probiotic gummies
Skip itA small market ($63K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Price range
Great£6.31–£41.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£12.86avg listing price — sweet spot $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-12.3%90-day search growth — must beat 0% to launch
Review moat
Bad18,024.16avg incumbent reviews — the moat a new listing must climb
Market size
Bad£63K£63K/yr · 62K searches
According to Flapen's Amazon United Kingdom niche tracking, probiotic gummies is a £63K/yr Amazon United Kingdom market (62K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 47/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
probiotic gummies market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- £64K–£77K
- units × avg price
- Conversion rate
- 7.9%
- Avg BSR
- #236
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 74%
- Out of stock
- 1.1%
- Avg brand age
- 36 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
47
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
15%
- Horbäach32%
- novomins15%
- Goli14%
- Optibac Probiotics9%
- CHEWY VITES9%
- Haliborange7%
- Open — no brand owns it (7 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 89 weeks — -12.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top probiotic gummies search terms
- probiotic gummies25K/yr
- gut health gummies14K/yr
- probiotics gummies11K/yr
- gut gummies6K/yr
- pro biotic gummies3K/yr
- probiotic gummies for gut health3K/yr
Top probiotic gummies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Biotic Gummies | 150 Billion Friendly Bacteria Per Bottle | Happy Gut | Multi-Strain | 2.5 Billion x 60 Orange Flavour Gummies | for Men & Women | Vegan | 60 Count | By Horbaach
Horbäach£8.224.5★297 rev
Goli Pre+Post+Live Bacteria Gummies | Digestive Health & Immune Support | Worlds First 3-in-1 | Gluten-Free Vegan Non-GMO Gelatin-Free | 60 Gummies
Goli£13.704.5★1,561 rev
Womens Bio-Balance Gummies for Intimate Flora and Gut Health Advanced Multi-Strain Formulation Vegan Supplement with Calcium & Cranberry Extract - Made by Novomins
novomins£17.584.5★927 rev
Optibac Gut Health Gummies - Vegan Digestive Live Culture Supplement - Vitamin D Zinc & Calcium for Immune Support & Gut Health - Most Trusted & Recommended Brand - 30 Gummies
Optibac Probiotics£11.034.5★383 rev
Chewy Vites Adult Probio Support Gut Health & Vitamin Gummies 60 Count
CHEWY VITES£6.714.6★90 rev
Newest
by launch date
De-Blo Gummies - Digestive Enzyme Supplement - with Bromelain Enzyme Inulin Peppermint Ginger 2 Billion CFU for Gut Health Apple Cider Vinegar - Gluten-Free & Vegan - 60 Gummies - Novomins
novomins£14.1463 rev
Goli Zero Sugar Gummies Trio | Worlds First 3-in-1 Pre+Post+Live Bacteria | Apple Cider Vinegar Vitamin B12 & Live Bacteria | Ashwagandha L-Theanine & Vitamin D | Vegan Gluten-Free Non-GMO
Goli£41.801,522 rev
Multivitamin Biotic Gummies for Women and Men | 60 Count | Orange Flavour | 15 Essential Nutrients with 3 Biotic Strains for Daily Support | 5 Billion CFU | Vegan Supplement | By Horbaach
Horbäach£8.9332 rev
Goli Pre+Post+Live Bacteria Gummies | Digestive Health & Immune Support | Worlds First 3-in-1 | Gluten-Free Vegan Non-GMO Gelatin-Free | 60 Gummies
Goli£13.701,561 rev
Myprotein Gut Gummies Probiotic Gummies with Vitamin C Supports Digestion Gut Health & Immune System Mixed Berry Flavor Gluten-Free 60 Gummies
Myprotein£17.6014 rev
Trending
90-day click momentum
Yumi Gut Health Probiotic Gummies 60 Strawberry Flavour Gummies
Yumi Nutrition£14.694.4★
Goli Zero Sugar Gummies Trio | Worlds First 3-in-1 Pre+Post+Live Bacteria | Apple Cider Vinegar Vitamin B12 & Live Bacteria | Ashwagandha L-Theanine & Vitamin D | Vegan Gluten-Free Non-GMO
Goli£41.804.3★
Multivitamin Biotic Gummies for Women and Men | 60 Count | Orange Flavour | 15 Essential Nutrients with 3 Biotic Strains for Daily Support | 5 Billion CFU | Vegan Supplement | By Horbaach
Horbäach£8.934.2★
Goli Pre+Post+Live Bacteria Gummies | Digestive Health & Immune Support | Worlds First 3-in-1 | Gluten-Free Vegan Non-GMO Gelatin-Free | 60 Gummies
Goli£13.704.5★
Goli Apple Cider Vinegar Gummies | Digestion Gut Health & Appetite | Vitamin B12 Gelatin-Free Gluten-Free Vegan & Non-GMO | Taste The Apple Not The Vinegar | 60 Gummies
Goli£14.834.4★
What buyers say about probiotic gummies
What buyers praise and complain about, mined from review topics.What buyers love
“No complaints about taste”
“Good quality ingredients”
“Good value”
“Great for gut”
“Nice and chewable”
“Does the job”
“Great vitamin”
“Good probiotic”
“Ease to use”
“The orange flavour is pleasant”
What buyers complain about
“Dont taste great”
“Didnt work”
“Waste of money for me :-”
“Because of this side effect”
“experience stomach pain”
“Not for those who actually care about health”
“Tastes disgusting and smells weird, tried one and had to throw the rest out”
“A little pricey for 30 days dosage only”
“Too sugary for my liking”
“it didn't really help with constipation”
Top return reasons
Common questions
- Is probiotic gummies profitable to sell on Amazon United Kingdom?
- The niche generates £63K/yr across 19 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -12.3%. Flapen's verdict: Skip it (47/100).
- How competitive is the probiotic gummies niche?
- 13 brands and 47 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in probiotic gummies?
- Top complaints mined from reviews: Taste-Overall, Functionality-Overall, Value For Money. The return rate is 0.1%.
- When does demand for probiotic gummies peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the probiotic gummies niche?
- Listings span £6.31–£41.80; the average listing price is £12.86 (sweet spot $15–$100). The average incumbent carries 18,024 reviews — the moat a new listing must climb.