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Protein and Creatine Powder

Fail

The top 5 brands take 100% of clicks, so Protein and Creatine Powder is a Fail.

Flapen Score
47
47 / 100
Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 48
Market size
£450K/yr234K searches / yr
90-day growth
-15.7%search demand this quarter
Competition
82%top-5 click share · 4 brands · 33 sellers

Flapen Score

Protein and Creatine Powder against its category

The dotted line is the Health & Personal Care average. Past it, Protein and Creatine Powder is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Protein and Creatine Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Protein and Creatine Powder 234K times last year and spent an estimated £450K. All 4 brands take every click. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 11.1% of those searches ended in a purchase.

Shoppers searched for this 234K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £450K a year.

Searches, last 12 months
234K
Growth, 90 days vs prior 90
-15.7%
Conversion, latest week
11.1%
Market size, estimated
£450Ka year
Top search term
my protein creatine37K searches a year

02 · Price

A sale here is worth £17.35.

Listings sell for £17.35 on average, from £5.77 to £37.01. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £17.35 that is £26K to £35K a year per listing.

Average price
£17.35inside the $15 to $100 sweet spot
Price range
£5.77–£37.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
£26K–£35K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #19 within Diet & Nutrition. It carries 2,061 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
3.0%
Average rank
#19in Diet & Nutrition
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,061per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Protein and Creatine Powder products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.

£0£45K£90K£135K£180K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

33

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

82%

Top 20: 100%

Open market

0%

  • Myprotein85%
  • MaxiNutrition8%
  • Warrior4%
  • Nutrition Geeks3%

Search terms

Top Protein and Creatine Powder search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • my protein creatine37K/yr
  • myprotein creatine37K/yr
  • my protein creatine monohydrate31K/yr
  • impact creatine18K/yr
  • creatine my protein19K/yr
  • protein and creatine powder10K/yr
  • myprotein creatine monohydrate powder7K/yr
  • creatine myprotein9K/yr
  • maximuscle9K/yr
  • creatine protein powder7K/yr

Reviews and returns

What reviews say buyers love and hate about Protein and Creatine Powder

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“taste was pretty artificial”
A buyer, on “Taste-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Protein and Creatine Powder questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data