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Prime Day Deals 2023

Maybe

Products sell for $25.17 on average, inside the sweet spot. But the top 5 brands take 94% of clicks, so Prime Day Deals 2023 is a Maybe.

Flapen Score
54
54 / 100
Top 25% of 2,035 Health & Personal Care niches · +6 vs the category median of 48
Market size
£506K/yr273K searches / yr
90-day growth
-8.2%search demand this quarter
Competition
59%top-5 click share · 10 brands · 202 sellers

Flapen Score

Prime Day Deals 2023 against its category

The dotted line is the Health & Personal Care average. Past it, Prime Day Deals 2023 is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Prime Day Deals 2023 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Prime Day Deals 2023 273K times last year and spent an estimated £506K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 7.4% of those searches ended in a purchase.

Shoppers searched for this 273K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £506K a year.

Searches, last 12 months
273K
Growth, 90 days vs prior 90
-8.2%
Conversion, latest week
7.4%
Market size, estimated
£506Ka year
Peak month
November2.2× the quietest month
Top search term
oral b pro 145K searches a year

02 · Price

A sale here is worth £25.17.

Listings sell for £25.17 on average, from £2.07 to £49.37. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £25.17 that is £13K to £19K a year per listing.

Average price
£25.17inside the $15 to $100 sweet spot
Price range
£2.07–£49.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£13K–£19K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #21 within Dental Care. It carries 5,504 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
93%
Out of stock, average day
3.1%
Average rank
#21in Dental Care
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,504per listing
Listings tracked
27

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Prime Day Deals 2023 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

£0£25K£51K£76K£101K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

202

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

59%

Top 20: 93%

Open market

4%

  • Oral-B87%
  • 7AM2M2%
  • Coulax Pro2%
  • BIOMED1%
  • Euthymol1%
  • YTEATH PRO1%
  • Open — no brand owns it (4 brands, 4%)

Demand

Prime Day Deals 2023 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Prime Day Deals 2023 search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • oral b pro 145K/yr
  • oral b vitality pro electric toothbrush30K/yr
  • pink electric toothbrush33K/yr
  • electric toothbrush pink27K/yr
  • pink toothbrush18K/yr
  • oral b pro series 114K/yr
  • oral b vitality pro15K/yr
  • oral b pro 1 68012K/yr
  • oral b pro vitality toothbrush8K/yr
  • oral b pink electric toothbrush9K/yr

Reviews and returns

What reviews say buyers love and hate about Prime Day Deals 2023

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Oral Hygiene”
33%of negative reviews mention “Charging”
1.3%of orders come back
“Not charging”
A buyer, on “Charging”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Prime Day Deals 2023 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data