Probiotics for Women
FailThe top 5 products take 95% of clicks, so Probiotics for Women is a Fail.
- Flapen Score
- 42 / 100Ranks 1,521 of 2,035 Health & Personal Care niches · −6 vs the category median of 4842
- Market size
- £611K/yr583K searches / yr
- 90-day growth
- -26.7%search demand this quarter
- Competition
- 95%top-5 click share · 7 brands · 46 sellers
Flapen Score
Probiotics for Women against its category
The dotted line is the Health & Personal Care average. Past it, Probiotics for Women is stronger. Inside it, weaker.
Market
The Probiotics for Women market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Probiotics for Women 583K times last year and spent an estimated £611K. The top 5 brands take 95% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
8.6% of searches ended in a purchase last week.
Shoppers searched for this 583K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -26.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £611K a year.
- Searches, last 12 months
- 583K
- Growth, 90 days vs prior 90
- -26.7%
- Conversion, latest week
- 8.6%
- Market size, estimated
- £611Ka year
- Peak month
- January1.6× the quietest month
- Top search term
- probiotics for women331K searches a year
02 · Price
A sale here is worth £12.14.
Listings sell for £12.14 on average, from £8.25 to £17.58. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 10,000 to 12,500 of them. At £12.14 that is £121K to £152K a year per listing.
- Average price
- £12.14under the $15 to $100 sweet spot
- Price range
- £8.25–£17.58
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- £121K–£152K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #4 within Bacterial Cultures. It carries 2,671 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 86%
- Out of stock, average day
- 13.9%
- Average rank
- #4in Bacterial Cultures
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,671per listing
- Listings tracked
- 7
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Probiotics for Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Intimate Flora Probiotics for Women | 20 Billion CFU Fortified with 15 000mg Cranberry Fenugreek & Chlorella | Bio Cultures for Womens Intimate Flora | 60 Capsules | Free Soul
- Price
- £8.25
- Rating
- 4.4/5
- Reviews
- 2,235
- Age
- 4y ago
Wellgard Vitaflora for Women - Womens Live Cultures for Intimate Flora Vaginal Live Cultures Suitable During Pregnancy 30 Capsules Made in UK
- Price
- £11.75
- Rating
- 4.5/5
- Reviews
- 3,723
- Age
- 4y ago
Optibac for Women - Vaginal Live Cultures - Most Researched Strains for Intimate Flora - Lactobacillus Reuteri RC-14 & Lactobacillus Rhamnosus GR-1-30 Vegan Capsules
- Price
- £16.04
- Rating
- 4.6/5
- Reviews
- 1,903
- Age
- 7y ago
Womens Bio-Balance Gummies for Intimate Flora and Gut Health Advanced Multi-Strain Formulation Vegan Supplement with Calcium & Cranberry Extract - Made by Novomins
- Price
- £17.58
- Rating
- 4.5/5
- Reviews
- 927
- Age
- 4y ago
Bio-Kult Everyday Multi-Strain Formulation Probiotics for Digestive System 60 Capsules (Pack of 1)
- Price
- £10.43
- Rating
- 4.5/5
- Reviews
- 9,489
- Age
- 17y ago
Trending
90-day click momentum
Hybrid Health Pro-Bio Cultures for Women - 2 Months Supply 50 Billion CFU 11 Live Cultures with Fibres Cranberry & Vitamin B6 Multi-Strain Bio Cultures Complex Vegan
- Price
- £8.31
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2w ago
Bio-Kult Everyday Multi-Strain Formulation Probiotics for Digestive System 60 Capsules (Pack of 1)
- Price
- £10.43
- Rating
- 4.5/5
- Reviews
- 9,489
- Age
- 17y ago
Wellgard Vitaflora for Women - Womens Live Cultures for Intimate Flora Vaginal Live Cultures Suitable During Pregnancy 30 Capsules Made in UK
- Price
- £11.75
- Rating
- 4.5/5
- Reviews
- 3,723
- Age
