Protein Shots
FailShoppers spend only $38K a year here, so Protein Shots is a Fail.
- Flapen Score
- 45 / 100Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 4845
- Market size
- £38K/yr58K searches / yr
- 90-day growth
- -23.8%search demand this quarter
- Competition
- 74%top-5 click share · 12 brands · 20 sellers
Flapen Score
Protein Shots against its category
The dotted line is the Health & Personal Care average. Past it, Protein Shots is stronger. Inside it, weaker.
Market
The Protein Shots market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Protein Shots 58K times last year and spent an estimated £38K. The top 5 brands take 81% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 45 out of 100, a Fail.
01 · Demand
3.9% of searches ended in a purchase last week.
Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -23.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.
- Searches, last 12 months
- 58K
- Growth, 90 days vs prior 90
- -23.8%
- Conversion, latest week
- 3.9%
- Market size, estimated
- £38Ka year
- Peak month
- October3.0× the quietest month
- Top search term
- protein gummies45K searches a year
02 · Price
A sale here is worth £16.89.
Listings sell for £16.89 on average, from £8.13 to £21.07. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £16.89 that is £2K to £4K a year per listing.
- Average price
- £16.89inside the $15 to $100 sweet spot
- Price range
- £8.13–£21.07
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 14.9% of listings are out of stock. The average listing ranks #193 within Diet & Nutrition. It carries 322 reviews at 4.06 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 86%
- Out of stock, average day
- 14.9%
- Average rank
- #193in Diet & Nutrition
- Average rating
- 4.06 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 322per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 1 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Protein Shots products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Protein Gummies 9g Protein Per Serving 90 Gummies 30-Day Supply with BCAA and Electrolytes
- Price
- £21.07
- Rating
- 4.5/5
- Reviews
- 21
- Age
- 1y ago

Whey Protein Gummies Berry Blast Flavor 12g Protein Per Serving (4 Gummies) Protein Snack Alternative No Added Sugar Convenient On-the-Go Protein Supplement 60 Gummies
- Price
- £20.79
- Rating
- 3.1/5
- Reviews
- 4
- Age
- 3mo ago

Whey Protein Gummies Peach Flavour 5g Protein per Serving Low Sugar Vegetarian Protein Supplement with Amino Acids Vitamins & Minerals for Muscle Recovery 60 Gummies Formulated in The UK
- Price
- £19.45
- Rating
- 4.5/5
- Reviews
- 41
- Age
- 1mo ago

Protein Gummies - 4 Grams per Serving | Strawberry Splash Flavour | 60 Count | Vegan Essential Amino Acids for Recovery & Performance by NutriFuel
- Price
- £17.49
- Rating
- 3.8/5
- Reviews
- 36
- Age
- 5mo ago

Whey Protein Gummies 12g Protein per Serving Protein + Creatine + Collagen Muscle & Energy Support Berry Mixed Flavour Sugar Free Gluten Free Vegetarian 60 Gummies Gaelwell
- Price
- £20.09
- Rating
- 2.5/5
- Reviews
- 10
- Age
- 5mo ago
Trending
90-day click momentum
Hybrid Health Whey Protein Gummies - 12g Protein Per Serving 60 Gummies Natural Blueberry Flavour Sugar-Free High Protein for Muscle Growth & Maintenance
- Price
- £12.39
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1mo ago

Whey Protein Gummies Berry Blast Flavor 12g Protein Per Serving (4 Gummies) Protein Snack Alternative No Added Sugar Convenient On-the-Go Protein Supplement 60 Gummies
- Price
- £20.79
- Rating
- 3.1/5
- Reviews
- 4
- Age
- 3mo ago

Whey Protein Gummies - Grape Twist Flavour 12g High Protein per Serving - Protein Powder Alternative No Added Sugar Vegetarian Convenient Whey Protein Supplement Muscle Recovery (90 Grape Twist)
- Price
- £20.80
- Rating
- 4.0/5
- Reviews
- 63
- Age
- 1y ago

Whey Protein Gummies - Zesty Apple Flavour 12g High Protein per Serving - Protein Powder Alternative No Added Sugar Vegetarian Convenient Whey Protein Supplement Muscle Recovery (90 Zesty Apple)
- Price
- £20.79
- Rating
- 4.0/5
- Reviews
- 40
- Age
- 1y ago

Nutrition King Protein Gummies Strawberry Flavour 60 Gummies | Whey Protein Supplement with Vitamin B12 B6 Biotin & Hyaluronic Acid | High Protein Vitamin Gummies |
- Price
- £15.17
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago
Newest
by launch date
Hybrid Health Whey Protein Gummies - 12g Protein Per Serving 60 Gummies Natural Blueberry Flavour Sugar-Free High Protein for Muscle Growth & Maintenance
- Price
- £12.39
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1mo ago

Whey Protein Gummies Peach Flavour 5g Protein per Serving Low Sugar Vegetarian Protein Supplement with Amino Acids Vitamins & Minerals for Muscle Recovery 60 Gummies Formulated in The UK
- Price
- £19.45
- Rating
- 4.5/5
- Reviews
- 41
- Age
- 1mo ago

Whey Protein Gummies Berry Blast Flavor 12g Protein Per Serving (4 Gummies) Protein Snack Alternative No Added Sugar Convenient On-the-Go Protein Supplement 60 Gummies
- Price
- £20.79
- Rating
- 3.1/5
- Reviews
- 4
- Age
- 3mo ago

Nutrition King Protein Gummies Strawberry Flavour 60 Gummies | Whey Protein Supplement with Vitamin B12 B6 Biotin & Hyaluronic Acid | High Protein Vitamin Gummies |
- Price
- £15.17
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago

Whey Protein Gummies 12g Protein per Serving Protein + Creatine + Collagen Muscle & Energy Support Berry Mixed Flavour Sugar Free Gluten Free Vegetarian 60 Gummies Gaelwell
- Price
- £20.09
- Rating
- 2.5/5
- Reviews
- 10
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.
Brands
12 falling
Sellers
20
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
15%
- FUELE+27%
- TERRAMOON24%
- Athletic Banker13%
- NutriFuel12%
- Gaelwell5%
- Free Soul4%
- Open — no brand owns it (6 brands, 15%)
Demand
Protein Shots search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 3.0×
Search terms
Top Protein Shots search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- protein gummies45K/yr
- protein gummies for women7K/yr
- protein gummies for men6K/yr
Reviews and returns
What reviews say buyers love and hate about Protein Shots
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Tastes so artificial now
Disgusting taste
Different taste
The nutrition facts simply do not add up
thats when the nutritional claims started looking completely unrealistic
not for protein value
Bad value
theyre expensive
waste of money
Disgusting flavour
they are really not mixed berry flavour
New taste & texture is horrible, hope they bring back the old one so I dont have to switch brands
Too sweet
Too much sugar
Theyre also not overly sweet
Love
Good Taste
Overall, they are a convenient and enjoyable snack,
the taste of the gummies superb
Flavour is sweet
Nice flavor
Easy to take nice flavour
They seem well made
Excellent product
seem to be good quality
Easy to chew
Chewy
Easy to swallow
Excellent value for money
Worth every penny
Good value
Return
0.0% Return rate 21% Fixable by listing
Smell and taste horrible
Kinda smells like strawberry
These taste and smell like gone off egg with a weird artificial scent which made me feel sick
The nutrition facts simply do not add up
thats when the nutritional claims started looking completely unrealistic
not for protein value
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Protein Shots questions
Answered from the same tracked data.









