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Pure Marine Collagen

Fail

The top 5 products take 100% of clicks, so Pure Marine Collagen is a Fail.

Flapen Score
33
33 / 100
Ranks 1,956 of 2,035 Health & Personal Care niches · −15 vs the category median of 48
Market size
£63K/yr32K searches / yr
90-day growth
-43.6%search demand this quarter
Competition
100%top-5 click share · 3 brands · 4 sellers

Flapen Score

Pure Marine Collagen against its category

The dotted line is the Health & Personal Care average. Past it, Pure Marine Collagen is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pure Marine Collagen market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pure Marine Collagen 32K times last year and spent an estimated £63K. All 3 brands take every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

15.6% of searches ended in a purchase last week.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.6% of those searches ended in a purchase. Searches in the last 90 days moved -43.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
-43.6%
Conversion, latest week
15.6%
Market size, estimated
£63Ka year
Top search term
pure marine collagen11K searches a year

02 · Price

A sale here is worth £12.88.

Listings sell for £12.88 on average, from £8.23 to £16.05. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 750 to 1,000 of them. At £12.88 that is £10K to £13K a year per listing.

Average price
£12.88under the $15 to $100 sweet spot
Price range
£8.23–£16.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
750–1,000
Revenue per listing a year
£10K–£13K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Collagen. It carries 7,925 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#25in Collagen
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,925per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Pure Marine Collagen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£9K£19K£28K£38K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • NEW LEAF PRODUCTS60%
  • WeightWorld36%
  • Nutravita4%

Demand

Pure Marine Collagen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Black Friday '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Feb, Mar · busiest ÷ quietest = 2.7× · 10 of 12 months tracked

Search terms

Top Pure Marine Collagen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pure marine collagen11K/yr
  • new leaf marine collagen9K/yr
  • pure marine collagen capsules4K/yr
  • 100% marine collagen3K/yr
  • new leaf collagen4K/yr

Reviews and returns

What reviews say buyers love and hate about Pure Marine Collagen

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Side Effects12%−0.12

Gave me stomach problems

The only effect they had was to leave me feeling exhausted

Not suitable for everyone likely to cause tummy symptoms

Size-Overall9%

Very big tablets

Quite large tablets

Rather large tablets

Functionality-Overall6%−0.08

Don't work

on second ome amd no difference yet

No results after 2 weeks

Taste-Overall5%

They are tasteless

not liking it in my coffee so thought Id try these

gives a bad taste

Ease Of Chewing/Swallowing5%

Only thing is they are a bit big for me to swallow

I Sometimes struggle with swallowing them

Hard to swallow

Love

Quality-Overall26%+2.01

Always buy, great and reliable

Excellent Product

Good make

Value For Money13%+0.73

Great value for money

good value

Good price

Skin Health6%

Skin benefits

helps skin

my skin looks great

Ease Of Chewing/Swallowing6%

Easy on the stomach

Easy to swallow

Not too hard to swallow

Advertised Vs Actual Product6%+0.35

As advertised

As described

Exactly what it says it is

FAQ

Common Pure Marine Collagen questions

Answered from the same tracked data.