psyllium husk powder
Worth a lookShows low returns (0.0%), but a small market ($127K/yr) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Price range
Good£7.99–£26.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.24avg listing price — sweet spot $15–$100
Growth
Good+20.6%90-day search growth — must beat 0% to launch
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,104.69avg incumbent reviews — the moat a new listing must climb
Market size
Okay£127K£127K/yr · 80K searches
According to Flapen's Amazon United Kingdom niche tracking, psyllium husk powder is a £127K/yr Amazon United Kingdom market (80K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 53/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
psyllium husk powder market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- £106K–£132K
- units × avg price
- Conversion rate
- 11.9%
- Avg BSR
- #23
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 1.0%
- Avg brand age
- 56 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
14
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
15%
- NaturaleBio45%
- Sevenhills Wholefoods13%
- TheHealthyTree Company8%
- The Worldwide Mint7%
- NKD Living7%
- Organic Wonders6%
- Open — no brand owns it (5 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +20.6% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 3.5×
Top psyllium husk powder search terms
- psyllium husk powder organic27K/yr
- organic psyllium husk powder17K/yr
- organic psyllium husk18K/yr
- psyllium husk organic14K/yr
- organic psyllium husks4K/yr
Top psyllium husk powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NaturaleBio Organic Psyllium Husk - 99% Purity - 200g. Pure & Natural Psyllium Seed Husks Produced in India. High in Fibre to be Mixed with Water Beverages & Juices Vegetarian & Vegan.
NaturaleBio£8.834.7★13,879 rev
Organic Psyllium Husk (Whole) by TheHealthyTree Company - High Fibre Prebiotic - Pure Vegan Organic Psyllium Husks (250g)
TheHealthyTree Company£11.964.5★176 rev
Organic Psyllium Husk Powder 400g 100% Natural Finely Ground Husks High Fibre Digestive Support for Gut Health & Fullness B6 for Energy Metabolism
Sevenhills Wholefoods£13.404.3★351 rev
NaturaleBio Organic Psyllium Husk - 99% Purity - 1 kg. Pure & Natural Psyllium Seed Husks Produced in India. High in Fibre to be Mixed with Water Beverages & Juices Vegetarian & Vegan.
NaturaleBio£26.614.7★13,879 rev
Psyllium Husk Powder 500g | 100% Pure Natural Fibre | Vegan Non-GMO | High Soluble Fibre | Ideal for Baking Smoothies & Fibre Drinks | Fine Ground Psyllium Powder
The Worldwide Mint£9.074.4★62 rev
Newest
by launch datePsyllium Husk Powder 500g | 100% Pure Natural Fibre | Vegan Non-GMO | High Soluble Fibre | Ideal for Baking Smoothies & Fibre Drinks | Fine Ground Psyllium Powder
The Worldwide Mint£9.0762 rev
Organic Psyllium Husk Powder 400g 100% Natural Finely Ground Husks High Fibre Digestive Support for Gut Health & Fullness B6 for Energy Metabolism
Sevenhills Wholefoods£13.40351 rev
Organic Psyllium Husk Powder 200g 100% Natural Finely Ground Husks High Fibre Digestive Support for Gut Health & Fullness B6 for Energy Metabolism
Sevenhills Wholefoods£8.21351 rev
Sevenhills Wholefoods Organic Premium Psyllium Husk 400g - 99% Purity - High in Soluble Fibre for Natural Fullness & Digestive Support - High in Vitamin B6 for Energy Metabolism
Sevenhills Wholefoods£14.5281 rev
Organic Psyllium Husk 1kg by Hatton Hill Organic
Hatton Hill£20.482 rev
Trending
90-day click momentumOrganic Psyllium Husk Powder 200g 100% Natural Finely Ground Husks High Fibre Digestive Support for Gut Health & Fullness B6 for Energy Metabolism
Sevenhills Wholefoods£8.214.3★
Organic Psyllium Husk Powder 400g 100% Natural Finely Ground Husks High Fibre Digestive Support for Gut Health & Fullness B6 for Energy Metabolism
Sevenhills Wholefoods£13.404.3★
Sevenhills Wholefoods Organic Premium Psyllium Husk 400g - 99% Purity - High in Soluble Fibre for Natural Fullness & Digestive Support - High in Vitamin B6 for Energy Metabolism
Sevenhills Wholefoods£14.524.8★
Psyllium Husk Powder 500g | 100% Pure Natural Fibre | Vegan Non-GMO | High Soluble Fibre | Ideal for Baking Smoothies & Fibre Drinks | Fine Ground Psyllium Powder
The Worldwide Mint£9.074.4★
Organic Psyllium Husk 1kg by Hatton Hill Organic
Hatton Hill£20.485.0★
What buyers say about psyllium husk powder
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality good price easy to use fast delivery”
“It is a good source of nutrients including vitamin B1, vitamin B6, vitamin B2, potassium and calcium”
“As described and as advertised”
“This helps for constipation”
“mixes well with water”
“It is easy to mix in”
“Good price”
“Overall, really happy with it and Ill keep using it for baking”
“Its also organic”
“Aweful taste”
What buyers complain about
“Very tasteless”
“The texture is really grainy too”
“Does not mix well”
“A bit expensive”
“It only made me feel more bloated”
“although I couldn't say it improves it I can say it doesn't really take anything away”
“odd colour”
“I had had enough of a good diet on its own not working”
“Doesn't look like pictures”
“Not as good as it was”
Common questions
- Is psyllium husk powder profitable to sell on Amazon United Kingdom?
- The niche generates £127K/yr across 16 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +20.6%. Flapen's verdict: Worth a look (53/100).
- How competitive is the psyllium husk powder niche?
- 11 brands and 14 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in psyllium husk powder?
- Top complaints mined from reviews: Taste-Overall, Texture/Consistency-Overall, Solubility. The return rate is 0.0%.
- When does demand for psyllium husk powder peak?
- Demand peaks in Aug–Sep–Oct; the busiest month runs 3.5× the quietest.
- What does it cost to enter the psyllium husk powder niche?
- Listings span £7.99–£26.61; the average listing price is £13.24 (sweet spot $15–$100). The average incumbent carries 3,105 reviews — the moat a new listing must climb.