Probiotic Gummies
FailShoppers spend an estimated $63K a year here, so Probiotic Gummies is a Fail.
- Flapen Score
- 47 / 100Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 4847
- Market size
- £63K/yr62K searches / yr
- 90-day growth
- -12.3%search demand this quarter
- Competition
- 66%top-5 click share · 13 brands · 47 sellers
Flapen Score
Probiotic Gummies against its category
The dotted line is the Health & Personal Care average. Past it, Probiotic Gummies is stronger. Inside it, weaker.
Market
The Probiotic Gummies market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Probiotic Gummies 62K times last year and spent an estimated £63K. The top 5 brands take 78% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 7.9% of those searches ended in a purchase.
Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.
- Searches, last 12 months
- 62K
- Growth, 90 days vs prior 90
- -12.3%
- Conversion, latest week
- 7.9%
- Market size, estimated
- £63Ka year
- Peak month
- February1.3× the quietest month
- Top search term
- probiotic gummies25K searches a year
02 · Price
A sale here is worth £12.86.
Listings sell for £12.86 on average, from £6.31 to £41.80. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £12.86 that is £3K to £6K a year per listing.
- Average price
- £12.86under the $15 to $100 sweet spot
- Price range
- £6.31–£41.80
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
74% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #236 within Bacterial Cultures. It carries 18,024 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 89%
- Out of stock, average day
- 1.1%
- Average rank
- #236in Bacterial Cultures
- Average rating
- 4.32 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 18,024per listing
- Listings tracked
- 19
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Probiotic Gummies products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Biotic Gummies | 150 Billion Friendly Bacteria Per Bottle | Happy Gut | Multi-Strain | 2.5 Billion x 60 Orange Flavour Gummies | for Men & Women | Vegan | 60 Count | By Horbaach
- Price
- £8.22
- Rating
- 4.5/5
- Reviews
- 297
- Age
- 5y ago

Goli Pre+Post+Live Bacteria Gummies | Digestive Health & Immune Support | Worlds First 3-in-1 | Gluten-Free Vegan Non-GMO Gelatin-Free | 60 Gummies
- Price
- £13.70
- Rating
- 4.5/5
- Reviews
- 1,561
- Age
- 1y ago

Womens Bio-Balance Gummies for Intimate Flora and Gut Health Advanced Multi-Strain Formulation Vegan Supplement with Calcium & Cranberry Extract - Made by Novomins
- Price
- £17.58
- Rating
- 4.5/5
- Reviews
- 927
- Age
- 4y ago

Optibac Gut Health Gummies - Vegan Digestive Live Culture Supplement - Vitamin D Zinc & Calcium for Immune Support & Gut Health - Most Trusted & Recommended Brand - 30 Gummies
- Price
- £11.03
- Rating
- 4.5/5
- Reviews
- 383
- Age
- 4y ago

Chewy Vites Adult Probio Support Gut Health & Vitamin Gummies 60 Count
- Price
- £6.71
- Rating
- 4.6/5
- Reviews
- 90
- Age
- 2y ago
Trending
estimated 90-day click momentum
Yumi Gut Health Probiotic Gummies 60 Strawberry Flavour Gummies
- Price
- £14.69
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 4y ago

Goli Zero Sugar Gummies Trio | Worlds First 3-in-1 Pre+Post+Live Bacteria | Apple Cider Vinegar Vitamin B12 & Live Bacteria | Ashwagandha L-Theanine & Vitamin D | Vegan Gluten-Free Non-GMO
- Price
- £41.80
- Rating
- 4.3/5
- Reviews
- 1,522
- Age
- 9mo ago

Multivitamin Biotic Gummies for Women and Men | 60 Count | Orange Flavour | 15 Essential Nutrients with 3 Biotic Strains for Daily Support | 5 Billion CFU | Vegan Supplement | By Horbaach
- Price
- £8.93
- Rating
- 4.2/5
- Reviews
- 32
- Age
- 11mo ago

Goli Pre+Post+Live Bacteria Gummies | Digestive Health & Immune Support | Worlds First 3-in-1 | Gluten-Free Vegan Non-GMO Gelatin-Free | 60 Gummies
- Price
- £13.70
- Rating
- 4.5/5
- Reviews
- 1,561
- Age
- 1y ago

Goli Apple Cider Vinegar Gummies | Digestion Gut Health & Appetite | Vitamin B12 Gelatin-Free Gluten-Free Vegan & Non-GMO | Taste The Apple Not The Vinegar | 60 Gummies
- Price
- £14.83
- Rating
- 4.4/5
- Reviews
- 328,137
- Age
- 7y ago
Newest
by launch date
De-Blo Gummies - Digestive Enzyme Supplement - with Bromelain Enzyme Inulin Peppermint Ginger 2 Billion CFU for Gut Health Apple Cider Vinegar - Gluten-Free & Vegan - 60 Gummies - Novomins
- Price
- £14.14
- Rating
- 3.5/5
- Reviews
- 63
- Age
- 8mo ago

Goli Zero Sugar Gummies Trio | Worlds First 3-in-1 Pre+Post+Live Bacteria | Apple Cider Vinegar Vitamin B12 & Live Bacteria | Ashwagandha L-Theanine & Vitamin D | Vegan Gluten-Free Non-GMO
- Price
- £41.80
- Rating
- 4.3/5
- Reviews
- 1,522
- Age
- 9mo ago

Multivitamin Biotic Gummies for Women and Men | 60 Count | Orange Flavour | 15 Essential Nutrients with 3 Biotic Strains for Daily Support | 5 Billion CFU | Vegan Supplement | By Horbaach
- Price
- £8.93
- Rating
- 4.2/5
- Reviews
- 32
- Age
- 11mo ago

Goli Pre+Post+Live Bacteria Gummies | Digestive Health & Immune Support | Worlds First 3-in-1 | Gluten-Free Vegan Non-GMO Gelatin-Free | 60 Gummies
- Price
- £13.70
- Rating
- 4.5/5
- Reviews
- 1,561
- Age
- 1y ago

Myprotein Gut Gummies Probiotic Gummies with Vitamin C Supports Digestion Gut Health & Immune System Mixed Berry Flavor Gluten-Free 60 Gummies
- Price
- £17.60
- Rating
- 4.2/5
- Reviews
- 14
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
47
Est. top-5 brand share
78%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 100%
Open market
15%
- Horbäach32%
- novomins15%
- Goli14%
- Optibac Probiotics9%
- CHEWY VITES9%
- Haliborange7%
- Open — no brand owns it (7 brands, 15%)
Demand
Probiotic Gummies search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Probiotic Gummies search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- probiotic gummies25K/yr
- gut health gummies14K/yr
- probiotics gummies11K/yr
- gut gummies6K/yr
- pro biotic gummies3K/yr
- probiotic gummies for gut health3K/yr
Reviews and returns
What reviews say buyers love and hate about Probiotic Gummies
We read the reviews and the return reasons for every product selling here.
“Dont taste great”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Probiotic Gummies questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









