Protein and Creatine Powder
FailThe top 5 brands take 100% of clicks, so Protein and Creatine Powder is a Fail.
- Flapen Score
- 47 / 100Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 4847
- Market size
- £450K/yr234K searches / yr
- 90-day growth
- -15.7%search demand this quarter
- Competition
- 82%top-5 click share · 4 brands · 33 sellers
Flapen Score
Protein and Creatine Powder against its category
The dotted line is the Health & Personal Care average. Past it, Protein and Creatine Powder is stronger. Inside it, weaker.
Market
The Protein and Creatine Powder market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Protein and Creatine Powder 234K times last year and spent an estimated £450K. All 4 brands take every click. Flapen scores it 47 out of 100, a Fail.
01 · Demand
11.1% of searches ended in a purchase last week.
Shoppers searched for this 234K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £450K a year.
- Searches, last 12 months
- 234K
- Growth, 90 days vs prior 90
- -15.7%
- Conversion, latest week
- 11.1%
- Market size, estimated
- £450Ka year
- Top search term
- my protein creatine37K searches a year
02 · Price
A sale here is worth £17.35.
Listings sell for £17.35 on average, from £5.77 to £37.01. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £17.35 that is £26K to £35K a year per listing.
- Average price
- £17.35inside the $15 to $100 sweet spot
- Price range
- £5.77–£37.01
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £26K–£35K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #19 within Diet & Nutrition. It carries 2,061 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 3.0%
- Average rank
- #19in Diet & Nutrition
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,061per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Protein and Creatine Powder products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Myprotein Impact Creatine Monohydrate Powder | 250 g | Micronised Creatine for Strength Power & Muscle Growth | 3 g Per Serving | Supports High-Intensity Training & Recovery | Unflavoured
- Price
- £7.85
- Rating
- 4.6/5
- Reviews
- 7,120
- Age
- 12y ago

Myprotein Impact Pure Creatine Monohydrate Powder | 500 g (147 Servings) | Micronised Creatine for Strength & Muscle Growth | 3g Per Serving | Supports High-Intensity Training & Recovery | Unflavoured
- Price
- £12.29
- Rating
- 4.6/5
- Reviews
- 7,120
- Age
- 13y ago

Myprotein Impact Creatine Monohydrate Tablets High Strength Pure Creatine Pills to Boost High-Intensity Performance Micronised Creatine Supplement 250 Tablets (3 Months Supply) Vegan Friendly
- Price
- £12.97
- Rating
- 4.4/5
- Reviews
- 1,890
- Age
- 11y ago

MaxiNutrition - Cyclone Vanilla - Premium Whey Protein Powder with Added Creatine Glutamine & HMB Low in Sugar and Fat Vegetarian-Friendly - 31g Protein 1.26kg. NO Artificial Colours OR Flavours
- Price
- £37.01
- Rating
- 4.5/5
- Reviews
- 276
- Age
- 6y ago

Myprotein Impact Creatine Monohydrate Powder | 1 kg | Micronised Creatine for Strength Power & Muscle Growth | 3 g Per Serving | Supports High-Intensity Training & Recovery | Unflavoured
- Price
- £22.07
- Rating
- 4.6/5
- Reviews
- 1,341
- Age
- 13y ago
Trending
90-day click momentum
Myprotein Impact Pure Creatine Monohydrate Powder | 250 g (55 Servings) | Micronised Creatine for Strength & Muscle Growth | 3 g Per Serving | Supports Training & Recovery | Berry Burst
- Price
- £9.48
- Rating
- 4.8/5
- Reviews
- 71
- Age
- 4y ago

MaxiNutrition - Cyclone Vanilla - Premium Whey Protein Powder with Added Creatine Glutamine & HMB Low in Sugar and Fat Vegetarian-Friendly - 31g Protein 1.26kg. NO Artificial Colours OR Flavours
- Price
- £37.01
- Rating
- 4.5/5
- Reviews
- 276
- Age
- 6y ago

