Propolis
FailDemand is soft, at -25.3% this quarter, so Propolis is a Fail.
- Flapen Score
- 46 / 100Ranks 1,173 of 2,035 Health & Personal Care niches · −2 vs the category median of 4846
- Market size
- £111K/yr101K searches / yr
- 90-day growth
- -25.3%search demand this quarter
- Competition
- 68%top-5 click share · 10 brands · 36 sellers
Flapen Score
Propolis against its category
The dotted line is the Health & Personal Care average. Past it, Propolis is stronger. Inside it, weaker.
Market
The Propolis market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Propolis 101K times last year and spent an estimated £111K. The top 5 brands take 86% of clicks. Demand peaks in Jan. Flapen scores it 46 out of 100, a Fail.
01 · Demand
8.5% of searches ended in a purchase last week.
Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £111K a year.
- Searches, last 12 months
- 101K
- Growth, 90 days vs prior 90
- -25.3%
- Conversion, latest week
- 8.5%
- Market size, estimated
- £111Ka year
- Peak month
- January1.8× the quietest month
- Top search term
- propolis68K searches a year
02 · Price
A sale here is worth £12.97.
Listings sell for £12.97 on average, from £6.40 to £46.67. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £12.97 that is £3K to £6K a year per listing.
- Average price
- £12.97under the $15 to $100 sweet spot
- Price range
- £6.40–£46.67
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #44 within Propolis. It carries 473 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 1.1%
- Average rank
- #44in Propolis
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 473per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Propolis products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Bee Health Propolis Liquid 30ml Pack of 2
- Price
- £8.40
- Rating
- 4.6/5
- Reviews
- 1,132
- Age
- 14y ago

Propolis (Propolis) Resin Alcohol-Free Mother Tincture Naturalma - Liquid Extract Drops 120 ml - Food Supplement
- Price
- £13.71
- Rating
- 4.6/5
- Reviews
- 2,189
- Age
- 6y ago

Natural Answers Pure Bee Propolis 2000mg 270 Capsules 135 Servings - 100% Suitable for Vegetarians Bees Propoli
- Price
- £18.91
- Rating
- 4.6/5
- Reviews
- 732
- Age
- 8y ago

Bee Propolis Liquid 30ml (1 Bottle) Alcohol-Free Propolis Liquid Extract Tincture Skin Healing Throat and Mouth Health by Natural Answers. -
- Price
- £9.31
- Rating
- 4.5/5
- Reviews
- 295
- Age
- 5y ago

RAW POT - ORGANIC RAW PROPOLIS EXTRACT - Alcohol-Free 100% Pure Unpasteurised Natural Bee Propolis Liquid for Sore Throat & Cold Immunity Support Skin Hair Dental Care | Kids & Adults Drops (50ml)
- Price
- £24.86
- Rating
- 4.4/5
- Reviews
- 56
- Age
- 3y ago
Trending
90-day click momentum
Just Bee Propolis & Vitamin Throat Spray (30ml) | Peppermint Flavour
- Price
- £10.00
- Rating
- 4.5/5
- Reviews
- 124
- Age
- 7mo ago

Bee Propolis Extract 4800mg Standardised 108mg Flavonoids 180 Vegan Capsules High Strength Propolis Supplement - Resealable and Recyclable Pouch by Alpha01
- Price
- £10.60
- Rating
- 4.6/5
- Reviews
- 97
- Age
- 7y ago

Vimergy PropolisPureTM (57 Servings) 1220mg Propolis Extract Standardized to polyphenols Vegetarian Supplement Formulated Without Sugar or Binders Non-GMO & Gluten-Free (115 ml)
- Price
- £46.67
- Rating
- 4.6/5
- Reviews
- 852
- Age
- 3y ago

Natural Answers Pure Bee Propolis 2000mg 270 Capsules 135 Servings - 100% Suitable for Vegetarians Bees Propoli
- Price
- £18.91
- Rating
- 4.6/5
- Reviews
- 732
- Age
- 8y ago

Bee Propolis Cream 60ml - Moisturising Natural Propolis Balm Ointment Remedy for Dry Skin Cold Sores and Spots - UK Manufactured
- Price
- £10.92
- Rating
- 4.4/5
- Reviews
- 294
- Age
- 4y ago
Newest
by launch date
Just Bee Propolis & Vitamin Throat Spray (30ml) | Peppermint Flavour
- Price
- £10.00
- Rating
- 4.5/5
- Reviews
- 124
- Age
- 7mo ago

Vimergy PropolisPureTM (57 Servings) 1220mg Propolis Extract Standardized to polyphenols Vegetarian Supplement Formulated Without Sugar or Binders Non-GMO & Gluten-Free (115 ml)
- Price
- £46.67
- Rating
- 4.6/5
- Reviews
- 852
- Age
- 3y ago

RAW POT - ORGANIC RAW PROPOLIS EXTRACT - Alcohol-Free 100% Pure Unpasteurised Natural Bee Propolis Liquid for Sore Throat & Cold Immunity Support Skin Hair Dental Care | Kids & Adults Drops (50ml)
- Price
- £24.86
- Rating
- 4.4/5
- Reviews
- 56
- Age
- 3y ago

RAW POT - Organic RAW Propolis Spray for Kids 1+ - Alcohol-Free Pure Unpasteurised Natural Bee Propolis Liquid for Sore Throat Relief Children Immune Support Immunity Supplement for Kids (20ml)
- Price
- £13.13
- Rating
- 4.5/5
- Reviews
- 79
- Age
- 3y ago

Bee Propolis Cream 60ml - Moisturising Natural Propolis Balm Ointment Remedy for Dry Skin Cold Sores and Spots - UK Manufactured
- Price
- £10.92
- Rating
- 4.4/5
- Reviews
- 294
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
36
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
10%
- Bee Health34%
- Natural Answers21%
- Naturalma19%
- Raw Pot6%
- ALPHA016%
- Just Bee4%
- Open — no brand owns it (4 brands, 10%)
Demand
Propolis search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.8×
Search terms
Top Propolis search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- propolis68K/yr
- bee propolis20K/yr
- propolis liquid8K/yr
- propolis tincture5K/yr
Reviews and returns
What reviews say buyers love and hate about Propolis
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Tastes pretty grim
No real taste
tastes awful
More effective products in the market at cheaper price than this
not value for money
Raised prices, less packs and plastic bags instead of the paper packs we used to
Allergic reaction
I have started to get itchy
caused an allergic reaction
I used to get terrible tonsillitis
it did not work for my sore throat
Experienced lots of heavy coughing which left my throat feeling very raw and very sore
Misleading name
Love
Honest & reliable company
Excellent product
Reliable brand
Cough has gone
I found this very helpful relieving a cough I had
Helpful for cough
Tastes good
taste is light fresh and soothing
It has a very pleasing taste
Does the job
Very good as described
Does what says in the box
Great value
Great price
Value
Return
0.1% Return rate 13% Fixable by listing
this is definitely not all natural
Misleading name
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Propolis questions
Answered from the same tracked data.









