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Psyllium Husk Flakes

Fail

Shoppers spend only $43K a year here, so Psyllium Husk Flakes is a Fail.

Flapen Score
44
44 / 100
Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 48
Market size
£43K/yr31K searches / yr
90-day growth
-26.9%search demand this quarter
Competition
60%top-5 click share · 15 brands · 17 sellers

Flapen Score

Psyllium Husk Flakes against its category

The dotted line is the Health & Personal Care average. Past it, Psyllium Husk Flakes is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Psyllium Husk Flakes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Psyllium Husk Flakes 31K times last year and spent an estimated £43K. The top 5 brands take 72% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

13.2% of searches ended in a purchase last week.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.2% of those searches ended in a purchase. Searches in the last 90 days moved -26.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
-26.9%
Conversion, latest week
13.2%
Market size, estimated
£43Ka year
Top search term
whole psyllium husk9K searches a year

02 · Price

A sale here is worth £10.70.

Listings sell for £10.70 on average, from £4.82 to £18.98. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £10.70 that is £1K to £3K a year per listing.

Average price
£10.70under the $15 to $100 sweet spot
Price range
£4.82–£18.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #168 within Herbal Supplements. It carries 1,532 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
94%
Out of stock, average day
1.4%
Average rank
#168in Herbal Supplements
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,532per listing
Listings tracked
18

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Psyllium Husk Flakes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£17K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

17

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

22%

  • NKD Living32%
  • PURIMA14%
  • NaturaleBio10%
  • The Worldwide Mint8%
  • TheHealthyTree Company7%
  • Yelixir Nutrition6%

Demand

Psyllium Husk Flakes search demand

Weekly searches over the year. Pick a range.

900700Apr '26Apr '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Psyllium Husk Flakes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • whole psyllium husk9K/yr
  • psyllium husk flakes11K/yr
  • psyllium husk whole5K/yr
  • psyllium seeds3K/yr
  • psyllium husk for baking3K/yr

Reviews and returns

What reviews say buyers love and hate about Psyllium Husk Flakes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall15%−0.06

No real taste which is good

no obvious taste

Taste not good

Solubility8%−0.04

Does not mix well

Not dissolving

It doesnt dissolve

Texture/Consistency-Overall7%−0.03

The texture is really grainy too

the texture can be a bit hard to swallow when mixed with other ingredients

I can't stomach the texture

Value For Money6%−0.03

costly purchasing it

A bit expensive

Waste of money

Functionality-Overall4%−0.02

Didn't work for me

it does not work for me as defined below

Doesnt work on me

Love

Quality-Overall31%+2.69

The quality feels consistent

Excellent product

Good reviews

Nutritional Content9%

A great fibre product which can be used in so many ways

Fibre boost for healthy living

High protein diet, no problem

Advertised Vs Actual Product7%+0.12

It worked as advertised

As described

Does the job

Value For Money5%−0.03

Good price

Great value

fair price

Regulates Digestion5%+0.36

Excellent for those suffering with constipation

It works wonderfully for digestion

Helps with bowels regularity

FAQ

Common Psyllium Husk Flakes questions

Answered from the same tracked data.