Propolis
soft demand (-25.3% this quarter) — Propolis doesn't clear our bar today.
Flapen Score
Is Propolis profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Propolis is a £111K/yr Amazon United Kingdom market (101K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan. Verdict: Skip it — 46/100.
Propolis: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -25.3% over the last 90 days and 8.5% of searches end in a purchase.
£111K
revenue / yr
Who owns the niche?
The top 5 brands hold 86% of demand, so 14% of the market is open.
14%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 18 products
Top Propolis products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Bee Health Propolis Liquid 30ml Pack of 2
- Price
- £8.40
- Rating
- 4.6/5
- Reviews
- 1,132
- Age
- 14y ago
Propolis (Propolis) Resin Alcohol-Free Mother Tincture Naturalma - Liquid Extract Drops 120 ml - Food Supplement
- Price
- £13.71
- Rating
- 4.6/5
- Reviews
- 2,189
- Age
- 6y ago
Natural Answers Pure Bee Propolis 2000mg 270 Capsules 135 Servings - 100% Suitable for Vegetarians Bees Propoli
- Price
- £18.91
- Rating
- 4.6/5
- Reviews
- 732
- Age
- 8y ago
Bee Propolis Liquid 30ml (1 Bottle) Alcohol-Free Propolis Liquid Extract Tincture Skin Healing Throat and Mouth Health by Natural Answers. -
- Price
- £9.31
- Rating
- 4.5/5
- Reviews
- 295
- Age
- 5y ago
RAW POT - ORGANIC RAW PROPOLIS EXTRACT - Alcohol-Free 100% Pure Unpasteurised Natural Bee Propolis Liquid for Sore Throat & Cold Immunity Support Skin Hair Dental Care | Kids & Adults Drops (50ml)
- Price
- £24.86
- Rating
- 4.4/5
- Reviews
- 56
- Age
- 3y ago
Trending
90-day click momentum
Just Bee Propolis & Vitamin Throat Spray (30ml) | Peppermint Flavour
- Price
- £10.00
- Rating
- 4.5/5
- Reviews
- 124
- Age
- 7mo ago
Bee Propolis Extract 4800mg Standardised 108mg Flavonoids 180 Vegan Capsules High Strength Propolis Supplement - Resealable and Recyclable Pouch by Alpha01
- Price
- £10.60
- Rating
- 4.6/5
- Reviews
- 97
- Age
- 7y ago
Vimergy PropolisPureTM (57 Servings) 1220mg Propolis Extract Standardized to polyphenols Vegetarian Supplement Formulated Without Sugar or Binders Non-GMO & Gluten-Free (115 ml)
- Price
- £46.67
- Rating
- 4.6/5
- Reviews
- 852
- Age
- 3y ago
Natural Answers Pure Bee Propolis 2000mg 270 Capsules 135 Servings - 100% Suitable for Vegetarians Bees Propoli
- Price
- £18.91
- Rating
- 4.6/5
- Reviews
- 732
- Age
- 8y ago
Bee Propolis Cream 60ml - Moisturising Natural Propolis Balm Ointment Remedy for Dry Skin Cold Sores and Spots - UK Manufactured
- Price
- £10.92
- Rating
- 4.4/5
- Reviews
- 294
- Age
- 4y ago
Newest
by launch dateJust Bee Propolis & Vitamin Throat Spray (30ml) | Peppermint Flavour
- Price
- £10.00
- Rating
- 4.5/5
- Reviews
- 124
- Age
- 7mo ago
Vimergy PropolisPureTM (57 Servings) 1220mg Propolis Extract Standardized to polyphenols Vegetarian Supplement Formulated Without Sugar or Binders Non-GMO & Gluten-Free (115 ml)
- Price
- £46.67
- Rating
- 4.6/5
- Reviews
- 852
- Age
- 3y ago
RAW POT - ORGANIC RAW PROPOLIS EXTRACT - Alcohol-Free 100% Pure Unpasteurised Natural Bee Propolis Liquid for Sore Throat & Cold Immunity Support Skin Hair Dental Care | Kids & Adults Drops (50ml)
- Price
- £24.86
- Rating
- 4.4/5
- Reviews
- 56
- Age
- 3y ago
RAW POT - Organic RAW Propolis Spray for Kids 1+ - Alcohol-Free Pure Unpasteurised Natural Bee Propolis Liquid for Sore Throat Relief Children Immune Support Immunity Supplement for Kids (20ml)
- Price
- £13.13
- Rating
- 4.5/5
- Reviews
- 79
- Age
- 3y ago
Bee Propolis Cream 60ml - Moisturising Natural Propolis Balm Ointment Remedy for Dry Skin Cold Sores and Spots - UK Manufactured
- Price
- £10.92
- Rating
- 4.4/5
- Reviews
- 294
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 falling
Sellers
36
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
10%
- Bee Health34%
- Natural Answers21%
- Naturalma19%
- Raw Pot6%
- ALPHA016%
- Just Bee4%
- Open — no brand owns it (4 brands, 10%)
Propolis demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan · busiest ÷ quietest = 1.8×
Top Propolis search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- propolis68K/yr
- bee propolis20K/yr
- propolis liquid8K/yr
- propolis tincture5K/yr
What reviews say buyers love and hate about Propolis
What buyers mention most, as a share of all reviews.
What buyers love
68% of reviews“Honest & reliable company”
“Cough has gone”
“Tastes good”
“Does the job”
“Great value”
What buyers complain about
63% of reviews“Tastes pretty grim”
“More effective products in the market at cheaper price than this”
“Allergic reaction”
“I used to get terrible tonsillitis”
“Misleading name”
Propolis return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
13%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Propolis questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
