Is protein shots profitable to sell on Amazon United Kingdom?

The niche generates £38K/yr across 14 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -23.8%. Flapen's verdict: Skip it (45/100).

How competitive is the protein shots niche?

12 brands and 20 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in protein shots?

Top complaints mined from reviews: Taste-Overall, Nutritional Content, Value For Money. The return rate is 0.0%.

When does demand for protein shots peak?

Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 3.0× the quietest.

What does it cost to enter the protein shots niche?

Listings span £8.13–£21.07; the average listing price is £16.89 (sweet spot $15–$100). The average incumbent carries 322 reviews — the moat a new listing must climb.

protein shots

Skip it

A small market ($38K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Review moat

Great321.86

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£16.89

avg listing price — sweet spot $15–$100

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Price range

Okay£8.13–£21.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Competition

Bad74%

top-5 click share — a locked-up shelf

Growth

Bad-23.8%

90-day search growth — must beat 0% to launch

Market size

Bad£38K

£38K/yr · 58K searches

Signals Low Review Barrier Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, protein shots is a £38K/yr Amazon United Kingdom market (58K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 45/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

protein shots market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: £42K–£51K; units × avg price
Conversion rate: 3.9%
Avg BSR: #193
Page quality: 0%
Prime: 86%
Sponsored: 79%
Out of stock: 14.9%
Avg brand age: 26 months
Avg seller age: 185 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

12 falling

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

15%

FUELE+27%
TERRAMOON24%
Athletic Banker13%
NutriFuel12%
Gaelwell5%
Free Soul4%
Open — no brand owns it (6 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 59 weeks — -23.8% search growth over the last 90 days.

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 3.0×

Open Trend

Top protein shots search terms

protein gummies45K/yr -23.3%3.3% conv.
protein gummies for women7K/yr -22.3%2.5% conv.
protein gummies for men6K/yr -30.5%4.7% conv.

All search terms

Top protein shots products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Protein Gummies 9g Protein Per Serving 90 Gummies 30-Day Supply with BCAA and Electrolytes

TERRAMOON£21.074.5★21 rev

Whey Protein Gummies Berry Blast Flavor 12g Protein Per Serving (4 Gummies) Protein Snack Alternative No Added Sugar Convenient On-the-Go Protein Supplement 60 Gummies

FUELE+£20.793.1★4 rev

Whey Protein Gummies Peach Flavour 5g Protein per Serving Low Sugar Vegetarian Protein Supplement with Amino Acids Vitamins & Minerals for Muscle Recovery 60 Gummies Formulated in The UK

Athletic Banker£19.454.5★41 rev

Protein Gummies - 4 Grams per Serving | Strawberry Splash Flavour | 60 Count | Vegan Essential Amino Acids for Recovery & Performance by NutriFuel

NutriFuel£17.493.8★36 rev

Whey Protein Gummies 12g Protein per Serving Protein + Creatine + Collagen Muscle & Energy Support Berry Mixed Flavour Sugar Free Gluten Free Vegetarian 60 Gummies Gaelwell

Gaelwell£20.092.5★10 rev

Newest

by launch date

Hybrid Health Whey Protein Gummies - 12g Protein Per Serving 60 Gummies Natural Blueberry Flavour Sugar-Free High Protein for Muscle Growth & Maintenance

Hybrid Health£12.391 rev

1mo ago

Whey Protein Gummies Peach Flavour 5g Protein per Serving Low Sugar Vegetarian Protein Supplement with Amino Acids Vitamins & Minerals for Muscle Recovery 60 Gummies Formulated in The UK

Athletic Banker£19.4541 rev

1mo ago

Whey Protein Gummies Berry Blast Flavor 12g Protein Per Serving (4 Gummies) Protein Snack Alternative No Added Sugar Convenient On-the-Go Protein Supplement 60 Gummies

FUELE+£20.794 rev

3mo ago

Nutrition King Protein Gummies Strawberry Flavour 60 Gummies | Whey Protein Supplement with Vitamin B12 B6 Biotin & Hyaluronic Acid | High Protein Vitamin Gummies |

NUTRITION KING£15.173 rev

4mo ago

Whey Protein Gummies 12g Protein per Serving Protein + Creatine + Collagen Muscle & Energy Support Berry Mixed Flavour Sugar Free Gluten Free Vegetarian 60 Gummies Gaelwell

Gaelwell£20.0910 rev

5mo ago

What buyers say about protein shots

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall33%

“Good Taste”

Flavor8%

“Flavour is sweet”

Quality-Overall7%

“They seem well made”

Ease Of Chewing/Swallowing5%

“Easy to chew”

Value For Money5%

“Excellent value for money”

Ease Of Use5%

“Ease of use”

Sweetness4%

“They are sugar free”

Advertised Vs Actual Product4%

“As described”

Nutritional Content3%

“A good quality protein supplement that is easy to take”

Texture/Consistency-Overall2%

“The texture is not too tough”

What buyers complain about

Taste-Overall26%

“Tastes so artificial now”

Nutritional Content7%

“The nutrition facts simply do not add up”

Value For Money5%

“Bad value”

Flavor5%

“Disgusting flavour”

Sweetness4%

“Too sweet”

Artificial Sweeteners3%

“Tastes artificial now its changed”

Ingredients-Overall3%

“Changed ingredient and texture and not for the better”

Texture/Consistency-Overall3%

“Horrible texture and after taste”

Ease Of Chewing/Swallowing2%

“A bit chewy, pea based, caused my tummy to be a bit funny”

Smell2%

“Smell and taste horrible”

Top return reasons

Smell21%

Advertised Vs Actual Product21%

Nutritional Content21%

Dosage14%

Stale/Rotten/Spoiled7%

Taste-Overall7%

Value For Money7%

Common questions

Is protein shots profitable to sell on Amazon United Kingdom?: The niche generates £38K/yr across 14 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -23.8%. Flapen's verdict: Skip it (45/100).
How competitive is the protein shots niche?: 12 brands and 20 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in protein shots?: Top complaints mined from reviews: Taste-Overall, Nutritional Content, Value For Money. The return rate is 0.0%.
When does demand for protein shots peak?: Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 3.0× the quietest.
What does it cost to enter the protein shots niche?: Listings span £8.13–£21.07; the average listing price is £16.89 (sweet spot $15–$100). The average incumbent carries 322 reviews — the moat a new listing must climb.