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prices candles

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 14Growth 4Conversion 75Competition 54Returns 99Price range 59Avg price 47Brand share 0Review moat 59Quality gap 84

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Good6.9%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,124.18

avg incumbent reviews — the moat a new listing must climb

Price range

Good£2.22–£33.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£11.68

avg listing price — sweet spot $15–$100

Market size

Bad£56K

£56K/yr · 69K searches

Growth

Bad-42.7%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, prices candles is a £56K/yr Amazon United Kingdom market (69K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

prices candles market data

Units sold / yr
6K–8K
avg 100–250/product
Revenue / yr
£70K–£93K
units × avg price
Conversion rate
6.9%
Avg BSR
#240
Page quality
0%
Prime
95%
Sponsored
27%
Out of stock
9.0%
Avg brand age
49 months
Avg seller age
168 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

2 falling

Sellers

94

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

52%

Top 20: 98%

Open market

0%

  • Price's65%
  • SENTINEL35%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -42.7% search growth over the last 90 days.
4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.6×

Top prices candles search terms

  • prices candle37K/yr
  • prices candles26K/yr
  • prices3K/yr
  • price candles4K/yr
All search terms

Top prices candles products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%£3K10%£6K15%£8K20%£11K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

What buyers say about prices candles

What buyers praise and complain about, mined from review topics.

What buyers love

Smell39%

“Lovely long lasting smell”

Value For Money19%

“Good value”

Quality-Overall15%

“you are greeted with a feeling of sheer quality along with the amazing unique scents”

Brightness/Shine/Glow13%

“Easy to light”

Advertised Vs Actual Product5%

“did the job”

Durability2%

“Full bag last well”

Ease Of Cleaning1%

“Prices candles are the best and cleanest”

Gifting Purpose1%

“Great for a gift”

Absorbency0%

“What they do seem to do very effectively is absorb”

Color0%

“it very much complements each candle as they have a rich colour that shines through”

What buyers complain about

Smell38%

“Just have a slight smell”

Quality-Overall16%

“these are top two worst alongside shein quality”

Value For Money6%

“Prices have ruined their range of jars by massively reducing the sizes”

Advertised Vs Actual Product5%

“nowhere near the 4 advertised”

Flammable5%

“Burnt for hours”

Durability4%

“Definitely do not last 4 hours”

Heating3%

“Burnt for hours”

Size-Overall3%

“Also much much smaller than i expected i really must learn to read the sizes properly”

Thickness3%

“Have they got thinner”

Natural Resource Wastage3%

“Waste of money”

Top return reasons

Defective Material/Parts23%
Size-Overall18%
Color13%
Smell11%
Functionality-Overall9%
Advertised Vs Actual Product6%
Quality-Overall4%
Shape/Style3%
Durability2%
Add-Ons/Attachments2%

Common questions

Is prices candles profitable to sell on Amazon United Kingdom?
The niche generates £56K/yr across 22 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -42.7%. Flapen's verdict: Skip it (45/100).
How competitive is the prices candles niche?
2 brands and 94 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in prices candles?
Top complaints mined from reviews: Smell, Quality-Overall, Value For Money. The return rate is 0.1%.
When does demand for prices candles peak?
Demand peaks in Oct–Nov–Dec; the busiest month runs 4.6× the quietest.
What does it cost to enter the prices candles niche?
Listings span £2.22–£33.26; the average listing price is £11.68 (sweet spot $15–$100). The average incumbent carries 1,124 reviews — the moat a new listing must climb.