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Prime Day Deals 2023

Maybe

Products sell for $25.17 on average, inside the sweet spot. But the top 5 brands take 94% of clicks, so Prime Day Deals 2023 is a Maybe.

Flapen Score
54
54 / 100
Top 25% of 2,035 Health & Personal Care niches · +6 vs the category median of 48
Market size
£506K/yr273K searches / yr
90-day growth
-8.2%search demand this quarter
Competition
59%top-5 click share · 10 brands · 202 sellers

Flapen Score

Prime Day Deals 2023 against its category

The dotted line is the Health & Personal Care average. Past it, Prime Day Deals 2023 is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Prime Day Deals 2023 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Prime Day Deals 2023 273K times last year and spent an estimated £506K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

7.4% of searches ended in a purchase last week.

Shoppers searched for this 273K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £506K a year.

Searches, last 12 months
273K
Growth, 90 days vs prior 90
-8.2%
Conversion, latest week
7.4%
Market size, estimated
£506Ka year
Peak month
November2.2× the quietest month
Top search term
oral b pro 145K searches a year

02 · Price

A sale here is worth £25.17.

Listings sell for £25.17 on average, from £2.07 to £49.37. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £25.17 that is £13K to £19K a year per listing.

Average price
£25.17inside the $15 to $100 sweet spot
Price range
£2.07–£49.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£13K–£19K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #21 within Dental Care. It carries 5,504 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
93%
Out of stock, average day
3.1%
Average rank
#21in Dental Care
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,504per listing
Listings tracked
27

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Prime Day Deals 2023 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£25K£51K£76K£101K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

202

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

59%

Top 20: 93%

Open market

4%

  • Oral-B87%
  • 7AM2M2%
  • Coulax Pro2%
  • BIOMED1%
  • Euthymol1%
  • YTEATH PRO1%
  • Open — no brand owns it (4 brands, 4%)

Demand

Prime Day Deals 2023 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Prime Day Deals 2023 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oral b pro 145K/yr
  • oral b vitality pro electric toothbrush30K/yr
  • pink electric toothbrush33K/yr
  • electric toothbrush pink27K/yr
  • pink toothbrush18K/yr
  • oral b pro series 114K/yr
  • oral b vitality pro15K/yr
  • oral b pro 1 68012K/yr
  • oral b pro vitality toothbrush8K/yr
  • oral b pink electric toothbrush9K/yr

Reviews and returns

What reviews say buyers love and hate about Prime Day Deals 2023

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging33%−0.35

Not charging

Does not charge

Does not hold a charge

Battery Life10%−0.09

Short battery life

Crap battery life

Awful battery life

Oral Hygiene10%+1.97

I feel it has damaged my gums, cant recommend

will not brush your teeth

Poor oral b toothbrush

Durability6%−0.07

Broke within a week

Did not last

Broke after a few months

Quality-Overall6%+0.52

Disappointing Quality

Cheap Junk

Its cheap compared to with others so its going back to get a better quality product

Love

Oral Hygiene31%+1.97

Very good for gum health too

Keeps teeth clean

Cleans my teeth well

Value For Money16%+1.35

Excellent value

Decent price

Excellent value for money

Quality-Overall10%+0.52

Great value and quality arrived quickly

it's well made

Excellent product

Charging4%−0.35

Easy charging

Charges quickly

Long charge

Advertised Vs Actual Product3%

As advertised

As described

Exactly what I needed

Return

1.3% Return rate 3% Fixable by listing

Charging46%█▇██▇▇

Not charging

Does not charge

Does not hold a charge

Functionality-Overall10%▇▇█▇▇▇
Oral Hygiene6%▇▇▇██▇

I feel it has damaged my gums, cant recommend

will not brush your teeth

Poor oral b toothbrush

Battery Life5%▇█▇█▇▆

Short battery life

Crap battery life

Awful battery life

Defective Material/Parts4%█▇▆▅▆▆

FAQ

Common Prime Day Deals 2023 questions

Answered from the same tracked data.