probiotic powder
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible£25.29avg listing price — sweet spot $15–$100
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Price range
Great£10.94–£68.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,292.14avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£121K£121K/yr · 40K searches
Growth
Bad-29.6%90-day search growth — must beat 0% to launch
Competition
Bad95%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, probiotic powder is a £121K/yr Amazon United Kingdom market (40K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
probiotic powder market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- £101K–£126K
- units × avg price
- Conversion rate
- 11.8%
- Avg BSR
- #53
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 71%
- Out of stock
- 0.0%
- Avg brand age
- 52 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
16
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
95%
Top 20: 100%
Open market
0%
- Golden Greens43%
- BIMUNO40%
- NKD Living9%
- invivo5%
- Inspiriko3%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -29.6% search growth over the last 90 days.Peak months: Mar, Apr, May · busiest ÷ quietest = 4.2×
Top probiotic powder search terms
- prebiotic fibre11K/yr
- bimuno11K/yr
- golden greens organic prebiotic inulin6K/yr
- golden greens4K/yr
- bimuno prebiotic powder 30 sachets3K/yr
- prebiotic powder3K/yr
- bimuno prebiotic2K/yr
Top probiotic powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Golden Greens Organic Prebiotic Inulin Fibre 250g
Golden Greens£10.944.4★1,603 rev
GutSupp Prebiotic Fibre Supplement for Gut Health (Formerly Bimuno)
BIMUNO£29.274.5★1,713 rev
GutSupp Prebiotic Fibre Supplement for Gut Health (Formerly Bimuno)
BIMUNO£68.144.7★540 rev
NKD Living Inulin High Grade Prebiotic Fibre Powder (1 Kg) - Manufactured in the EU - Fibre Prebiotic Supplement
NKD Living£13.694.5★2,891 rev
Bio.Me Prebio PHGG (150g Tin - 30 Day Supply) - Prebiotic Fibre Powder Supplement - Water Soluble Fibre to Support Microbial Bacteria Diversity in The Gut - Vegan Friendly & Gluten Free - by Invivo
invivo£18.384.7★83 rev
Newest
by launch dateBio.Me Prebio PHGG (150g Tin - 30 Day Supply) - Prebiotic Fibre Powder Supplement - Water Soluble Fibre to Support Microbial Bacteria Diversity in The Gut - Vegan Friendly & Gluten Free - by Invivo
invivo£18.3883 rev
GutSupp Prebiotic Fibre Supplement for Gut Health (Formerly Bimuno)
BIMUNO£68.14540 rev
Inspiriko Organic Prebiotics for Gut Health - Award-Winning 10-in-1 Gut Health Powder with Superfoods Inulin Probiotics and Prebiotics. No Added Sugar Made in UK 180 Grams
Inspiriko£15.881,947 rev
NKD Living Inulin High Grade Prebiotic Fibre Powder (1 Kg) - Manufactured in the EU - Fibre Prebiotic Supplement
NKD Living£13.692,891 rev
Golden Greens Organic Prebiotic Inulin Fibre 500g
Golden Greens£20.75268 rev
Trending
90-day click momentumBio.Me Prebio PHGG (150g Tin - 30 Day Supply) - Prebiotic Fibre Powder Supplement - Water Soluble Fibre to Support Microbial Bacteria Diversity in The Gut - Vegan Friendly & Gluten Free - by Invivo
invivo£18.384.7★
Golden Greens Organic Prebiotic Inulin Fibre 250g
Golden Greens£10.944.4★
NKD Living Inulin High Grade Prebiotic Fibre Powder (1 Kg) - Manufactured in the EU - Fibre Prebiotic Supplement
NKD Living£13.694.5★
Golden Greens Organic Prebiotic Inulin Fibre 500g
Golden Greens£20.754.5★
GutSupp Prebiotic Fibre Supplement for Gut Health (Formerly Bimuno)
BIMUNO£68.144.7★
What buyers say about probiotic powder
What buyers praise and complain about, mined from review topics.What buyers love
“This is a really great way to boost”
“It dissolves so easily”
“I appreciated that it did not cause any immediate bloating when I first introduced it”
“Great product as usual”
“it does the job”
“Easy to use”
“clean formula with no unnecessary additives”
“I found it has a slight taste”
“its organic too”
“Also my bloating has gone”
What buyers complain about
“its just too expensive for our family budget”
“It doesnt add taste”
“Always skeptical about thing like gut health supplements as the never seem to make a difference”
“Takes while to dissolve if using in glass of water”
“Not the same as before the rebranding”
“They say research does not meet statistical significance”
“find it tends to cause me some irritation and excess gas”
“I use it every day in my morning coffee and daytime cups of tea, I use it in sugarfree jelly and in omelettes and pancakes, I am unable to detect any difference whatsoever in flavour, and when used in baking the only difference is an improvement in texture”
“It does clump up at the end - you need to be careful to seal back up properly each time”
“painful most of the time”
Common questions
- Is probiotic powder profitable to sell on Amazon United Kingdom?
- The niche generates £121K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -29.6%. Flapen's verdict: Skip it (41/100).
- How competitive is the probiotic powder niche?
- 5 brands and 16 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in probiotic powder?
- Top complaints mined from reviews: Value For Money, Taste-Overall, Regulates Digestion. The return rate is 0.1%.
- When does demand for probiotic powder peak?
- Demand peaks in Mar–Apr–May; the busiest month runs 4.2× the quietest.
- What does it cost to enter the probiotic powder niche?
- Listings span £10.94–£68.14; the average listing price is £25.29 (sweet spot $15–$100). The average incumbent carries 1,292 reviews — the moat a new listing must climb.