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Protein Powder Weight Loss

Protein Powder Weight Loss shows low returns (0.1%), but a deep review moat (4,701 avg reviews) keeps it on the watch list.

Flapen Score

52
Worth a look
Market size 36Growth 29Conversion 38Competition 49Returns 100Price range 74Avg price 84Brand share 44Review moat 25Quality gap 72
This niche Category average

Is Protein Powder Weight Loss profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Protein Powder Weight Loss is a £174K/yr Amazon United Kingdom market (306K searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 52/100.

Protein Powder Weight Loss: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +3.2% over the last 90 days and 3.0% of searches end in a purchase.

£174K

revenue / yr

Units sold / yr8K
Search volume / yr+3.2%306K
Conversion rate3.0%
Avg price£18.76

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers12 · 73
Top-5 product click share55%
Open market21%
Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 26 products

Sponsored placement58%
New entrants (1y)1· 1 succeeded
Avg rating4.3★
Avg reviews4,701

Top Protein Powder Weight Loss products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

£0£9K£17K£26K£35K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

73

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

55%

Top 20: 94%

Open market

15%

  • Applied Nutrition43%
  • Warrior11%
  • PhD9%
  • Free Soul9%
  • Optimum Nutrition7%
  • USN6%
  • Open — no brand owns it (6 brands, 15%)

Protein Powder Weight Loss demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume306KCVR3.0%Products26Brands12Top 5 Brands79%OOS Rate0.0%Rating4.3★Reviews4,701Avg BSR#13
13K8KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.4×

Top Protein Powder Weight Loss search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • protein powder weight loss66K/yr
  • weight loss protein powder47K/yr
  • protein powder for women36K/yr
  • low calorie protein powder45K/yr
  • lean protein powder28K/yr
  • protein powder for weight loss20K/yr
  • protein powder low calorie15K/yr
  • low sugar protein powder11K/yr
  • low carb protein powder12K/yr
  • diet protein powders weight loss11K/yr

What reviews say buyers love and hate about Protein Powder Weight Loss

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Taste-Overall29%

it tastes delicious

Nutritional Content17%

Great protein boost

Flavor9%

the flavour is also very tasty

Value For Money7%

Excellent value for money

Quality-Overall7%

Reliable seller of a quality item

What buyers complain about

63% of reviews
Taste-Overall30%

Didnt like the taste

Nutritional Content8%

Basically ruined 3 meals for me i cant eat any more of it

Flavor7%

Absolutely disgusting flavour

Sweetness4%

TOO SWEET

Value For Money4%

Bit expensive

Protein Powder Weight Loss return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

4%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Flavor
32%
2Taste-Overall
19%
3Leak-Proof
7%
4Texture/Consistency-Overall
5%
5Advertised Vs Actual Product
3%

Common Protein Powder Weight Loss questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Protein Powder Weight Loss 52/100 on Amazon United Kingdom — Worth a look. The niche generates £174K/yr across 26 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +3.2% over the last 90 days.
Search demand for Protein Powder Weight Loss on Amazon United Kingdom is steady year-round — the busiest month runs 2.4× the quietest.