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Psyllium Husk Powder

Maybe

An estimated 0.0% of orders come back. But shoppers spend an estimated $127K a year here, so Psyllium Husk Powder is a Maybe.

Flapen Score
53
53 / 100
Top 29% of 2,035 Health & Personal Care niches · +5 vs the category median of 48
Market size
£127K/yr80K searches / yr
90-day growth
+20.6%search demand this quarter
Competition
60%top-5 click share · 11 brands · 14 sellers

Flapen Score

Psyllium Husk Powder against its category

The dotted line is the Health & Personal Care average. Past it, Psyllium Husk Powder is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Psyllium Husk Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Psyllium Husk Powder 80K times last year and spent an estimated £127K. The top 5 brands take 79% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 11.9% of those searches ended in a purchase.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved +20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £127K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
+20.6%
Conversion, latest week
11.9%
Market size, estimated
£127Ka year
Peak month
September3.5× the quietest month
Top search term
psyllium husk powder organic27K searches a year

02 · Price

A sale here is worth £13.24.

Listings sell for £13.24 on average, from £7.99 to £26.61. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £13.24 that is £7K to £10K a year per listing.

Average price
£13.24under the $15 to $100 sweet spot
Price range
£7.99–£26.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£7K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #23 within Herbal Supplements. It carries 3,105 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#23in Herbal Supplements
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,105per listing
Listings tracked
16

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
56 months

Products

Top Psyllium Husk Powder products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£25K£38K£51K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

14

Est. top-5 brand share

79%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 100%

Open market

15%

  • NaturaleBio45%
  • Sevenhills Wholefoods13%
  • TheHealthyTree Company8%
  • The Worldwide Mint7%
  • NKD Living7%
  • Organic Wonders6%
  • Open — no brand owns it (5 brands, 15%)

Demand

Psyllium Husk Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 3.5×

Search terms

Top Psyllium Husk Powder search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • psyllium husk powder organic27K/yr
  • organic psyllium husk powder17K/yr
  • organic psyllium husk18K/yr
  • psyllium husk organic14K/yr
  • organic psyllium husks4K/yr

Reviews and returns

What reviews say buyers love and hate about Psyllium Husk Powder

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Very tasteless”
A buyer, on “Taste-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Psyllium Husk Powder questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data