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Pure Sport Freeze Roll on

Fail

The top 5 brands take 100% of clicks, so Pure Sport Freeze Roll on is a Fail.

Flapen Score
47
47 / 100
Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 48
Market size
£547K/yr209K searches / yr
90-day growth
-3.2%search demand this quarter
Competition
81%top-5 click share · 3 brands · 62 sellers

Flapen Score

Pure Sport Freeze Roll on against its category

The dotted line is the Health & Personal Care average. Past it, Pure Sport Freeze Roll on is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pure Sport Freeze Roll on market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pure Sport Freeze Roll on 209K times last year and spent an estimated £547K. All 3 brands take every click. Demand peaks in Feb. Flapen scores it 47 out of 100, a Fail.

01 · Demand

16.4% of searches ended in a purchase last week.

Shoppers searched for this 209K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £547K a year.

Searches, last 12 months
209K
Growth, 90 days vs prior 90
-3.2%
Conversion, latest week
16.4%
Market size, estimated
£547Ka year
Peak month
February1.9× the quietest month
Top search term
biofreeze gel91K searches a year

02 · Price

A sale here is worth £15.99.

Listings sell for £15.99 on average, from £5.02 to £37.59. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £15.99 that is £24K to £32K a year per listing.

Average price
£15.99inside the $15 to $100 sweet spot
Price range
£5.02–£37.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£24K–£32K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #111 within Over-the-Counter Medication. It carries 9,529 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
64%
Out of stock, average day
0.0%
Average rank
#111in Over-the-Counter Medication
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,529per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Pure Sport Freeze Roll on products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

£0£55K£109K£164K£219K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

62

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Biofreeze83%
  • Reckitt13%
  • BioFreeze / BabyMad Ltd4%
  • Open — no brand owns it (0%)

Demand

Pure Sport Freeze Roll on search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.9×

Search terms

Top Pure Sport Freeze Roll on search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • biofreeze gel91K/yr
  • biofreeze65K/yr
  • bio freeze pain relief gel28K/yr
  • bio freeze21K/yr
  • bio freeze gel2K/yr
  • biofreeze pain relieving gel2K/yr

Reviews and returns

What reviews say buyers love and hate about Pure Sport Freeze Roll on

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Instructions/User Manual/Troubleshooting9%−0.09

Instructions on spray all in French

instructions are not in English

Instructions were not in English

Language Issues9%−0.12

not impressed that a medical aid was sent without warning of language restrictions

instructions are not in English

who is not at all French

Value For Money9%−0.03

expensive

Sadly too expensive to continue long term use

Shame about the massive price increase

Functionality-Overall8%−0.11

Did not work for me

Doesn't do anything

It certainly does not work for me the gel helps

Pain Relief-Overall8%−0.03

I have arm pain

it doesn't relieve pain it's basic a waste of money its total rubbish

Made no difference to the pain level

Love

Quality-Overall18%+0.22

Excellent product

Good quality

The brand is known well

Joint Pain16%+1.41

Absolutely fantastic helping my pain in my knee

Good for joint pain

Absolutely brilliant for pain I use on knees

Pain Relief-Overall7%−0.03

Ease the pain

this patch is the only thing that actually gave any relief

relief from pain

Efficiency6%+0.49

It does work

Effective

Works well

Advertised Vs Actual Product6%+0.44

Works like a charm

Just as describe

Good gel does as it says

Return

0.1% Return rate 0% Fixable by listing

Leak-Proof60%▁▁▁███
Sensitivity-Overall20%▁█▁▁▁▁
Value For Money20%▁█▁▁▁▁

expensive

Sadly too expensive to continue long term use

Shame about the massive price increase

FAQ

Common Pure Sport Freeze Roll on questions

Answered from the same tracked data.