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Pure Magnesium Glycinate

Fail

The top 5 brands take 100% of clicks, so Pure Magnesium Glycinate is a Fail.

Flapen Score
41
41 / 100
Ranks 1,596 of 2,035 Health & Personal Care niches · −7 vs the category median of 48
Market size
£152K/yr99K searches / yr
90-day growth
+4.1%search demand this quarter
Competition
91%top-5 click share · 4 brands · 9 sellers

Flapen Score

Pure Magnesium Glycinate against its category

The dotted line is the Health & Personal Care average. Past it, Pure Magnesium Glycinate is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pure Magnesium Glycinate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pure Magnesium Glycinate 99K times last year and spent an estimated £152K. All 4 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

7.6% of searches ended in a purchase last week.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £152K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
+4.1%
Conversion, latest week
7.6%
Market size, estimated
£152Ka year
Top search term
pure encapsulations magnesium glycinate27K searches a year

02 · Price

A sale here is worth £20.15.

Listings sell for £20.15 on average, from £7.13 to £39.90. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At £20.15 that is £15K to £20K a year per listing.

Average price
£20.15inside the $15 to $100 sweet spot
Price range
£7.13–£39.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
£15K–£20K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #125 within Minerals. It carries 5,511 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#125in Minerals
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,511per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Pure Magnesium Glycinate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

£0£23K£46K£68K£91K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Pure Encapsulations63%
  • THORNE26%
  • Wellgard5%
  • Nutrition Geeks5%

Demand

Pure Magnesium Glycinate search demand

Weekly searches over the year. Pick a range.

3K2KMay '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Pure Magnesium Glycinate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pure encapsulations magnesium glycinate27K/yr
  • pure magnesium glycinate23K/yr
  • thorne magnesium glycinate13K/yr
  • thorne magnesium bisglycinate11K/yr
  • magnesium glycinate pure7K/yr
  • pure magnesium6K/yr
  • magnesium glycinate thorne3K/yr
  • thorne magnesium3K/yr
  • magnesium glycinate pure encapsulations3K/yr
  • pure encapsulations magnesium3K/yr

Reviews and returns

What reviews say buyers love and hate about Pure Magnesium Glycinate

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sleep Quality15%+1.96

still cant sleep

They do not help me sleep

Didnt help me sleep

Magnesium10%−0.03

This magnesium does not work

It is not your ordinary magnesium

Not pure magnesium gyicinate

Functionality-Overall8%−0.07

It does absolutely nothing

didn't help at all. did absolutely nothing

Did not work

Acid Regulator/Stomach Ache Relief7%−0.06

Gives you stomach cramps

Stomach pain

Caused severe stomach cramps

Dosage5%−0.04

The dosage is far too high

The dose is misleading

the misleading dosage

Love

Sleep Quality26%+1.96

HELPS WITH SLEEP

Better sleep

sleep more deeply

Quality-Overall16%+0.96

The quality feels consistent

Excellent product

Good honest product

Value For Money10%+0.63

Not expensive

Fair price

Good value for money

Magnesium10%−0.03

Best magnesium supplement around

Best magnesium capsules

best magnesium

Advertised Vs Actual Product5%+0.14

As Advertised

As Described

True to description

Return

0.1% Return rate 0% Fixable by listing

Magnesium86%▁▁██▇▁

This magnesium does not work

It is not your ordinary magnesium

Not pure magnesium gyicinate

Joint Pain14%▁▁▁▁█▁

FAQ

Common Pure Magnesium Glycinate questions

Answered from the same tracked data.