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Pure Magnesium Glycinate

Fail

The top 5 brands take 100% of clicks, so Pure Magnesium Glycinate is a Fail.

Flapen Score
41
41 / 100
Ranks 1,596 of 2,035 Health & Personal Care niches · −7 vs the category median of 48
Market size
£152K/yr99K searches / yr
90-day growth
+4.1%search demand this quarter
Competition
91%top-5 click share · 4 brands · 9 sellers

Flapen Score

Pure Magnesium Glycinate against its category

The dotted line is the Health & Personal Care average. Past it, Pure Magnesium Glycinate is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pure Magnesium Glycinate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pure Magnesium Glycinate 99K times last year and spent an estimated £152K. All 4 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £152K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
+4.1%
Conversion, latest week
7.6%
Market size, estimated
£152Ka year
Top search term
pure encapsulations magnesium glycinate27K searches a year

02 · Price

A sale here is worth £20.15.

Listings sell for £20.15 on average, from £7.13 to £39.90. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At £20.15 that is £15K to £20K a year per listing.

Average price
£20.15inside the $15 to $100 sweet spot
Price range
£7.13–£39.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
£15K–£20K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #125 within Minerals. It carries 5,511 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#125in Minerals
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,511per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Pure Magnesium Glycinate products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 91% of clicks. A locked shelf that new listings rarely crack.

£0£23K£46K£68K£91K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

9

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

91%

Top 20: 100%

Open market

0%

  • Pure Encapsulations63%
  • THORNE26%
  • Wellgard5%
  • Nutrition Geeks5%

Demand

Pure Magnesium Glycinate search demand

Weekly searches over the year. Pick a range.

3K2KMay '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Pure Magnesium Glycinate search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pure encapsulations magnesium glycinate27K/yr
  • pure magnesium glycinate23K/yr
  • thorne magnesium glycinate13K/yr
  • thorne magnesium bisglycinate11K/yr
  • magnesium glycinate pure7K/yr
  • pure magnesium6K/yr
  • magnesium glycinate thorne3K/yr
  • thorne magnesium3K/yr
  • magnesium glycinate pure encapsulations3K/yr
  • pure encapsulations magnesium3K/yr

Reviews and returns

What reviews say buyers love and hate about Pure Magnesium Glycinate

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Sleep Quality”
15%of negative reviews mention “Sleep Quality”
0.1%of orders come back
“still cant sleep”
A buyer, on “Sleep Quality”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Pure Magnesium Glycinate questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data