Probiotics for Women
FailThe top 5 products take 95% of clicks, so Probiotics for Women is a Fail.
- Flapen Score
- 42 / 100Ranks 1,521 of 2,035 Health & Personal Care niches · −6 vs the category median of 4842
- Market size
- £611K/yr583K searches / yr
- 90-day growth
- -26.7%search demand this quarter
- Competition
- 95%top-5 click share · 7 brands · 46 sellers
Flapen Score
Probiotics for Women against its category
The dotted line is the Health & Personal Care average. Past it, Probiotics for Women is stronger. Inside it, weaker.
Market
The Probiotics for Women market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Probiotics for Women 583K times last year and spent an estimated £611K. The top 5 brands take 95% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 8.6% of those searches ended in a purchase.
Shoppers searched for this 583K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -26.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £611K a year.
- Searches, last 12 months
- 583K
- Growth, 90 days vs prior 90
- -26.7%
- Conversion, latest week
- 8.6%
- Market size, estimated
- £611Ka year
- Peak month
- January1.6× the quietest month
- Top search term
- probiotics for women331K searches a year
02 · Price
A sale here is worth £12.14.
Listings sell for £12.14 on average, from £8.25 to £17.58. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 10,000 to 12,500 of them. At £12.14 that is £121K to £152K a year per listing.
- Average price
- £12.14under the $15 to $100 sweet spot
- Price range
- £8.25–£17.58
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- £121K–£152K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #4 within Bacterial Cultures. It carries 2,671 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 86%
- Out of stock, average day
- 13.9%
- Average rank
- #4in Bacterial Cultures
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,671per listing
- Listings tracked
- 7
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Probiotics for Women products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Intimate Flora Probiotics for Women | 20 Billion CFU Fortified with 15 000mg Cranberry Fenugreek & Chlorella | Bio Cultures for Womens Intimate Flora | 60 Capsules | Free Soul
- Price
- £8.25
- Rating
- 4.4/5
- Reviews
- 2,235
- Age
- 4y ago

Wellgard Vitaflora for Women - Womens Live Cultures for Intimate Flora Vaginal Live Cultures Suitable During Pregnancy 30 Capsules Made in UK
- Price
- £11.75
- Rating
- 4.5/5
- Reviews
- 3,723
- Age
- 4y ago

Optibac for Women - Vaginal Live Cultures - Most Researched Strains for Intimate Flora - Lactobacillus Reuteri RC-14 & Lactobacillus Rhamnosus GR-1-30 Vegan Capsules
- Price
- £16.04
- Rating
- 4.6/5
- Reviews
- 1,903
- Age
- 7y ago

Womens Bio-Balance Gummies for Intimate Flora and Gut Health Advanced Multi-Strain Formulation Vegan Supplement with Calcium & Cranberry Extract - Made by Novomins
- Price
- £17.58
- Rating
- 4.5/5
- Reviews
- 927
- Age
- 4y ago

Bio-Kult Everyday Multi-Strain Formulation Probiotics for Digestive System 60 Capsules (Pack of 1)
- Price
- £10.43
- Rating
- 4.5/5
- Reviews
- 9,489
- Age
- 17y ago
Trending
estimated 90-day click momentum
Hybrid Health Pro-Bio Cultures for Women - 2 Months Supply 50 Billion CFU 11 Live Cultures with Fibres Cranberry & Vitamin B6 Multi-Strain Bio Cultures Complex Vegan
- Price
- £8.31
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2w ago

Bio-Kult Everyday Multi-Strain Formulation Probiotics for Digestive System 60 Capsules (Pack of 1)
- Price
- £10.43
- Rating
- 4.5/5
- Reviews
- 9,489
- Age
- 17y ago

Wellgard Vitaflora for Women - Womens Live Cultures for Intimate Flora Vaginal Live Cultures Suitable During Pregnancy 30 Capsules Made in UK
- Price
- £11.75
- Rating
- 4.5/5
- Reviews
- 3,723
- Age
- 4y ago

Florawell Intimate Flora for Women Vaginal Live Cultures Highly Researched Bio Cultures Complex for Womens Intimate Flora with Cranberry Extract - 30 Oral Capsules
- Price
- £12.65
- Rating
- 4.5/5
- Reviews
- 419
- Age
- 1y ago

Optibac for Women - Vaginal Live Cultures - Most Researched Strains for Intimate Flora - Lactobacillus Reuteri RC-14 & Lactobacillus Rhamnosus GR-1-30 Vegan Capsules
- Price
- £16.04
- Rating
- 4.6/5
- Reviews
- 1,903
- Age
- 7y ago
Newest
by launch date
Hybrid Health Pro-Bio Cultures for Women - 2 Months Supply 50 Billion CFU 11 Live Cultures with Fibres Cranberry & Vitamin B6 Multi-Strain Bio Cultures Complex Vegan
- Price
- £8.31
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2w ago

Florawell Intimate Flora for Women Vaginal Live Cultures Highly Researched Bio Cultures Complex for Womens Intimate Flora with Cranberry Extract - 30 Oral Capsules
- Price
- £12.65
- Rating
- 4.5/5
- Reviews
- 419
- Age
- 1y ago

Intimate Flora Probiotics for Women | 20 Billion CFU Fortified with 15 000mg Cranberry Fenugreek & Chlorella | Bio Cultures for Womens Intimate Flora | 60 Capsules | Free Soul
- Price
- £8.25
- Rating
- 4.4/5
- Reviews
- 2,235
- Age
- 4y ago

Womens Bio-Balance Gummies for Intimate Flora and Gut Health Advanced Multi-Strain Formulation Vegan Supplement with Calcium & Cranberry Extract - Made by Novomins
- Price
- £17.58
- Rating
- 4.5/5
- Reviews
- 927
- Age
- 4y ago

Wellgard Vitaflora for Women - Womens Live Cultures for Intimate Flora Vaginal Live Cultures Suitable During Pregnancy 30 Capsules Made in UK
- Price
- £11.75
- Rating
- 4.5/5
- Reviews
- 3,723
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 95% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
46
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
95%
Top 20: 100%
Open market
3%
- Free Soul51%
- Wellgard28%
- Optibac Probiotics9%
- novomins4%
- Bio-Kult3%
- Hybrid Health3%
- Open — no brand owns it (1 brand, 3%)
Demand
Probiotics for Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Probiotics for Women search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- probiotics for women331K/yr
- womens probiotics56K/yr
- intimate probiotics women27K/yr
- womens probiotics for intimate17K/yr
- women probiotic18K/yr
- intimate flora for women tablets16K/yr
- vitaflora for women18K/yr
- intimate flora9K/yr
- pro biotics women10K/yr
- female probiotics9K/yr
Reviews and returns
What reviews say buyers love and hate about Probiotics for Women
We read the reviews and the return reasons for every product selling here.
“Doesnt work”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Probiotics for Women questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









