protein and creatine powder
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Avg price
Great£17.35avg listing price — sweet spot $15–$100
Price range
Good£5.77–£37.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£450K£450K/yr · 234K searches
Review moat
Okay2,060.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-15.7%90-day search growth — must beat 0% to launch
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, protein and creatine powder is a £450K/yr Amazon United Kingdom market (234K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
protein and creatine powder market data
- Units sold / yr
- 20K–25K
- avg 1,500–2,000/product
- Revenue / yr
- £347K–£434K
- units × avg price
- Conversion rate
- 11.1%
- Avg BSR
- #19
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 3.0%
- Avg brand age
- 50 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
33
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- Myprotein85%
- MaxiNutrition8%
- Warrior4%
- Nutrition Geeks3%
Top protein and creatine powder search terms
- my protein creatine37K/yr
- myprotein creatine37K/yr
- my protein creatine monohydrate31K/yr
- impact creatine18K/yr
- creatine my protein19K/yr
- protein and creatine powder10K/yr
- myprotein creatine monohydrate powder7K/yr
- creatine myprotein9K/yr
- maximuscle9K/yr
- creatine protein powder7K/yr
Top protein and creatine powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Myprotein Impact Creatine Monohydrate Powder | 250 g | Micronised Creatine for Strength Power & Muscle Growth | 3 g Per Serving | Supports High-Intensity Training & Recovery | Unflavoured
Myprotein£7.854.6★7,120 rev
Myprotein Impact Pure Creatine Monohydrate Powder | 500 g (147 Servings) | Micronised Creatine for Strength & Muscle Growth | 3g Per Serving | Supports High-Intensity Training & Recovery | Unflavoured
Myprotein£12.294.6★7,120 rev
Myprotein Impact Creatine Monohydrate Tablets High Strength Pure Creatine Pills to Boost High-Intensity Performance Micronised Creatine Supplement 250 Tablets (3 Months Supply) Vegan Friendly
Myprotein£12.974.4★1,890 rev
MaxiNutrition - Cyclone Vanilla - Premium Whey Protein Powder with Added Creatine Glutamine & HMB Low in Sugar and Fat Vegetarian-Friendly - 31g Protein 1.26kg. NO Artificial Colours OR Flavours
MaxiNutrition£37.014.5★276 rev
Myprotein Impact Creatine Monohydrate Powder | 1 kg | Micronised Creatine for Strength Power & Muscle Growth | 3 g Per Serving | Supports High-Intensity Training & Recovery | Unflavoured
Myprotein£22.074.6★1,341 rev
Newest
by launch date
Warrior Whey Protein Powder + Creatine 500g 20 Servings High Protein Shake Supplement for Muscle Growth Recovery & Weight Loss Low Sugar Low Carb Meal Replacement Shake Double Chocolate
Warrior£15.05117 rev
Warrior Whey Protein Powder + Creatine 500g 20 Servings High Protein Shake Supplement for Muscle Growth Recovery & Weight Loss Low Sugar Low Carb Meal Replacement Shake Vanilla Ice-Cream
Warrior£15.97283 rev
Myprotein Impact Pure Creatine Monohydrate Powder | 100 g (29 Servings) | Micronised Creatine for Strength & Muscle Growth | 3 g Per Serving | Supports High-Intensity Training & Recovery | Unflavoured
Myprotein£5.7761 rev
Pure Creatine Monohydrate Powder - 315g (90 Servings) - Easy Dissolve Creatine Powder Unflavoured & Micronised (Not Creatine Gummies or Creatine Tablets) Vegan Creatine for Women and Men
Nutrition Geeks£8.185,215 rev
Myprotein Impact Pure Creatine Monohydrate Powder | 250 g (55 Servings) | Micronised Creatine for Strength & Muscle Growth | 3 g Per Serving | Supports Training & Recovery | Berry Burst
Myprotein£9.4871 rev
Trending
90-day click momentumMyprotein Impact Pure Creatine Monohydrate Powder | 250 g (55 Servings) | Micronised Creatine for Strength & Muscle Growth | 3 g Per Serving | Supports Training & Recovery | Berry Burst
Myprotein£9.484.8★
MaxiNutrition - Cyclone Vanilla - Premium Whey Protein Powder with Added Creatine Glutamine & HMB Low in Sugar and Fat Vegetarian-Friendly - 31g Protein 1.26kg. NO Artificial Colours OR Flavours
MaxiNutrition£37.014.5★
Warrior Whey Protein Powder + Creatine 500g 20 Servings High Protein Shake Supplement for Muscle Growth Recovery & Weight Loss Low Sugar Low Carb Meal Replacement Shake Double Chocolate
Warrior£15.054.4★
Myprotein Impact Creatine Monohydrate Powder | 1 kg | Micronised Creatine for Strength Power & Muscle Growth | 3 g Per Serving | Supports High-Intensity Training & Recovery | Unflavoured
Myprotein£22.074.6★
Myprotein Impact Pure Creatine Monohydrate Powder | 500 g (147 Servings) | Micronised Creatine for Strength & Muscle Growth | 3g Per Serving | Supports High-Intensity Training & Recovery | Unflavoured
Myprotein£12.294.6★
What buyers say about protein and creatine powder
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality”
“Amazing price”
“No nasty taste”
“Mixes well”
“As advertised”
“Easy to use”
“Overall, it mixes well and works as it should”
“consistent energy on you”
“its still the best protein shake Ive had”
“Excellent value and very easy to mix”
What buyers complain about
“taste was pretty artificial”
“Doesnt dissolve”
“I thought it will have no flavour”
“started getting what I can only describe as hangover headaches and grogginess/brain fog”
“Only 1 gram per tablet”
“Bit expensive”
“The tablets are absolutely massive”
“there is residue left around my bottle”
“They did seem to make me quite constipated though despite drinking more than enoigh liquids”
“which isnt ideal of wanting to take accurate measures”
Top return reasons
Common questions
- Is protein and creatine powder profitable to sell on Amazon United Kingdom?
- The niche generates £450K/yr across 12 tracked products. 90-day search growth is -15.7%. Flapen's verdict: Skip it (47/100).
- How competitive is the protein and creatine powder niche?
- 4 brands and 33 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in protein and creatine powder?
- Top complaints mined from reviews: Taste-Overall, Solubility, Flavor. The return rate is 0.0%.
- What does it cost to enter the protein and creatine powder niche?
- Listings span £5.77–£37.01; the average listing price is £17.35 (sweet spot $15–$100). The average incumbent carries 2,061 reviews — the moat a new listing must climb.