biofreeze Pain Relief Gel 473ml Pump Cooling Menthol Analgesic for Muscle Joint & Back Pain Arthritis Relief NSAID-Free Cryotherapy Gel for Athletes Clinic & Home Use
Reckitt£25.074.6★3,556 rev
Biofreeze Cooling Gel 59 ml - Muscle & Joint Pain Relief Eases Discomfort Targets Small & Large Areas Effective for Muscles Bones Joints and Fever Alleviation
Biofreeze£5.024.4★20,475 rev
Biofreeze Pain Relieving Gel 118ml - Fast Acting Long Lasting Pain Relief for Muscles Joints Back - Eases Muscle and Joint Discomfort Pain and Fever Non-Greasy Formula
Biofreeze£8.714.6★567 rev
Newest
by launch date
Biofreeze Pain Relief Gel 118ml X 3 Muscle Rub Pain Relief Cools Soothes Back Pain Neck Pain Arthritis Fast Acting Long Lasting Muscles Bones And Joints Pain and Fever
Biofreeze£19.74496 rev
Biofreeze Pain Relief Spray 118ml X 3 Cooling Spray Cyrotherapy Muscle Pain Joint Pain Arthritis Pain Relief Longer Lasting Soothing Effect Freeze Sprays Pain and Fever
Biofreeze£19.78648 rev
Biofreeze Menthol Pain Relieving Patches (5 Patches Per Box) Up To 8 Hours Of Pain Relief From Sore Muscles Arthritis Backaches Spains Bruises Strains And Joint Pain (Package May Vary)
Biofreeze£12.8916,706 rev
Biofreeze Pain Relief Roll On 89ml X 2 Relieves Pain Cold Relief Arthritis Back Pain Muscle Pain Targets Small Areas Easy To Use Freeze Sprays Pain and Fever
Biofreeze£16.5620,475 rev
Biofreeze Cooling Relief 118 ml - Fast Acting Long Lasting Cold Therapy for Muscle Joint Back Pain & Fever - Quick Comfort Freeze Solution
Biofreeze£8.5520,475 rev
Trending
90-day click momentumBiofreeze Pain Relief Roll On 89ml X 2 Relieves Pain Cold Relief Arthritis Back Pain Muscle Pain Targets Small Areas Easy To Use Freeze Sprays Pain and Fever
Biofreeze£16.564.4★
Biofreeze Pain Relieving Gel 118ml - Fast Acting Long Lasting Pain Relief for Muscles Joints Back - Eases Muscle and Joint Discomfort Pain and Fever Non-Greasy Formula
Biofreeze£8.714.6★
Biofreeze Cooling Relief 118 ml - Fast Acting Long Lasting Cold Therapy for Muscle Joint Back Pain & Fever - Quick Comfort Freeze Solution
Biofreeze£8.554.4★
Biofreeze Cooling Gel 59 ml - Muscle & Joint Pain Relief Eases Discomfort Targets Small & Large Areas Effective for Muscles Bones Joints and Fever Alleviation
Biofreeze£5.024.4★
Biofreeze Cooling Gel 118ml X 6 Muscle Soreness Joint Relief Pain Relief Gel Sprains Strains Fast Relief Effective Relief For Hours Muscles Bones And Joints Pain and Fever
Biofreeze£37.594.7★
What buyers say about pure sport freeze roll on
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Absolutely fantastic helping my pain in my knee”
“Ease the pain”
“It does work”
“Works like a charm”
“find it really helps on my back”
“Also no noticeable smell unlike rubbing ointment”
“Great value”
“nice hot/cold sensation”
“Easy to apply”
What buyers complain about
“Instructions on spray all in French”
“not impressed that a medical aid was sent without warning of language restrictions”
“expensive”
“Did not work for me”
“I have arm pain”
“I suffer from compressed discs in my spine and in a lot of pain, these patches were a disapointment as after 10 minutes my skin began to itch and continued to get worse until I had to remove the patch leaving my skin very sore and red”
“I have a knee problem”
“Wouldn't be able to sleep at night without using this gel”
“Received a friend's unreserved approval”
“Im not so sure Id call it long lasting”
Top return reasons
Common questions
- Is pure sport freeze roll on profitable to sell on Amazon United Kingdom?
- The niche generates £547K/yr across 11 tracked products. 90-day search growth is -3.2%. Flapen's verdict: Skip it (47/100).
- How competitive is the pure sport freeze roll on niche?
- 3 brands and 62 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in pure sport freeze roll on?
- Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Language Issues, Value For Money. The return rate is 0.1%.
- When does demand for pure sport freeze roll on peak?
- Demand peaks in Feb; the busiest month runs 1.9× the quietest.
- What does it cost to enter the pure sport freeze roll on niche?
- Listings span £5.02–£37.59; the average listing price is £15.99 (sweet spot $15–$100). The average incumbent carries 9,529 reviews — the moat a new listing must climb.