propolis
Skip itSoft demand (-25.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Price range
Great£6.40–£46.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great473.22avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.97avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Okay£111K£111K/yr · 101K searches
Growth
Bad-25.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, propolis is a £111K/yr Amazon United Kingdom market (101K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan. Verdict: Skip it — 46/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
propolis market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £104K–£130K
- units × avg price
- Conversion rate
- 8.5%
- Avg BSR
- #44
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 1.1%
- Avg brand age
- 71 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
36
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
10%
- Bee Health34%
- Natural Answers21%
- Naturalma19%
- Raw Pot6%
- ALPHA016%
- Just Bee4%
- Open — no brand owns it (4 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -25.3% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.8×
Top propolis search terms
- propolis68K/yr
- bee propolis20K/yr
- propolis liquid8K/yr
- propolis tincture5K/yr
Top propolis products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bee Health Propolis Liquid 30ml Pack of 2
Bee Health£8.404.6★1,132 rev
Propolis (Propolis) Resin Alcohol-Free Mother Tincture Naturalma - Liquid Extract Drops 120 ml - Food Supplement
Naturalma£13.714.6★2,189 rev
Natural Answers Pure Bee Propolis 2000mg 270 Capsules 135 Servings - 100% Suitable for Vegetarians Bees Propoli
Natural Answers£18.914.6★732 rev
Bee Propolis Liquid 30ml (1 Bottle) Alcohol-Free Propolis Liquid Extract Tincture Skin Healing Throat and Mouth Health by Natural Answers. -
Natural Answers£9.314.5★295 rev
RAW POT - ORGANIC RAW PROPOLIS EXTRACT - Alcohol-Free 100% Pure Unpasteurised Natural Bee Propolis Liquid for Sore Throat & Cold Immunity Support Skin Hair Dental Care | Kids & Adults Drops (50ml)
Raw Pot£24.864.4★56 rev
Newest
by launch date
Just Bee Propolis & Vitamin Throat Spray (30ml) | Peppermint Flavour
Just Bee£10.00124 rev
Vimergy PropolisPureTM (57 Servings) 1220mg Propolis Extract Standardized to polyphenols Vegetarian Supplement Formulated Without Sugar or Binders Non-GMO & Gluten-Free (115 ml)
Vimergy£46.67852 rev
RAW POT - ORGANIC RAW PROPOLIS EXTRACT - Alcohol-Free 100% Pure Unpasteurised Natural Bee Propolis Liquid for Sore Throat & Cold Immunity Support Skin Hair Dental Care | Kids & Adults Drops (50ml)
Raw Pot£24.8656 rev
RAW POT - Organic RAW Propolis Spray for Kids 1+ - Alcohol-Free Pure Unpasteurised Natural Bee Propolis Liquid for Sore Throat Relief Children Immune Support Immunity Supplement for Kids (20ml)
Raw Pot£13.1379 rev
Bee Propolis Cream 60ml - Moisturising Natural Propolis Balm Ointment Remedy for Dry Skin Cold Sores and Spots - UK Manufactured
Natural Answers£10.92294 rev
Trending
90-day click momentumJust Bee Propolis & Vitamin Throat Spray (30ml) | Peppermint Flavour
Just Bee£10.004.5★
Bee Propolis Extract 4800mg Standardised 108mg Flavonoids 180 Vegan Capsules High Strength Propolis Supplement - Resealable and Recyclable Pouch by Alpha01
ALPHA01£10.604.6★
Vimergy PropolisPureTM (57 Servings) 1220mg Propolis Extract Standardized to polyphenols Vegetarian Supplement Formulated Without Sugar or Binders Non-GMO & Gluten-Free (115 ml)
Vimergy£46.674.6★
Natural Answers Pure Bee Propolis 2000mg 270 Capsules 135 Servings - 100% Suitable for Vegetarians Bees Propoli
Natural Answers£18.914.6★
Bee Propolis Cream 60ml - Moisturising Natural Propolis Balm Ointment Remedy for Dry Skin Cold Sores and Spots - UK Manufactured
Natural Answers£10.924.4★
What buyers say about propolis
What buyers praise and complain about, mined from review topics.What buyers love
“Honest & reliable company”
“Cough has gone”
“Tastes good”
“Does the job”
“Great value”
“Prevents colds alot”
“I think it is effective”
“Just throat spray very easy to take the tast is nice to”
“Effective”
“Help me a lot for my immune health”
What buyers complain about
“Tastes pretty grim”
“More effective products in the market at cheaper price than this”
“Allergic reaction”
“I used to get terrible tonsillitis”
“Misleading name”
“it used to be much thicker sadly”
“Did not ease the pain at all very disappointed”
“wont replenish”
“this is definitely not all natural”
“Non effective”
Top return reasons
Common questions
- Is propolis profitable to sell on Amazon United Kingdom?
- The niche generates £111K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -25.3%. Flapen's verdict: Skip it (46/100).
- How competitive is the propolis niche?
- 10 brands and 36 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in propolis?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Allergies. The return rate is 0.1%.
- When does demand for propolis peak?
- Demand peaks in Jan; the busiest month runs 1.8× the quietest.
- What does it cost to enter the propolis niche?
- Listings span £6.40–£46.67; the average listing price is £12.97 (sweet spot $15–$100). The average incumbent carries 473 reviews — the moat a new listing must climb.