Prime Day Deals 2023
MaybeProducts sell for $25.17 on average, inside the sweet spot. But the top 5 brands take 94% of clicks, so Prime Day Deals 2023 is a Maybe.
- Flapen Score
- 54 / 100Top 25% of 2,035 Health & Personal Care niches · +6 vs the category median of 4854
- Market size
- £506K/yr273K searches / yr
- 90-day growth
- -8.2%search demand this quarter
- Competition
- 59%top-5 click share · 10 brands · 202 sellers
Flapen Score
Prime Day Deals 2023 against its category
The dotted line is the Health & Personal Care average. Past it, Prime Day Deals 2023 is stronger. Inside it, weaker.
Market
The Prime Day Deals 2023 market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Prime Day Deals 2023 273K times last year and spent an estimated £506K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
7.4% of searches ended in a purchase last week.
Shoppers searched for this 273K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £506K a year.
- Searches, last 12 months
- 273K
- Growth, 90 days vs prior 90
- -8.2%
- Conversion, latest week
- 7.4%
- Market size, estimated
- £506Ka year
- Peak month
- November2.2× the quietest month
- Top search term
- oral b pro 145K searches a year
02 · Price
A sale here is worth £25.17.
Listings sell for £25.17 on average, from £2.07 to £49.37. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £25.17 that is £13K to £19K a year per listing.
- Average price
- £25.17inside the $15 to $100 sweet spot
- Price range
- £2.07–£49.37
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £13K–£19K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
56% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #21 within Dental Care. It carries 5,504 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 93%
- Out of stock, average day
- 3.1%
- Average rank
- #21in Dental Care
- Average rating
- 4.28 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,504per listing
- Listings tracked
- 27
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Prime Day Deals 2023 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Oral-B Pro 1 Electric Toothbrush for Adults 1 Handle Pink - 3D Cleaning 1 Brush Head Gum Pressure Control Travel Rechargeable Toothbrush UK 2 Pin Plug
- Price
- £25.68
- Rating
- 4.2/5
- Reviews
- 3,007
- Age
- 3y ago

Oral-B Vitality Pro Electric Toothbrushes for Adults for Him/Her 1 Handle 2 Toothbrush Heads 3 Brushing Modes Including Sensitive Plus 2 Pin UK Plug Black
- Price
- £18.45
- Rating
- 4.1/5
- Reviews
- 24,095
- Age
- 4y ago

Oral-B Pro 1 Electric Toothbrush for Adults with 3D Cleaning 1 Toothbrush Head Gum Pressure Control 2 Pin UK Plug Blue
- Price
- £25.99
- Rating
- 4.2/5
- Reviews
- 3,007
- Age
- 3y ago

Oral-B Vitality Pro Electric Toothbrushes Adults Oral B Electric Toothbrush 1 Handle 2 Toothbrush Heads 3 Brushing Modes Including Sensitive Plus Rechargeable Toothbrush 2 Pin UK Plug Blue
- Price
- £18.66
- Rating
- 4.1/5
- Reviews
- 24,095
- Age
- 3y ago

Oral-B Vitality Pro Electric Toothbrushes Adults 1 Handle 2 Oral B Electric Toothbrush Heads 3 Brushing Modes Including Sensitive Plus Rechargeable 2 Pin UK Plug Purple
- Price
- £18.38
- Rating
- 4.1/5
- Reviews
- 24,095
- Age
- 4y ago
Trending
90-day click momentum
Oral-B Pro 1 Electric Toothbrush
- Price
- £26.65
- Rating
- 4.3/5
- Reviews
- 45
- Age
- 1y ago

Oral-B Pro 1 680 Electric Toothbrush Design Edition Rechargeable Black with White case
- Price
- £28.24
- Rating
- 4.2/5
- Reviews
- 30
- Age
- 1y ago

Oral-B Pro 1 Electric Toothbrush for Adults with 3D Cleaning 1 Toothbrush Head Gum Pressure Control 2 Pin UK Plug Blue
- Price
- £25.99
- Rating
- 4.2/5
- Reviews
- 3,007
- Age
- 3y ago

Rotating Electric Toothbrush with 8 Brush Heads (2 Types) for Adults and Kids 60-Day Battery Life Wireless Wall Charging Station 5 Modes Power Toothbrush with Travel Case
- Price
- £17.57
- Rating
- 4.3/5
- Reviews
- 2,032
- Age
- 1y ago

Euthymol Whitening Toothbrush (Pink) Compact Small Full Head High-Strength Micro Soft bristles Deep Cleaning Sensitive Gums Teeth Daily Oral Enamel Dental Care
- Price
- £4.75
- Rating
- 4.6/5
- Reviews
- 783
- Age
- 1y ago
Newest
by launch date
Rotating Electric Toothbrush with 8 Brush Heads (2 Types) for Adults and Kids 60-Day Battery Life Wireless Wall Charging Station 5 Modes Power Toothbrush with Travel Case
- Price
- £17.57
- Rating
- 4.3/5
- Reviews
- 2,032
- Age
- 1y ago

Oral-B Pro 1 680 Electric Toothbrush Design Edition Rechargeable Black with White case
- Price
- £28.24
- Rating
- 4.2/5
- Reviews
- 30
- Age
- 1y ago

Oral-B Pro 1 680 Electric Toothbrush Design Edition Rechargeable Pink with White case
- Price
- £24.57
- Rating
- 4.1/5
- Reviews
- 34
- Age
- 1y ago

Oral-B Pro 1 Electric Toothbrush
- Price
- £26.65
- Rating
- 4.3/5
- Reviews
- 45
- Age
- 1y ago

Euthymol Whitening Toothbrush (Pink) Compact Small Full Head High-Strength Micro Soft bristles Deep Cleaning Sensitive Gums Teeth Daily Oral Enamel Dental Care
- Price
- £4.75
- Rating
- 4.6/5
- Reviews
- 783
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
202
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
59%
Top 20: 93%
Open market
4%
- Oral-B87%
- 7AM2M2%
- Coulax Pro2%
- BIOMED1%
- Euthymol1%
- YTEATH PRO1%
- Open — no brand owns it (4 brands, 4%)
Demand
Prime Day Deals 2023 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Prime Day Deals 2023 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- oral b pro 145K/yr
- oral b vitality pro electric toothbrush30K/yr
- pink electric toothbrush33K/yr
- electric toothbrush pink27K/yr
- pink toothbrush18K/yr
- oral b pro series 114K/yr
- oral b vitality pro15K/yr
- oral b pro 1 68012K/yr
- oral b pro vitality toothbrush8K/yr
- oral b pink electric toothbrush9K/yr
Reviews and returns
What reviews say buyers love and hate about Prime Day Deals 2023
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not charging
Does not charge
Does not hold a charge
Short battery life
Crap battery life
Awful battery life
I feel it has damaged my gums, cant recommend
will not brush your teeth
Poor oral b toothbrush
Broke within a week
Did not last
Broke after a few months
Disappointing Quality
Cheap Junk
Its cheap compared to with others so its going back to get a better quality product
Love
Very good for gum health too
Keeps teeth clean
Cleans my teeth well
Excellent value
Decent price
Excellent value for money
Great value and quality arrived quickly
it's well made
Excellent product
Easy charging
Charges quickly
Long charge
As advertised
As described
Exactly what I needed
Return
1.3% Return rate 3% Fixable by listing
Not charging
Does not charge
Does not hold a charge
I feel it has damaged my gums, cant recommend
will not brush your teeth
Poor oral b toothbrush
Short battery life
Crap battery life
Awful battery life
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Prime Day Deals 2023 questions
Answered from the same tracked data.









