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Psyllium Husk

Maybe

Returns run at only 0.0% of orders. But the top 5 products take 68% of clicks, so Psyllium Husk is a Maybe.

Flapen Score
58
58 / 100
Top 13% of 2,035 Health & Personal Care niches · +10 vs the category median of 48
Market size
£1.6M/yr1.2M searches / yr
90-day growth
+16.1%search demand this quarter
Competition
68%top-5 click share · 11 brands · 17 sellers

Flapen Score

Psyllium Husk against its category

The dotted line is the Health & Personal Care average. Past it, Psyllium Husk is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Psyllium Husk market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Psyllium Husk 1.2M times last year and spent an estimated £1.6M. The top 5 brands take 87% of clicks. Demand peaks in May. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

12.6% of searches ended in a purchase last week.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.6% of those searches ended in a purchase. Searches in the last 90 days moved +16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.6M a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+16.1%
Conversion, latest week
12.6%
Market size, estimated
£1.6Ma year
Peak month
May1.9× the quietest month
Top search term
psyllium husk713K searches a year

02 · Price

A sale here is worth £10.64.

Listings sell for £10.64 on average, from £5.13 to £26.61. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 10,000 to 12,500 of them. At £10.64 that is £106K to £133K a year per listing.

Average price
£10.64under the $15 to $100 sweet spot
Price range
£5.13–£26.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
10,000–12,500
Revenue per listing a year
£106K–£133K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Herbal Supplements. It carries 3,338 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#14in Herbal Supplements
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,338per listing
Listings tracked
18

04 · Newcomers

Amazon counts 3 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
58 months

Products

Top Psyllium Husk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£164K£328K£493K£657K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

17

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

9%

  • NaturaleBio33%
  • NKD Living25%
  • The Worldwide Mint11%
  • Sevenhills Wholefoods9%
  • NEW LEAF PRODUCTS9%
  • WeightWorld3%
  • Open — no brand owns it (5 brands, 9%)

Demand

Psyllium Husk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.9×

Search terms

Top Psyllium Husk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • psyllium husk713K/yr
  • psyllium husk powder309K/yr
  • psyllium53K/yr
  • psyllium husk powder organic27K/yr
  • organic psyllium husk powder17K/yr
  • husk20K/yr
  • organic psyllium husk18K/yr
  • psyllium husk organic14K/yr
  • psyllium husks11K/yr
  • psyllium powder6K/yr

Reviews and returns

What reviews say buyers love and hate about Psyllium Husk

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall11%−0.04

Taste not good

no obvious taste

Very tasteless

Value For Money6%−0.01

Too expensive

Waste of money

Expensive

Solubility4%−0.03

Does not mix well

Not dissolving

It doesnt dissolve

Dosage4%−0.03

Tricky to Dose

Though the recommended dose is very small

No info on how best to take

Texture/Consistency-Overall4%−0.02

even though I know a lot of people struggle with the texture

The texture is really grainy too

the texture can be a bit hard to swallow when mixed with other ingredients

Love

Quality-Overall27%+2.39

The quality feels consistent

Excellent product

Overall, a reliable product that does exactly what it should

Nutritional Content10%+0.20

value greatly the therapeutic benefit of this supplement

A great fibre product which can be used in so many ways

Very good for your diet

Advertised Vs Actual Product6%

As advertised

Exactly as advertised

As described

Regulates Digestion5%+0.41

This helps for constipation

Good Digestion

Helps with bowels regularity

Value For Money5%−0.01

Good price

fair price

Good value for money

FAQ

Common Psyllium Husk questions

Answered from the same tracked data.