Probiotics

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.7M a year.

Searches, last 12 months

2.3M

Growth, 90 days vs prior 90

-12.1%

Conversion, latest week

8.7%

Market size, estimated

£2.7Ma year

Peak month

January1.3× the quietest month

Top search term

probiotics726K searches a year

Listings sell for £13.34 on average, from £4.14 to £52.39. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 12,500 to 15,000 of them. At £13.34 that is £167K to £200K a year per listing.

Average price

£13.34under the $15 to $100 sweet spot

Price range

£4.14–£52.39

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

200K–250K

Units per listing a year

12,500–15,000

Revenue per listing a year

£167K–£200K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

84% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #45 within Bacterial Cultures. It carries 2,345 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

96%

Out of stock, average day

5.0%

Average rank

#45in Bacterial Cultures

Average rating

4.54 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,345per listing

Listings tracked

25

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

52 months