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Protein Powder Weight Loss

Maybe

Returns run at only 0.1% of orders. But the average product has 4,701 reviews to catch up to, so Protein Powder Weight Loss is a Maybe.

Flapen Score
52
52 / 100
Top 33% of 2,035 Health & Personal Care niches · +4 vs the category median of 48
Market size
£174K/yr306K searches / yr
90-day growth
+3.2%search demand this quarter
Competition
55%top-5 click share · 12 brands · 73 sellers

Flapen Score

Protein Powder Weight Loss against its category

The dotted line is the Health & Personal Care average. Past it, Protein Powder Weight Loss is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Protein Powder Weight Loss market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Protein Powder Weight Loss 306K times last year and spent an estimated £174K. The top 5 brands take 79% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 306K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £174K a year.

Searches, last 12 months
306K
Growth, 90 days vs prior 90
+3.2%
Conversion, latest week
3.0%
Market size, estimated
£174Ka year
Peak month
July2.4× the quietest month
Top search term
protein powder weight loss66K searches a year

02 · Price

A sale here is worth £18.76.

Listings sell for £18.76 on average, from £8.03 to £34.53. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £18.76 that is £2K to £5K a year per listing.

Average price
£18.76inside the $15 to $100 sweet spot
Price range
£8.03–£34.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Diet & Nutrition. It carries 4,701 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#13in Diet & Nutrition
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,701per listing
Listings tracked
26

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Protein Powder Weight Loss products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£17K£26K£35K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

73

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

55%

Top 20: 94%

Open market

15%

  • Applied Nutrition43%
  • Warrior11%
  • PhD9%
  • Free Soul9%
  • Optimum Nutrition7%
  • USN6%
  • Open — no brand owns it (6 brands, 15%)

Demand

Protein Powder Weight Loss search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.4×

Search terms

Top Protein Powder Weight Loss search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • protein powder weight loss66K/yr
  • weight loss protein powder47K/yr
  • protein powder for women36K/yr
  • low calorie protein powder45K/yr
  • lean protein powder28K/yr
  • protein powder for weight loss20K/yr
  • protein powder low calorie15K/yr
  • low sugar protein powder11K/yr
  • low carb protein powder12K/yr
  • diet protein powders weight loss11K/yr

Reviews and returns

What reviews say buyers love and hate about Protein Powder Weight Loss

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall30%−0.06

Didnt like the taste

Strange taste

Taste like crap

Nutritional Content8%+1.47

Basically ruined 3 meals for me i cant eat any more of it

Nutritional information incorrect

One of the worst proteins Ive ever tasted

Flavor7%−0.01

Absolutely disgusting flavour

slightly weak flavour

wrong flavor and consistency

Sweetness4%−0.03

TOO SWEET

Just stupidly assumed that a health product would not have sweetener

Not terribly sweet to taste

Value For Money4%+0.53

Bit expensive

Waste money

Price increase

Love

Taste-Overall29%−0.06

it tastes delicious

Tastes so yummy

Amazing taste

Nutritional Content17%+1.47

Great protein boost

Great Protein Powder

good amount of protein

Flavor9%−0.01

the flavour is also very tasty

The vanilla flavour is pleasant

Flavour is good

Value For Money7%+0.53

Excellent value for money

Fair price

Good deal

Quality-Overall7%+1.16

Reliable seller of a quality item

Excellent product

Really good, solid brand

Return

0.1% Return rate 4% Fixable by listing

Flavor32%▃█▇▅▅▆

Absolutely disgusting flavour

slightly weak flavour

wrong flavor and consistency

Taste-Overall19%▅▇▅▅█▆

Didnt like the taste

Strange taste

Taste like crap

Leak-Proof7%▇▁▃█▅▂
Texture/Consistency-Overall5%▃▃█▁▅▇

The texture is also a bit gritty

the grainy texture is really quite unbearable

Texture is awful

Advertised Vs Actual Product3%█▇▁▃▁█

FAQ

Common Protein Powder Weight Loss questions

Answered from the same tracked data.