protein sachets
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible£25.43avg listing price — sweet spot $15–$100
Price range
Great£12.10–£39.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great391.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Market size
Okay£250K£250K/yr · 229K searches
Growth
Okay+0.3%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, protein sachets is a £250K/yr Amazon United Kingdom market (229K searches/yr). The top 5 brands hold 93% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
protein sachets market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £203K–£254K
- units × avg price
- Conversion rate
- 4.3%
- Avg BSR
- #21
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 2.1%
- Avg brand age
- 66 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
31
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
57%
Top 20: 97%
Open market
4%
- NXT Nutrition66%
- Applied Nutrition11%
- Peak Supps7%
- Bulk4%
- Vilgain4%
- Hunter & Gather3%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — +0.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top protein sachets search terms
- beef protein isolate51K/yr
- nxt beef protein isolate41K/yr
- beef protein34K/yr
- beef isolate protein powder20K/yr
- grass fed whey protein powder18K/yr
- beef protein powder18K/yr
- grass fed protein powder8K/yr
- beef isolate7K/yr
- nxt beef protein7K/yr
- grass fed whey5K/yr
Top protein sachets products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NXT Nutrition Beef Protein Isolate Powder - Protein Powder High in Natural Amino Acids - Paleo Keto Friendly - Dairy and Gluten Free - Muscle Recovery | 1.8kg | Ice Blast
NXT Nutrition£39.024.5★137 rev
NXT Beef Protein Isolate 20 Sachets - Mixed Selection Box | Protein Powder High in Natural Amino Acids - Paleo Keto Friendly - Dairy and Sugar Free - Muscle Recovery | 20 Flavours |
NXT Nutrition£24.294.5★155 rev
NXT Beef Protein Isolate 540g - High Protein Powder in Natural Amino Acids - Paleo Keto Friendly - Dairy and Gluten Free | 540g (Ice Blast)
NXT Nutrition£18.174.8★138 rev
Grass Fed Beef Protein Isolate 95% - HydroBEEF - 1kg | Rich in Type I II III Collagen
Peak Supps£19.624.2★163 rev
NXT Nutrition Beef Protein Isolate Powder - Protein Powder High in Natural Amino Acids - Paleo Keto Friendly - Dairy and Gluten Free - Muscle Recovery | 1.8kg | Pineapple
NXT Nutrition£39.084.5★205 rev
Newest
by launch date
Hunter & Gather Grass Fed Beef Protein Powder 400g | 20g Protein per Serving | No Artificial Sweeteners or Fillers | Lean Muscle Growth | Dairy Free | Naturally Easy to Digest
Hunter & Gather£26.0413 rev
Naked Whey Protein Powder Only 1 Ingredient Grass Fed Gluten Free Soy Free GMO Free 25g Protein and 6g BCAAs per Scoop Unflavoured 12 Servings 450g
NAKED£18.396,270 rev
NXT Nutrition Beef Protein Isolate Powder - Protein Powder High in Natural Amino Acids - Paleo Keto Friendly - Dairy and Gluten Free - Muscle Recovery | 1.2kg (Ice Blast)
NXT Nutrition£28.3417 rev
Organic Whey Protein Powder 400g Grass Fed Unflavoured Organic Protein Powder Resealable and Recyclable Pouch by Revive Naturals
Revive Naturals£12.6087 rev
BodyFuel Clear Protein - Beef Protein Isolate - Clear & Refreshing - Best Low Sugar & Lactose-Free Protein Supplement - Muscle Support (500g - 20 Servings) (Berry Blast)
Applied Nutrition£12.10204 rev
Trending
90-day click momentumNXT Beef Protein Isolate 20 Sachets - Mixed Selection Box | Protein Powder High in Natural Amino Acids - Paleo Keto Friendly - Dairy and Sugar Free - Muscle Recovery | 20 Flavours |
NXT Nutrition£24.294.5★
Naked Whey Protein Powder Only 1 Ingredient Grass Fed Gluten Free Soy Free GMO Free 25g Protein and 6g BCAAs per Scoop Unflavoured 12 Servings 450g
NAKED£18.394.3★
Hunter & Gather Grass Fed Beef Protein Powder 400g | 20g Protein per Serving | No Artificial Sweeteners or Fillers | Lean Muscle Growth | Dairy Free | Naturally Easy to Digest
Hunter & Gather£26.044.3★
Applied Nutrition Clear Hydrolysed Beef Protein Isolate Powder Fruit Juice Style Dairy Free Lactose Free Zero Sugar Low Fat 1.8kg - 60 Servings (Strawberry & Raspberry)
Applied Nutrition£32.034.5★
Bulk Beef Protein Isolate 97 Chocolate Peanut 1kg
Bulk£22.024.0★
What buyers say about protein sachets
What buyers praise and complain about, mined from review topics.What buyers love
“Good protein powder”
“Fantastic taste”
“the quality of the whey itself is excellent”
“Very tasty flavour”
“blends really well”
“mixes up really nicely”
“Taste is really sweet”
“cheaper than others”
“The fact it is organic”
“Easy Protein”
What buyers complain about
“Unpleasant taste”
“Too sweet”
“Difficult to dissolve”
“no flavor”
“I dont like eating breakfast”
“It's thick and lumpy and it smells like beef”
“not worth it”
“Poor mixability”
“the amount of product is deceiving”
“Liked simple ingredients nothing added”
Top return reasons
Common questions
- Is protein sachets profitable to sell on Amazon United Kingdom?
- The niche generates £250K/yr across 22 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.3%. Flapen's verdict: Worth a look (55/100).
- How competitive is the protein sachets niche?
- 8 brands and 31 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in protein sachets?
- Top complaints mined from reviews: Taste-Overall, Sweetness, Solubility. The return rate is 0.1%.
- When does demand for protein sachets peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the protein sachets niche?
- Listings span £12.10–£39.08; the average listing price is £25.43 (sweet spot $15–$100). The average incumbent carries 392 reviews — the moat a new listing must climb.