Prime Day Deals 2023
Prime Day Deals 2023 shows a sweet-spot price point ($25.17 avg), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Flapen Score
Is Prime Day Deals 2023 profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Prime Day Deals 2023 is a £506K/yr Amazon United Kingdom market (273K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.
Prime Day Deals 2023: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -8.2% over the last 90 days and 7.4% of searches end in a purchase.
£506K
revenue / yr
Who owns the niche?
The top 5 brands hold 94% of demand, so 6% of the market is open.
6%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 27 products
Top Prime Day Deals 2023 products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Oral-B Pro 1 Electric Toothbrush for Adults 1 Handle Pink - 3D Cleaning 1 Brush Head Gum Pressure Control Travel Rechargeable Toothbrush UK 2 Pin Plug
- Price
- £25.68
- Rating
- 4.2/5
- Reviews
- 3,007
- Age
- 3y ago
Oral-B Vitality Pro Electric Toothbrushes for Adults for Him/Her 1 Handle 2 Toothbrush Heads 3 Brushing Modes Including Sensitive Plus 2 Pin UK Plug Black
- Price
- £18.45
- Rating
- 4.1/5
- Reviews
- 24,095
- Age
- 4y ago
Oral-B Pro 1 Electric Toothbrush for Adults with 3D Cleaning 1 Toothbrush Head Gum Pressure Control 2 Pin UK Plug Blue
- Price
- £25.99
- Rating
- 4.2/5
- Reviews
- 3,007
- Age
- 3y ago
Oral-B Vitality Pro Electric Toothbrushes Adults Oral B Electric Toothbrush 1 Handle 2 Toothbrush Heads 3 Brushing Modes Including Sensitive Plus Rechargeable Toothbrush 2 Pin UK Plug Blue
- Price
- £18.66
- Rating
- 4.1/5
- Reviews
- 24,095
- Age
- 3y ago
Oral-B Vitality Pro Electric Toothbrushes Adults 1 Handle 2 Oral B Electric Toothbrush Heads 3 Brushing Modes Including Sensitive Plus Rechargeable 2 Pin UK Plug Purple
- Price
- £18.38
- Rating
- 4.1/5
- Reviews
- 24,095
- Age
- 4y ago
Trending
90-day click momentum
Oral-B Pro 1 Electric Toothbrush
- Price
- £26.65
- Rating
- 4.3/5
- Reviews
- 45
- Age
- 1y ago
Oral-B Pro 1 680 Electric Toothbrush Design Edition Rechargeable Black with White case
- Price
- £28.24
- Rating
- 4.2/5
- Reviews
- 30
- Age
- 1y ago
Oral-B Pro 1 Electric Toothbrush for Adults with 3D Cleaning 1 Toothbrush Head Gum Pressure Control 2 Pin UK Plug Blue
- Price
- £25.99
- Rating
- 4.2/5
- Reviews
- 3,007
- Age
- 3y ago
Rotating Electric Toothbrush with 8 Brush Heads (2 Types) for Adults and Kids 60-Day Battery Life Wireless Wall Charging Station 5 Modes Power Toothbrush with Travel Case
- Price
- £17.57
- Rating
- 4.3/5
- Reviews
- 2,032
- Age
- 1y ago
Euthymol Whitening Toothbrush (Pink) Compact Small Full Head High-Strength Micro Soft bristles Deep Cleaning Sensitive Gums Teeth Daily Oral Enamel Dental Care
- Price
- £4.75
- Rating
- 4.6/5
- Reviews
- 783
- Age
- 1y ago
Newest
by launch dateRotating Electric Toothbrush with 8 Brush Heads (2 Types) for Adults and Kids 60-Day Battery Life Wireless Wall Charging Station 5 Modes Power Toothbrush with Travel Case
- Price
- £17.57
- Rating
- 4.3/5
- Reviews
- 2,032
- Age
- 1y ago
Oral-B Pro 1 680 Electric Toothbrush Design Edition Rechargeable Black with White case
- Price
- £28.24
- Rating
- 4.2/5
- Reviews
- 30
- Age
- 1y ago
Oral-B Pro 1 680 Electric Toothbrush Design Edition Rechargeable Pink with White case
- Price
- £24.57
- Rating
- 4.1/5
- Reviews
- 34
- Age
- 1y ago
Oral-B Pro 1 Electric Toothbrush
- Price
- £26.65
- Rating
- 4.3/5
- Reviews
- 45
- Age
- 1y ago
Euthymol Whitening Toothbrush (Pink) Compact Small Full Head High-Strength Micro Soft bristles Deep Cleaning Sensitive Gums Teeth Daily Oral Enamel Dental Care
- Price
- £4.75
- Rating
- 4.6/5
- Reviews
- 783
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 falling
Sellers
202
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
59%
Top 20: 93%
Open market
4%
- Oral-B87%
- 7AM2M2%
- Coulax Pro2%
- BIOMED1%
- Euthymol1%
- YTEATH PRO1%
- Open — no brand owns it (4 brands, 4%)
Prime Day Deals 2023 demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
Top Prime Day Deals 2023 search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- oral b pro 145K/yr
- oral b vitality pro electric toothbrush30K/yr
- pink electric toothbrush33K/yr
- electric toothbrush pink27K/yr
- pink toothbrush18K/yr
- oral b pro series 114K/yr
- oral b vitality pro15K/yr
- oral b pro 1 68012K/yr
- oral b pro vitality toothbrush8K/yr
- oral b pink electric toothbrush9K/yr
What reviews say buyers love and hate about Prime Day Deals 2023
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“Very good for gum health too”
“Excellent value”
“Great value and quality arrived quickly”
“Easy charging”
“As advertised”
What buyers complain about
76% of reviews“Not charging”
“Short battery life”
“I feel it has damaged my gums, cant recommend”
“Broke within a week”
“Disappointing Quality”
Prime Day Deals 2023 return rate & reasons
Why buyers send it back, as a share of all return requests.
1.3%
Return rate
3%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Prime Day Deals 2023 questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
