psyllium husk
Launch itA $1.6M/yr market growing +16.1% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Market size
Great£1.6M£1.6M/yr · 1.2M searches
Price range
Good£5.13–£26.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+16.1%90-day search growth — must beat 0% to launch
Avg price
Okay£10.64avg listing price — sweet spot $15–$100
Review moat
Okay3,337.83avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
According to Flapen's Amazon United Kingdom niche tracking, psyllium husk is a £1.6M/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 87% of demand. Demand peaks in May. Verdict: Launch it — 58/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
psyllium husk market data
- Units sold / yr
- 150K–200K
- avg 10,000–12,500/product
- Revenue / yr
- £1.6M–£2.1M
- units × avg price
- Conversion rate
- 12.6%
- Avg BSR
- #14
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 58 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
17
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
9%
- NaturaleBio33%
- NKD Living25%
- The Worldwide Mint11%
- Sevenhills Wholefoods9%
- NEW LEAF PRODUCTS9%
- WeightWorld3%
- Open — no brand owns it (5 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +16.1% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 1.9×
Top psyllium husk search terms
- psyllium husk713K/yr
- psyllium husk powder309K/yr
- psyllium53K/yr
- psyllium husk powder organic27K/yr
- organic psyllium husk powder17K/yr
- husk20K/yr
- organic psyllium husk18K/yr
- psyllium husk organic14K/yr
- psyllium husks11K/yr
- psyllium powder6K/yr
Top psyllium husk products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NaturaleBio Organic Psyllium Husk - 99% Purity - 200g. Pure & Natural Psyllium Seed Husks Produced in India. High in Fibre to be Mixed with Water Beverages & Juices Vegetarian & Vegan.
NaturaleBio£8.834.7★13,879 rev
NKD Living Psyllium Husk Powder (500g) | Tested for Heavy Metals Micro-Organisms and Pesticides (500g)
NKD Living£9.934.3★3,829 rev
NKD Living Whole Psyllium Husk 500g | Pure High Fibre for Digestive Health & Regularity | Natural Gut Health Support | 3rd Party Lab Tested for Heavy Metals & Pesticides
NKD Living£9.934.7★1,363 rev
Fibre Supplement 4000mg Psyllium Husk with Acidophilus - High Strength - Natural Soluble Fiber Supplement from Plantago Ovata Seeds 120 Psyllium Husks Capsules Vegan UK Made by New Leaf
NEW LEAF PRODUCTS£10.474.4★3,562 rev
Psyllium Husk Powder 500g | 100% Pure Natural Fibre | Vegan Non-GMO | High Soluble Fibre | Ideal for Baking Smoothies & Fibre Drinks | Fine Ground Psyllium Powder
The Worldwide Mint£9.074.4★62 rev
Newest
by launch datePsyllium Husk Powder 500g | 100% Pure Natural Fibre | Vegan Non-GMO | High Soluble Fibre | Ideal for Baking Smoothies & Fibre Drinks | Fine Ground Psyllium Powder
The Worldwide Mint£9.0762 rev
Sevenhills Wholefoods Organic Premium Psyllium Husk 400g - 99% Purity - High in Soluble Fibre for Natural Fullness & Digestive Support - High in Vitamin B6 for Energy Metabolism
Sevenhills Wholefoods£14.5281 rev
Organic Psyllium Husk Powder 400g 100% Natural Finely Ground Husks High Fibre Digestive Support for Gut Health & Fullness B6 for Energy Metabolism
Sevenhills Wholefoods£13.40351 rev
Organic Psyllium Husk Powder 200g 100% Natural Finely Ground Husks High Fibre Digestive Support for Gut Health & Fullness B6 for Energy Metabolism
Sevenhills Wholefoods£8.21351 rev
Psyllium Husk Powder 200g High in Fibre (85%) Unflavoured Vegan
Q Honey Food£8.85186 rev
Trending
90-day click momentumOrganic Psyllium Husk Powder 200g 100% Natural Finely Ground Husks High Fibre Digestive Support for Gut Health & Fullness B6 for Energy Metabolism
Sevenhills Wholefoods£8.214.3★
Organic Psyllium Husk Powder 400g 100% Natural Finely Ground Husks High Fibre Digestive Support for Gut Health & Fullness B6 for Energy Metabolism
Sevenhills Wholefoods£13.404.3★
Sevenhills Wholefoods Organic Premium Psyllium Husk 400g - 99% Purity - High in Soluble Fibre for Natural Fullness & Digestive Support - High in Vitamin B6 for Energy Metabolism
Sevenhills Wholefoods£14.524.8★
Psyllium Husk Powder 200g High in Fibre (85%) Unflavoured Vegan
Q Honey Food£8.853.8★
Psyllium Husk Powder 500g | 100% Pure Natural Fibre | Vegan Non-GMO | High Soluble Fibre | Ideal for Baking Smoothies & Fibre Drinks | Fine Ground Psyllium Powder
The Worldwide Mint£9.074.4★
What buyers say about psyllium husk
What buyers praise and complain about, mined from review topics.What buyers love
“The quality feels consistent”
“value greatly the therapeutic benefit of this supplement”
“As advertised”
“This helps for constipation”
“Good price”
“Easy to take”
“Works well”
“It is easy to mix in”
“Aweful taste”
“Perfect for my baking”
What buyers complain about
“Taste not good”
“Too expensive”
“Does not mix well”
“Tricky to Dose”
“even though I know a lot of people struggle with the texture”
“Doesnt work on me”
“Made the constipation worse”
“delicate stomach due to the medication I'm on”
“Large capsules”
“I had had enough of a good diet on its own not working”
Common questions
- Is psyllium husk profitable to sell on Amazon United Kingdom?
- The niche generates £1.6M/yr across 18 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +16.1%. Flapen's verdict: Launch it (58/100).
- How competitive is the psyllium husk niche?
- 11 brands and 17 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in psyllium husk?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Solubility. The return rate is 0.0%.
- When does demand for psyllium husk peak?
- Demand peaks in May; the busiest month runs 1.9× the quietest.
- What does it cost to enter the psyllium husk niche?
- Listings span £5.13–£26.61; the average listing price is £10.64 (sweet spot $15–$100). The average incumbent carries 3,338 reviews — the moat a new listing must climb.