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Probiotic Powder

Fail

The top 5 brands take 100% of clicks, so Probiotic Powder is a Fail.

Flapen Score
41
41 / 100
Ranks 1,596 of 2,035 Health & Personal Care niches · −7 vs the category median of 48
Market size
£121K/yr40K searches / yr
90-day growth
-29.6%search demand this quarter
Competition
95%top-5 click share · 5 brands · 16 sellers

Flapen Score

Probiotic Powder against its category

The dotted line is the Health & Personal Care average. Past it, Probiotic Powder is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Probiotic Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Probiotic Powder 40K times last year and spent an estimated £121K. All 5 brands take every click. Demand peaks in Mar–Apr–May. Flapen scores it 41 out of 100, a Fail.

01 · Demand

11.8% of searches ended in a purchase last week.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -29.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £121K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-29.6%
Conversion, latest week
11.8%
Market size, estimated
£121Ka year
Peak month
March4.2× the quietest month
Top search term
prebiotic fibre11K searches a year

02 · Price

A sale here is worth £25.29.

Listings sell for £25.29 on average, from £10.94 to £68.14. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £25.29 that is £6K to £13K a year per listing.

Average price
£25.29inside the $15 to $100 sweet spot
Price range
£10.94–£68.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£6K–£13K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #53 within Diet & Nutrition. It carries 1,292 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#53in Diet & Nutrition
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,292per listing
Listings tracked
7

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Probiotic Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

£0£18K£36K£54K£73K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

16

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • Golden Greens43%
  • BIMUNO40%
  • NKD Living9%
  • invivo5%
  • Inspiriko3%

Demand

Probiotic Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 4.2×

Search terms

Top Probiotic Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • prebiotic fibre11K/yr
  • bimuno11K/yr
  • golden greens organic prebiotic inulin6K/yr
  • golden greens4K/yr
  • bimuno prebiotic powder 30 sachets3K/yr
  • prebiotic powder3K/yr
  • bimuno prebiotic2K/yr

Reviews and returns

What reviews say buyers love and hate about Probiotic Powder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money10%−0.04

its just too expensive for our family budget

A bit pricey though

I've found them to be both expensive

Taste-Overall10%+0.22

It doesnt add taste

has no taste at all

It is virtually tasteless

Regulates Digestion5%+0.35

Always skeptical about thing like gut health supplements as the never seem to make a difference

I have diverticulitis so I thought I'd give this a go to up my fibre levels

Solubility5%−0.12

Takes while to dissolve if using in glass of water

found it better sprinkled over food as it went lumpy in cold drinks

Advertised Vs Actual Product3%−0.08

Not the same as before the rebranding

Love

Nutritional Content11%+0.99

This is a really great way to boost

Easy to include in your diet

Good probiotic

Solubility10%−0.12

It dissolves so easily

dissolves well

It dissolves in drinks easily

Regulates Digestion10%+0.35

I appreciated that it did not cause any immediate bloating when I first introduced it

Reduced bloating

Great for gut health

Quality-Overall7%+0.70

Great product as usual

Fabulous product

I am very satisfied with this product

Advertised Vs Actual Product7%−0.08

it does the job

That it does what it says

As described

FAQ

Common Probiotic Powder questions

Answered from the same tracked data.