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Probiotic Gummies

Fail

Shoppers spend an estimated $63K a year here, so Probiotic Gummies is a Fail.

Flapen Score
47
47 / 100
Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 48
Market size
£63K/yr62K searches / yr
90-day growth
-12.3%search demand this quarter
Competition
66%top-5 click share · 13 brands · 47 sellers

Flapen Score

Probiotic Gummies against its category

The dotted line is the Health & Personal Care average. Past it, Probiotic Gummies is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Probiotic Gummies market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Probiotic Gummies 62K times last year and spent an estimated £63K. The top 5 brands take 78% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 7.9% of those searches ended in a purchase.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
-12.3%
Conversion, latest week
7.9%
Market size, estimated
£63Ka year
Peak month
February1.3× the quietest month
Top search term
probiotic gummies25K searches a year

02 · Price

A sale here is worth £12.86.

Listings sell for £12.86 on average, from £6.31 to £41.80. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £12.86 that is £3K to £6K a year per listing.

Average price
£12.86under the $15 to $100 sweet spot
Price range
£6.31–£41.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #236 within Bacterial Cultures. It carries 18,024 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
89%
Out of stock, average day
1.1%
Average rank
#236in Bacterial Cultures
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
18,024per listing
Listings tracked
19

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Probiotic Gummies products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£13K£19K£25K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

47

Est. top-5 brand share

78%

Top 20: 100%

Est. top-5 click share

66%

Top 20: 100%

Open market

15%

  • Horbäach32%
  • novomins15%
  • Goli14%
  • Optibac Probiotics9%
  • CHEWY VITES9%
  • Haliborange7%
  • Open — no brand owns it (7 brands, 15%)

Demand

Probiotic Gummies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Prime Day '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Probiotic Gummies search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • probiotic gummies25K/yr
  • gut health gummies14K/yr
  • probiotics gummies11K/yr
  • gut gummies6K/yr
  • pro biotic gummies3K/yr
  • probiotic gummies for gut health3K/yr

Reviews and returns

What reviews say buyers love and hate about Probiotic Gummies

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Taste-Overall”
12%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“Dont taste great”
A buyer, on “Taste-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Probiotic Gummies questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data