Warrior Whey Protein Powder + Creatine 500g 20 Servings High Protein Shake Supplement for Muscle Growth Recovery & Weight Loss Low Sugar Low Carb Meal Replacement Shake Double Chocolate
- Price
- £15.05
- Rating
- 4.4/5
- Reviews
- 117
- Age
- 1y ago

Myprotein Impact Creatine Monohydrate Powder | 1 kg | Micronised Creatine for Strength Power & Muscle Growth | 3 g Per Serving | Supports High-Intensity Training & Recovery | Unflavoured
- Price
- £22.07
- Rating
- 4.6/5
- Reviews
- 1,341
- Age
- 13y ago

Myprotein Impact Pure Creatine Monohydrate Powder | 500 g (147 Servings) | Micronised Creatine for Strength & Muscle Growth | 3g Per Serving | Supports High-Intensity Training & Recovery | Unflavoured
- Price
- £12.29
- Rating
- 4.6/5
- Reviews
- 7,120
- Age
- 13y ago
Newest
by launch date
Warrior Whey Protein Powder + Creatine 500g 20 Servings High Protein Shake Supplement for Muscle Growth Recovery & Weight Loss Low Sugar Low Carb Meal Replacement Shake Double Chocolate
- Price
- £15.05
- Rating
- 4.4/5
- Reviews
- 117
- Age
- 1y ago

Warrior Whey Protein Powder + Creatine 500g 20 Servings High Protein Shake Supplement for Muscle Growth Recovery & Weight Loss Low Sugar Low Carb Meal Replacement Shake Vanilla Ice-Cream
- Price
- £15.97
- Rating
- 4.2/5
- Reviews
- 283
- Age
- 1y ago

Myprotein Impact Pure Creatine Monohydrate Powder | 100 g (29 Servings) | Micronised Creatine for Strength & Muscle Growth | 3 g Per Serving | Supports High-Intensity Training & Recovery | Unflavoured
- Price
- £5.77
- Rating
- 4.4/5
- Reviews
- 61
- Age
- 1y ago

Pure Creatine Monohydrate Powder - 315g (90 Servings) - Easy Dissolve Creatine Powder Unflavoured & Micronised (Not Creatine Gummies or Creatine Tablets) Vegan Creatine for Women and Men
- Price
- £8.18
- Rating
- 4.5/5
- Reviews
- 5,215
- Age
- 1y ago

Myprotein Impact Pure Creatine Monohydrate Powder | 250 g (55 Servings) | Micronised Creatine for Strength & Muscle Growth | 3 g Per Serving | Supports Training & Recovery | Berry Burst
- Price
- £9.48
- Rating
- 4.8/5
- Reviews
- 71
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
33
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- Myprotein85%
- MaxiNutrition8%
- Warrior4%
- Nutrition Geeks3%
Search terms
Top Protein and Creatine Powder search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- my protein creatine37K/yr
- myprotein creatine37K/yr
- my protein creatine monohydrate31K/yr
- impact creatine18K/yr
- creatine my protein19K/yr
- protein and creatine powder10K/yr
- myprotein creatine monohydrate powder7K/yr
- creatine myprotein9K/yr
- maximuscle9K/yr
- creatine protein powder7K/yr
Reviews and returns
What reviews say buyers love and hate about Protein and Creatine Powder
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
taste was pretty artificial
Horrible taste
Tastes like chalk
Doesnt dissolve
doesn't mix well
Does not dissolve well
I thought it will have no flavour
Just buy non-flavoured
No strong taste either — its basically neutral
started getting what I can only describe as hangover headaches and grogginess/brain fog
Bad side effects
Performance-wise, the effects were subtle
Only 1 gram per tablet
Wish the dose was actually 5g
Must take daily or it wont work
Love
Good Quality
Good product from trusted brand
Good quality, big container
Amazing price
Good value for money
Reasonable price
No nasty taste
has no unpleasant taste or odour
Great Taste
Mixes well
Dissolves great
It mixes well
As advertised
As described
Exactly as advertised
Return
0.0% Return rate 0% Fixable by listing
started getting what I can only describe as hangover headaches and grogginess/brain fog
Bad side effects
Performance-wise, the effects were subtle
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Protein and Creatine Powder questions
Answered from the same tracked data.