- 4y ago
Florawell Intimate Flora for Women Vaginal Live Cultures Highly Researched Bio Cultures Complex for Womens Intimate Flora with Cranberry Extract - 30 Oral Capsules
- Price
- £12.65
- Rating
- 4.5/5
- Reviews
- 419
- Age
- 1y ago
Optibac for Women - Vaginal Live Cultures - Most Researched Strains for Intimate Flora - Lactobacillus Reuteri RC-14 & Lactobacillus Rhamnosus GR-1-30 Vegan Capsules
- Price
- £16.04
- Rating
- 4.6/5
- Reviews
- 1,903
- Age
- 7y ago
Newest
by launch dateHybrid Health Pro-Bio Cultures for Women - 2 Months Supply 50 Billion CFU 11 Live Cultures with Fibres Cranberry & Vitamin B6 Multi-Strain Bio Cultures Complex Vegan
- Price
- £8.31
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2w ago
Florawell Intimate Flora for Women Vaginal Live Cultures Highly Researched Bio Cultures Complex for Womens Intimate Flora with Cranberry Extract - 30 Oral Capsules
- Price
- £12.65
- Rating
- 4.5/5
- Reviews
- 419
- Age
- 1y ago
Intimate Flora Probiotics for Women | 20 Billion CFU Fortified with 15 000mg Cranberry Fenugreek & Chlorella | Bio Cultures for Womens Intimate Flora | 60 Capsules | Free Soul
- Price
- £8.25
- Rating
- 4.4/5
- Reviews
- 2,235
- Age
- 4y ago
Womens Bio-Balance Gummies for Intimate Flora and Gut Health Advanced Multi-Strain Formulation Vegan Supplement with Calcium & Cranberry Extract - Made by Novomins
- Price
- £17.58
- Rating
- 4.5/5
- Reviews
- 927
- Age
- 4y ago
Wellgard Vitaflora for Women - Womens Live Cultures for Intimate Flora Vaginal Live Cultures Suitable During Pregnancy 30 Capsules Made in UK
- Price
- £11.75
- Rating
- 4.5/5
- Reviews
- 3,723
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
46
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
95%
Top 20: 100%
Open market
3%
- Free Soul51%
- Wellgard28%
- Optibac Probiotics9%
- novomins4%
- Bio-Kult3%
- Hybrid Health3%
- Open — no brand owns it (1 brand, 3%)
Demand
Probiotics for Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Probiotics for Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- probiotics for women331K/yr
- womens probiotics56K/yr
- intimate probiotics women27K/yr
- womens probiotics for intimate17K/yr
- women probiotic18K/yr
- intimate flora for women tablets16K/yr
- vitaflora for women18K/yr
- intimate flora9K/yr
- pro biotics women10K/yr
- female probiotics9K/yr
Reviews and returns
What reviews say buyers love and hate about Probiotics for Women
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Doesnt work
Doesn't work after a week or so
Not effective
Tablets are extremely high in ingredients and caused a lot of pain, cramping, bloating and excess discharge and even unwanted bleeding
Made symptoms so much worse
Bad side affects
Waste of money for me :-
Very expensive
Not worth it
experience stomach pain
Totally bloated my stomach out
It would cause her painful bloating and other issues
Within 2 days of using these the smell has gone
In just a few days the smell in-between my legs have disappeared
recently I developed an odor that I couldn't get rid of which was worse after intimacy
Love
No complaints
Good quality
Great product
Amazing choice for anyone who has acidity
Taste good
Tastes lovely too
Value for my money
Excellent price
definitely worth taking
It has been so effective
Work well
Amazing actually works
It feels gentle on the stomach
Great for unexplained tummy pain
No more bloating
Return
0.1% Return rate 0% Fixable by listing
Doesnt work
Doesn't work after a week or so
Not effective
I dont taste anything when I take the tablets
there isn't much of a taste to them
I dont like the taste of cranberry
Waste of money for me :-
Very expensive
Not worth it
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Probiotics for Women questions
Answered from the same tracked data.