Protein Powder 5kg
MaybeReturns run at only 0.1% of orders. But the top 5 brands take 100% of clicks, so Protein Powder 5kg is a Maybe.
- Flapen Score
- 54 / 100Top 25% of 2,035 Health & Personal Care niches · +6 vs the category median of 4854
- Market size
- £321K/yr188K searches / yr
- 90-day growth
- -8.0%search demand this quarter
- Competition
- 60%top-5 click share · 4 brands · 28 sellers
Flapen Score
Protein Powder 5kg against its category
The dotted line is the Health & Personal Care average. Past it, Protein Powder 5kg is stronger. Inside it, weaker.
Market
The Protein Powder 5kg market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Protein Powder 5kg 188K times last year and spent an estimated £321K. All 4 brands take every click. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
4.6% of searches ended in a purchase last week.
Shoppers searched for this 188K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £321K a year.
- Searches, last 12 months
- 188K
- Growth, 90 days vs prior 90
- -8.0%
- Conversion, latest week
- 4.6%
- Market size, estimated
- £321Ka year
- Peak month
- March1.4× the quietest month
- Top search term
- serious protein37K searches a year
02 · Price
A sale here is worth £37.21.
Listings sell for £37.21 on average, from £26.41 to £107.63. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £37.21 that is £4K to £9K a year per listing.
- Average price
- £37.21inside the $15 to $100 sweet spot
- Price range
- £26.41–£107.63
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £4K–£9K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Diet & Nutrition. It carries 1,171 reviews at 4.09 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #27in Diet & Nutrition
- Average rating
- 4.09 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,171per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 80 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 80 months
Products
Top Protein Powder 5kg products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
SERIOUS PROTEIN Protein Powder 4kg Low Carb Supports Lean Muscle Growth Recovery Supplement - The Bulk Protein Company - 133 Servings (Chocolate)
- Price
- £30.55
- Rating
- 3.9/5
- Reviews
- 1,280
- Age
- 10y ago
The Bulk Protein Company SERIOUS GAINZ - Whey Protein Powder - Weight Gain Mass Gainer - 30g Protein Powders (Chocolate 5kg)
- Price
- £27.39
- Rating
- 4.1/5
- Reviews
- 1,912
- Age
- 8y ago
The Bulk Protein Company SERIOUS GAINZ - Whey Protein Powder - Weight Gain Mass Gainer - 30g Protein Powders (Vanilla 5kg)
- Price
- £27.99
- Rating
- 4.0/5
- Reviews
- 1,220
- Age
- 10y ago
SERIOUS PROTEIN Protein Powder 4kg Low Carb Supports Lean Muscle Growth Recovery Supplement - The Bulk Protein Company - 133 Servings (Strawberry)
- Price
- £33.06
- Rating
- 4.0/5
- Reviews
- 1,021
- Age
- 10y ago
Serious Shredz 4kg Diet Whey Protein Powder Contains L-Carnitine L-Tartrate and Green Tea Extract Supports Lean Muscle Growth 133 Servings The Bulk Protein Company (Salted Caramel)
- Price
- £33.63
- Rating
- 4.1/5
- Reviews
- 503
- Age
- 5y ago
Trending
90-day click momentum
SERIOUS GAINZ 5kg (40 Servings) Mass Gainer Protein Powder ~27g Protein ~460 Calories ~74g Carbs Weight Gainer Shake with Whey Isolate & Oat Flour Post-Workout Recovery Black Cherry
- Price
- £28.20
- Rating
- 4.1/5
- Reviews
- 380
- Age
- 10y ago
SERIOUS PROTEIN Protein Powder 4kg Low Carb Supports Lean Muscle Growth Recovery Supplement - The Bulk Protein Company - 133 Servings (Chocolate)
- Price
- £30.55
- Rating
- 3.9/5
- Reviews
- 1,280
- Age
- 10y ago
The Bulk Protein Company SERIOUS GAINZ - Whey Protein Powder - Weight Gain Mass Gainer - 30g Protein Powders (Strawberry 5kg)
- Price
- £29.95
- Rating
- 4.1/5
- Reviews
- 1,638
- Age
- 9y ago
The Bulk Protein Company SERIOUS GAINZ - Whey Protein Powder - Weight Gain Mass Gainer - 30g Protein Powders (Vanilla 5kg)
- Price
- £27.99
- Rating
- 4.0/5
- Reviews
- 1,220
- Age
- 10y ago
Optimum Nutrition Gold Standard 100% Whey Protein Powder 4.53 kg
- Price
- £107.63
- Rating
- 4.5/5
- Reviews
- 470
- Age
- 17y ago
Newest
by launch date
SERIOUS Protein Protein Powder 4kg Low Carb Supports Lean Muscle Growth Recovery Supplement - The Bulk Protein Company - 133 Servings (Salted Caramel)
- Price
- £32.14
- Rating
- 4.2/5
- Reviews
- 169
- Age
- 2y ago
SERIOUS Protein Protein Powder 4kg Low Carb Supports Lean Muscle Growth Recovery Supplement - The Bulk Protein Company - 133 Servings (Banana)
- Price
- £32.73
- Rating
- 3.8/5
- Reviews
- 563
- Age
- 3y ago
Serious Shredz 4kg Diet Whey Protein Powder Contains L-Carnitine L-Tartrate and Green Tea Extract Supports Lean Muscle Growth 133 Servings The Bulk Protein Company (Salted Caramel)
- Price
- £33.63
- Rating
- 4.1/5
- Reviews
- 503
- Age
- 5y ago
Serious Shredz 4kg Diet Whey Protein Powder Contains L-Carnitine L-Tartrate and Green Tea Extract Supports Lean Muscle Growth 133 Servings The Bulk Protein Company (Double Chocolate)
- Price
- £33.80
- Rating
- 3.9/5
- Reviews
- 234
- Age
- 5y ago
Serious Shredz 4kg Diet Whey Protein Powder Contains L-Carnitine L-Tartrate and Green Tea Extract Supports Lean Muscle Growth 133 Servings The Bulk Protein Company (Strawberry)
- Price
- £34.53
- Rating
- 4.1/5
- Reviews
- 413
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
28
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
0%
- The Bulk Protein Company89%
- Optimum Nutrition5%
- Bulk4%
- Sports Fuel2%
- Open — no brand owns it (0%)
Demand
Protein Powder 5kg search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Protein Powder 5kg search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- serious protein37K/yr
- whey protein powder 5kg21K/yr
- protein powder 5kg29K/yr
- serious gainz25K/yr
- 5kg protein powder14K/yr
- protein powder 4kg7K/yr
- whey protein 5kg8K/yr
- serious gainz protein powder7K/yr
- 5kg whey protein10K/yr
- 4kg protein powder5K/yr
Reviews and returns
What reviews say buyers love and hate about Protein Powder 5kg
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Does not taste good
Taste like crap
taste is cheap
Also found out its not proper protein its soy protein
Very disappointing to see how it has less protein per 100g now
Just more carbs
Flavour is very weak with this power
The flavour is a bit off
Absolutely disgusting flavour
Cheaper
Waste money
honestly not worth it
making a chalky texture
Texture is awful
the texture is abhorrent
Love
Decent taste
even with water it doesnt taste bad
Great Taste
Good value
Worth for money
Excellent value for money
Good supplement
Great Protein Powder
Great Protein
Nice flavour
They have a nice banana flavour
The chocolate flavor is very pleasant
Excellent product
Trusted brand with consistent quality
Good product as described
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Protein Powder 5kg questions
Answered from the same tracked data.