How competitive is the Probiotic Powder niche on Amazon United Kingdom?

5 brands and 16 sellers compete in Probiotic Powder on Amazon United Kingdom. The top 5 Probiotic Powder products take 95% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Probiotic Powder?

Probiotic Powder buyers on Amazon United Kingdom complain most about Value For Money, Taste-Overall, Regulates Digestion, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Probiotic Powder niche?

Probiotic Powder sells for £25.29 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £10.94–£68.14. The average incumbent carries 1,292 reviews — the moat a new listing must climb.

Probiotic Powder

brand-locked demand (top 5 brands take 100% of clicks) — Probiotic Powder doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Probiotic Powder profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Probiotic Powder is a £121K/yr Amazon United Kingdom market (40K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May. Verdict: Skip it — 41/100.

Probiotic Powder: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -29.6% over the last 90 days and 11.8% of searches end in a purchase.

£121K

revenue / yr

Units sold / yr5K

Search volume / yr-29.6%40K

Conversion rate11.8%

Avg price£25.29

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 16

Top-5 product click share95%

Open market0%

Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 7 products

Top Probiotic Powder products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Golden Greens Organic Prebiotic Inulin Fibre 250g

Price: £10.94
Rating: 4.4/5
Reviews: 1,603
Age: 10y ago

GutSupp Prebiotic Fibre Supplement for Gut Health (Formerly Bimuno)

Price: £29.27
Rating: 4.5/5
Reviews: 1,713
Age: 14y ago

GutSupp Prebiotic Fibre Supplement for Gut Health (Formerly Bimuno)

Price: £68.14
Rating: 4.7/5
Reviews: 540
Age: 6y ago

NKD Living Inulin High Grade Prebiotic Fibre Powder (1 Kg) - Manufactured in the EU - Fibre Prebiotic Supplement

Price: £13.69
Rating: 4.5/5
Reviews: 2,891
Age: 8y ago

Bio.Me Prebio PHGG (150g Tin - 30 Day Supply) - Prebiotic Fibre Powder Supplement - Water Soluble Fibre to Support Microbial Bacteria Diversity in The Gut - Vegan Friendly & Gluten Free - by Invivo

Price: £18.38
Rating: 4.7/5
Reviews: 83
Age: 10mo ago

Newest

by launch date

Bio.Me Prebio PHGG (150g Tin - 30 Day Supply) - Prebiotic Fibre Powder Supplement - Water Soluble Fibre to Support Microbial Bacteria Diversity in The Gut - Vegan Friendly & Gluten Free - by Invivo

Price: £18.38
Rating: 4.7/5
Reviews: 83
Age: 10mo ago

GutSupp Prebiotic Fibre Supplement for Gut Health (Formerly Bimuno)

Price: £68.14
Rating: 4.7/5
Reviews: 540
Age: 6y ago

Inspiriko Organic Prebiotics for Gut Health - Award-Winning 10-in-1 Gut Health Powder with Superfoods Inulin Probiotics and Prebiotics. No Added Sugar Made in UK 180 Grams

Price: £15.88
Rating: 4.4/5
Reviews: 1,947
Age: 7y ago

NKD Living Inulin High Grade Prebiotic Fibre Powder (1 Kg) - Manufactured in the EU - Fibre Prebiotic Supplement

Price: £13.69
Rating: 4.5/5
Reviews: 2,891
Age: 8y ago

Golden Greens Organic Prebiotic Inulin Fibre 500g

Price: £20.75
Rating: 4.5/5
Reviews: 268
Age: 10y ago

Competition: brands, sellers & click share

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

Golden Greens43%
BIMUNO40%
NKD Living9%
invivo5%
Inspiriko3%

Probiotic Powder demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume40KCVR11.8%Products7Brands5Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews1,292Avg BSR#53

Peak months: Mar, Apr, May · busiest ÷ quietest = 4.2×

Top Probiotic Powder search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

prebiotic fibre11K/yr -46.5%2.5% conv.
bimuno11K/yr -37.3%13.5% conv.
golden greens organic prebiotic inulin6K/yr +8.1%18.7% conv.
golden greens4K/yr -12.2%6.8% conv.
bimuno prebiotic powder 30 sachets3K/yr -24.3%16.2% conv.
prebiotic powder3K/yr -25.4%1.4% conv.
bimuno prebiotic2K/yr -52.0%7.0% conv.

What reviews say buyers love and hate about Probiotic Powder

What buyers mention most, as a share of all reviews.

What buyers love

68% of reviews

Nutritional Content11%

“This is a really great way to boost”

Solubility10%

“It dissolves so easily”

Regulates Digestion10%

“I appreciated that it did not cause any immediate bloating when I first introduced it”

Quality-Overall7%

“Great product as usual”

Advertised Vs Actual Product7%

“it does the job”

What buyers complain about

45% of reviews

Value For Money10%

“its just too expensive for our family budget”

Taste-Overall10%

“It doesnt add taste”

Regulates Digestion5%

“Always skeptical about thing like gut health supplements as the never seem to make a difference”

Solubility5%

“Takes while to dissolve if using in glass of water”

Advertised Vs Actual Product3%

“Not the same as before the rebranding”

Common Probiotic Powder questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Probiotic Powder 41/100 on Amazon United Kingdom — Skip it. The niche generates £121K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -29.6% over the last 90 days.