Skip to content

Protein Sachets

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 93% of clicks, so Protein Sachets is a Maybe.

Flapen Score
55
55 / 100
Top 21% of 2,035 Health & Personal Care niches · +7 vs the category median of 48
Market size
£250K/yr229K searches / yr
90-day growth
+0.3%search demand this quarter
Competition
57%top-5 click share · 8 brands · 31 sellers

Flapen Score

Protein Sachets against its category

The dotted line is the Health & Personal Care average. Past it, Protein Sachets is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Protein Sachets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Protein Sachets 229K times last year and spent an estimated £250K. The top 5 brands take 93% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 229K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £250K a year.

Searches, last 12 months
229K
Growth, 90 days vs prior 90
+0.3%
Conversion, latest week
4.3%
Market size, estimated
£250Ka year
Peak month
January1.7× the quietest month
Top search term
beef protein isolate51K searches a year

02 · Price

A sale here is worth £25.43.

Listings sell for £25.43 on average, from £12.10 to £39.08. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £25.43 that is £6K to £13K a year per listing.

Average price
£25.43inside the $15 to $100 sweet spot
Price range
£12.10–£39.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£6K–£13K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #21 within Diet & Nutrition. It carries 392 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#21in Diet & Nutrition
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
392per listing
Listings tracked
22

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
66 months

Products

Top Protein Sachets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£25K£50K£75K£100K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

31

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

57%

Top 20: 97%

Open market

4%

  • NXT Nutrition66%
  • Applied Nutrition11%
  • Peak Supps7%
  • Bulk4%
  • Vilgain4%
  • Hunter & Gather3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Protein Sachets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Protein Sachets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beef protein isolate51K/yr
  • nxt beef protein isolate41K/yr
  • beef protein34K/yr
  • beef isolate protein powder20K/yr
  • grass fed whey protein powder18K/yr
  • beef protein powder18K/yr
  • grass fed protein powder8K/yr
  • beef isolate7K/yr
  • nxt beef protein7K/yr
  • grass fed whey5K/yr

Reviews and returns

What reviews say buyers love and hate about Protein Sachets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall20%−0.09

Unpleasant taste

Not a great taste

Honestly tastes so bad

Sweetness8%−0.04

Too sweet

Its sugary

Good thing is not sweet in the slightest

Solubility7%−0.04

Difficult to dissolve

It will not dissolve

Does not mix

Flavor7%+0.70

no flavor

the flavour is slightly off

The flavour is extremely unpleasant

Nutritional Content4%+1.45

I dont like eating breakfast

Didnt enjoy this whey protein

need to improve my protein intake

Love

Nutritional Content19%+1.45

Good protein powder

Good protein

Great for the protein content

Taste-Overall16%−0.09

Fantastic taste

Tastes Natural

The taste is strong

Quality-Overall10%+1.30

the quality of the whey itself is excellent

Its not terrible by any means

Good quality

Flavor7%+0.70

Very tasty flavour

Great flavour

Cherry and apple flavour is so nice too

Blend/Ratio6%+0.39

blends really well

mixes well and quickly

Mixes well and is smooth enough

Return

0.1% Return rate 14% Fixable by listing

Taste-Overall23%█▆▂▄▅▃

Unpleasant taste

Not a great taste

Honestly tastes so bad

Flavor11%▁█▁▅▅▄

no flavor

the flavour is slightly off

The flavour is extremely unpleasant

Nutritional Content10%▁█▅▇▁█

I dont like eating breakfast

Didnt enjoy this whey protein

need to improve my protein intake

Leak-Proof7%█▁▁▁▇▆
Advertised Vs Actual Product6%▁▄▃▁▁█

the amount of product is deceiving

A few of the reviews say you can put it in coffee but that's simply false

these are advertised at 500kg not happy at all have emailed applied nutrition aswel about it so beware

FAQ

Common Protein Sachets questions

Answered from the same tracked data.