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Psyllium Husk Powder

Maybe

Returns run at only 0.0% of orders. But shoppers spend only $127K a year here, so Psyllium Husk Powder is a Maybe.

Flapen Score
53
53 / 100
Top 29% of 2,035 Health & Personal Care niches · +5 vs the category median of 48
Market size
£127K/yr80K searches / yr
90-day growth
+20.6%search demand this quarter
Competition
60%top-5 click share · 11 brands · 14 sellers

Flapen Score

Psyllium Husk Powder against its category

The dotted line is the Health & Personal Care average. Past it, Psyllium Husk Powder is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Psyllium Husk Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Psyllium Husk Powder 80K times last year and spent an estimated £127K. The top 5 brands take 79% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

11.9% of searches ended in a purchase last week.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.9% of those searches ended in a purchase. Searches in the last 90 days moved +20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £127K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
+20.6%
Conversion, latest week
11.9%
Market size, estimated
£127Ka year
Peak month
September3.5× the quietest month
Top search term
psyllium husk powder organic27K searches a year

02 · Price

A sale here is worth £13.24.

Listings sell for £13.24 on average, from £7.99 to £26.61. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £13.24 that is £7K to £10K a year per listing.

Average price
£13.24under the $15 to $100 sweet spot
Price range
£7.99–£26.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£7K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #23 within Herbal Supplements. It carries 3,105 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#23in Herbal Supplements
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,105per listing
Listings tracked
16

04 · Newcomers

Amazon counts 3 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
56 months

Products

Top Psyllium Husk Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£25K£38K£51K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

14

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

15%

  • NaturaleBio45%
  • Sevenhills Wholefoods13%
  • TheHealthyTree Company8%
  • The Worldwide Mint7%
  • NKD Living7%
  • Organic Wonders6%
  • Open — no brand owns it (5 brands, 15%)

Demand

Psyllium Husk Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 3.5×

Search terms

Top Psyllium Husk Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • psyllium husk powder organic27K/yr
  • organic psyllium husk powder17K/yr
  • organic psyllium husk18K/yr
  • psyllium husk organic14K/yr
  • organic psyllium husks4K/yr

Reviews and returns

What reviews say buyers love and hate about Psyllium Husk Powder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall14%−0.05

Very tasteless

Theres no real taste to it either

Taste not good

Texture/Consistency-Overall8%−0.03

The texture is really grainy too

odd texture

even though I know a lot of people struggle with the texture

Solubility6%−0.04

Does not mix well

Not dissolving

It doesn't dissolve completely

Value For Money4%−0.01

A bit expensive

Waste of money

Expensive

Regulates Digestion3%+0.38

It only made me feel more bloated

I have always had a problem with constipation

Also hasn't been effective at all at helping with my digestion

Love

Quality-Overall32%+2.62

Good quality good price easy to use fast delivery

Excellent product

Good reviews

Nutritional Content8%−0.01

It is a good source of nutrients including vitamin B1, vitamin B6, vitamin B2, potassium and calcium

High protein diet, no problem

Helps boost fibre intake

Advertised Vs Actual Product5%

As described and as advertised

Exactly as advertised

As described

Regulates Digestion5%+0.38

This helps for constipation

Good Digestion

Helps with bowels regularity

Solubility4%−0.04

mixes well with water

It mixes in well

It is easy to mix in

FAQ

Common Psyllium Husk Powder questions

Answered from the same tracked data.