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Protein Shots

Fail

Shoppers spend only $38K a year here, so Protein Shots is a Fail.

Flapen Score
45
45 / 100
Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 48
Market size
£38K/yr58K searches / yr
90-day growth
-23.8%search demand this quarter
Competition
74%top-5 click share · 12 brands · 20 sellers

Flapen Score

Protein Shots against its category

The dotted line is the Health & Personal Care average. Past it, Protein Shots is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Protein Shots market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Protein Shots 58K times last year and spent an estimated £38K. The top 5 brands take 81% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -23.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
-23.8%
Conversion, latest week
3.9%
Market size, estimated
£38Ka year
Peak month
October3.0× the quietest month
Top search term
protein gummies45K searches a year

02 · Price

A sale here is worth £16.89.

Listings sell for £16.89 on average, from £8.13 to £21.07. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £16.89 that is £2K to £4K a year per listing.

Average price
£16.89inside the $15 to $100 sweet spot
Price range
£8.13–£21.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 14.9% of listings are out of stock. The average listing ranks #193 within Diet & Nutrition. It carries 322 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
86%
Out of stock, average day
14.9%
Average rank
#193in Diet & Nutrition
Average rating
4.06 starsAmazon United Kingdom average 4.36 stars
Average reviews
322per listing
Listings tracked
14

04 · Newcomers

Amazon counts 1 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
26 months

Products

Top Protein Shots products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

20

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

15%

  • FUELE+27%
  • TERRAMOON24%
  • Athletic Banker13%
  • NutriFuel12%
  • Gaelwell5%
  • Free Soul4%
  • Open — no brand owns it (6 brands, 15%)

Demand

Protein Shots search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 3.0×

Search terms

Top Protein Shots search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • protein gummies45K/yr
  • protein gummies for women7K/yr
  • protein gummies for men6K/yr

Reviews and returns

What reviews say buyers love and hate about Protein Shots

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall26%

Tastes so artificial now

Disgusting taste

Different taste

Nutritional Content7%−0.07

The nutrition facts simply do not add up

thats when the nutritional claims started looking completely unrealistic

not for protein value

Value For Money5%+0.34

Bad value

theyre expensive

waste of money

Flavor5%+0.34

Disgusting flavour

they are really not mixed berry flavour

New taste & texture is horrible, hope they bring back the old one so I dont have to switch brands

Sweetness4%−0.10

Too sweet

Too much sugar

Theyre also not overly sweet

Love

Taste-Overall33%

Good Taste

Overall, they are a convenient and enjoyable snack,

the taste of the gummies superb

Flavor8%+0.34

Flavour is sweet

Nice flavor

Easy to take nice flavour

Quality-Overall7%+0.95

They seem well made

Excellent product

seem to be good quality

Ease Of Chewing/Swallowing5%+0.25

Easy to chew

Chewy

Easy to swallow

Value For Money5%+0.34

Excellent value for money

Worth every penny

Good value

Return

0.0% Return rate 21% Fixable by listing

Smell21%█▁▁▁▁▂

Smell and taste horrible

Kinda smells like strawberry

These taste and smell like gone off egg with a weird artificial scent which made me feel sick

Advertised Vs Actual Product21%▁█▁▁▁▂
Nutritional Content21%▁▁▁▁█▁

The nutrition facts simply do not add up

thats when the nutritional claims started looking completely unrealistic

not for protein value

Dosage14%▁▁▁▁▁█
Stale/Rotten/Spoiled7%▁▁▁▁▁█

FAQ

Common Protein Shots questions

Answered from the same tracked data.