prime day deals 2023
Worth a lookShows a sweet-spot price point ($25.17 avg), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Avg price
Incredible£25.17avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good£2.07–£49.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£506K£506K/yr · 273K searches
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,503.96avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.2%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, prime day deals 2023 is a £506K/yr Amazon United Kingdom market (273K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
prime day deals 2023 market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- £378K–£503K
- units × avg price
- Conversion rate
- 7.4%
- Avg BSR
- #21
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 56%
- Out of stock
- 3.1%
- Avg brand age
- 42 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
202
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
59%
Top 20: 93%
Open market
4%
- Oral-B87%
- 7AM2M2%
- Coulax Pro2%
- BIOMED1%
- Euthymol1%
- YTEATH PRO1%
- Open — no brand owns it (4 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
Top prime day deals 2023 search terms
- oral b pro 145K/yr
- oral b vitality pro electric toothbrush30K/yr
- pink electric toothbrush33K/yr
- electric toothbrush pink27K/yr
- pink toothbrush18K/yr
- oral b pro series 114K/yr
- oral b vitality pro15K/yr
- oral b pro 1 68012K/yr
- oral b pro vitality toothbrush8K/yr
- oral b pink electric toothbrush9K/yr
Top prime day deals 2023 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Oral-B Pro 1 Electric Toothbrush for Adults 1 Handle Pink - 3D Cleaning 1 Brush Head Gum Pressure Control Travel Rechargeable Toothbrush UK 2 Pin Plug
Oral-B£25.684.2★3,007 rev
Oral-B Vitality Pro Electric Toothbrushes for Adults for Him/Her 1 Handle 2 Toothbrush Heads 3 Brushing Modes Including Sensitive Plus 2 Pin UK Plug Black
Oral-B£18.454.1★24,095 rev
Oral-B Pro 1 Electric Toothbrush for Adults with 3D Cleaning 1 Toothbrush Head Gum Pressure Control 2 Pin UK Plug Blue
Oral-B£25.994.2★3,007 rev
Oral-B Vitality Pro Electric Toothbrushes Adults Oral B Electric Toothbrush 1 Handle 2 Toothbrush Heads 3 Brushing Modes Including Sensitive Plus Rechargeable Toothbrush 2 Pin UK Plug Blue
Oral-B£18.664.1★24,095 rev
Oral-B Vitality Pro Electric Toothbrushes Adults 1 Handle 2 Oral B Electric Toothbrush Heads 3 Brushing Modes Including Sensitive Plus Rechargeable 2 Pin UK Plug Purple
Oral-B£18.384.1★24,095 rev
Newest
by launch date
Rotating Electric Toothbrush with 8 Brush Heads (2 Types) for Adults and Kids 60-Day Battery Life Wireless Wall Charging Station 5 Modes Power Toothbrush with Travel Case
YTEATH PRO£17.572,032 rev
Oral-B Pro 1 680 Electric Toothbrush Design Edition Rechargeable Black with White case
Oral-B£28.2430 rev
Oral-B Pro 1 680 Electric Toothbrush Design Edition Rechargeable Pink with White case
Oral-B£24.5734 rev
Oral-B Pro 1 Electric Toothbrush
Oral-B£26.6545 rev
Euthymol Whitening Toothbrush (Pink) Compact Small Full Head High-Strength Micro Soft bristles Deep Cleaning Sensitive Gums Teeth Daily Oral Enamel Dental Care
Euthymol£4.75783 rev
Trending
90-day click momentumOral-B Pro 1 Electric Toothbrush
Oral-B£26.654.3★
Oral-B Pro 1 680 Electric Toothbrush Design Edition Rechargeable Black with White case
Oral-B£28.244.2★
Oral-B Pro 1 Electric Toothbrush for Adults with 3D Cleaning 1 Toothbrush Head Gum Pressure Control 2 Pin UK Plug Blue
Oral-B£25.994.2★
Rotating Electric Toothbrush with 8 Brush Heads (2 Types) for Adults and Kids 60-Day Battery Life Wireless Wall Charging Station 5 Modes Power Toothbrush with Travel Case
YTEATH PRO£17.574.3★
Euthymol Whitening Toothbrush (Pink) Compact Small Full Head High-Strength Micro Soft bristles Deep Cleaning Sensitive Gums Teeth Daily Oral Enamel Dental Care
Euthymol£4.754.6★
What buyers say about prime day deals 2023
What buyers praise and complain about, mined from review topics.What buyers love
“Very good for gum health too”
“Excellent value”
“Great value and quality arrived quickly”
“Easy charging”
“As advertised”
“Cleans well”
“Simple to use”
“Long lasting battery”
“Colours very bright”
“Works well”
What buyers complain about
“Not charging”
“Short battery life”
“I feel it has damaged my gums, cant recommend”
“Broke within a week”
“Disappointing Quality”
“Not powerful enough”
“Waste of money”
“no cleaning ability”
“Not as advertised”
“Too much vibration”
Top return reasons
Common questions
- Is prime day deals 2023 profitable to sell on Amazon United Kingdom?
- The niche generates £506K/yr across 27 tracked products. 90-day search growth is -8.2%. Flapen's verdict: Worth a look (54/100).
- How competitive is the prime day deals 2023 niche?
- 10 brands and 202 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in prime day deals 2023?
- Top complaints mined from reviews: Charging, Battery Life, Oral Hygiene. The return rate is 1.3%.
- When does demand for prime day deals 2023 peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the prime day deals 2023 niche?
- Listings span £2.07–£49.37; the average listing price is £25.17 (sweet spot $15–$100). The average incumbent carries 5,504 reviews — the moat a new listing must climb.