Probiotics for Children
FailDemand is soft, at -27.1% this quarter, so Probiotics for Children is a Fail.
- Flapen Score
- 41 / 100Ranks 1,596 of 2,035 Health & Personal Care niches · −7 vs the category median of 4841
- Market size
- £205K/yr188K searches / yr
- 90-day growth
- -27.1%search demand this quarter
- Competition
- 81%top-5 click share · 9 brands · 128 sellers
Flapen Score
Probiotics for Children against its category
The dotted line is the Health & Personal Care average. Past it, Probiotics for Children is stronger. Inside it, weaker.
Market
The Probiotics for Children market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Probiotics for Children 188K times last year and spent an estimated £205K. The top 5 brands take 92% of clicks. Demand peaks in Feb. Flapen scores it 41 out of 100, a Fail.
01 · Demand
9.4% of searches ended in a purchase last week.
Shoppers searched for this 188K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -27.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £205K a year.
- Searches, last 12 months
- 188K
- Growth, 90 days vs prior 90
- -27.1%
- Conversion, latest week
- 9.4%
- Market size, estimated
- £205Ka year
- Peak month
- February1.9× the quietest month
- Top search term
- probiotics kids53K searches a year
02 · Price
A sale here is worth £11.65.
Listings sell for £11.65 on average, from £5.03 to £30.18. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,500 to 3,000 of them. At £11.65 that is £29K to £35K a year per listing.
- Average price
- £11.65under the $15 to $100 sweet spot
- Price range
- £5.03–£30.18
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £29K–£35K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #91 within Bacterial Cultures. It carries 1,373 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #91in Bacterial Cultures
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,373per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Probiotics for Children products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Kids Tummy Gummies - 2 Billion CFU - Advanced Gut Health and Digestive System Support - 1 Month Supply - Includes Vitamin D & Calcium - Vegetarian Formula - 30 Gummies - Novomins
- Price
- £7.91
- Rating
- 4.6/5
- Reviews
- 1,426
- Age
- 4y ago
Optibac Babies & Children - Kids Live Cultures + Vitamin D for Immune Support - Most Trusted By Parents - 30 Sachets
- Price
- £15.66
- Rating
- 4.7/5
- Reviews
- 1,816
- Age
- 18y ago
Natures Aid Bio360 Kidz Pro-5 Daily Microbiotic Powder 90g for Children 12 Months to 12 Years - 5 Billion Friendly Bacteria - Sugar Free Vegan Non-GMO Gluten-Free
- Price
- £6.08
- Rating
- 4.6/5
- Reviews
- 1,635
- Age
- 10y ago
BioGaia Protectis Kids Lactic Acid Bacteria Supplement | 30 | Strawberry
- Price
- £10.56
- Rating
- 4.8/5
- Reviews
- 94
- Age
- 3y ago
Optibac Kids Gummies - Vitamin D & Calcium for Immune Support & Gut Health - Most Trusted By Parents - 60 Vegan Gummies
- Price
- £18.17
- Rating
- 4.7/5
- Reviews
- 229
- Age
- 4y ago
Trending
90-day click momentum
Proven Everyday for Children (4-16) | 60 Chewable Gut Health Tablets Blackcurrant
- Price
- £8.31
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 6mo ago
Bio-Kult Everyday | 14 Strains | Daily Gut Support for Ages 3+ | Live Bacteria Supplement | 30 Capsules
- Price
- £5.18
- Rating
- 4.5/5
- Reviews
- 9,489
- Age
- 15y ago
Natures Aid Mini Drops Daily Microbiotic 50ml Liquid Drops Gentle Gut Bacteria Support for Babies & Toddlers 0-5 Years 1 Billion CFU Live Cultures Per Serving - Sugar-Free Gluten-Free Dairy-Free
- Price
- £7.91
- Rating
- 4.3/5
- Reviews
- 81
- Age
- 1y ago
Physis Tum Tums Sugar Free Gummies 2+ | 1 Billion CFU & Vitamin C | Toddlers (Chewing Age) & Children | Gut Good Health & Immunity | Daily Routine Support | Live Cultures | 30 Strawberry Gummies
- Price
- £9.82
- Rating
- 4.5/5
- Reviews
- 305
- Age
- 5y ago
BioGaia Protectis Baby Drops | Probiotic Supplement for Babies | 5 ml
- Price
- £11.02
- Rating
- 4.6/5
- Reviews
- 764
- Age
- 12y ago
Newest
by launch dateProven Everyday for Children (4-16) | 60 Chewable Gut Health Tablets Blackcurrant
- Price
- £8.31
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 6mo ago
Tonic Health Kids Prebio & Probio Gummies No Added Sugar Digestive System Gut Health Immune System Ages 3-12 Vegan Blackcurrant Month Supply (60 Count)
- Price
- £15.66
- Rating
- 4.7/5
- Reviews
- 94
- Age
- 1y ago
Natures Aid Mini Drops Daily Microbiotic 50ml Liquid Drops Gentle Gut Bacteria Support for Babies & Toddlers 0-5 Years 1 Billion CFU Live Cultures Per Serving - Sugar-Free Gluten-Free Dairy-Free
- Price
- £7.91
- Rating
- 4.3/5
- Reviews
- 81
- Age
- 1y ago
Kids Biotic Tablets 180 Billion CFU Per Pack | 3 Billion CFU x 60 Vegan Chewables | with Lactobacillus and Acidophilus | Strawberry and Cream Flavour | By Lil Sprouts
- Price
- £5.03
- Rating
- 4.2/5
- Reviews
- 71
- Age
- 1y ago
BioGaia Protectis Kids Lactic Acid Bacteria Supplement | 30 | Strawberry
- Price
- £10.56
- Rating
- 4.8/5
- Reviews
- 94
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.
Brands
9 flat
Sellers
128
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
5%
- Optibac Probiotics31%
- novomins26%
- Natures Aid22%
- BioGaia9%
- Tonic Health4%
- Lil' Sprouts3%
- Open — no brand owns it (3 brands, 5%)
Demand
Probiotics for Children search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.9×
Search terms
Top Probiotics for Children search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- probiotics kids53K/yr
- kids probiotic43K/yr
- optibac probiotics kids23K/yr
- probiotics for kids13K/yr
- kids probiotic gummies8K/yr
- kids probiotics8K/yr
- toddler probiotic7K/yr
- optibac kids6K/yr
- probiotic kids5K/yr
- childrens probiotics5K/yr
Reviews and returns
What reviews say buyers love and hate about Probiotics for Children
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Taste is pretty ick
Tasteless
taste ok. not amazing,
Unfortunately these seem to help with constipation not the other way around
Note, dairy allergy child, and noticed another review also mentioning allergy reaction so it may be dairy contaminated somehow
Unfortunately these made absolutely no difference to my daughter's stomach ache which was a shame as its expensive
Not good the oil was all over the bottle before even using it
Love
Lovely taste
She seemed to like the taste as well
Baby doesn't seem to mind the taste
I have been buying this product for 2 years and very satisfied
Great product
Effective product
Helps with digestion
since taking this probiotics she goes every day... no constipation
Helpful for baby reflux and gas
Easy way to give good quality probiotics
these are truly the best probiotics out there for the cost
Great supplement
Great value
Good value for the price
Very good value
Return
0.0% Return rate 0% Fixable by listing
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Probiotics for Children questions
Answered from the same tracked data.