Skip to content

Protein Shots

a small market ($38K/yr) — Protein Shots doesn't clear our bar today.

Flapen Score

45
Skip it
Market size 10Growth 13Conversion 49Competition 22Returns 100Price range 47Avg price 80Brand share 40Review moat 84Quality gap 91
This niche Category average

Is Protein Shots profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Protein Shots is a £38K/yr Amazon United Kingdom market (58K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 45/100.

Protein Shots: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -23.8% over the last 90 days and 3.9% of searches end in a purchase.

£38K

revenue / yr

Units sold / yr3K
Search volume / yr-23.8%58K
Conversion rate3.9%
Avg price£16.89

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers12 · 20
Top-5 product click share74%
Open market19%
Avg brand age26 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement79%
New entrants (1y)7· 1 succeeded
Avg rating4.1★
Avg reviews322

Top Protein Shots products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

£0£4K£8K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

20

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

15%

  • FUELE+27%
  • TERRAMOON24%
  • Athletic Banker13%
  • NutriFuel12%
  • Gaelwell5%
  • Free Soul4%
  • Open — no brand owns it (6 brands, 15%)

Protein Shots demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume58KCVR3.9%Products14Brands12Top 5 Brands81%OOS Rate14.9%Rating4.1★Reviews322Avg BSR#193
3K2KPrime Day '25Spike '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 3.0×

Top Protein Shots search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • protein gummies45K/yr
  • protein gummies for women7K/yr
  • protein gummies for men6K/yr

What reviews say buyers love and hate about Protein Shots

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Taste-Overall33%

Good Taste

Flavor8%

Flavour is sweet

Quality-Overall7%

They seem well made

Ease Of Chewing/Swallowing5%

Easy to chew

Value For Money5%

Excellent value for money

What buyers complain about

60% of reviews
Taste-Overall26%

Tastes so artificial now

Nutritional Content7%

The nutrition facts simply do not add up

Value For Money5%

Bad value

Flavor5%

Disgusting flavour

Sweetness4%

Too sweet

Protein Shots return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

21%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell
21%
2Advertised Vs Actual Product
21%
3Nutritional Content
21%
4Dosage
14%
5Stale/Rotten/Spoiled
7%

Common Protein Shots questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Protein Shots 45/100 on Amazon United Kingdom — Skip it. The niche generates £38K/yr across 14 tracked products. 1 of 7 products launched in the last 360 days are still selling. Search demand moved -23.8% over the last 90 days.
Search demand for Protein Shots on Amazon United Kingdom peaks in Aug–Sep–Oct–Nov, where the busiest month runs 3.0× the quietest.