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Psyllium Husk

Maybe

An estimated 0.0% of orders come back. But the top 5 products take 68% of clicks, so Psyllium Husk is a Maybe.

Flapen Score
58
58 / 100
Top 13% of 2,035 Health & Personal Care niches · +10 vs the category median of 48
Market size
£1.6M/yr1.2M searches / yr
90-day growth
+16.1%search demand this quarter
Competition
68%top-5 click share · 11 brands · 17 sellers

Flapen Score

Psyllium Husk against its category

The dotted line is the Health & Personal Care average. Past it, Psyllium Husk is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Psyllium Husk market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Psyllium Husk 1.2M times last year and spent an estimated £1.6M. The top 5 brands take 87% of clicks. Demand peaks in May. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 12.6% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved +16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.6M a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+16.1%
Conversion, latest week
12.6%
Market size, estimated
£1.6Ma year
Peak month
May1.9× the quietest month
Top search term
psyllium husk713K searches a year

02 · Price

A sale here is worth £10.64.

Listings sell for £10.64 on average, from £5.13 to £26.61. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 10,000 to 12,500 of them. At £10.64 that is £106K to £133K a year per listing.

Average price
£10.64under the $15 to $100 sweet spot
Price range
£5.13–£26.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
10,000–12,500
Revenue per listing a year
£106K–£133K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Herbal Supplements. It carries 3,338 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#14in Herbal Supplements
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,338per listing
Listings tracked
18

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
58 months

Products

Top Psyllium Husk products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.

£0£164K£328K£493K£657K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

17

Est. top-5 brand share

87%

Top 20: 100%

Est. top-5 click share

68%

Top 20: 100%

Open market

9%

  • NaturaleBio33%
  • NKD Living25%
  • The Worldwide Mint11%
  • Sevenhills Wholefoods9%
  • NEW LEAF PRODUCTS9%
  • WeightWorld3%
  • Open — no brand owns it (5 brands, 9%)

Demand

Psyllium Husk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.9×

Search terms

Top Psyllium Husk search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • psyllium husk713K/yr
  • psyllium husk powder309K/yr
  • psyllium53K/yr
  • psyllium husk powder organic27K/yr
  • organic psyllium husk powder17K/yr
  • husk20K/yr
  • organic psyllium husk18K/yr
  • psyllium husk organic14K/yr
  • psyllium husks11K/yr
  • psyllium powder6K/yr

Reviews and returns

What reviews say buyers love and hate about Psyllium Husk

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Taste not good”
A buyer, on “Taste-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Psyllium Husk questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data