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Probiotic Gummies

Fail

Shoppers spend only $63K a year here, so Probiotic Gummies is a Fail.

Flapen Score
47
47 / 100
Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 48
Market size
£63K/yr62K searches / yr
90-day growth
-12.3%search demand this quarter
Competition
66%top-5 click share · 13 brands · 47 sellers

Flapen Score

Probiotic Gummies against its category

The dotted line is the Health & Personal Care average. Past it, Probiotic Gummies is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Probiotic Gummies market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Probiotic Gummies 62K times last year and spent an estimated £63K. The top 5 brands take 78% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

7.9% of searches ended in a purchase last week.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
-12.3%
Conversion, latest week
7.9%
Market size, estimated
£63Ka year
Peak month
February1.3× the quietest month
Top search term
probiotic gummies25K searches a year

02 · Price

A sale here is worth £12.86.

Listings sell for £12.86 on average, from £6.31 to £41.80. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £12.86 that is £3K to £6K a year per listing.

Average price
£12.86under the $15 to $100 sweet spot
Price range
£6.31–£41.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #236 within Bacterial Cultures. It carries 18,024 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
89%
Out of stock, average day
1.1%
Average rank
#236in Bacterial Cultures
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
18,024per listing
Listings tracked
19

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Probiotic Gummies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£13K£19K£25K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

47

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

15%

  • Horbäach32%
  • novomins15%
  • Goli14%
  • Optibac Probiotics9%
  • CHEWY VITES9%
  • Haliborange7%
  • Open — no brand owns it (7 brands, 15%)

Demand

Probiotic Gummies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Prime Day '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Probiotic Gummies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • probiotic gummies25K/yr
  • gut health gummies14K/yr
  • probiotics gummies11K/yr
  • gut gummies6K/yr
  • pro biotic gummies3K/yr
  • probiotic gummies for gut health3K/yr

Reviews and returns

What reviews say buyers love and hate about Probiotic Gummies

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall12%

Dont taste great

taste a bit odd

slightly synthetic taste

Functionality-Overall9%−0.13

Didnt work

No results

Not effective

Value For Money6%+0.32

Waste of money for me :-

Not worth it

Expensive

Side Effects5%−0.06

Because of this side effect

Upset Stomach

Made symptoms so much worse

Acid Regulator/Stomach Ache Relief3%

experience stomach pain

Upset Stomach

Upset my stomach

Love

Taste-Overall25%

No complaints about taste

No unpleasant aftertaste

Great taste

Quality-Overall8%+0.93

Good quality ingredients

It is also worth noting that these are UK-made, which should add a level of confidence in terms of quality and manufacturing standards

Good quality

Value For Money5%+0.32

Good value

Excellent value for money

Worth the money

Regulates Digestion5%+0.41

Great for gut

Easily digested

Effective for Digestion

Ease Of Chewing/Swallowing5%+0.17

Nice and chewable

Easy to swallow

Easy to chew

Return

0.1% Return rate 0% Fixable by listing

Vegan/Organic33%▁▁▅█▁▁
Functionality-Overall22%▁█▅▁▁▁

Didnt work

No results

Not effective

Taste-Overall11%█▁▁▁▁▁

Dont taste great

taste a bit odd

slightly synthetic taste

Vitamin11%▁█▁▁▁▁
Age Suitability11%▁▁▁▁█▁

FAQ

Common Probiotic Gummies questions

Answered from the same tracked data.