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Propolis

Fail

Demand is soft, at -25.3% this quarter, so Propolis is a Fail.

Flapen Score
46
46 / 100
Ranks 1,173 of 2,035 Health & Personal Care niches · −2 vs the category median of 48
Market size
£111K/yr101K searches / yr
90-day growth
-25.3%search demand this quarter
Competition
68%top-5 click share · 10 brands · 36 sellers

Flapen Score

Propolis against its category

The dotted line is the Health & Personal Care average. Past it, Propolis is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Propolis market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Propolis 101K times last year and spent an estimated £111K. The top 5 brands take 86% of clicks. Demand peaks in Jan. Flapen scores it 46 out of 100, a Fail.

01 · Demand

8.5% of searches ended in a purchase last week.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £111K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
-25.3%
Conversion, latest week
8.5%
Market size, estimated
£111Ka year
Peak month
January1.8× the quietest month
Top search term
propolis68K searches a year

02 · Price

A sale here is worth £12.97.

Listings sell for £12.97 on average, from £6.40 to £46.67. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £12.97 that is £3K to £6K a year per listing.

Average price
£12.97under the $15 to $100 sweet spot
Price range
£6.40–£46.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #44 within Propolis. It carries 473 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#44in Propolis
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
473per listing
Listings tracked
18

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
71 months

Products

Top Propolis products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£22K£33K£44K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

36

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

10%

  • Bee Health34%
  • Natural Answers21%
  • Naturalma19%
  • Raw Pot6%
  • ALPHA016%
  • Just Bee4%
  • Open — no brand owns it (4 brands, 10%)

Demand

Propolis search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.8×

Search terms

Top Propolis search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • propolis68K/yr
  • bee propolis20K/yr
  • propolis liquid8K/yr
  • propolis tincture5K/yr

Reviews and returns

What reviews say buyers love and hate about Propolis

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall17%+0.67

Tastes pretty grim

No real taste

tastes awful

Value For Money9%−0.06

More effective products in the market at cheaper price than this

not value for money

Raised prices, less packs and plastic bags instead of the paper packs we used to

Allergies7%−0.04

Allergic reaction

I have started to get itchy

caused an allergic reaction

Cough Relief5%+0.56

I used to get terrible tonsillitis

it did not work for my sore throat

Experienced lots of heavy coughing which left my throat feeling very raw and very sore

Advertised Vs Actual Product5%

Misleading name

Love

Quality-Overall21%+1.61

Honest & reliable company

Excellent product

Reliable brand

Cough Relief10%+0.56

Cough has gone

I found this very helpful relieving a cough I had

Helpful for cough

Taste-Overall7%+0.67

Tastes good

taste is light fresh and soothing

It has a very pleasing taste

Advertised Vs Actual Product7%

Does the job

Very good as described

Does what says in the box

Value For Money7%−0.06

Great value

Great price

Value

Return

0.1% Return rate 13% Fixable by listing

Flammable25%▁█▁▁▁▁
Natural Ingredients25%█▁▁▁▁▁

this is definitely not all natural

Moist/Dry25%▁█▁▁▁▁
Advertised Vs Actual Product13%▁▁▁▁▁█

Misleading name

Ingredients-Overall13%▁▁▁▁▁█

FAQ

Common Propolis questions

Answered from the same tracked data.