psyllium husk flakes
Skip itA small market ($43K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Okay1,532.33avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.70avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£4.82–£18.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-26.9%90-day search growth — must beat 0% to launch
Market size
Bad£43K£43K/yr · 31K searches
According to Flapen's Amazon United Kingdom niche tracking, psyllium husk flakes is a £43K/yr Amazon United Kingdom market (31K searches/yr). The top 5 brands hold 72% of demand. Verdict: Skip it — 44/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
psyllium husk flakes market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £32K–£43K
- units × avg price
- Conversion rate
- 13.2%
- Avg BSR
- #168
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 83%
- Out of stock
- 1.4%
- Avg brand age
- 55 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
17
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
22%
- NKD Living32%
- PURIMA14%
- NaturaleBio10%
- The Worldwide Mint8%
- TheHealthyTree Company7%
- Yelixir Nutrition6%
Demand
Weekly Amazon search volume, last 15 weeks — -26.9% search growth over the last 90 days.Top psyllium husk flakes search terms
- whole psyllium husk9K/yr
- psyllium husk flakes11K/yr
- psyllium husk whole5K/yr
- psyllium seeds3K/yr
- psyllium husk for baking3K/yr
Top psyllium husk flakes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NKD Living Whole Psyllium Husk 500g | Pure High Fibre for Digestive Health & Regularity | Natural Gut Health Support | 3rd Party Lab Tested for Heavy Metals & Pesticides
NKD Living£9.934.7★1,363 rev
NaturaleBio Organic Psyllium Husk - 99% Purity - 200g. Pure & Natural Psyllium Seed Husks Produced in India. High in Fibre to be Mixed with Water Beverages & Juices Vegetarian & Vegan.
NaturaleBio£8.834.7★13,879 rev
Psyllium Husk 500g 99% Purity Blond Whole Husks Flakes Bulk Soluble Natural Fibre for Baking Drinks Food Humans Eat Gut Laxatives Constipation Relief Digestive Aid Ispaghula Isabgol
PURIMA£10.814.6★283 rev
Organic Psyllium Husk (Whole) by TheHealthyTree Company - High Fibre Prebiotic - Pure Vegan Organic Psyllium Husks (250g)
TheHealthyTree Company£11.964.5★176 rev
Psyllium Husk 1kg 99% Purity Blond Whole Husks Flakes Bulk Soluble Natural Fibre for Baking Drinks Food Humans Eat Gut Laxatives Constipation Relief Digestive Aid Ispaghula Isabgol Ispaghol
PURIMA£18.984.6★283 rev
Newest
by launch date
Psyllium Husk Powder 500g | 100% Pure Natural Fibre | Vegan Non-GMO | High Soluble Fibre | Ideal for Baking Smoothies & Fibre Drinks | Fine Ground Psyllium Powder
The Worldwide Mint£9.0762 rev
Psyllium Husk Whole 100g - High Fibre Supplement - Natural Soluble Fibre Flakes - Pure Isabgol for Baking Smoothies & Cooking - Non-GMO & Vegan-Friendly
The Worldwide Mint£4.828 rev
Psyllium Husk Powder 200g High in Fibre (85%) Unflavoured Vegan
Q Honey Food£8.85186 rev
Organic Psyllium Husk Whole 500g - 99% Purity Husks Flakes Soluble Natural Fibre for Baking Drinks Gut Laxatives Constipation Relief Digestive Aid Isabgol Ispaghol by Pure Source Nutrition
Pure Source Nutrition£13.111 rev
Psyllium Husk 250g by Colourful Trees
COLOURFULTREES£6.032 rev
Trending
90-day click momentumPsyllium Husk Powder 200g High in Fibre (85%) Unflavoured Vegan
Q Honey Food£8.853.8★
Psyllium Husk Whole 100g - High Fibre Supplement - Natural Soluble Fibre Flakes - Pure Isabgol for Baking Smoothies & Cooking - Non-GMO & Vegan-Friendly
The Worldwide Mint£4.824.3★
Psyllium Husk Powder 500g | 100% Pure Natural Fibre | Vegan Non-GMO | High Soluble Fibre | Ideal for Baking Smoothies & Fibre Drinks | Fine Ground Psyllium Powder
The Worldwide Mint£9.074.4★
Psyllium Husk 250g by Colourful Trees
COLOURFULTREES£6.035.0★
Organic Psyllium Husk (Whole) by TheHealthyTree Company - High Fibre Prebiotic - Pure Vegan Organic Psyllium Husks (250g)
TheHealthyTree Company£11.964.5★
What buyers say about psyllium husk flakes
What buyers praise and complain about, mined from review topics.What buyers love
“The quality feels consistent”
“A great fibre product which can be used in so many ways”
“It worked as advertised”
“Good price”
“Excellent for those suffering with constipation”
“mixes well with water”
“Easy to use”
“Perfect for my baking”
“Aweful taste”
“Does the job”
What buyers complain about
“No real taste which is good”
“Does not mix well”
“The texture is really grainy too”
“costly purchasing it”
“Didn't work for me”
“I had had enough of a good diet on its own not working”
“Doesn't look like pictures”
“For something that can cause a serious health emergency like a blocked intestine”
“We find this powder does not change the flavour/taste or texture of our muesli”
“This was almost as brown as dark sugar”
Common questions
- Is psyllium husk flakes profitable to sell on Amazon United Kingdom?
- The niche generates £43K/yr across 18 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -26.9%. Flapen's verdict: Skip it (44/100).
- How competitive is the psyllium husk flakes niche?
- 15 brands and 17 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in psyllium husk flakes?
- Top complaints mined from reviews: Taste-Overall, Solubility, Texture/Consistency-Overall. The return rate is 0.0%.
- What does it cost to enter the psyllium husk flakes niche?
- Listings span £4.82–£18.98; the average listing price is £10.70 (sweet spot $15–$100). The average incumbent carries 1,532 reviews — the moat a new listing must climb.