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Prices Candles

Fail

The top 5 brands take 100% of clicks, so Prices Candles is a Fail.

Flapen Score
45
45 / 100
Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 48
Market size
£56K/yr69K searches / yr
90-day growth
-42.7%search demand this quarter
Competition
52%top-5 click share · 2 brands · 94 sellers

Flapen Score

Prices Candles against its category

The dotted line is the Health & Personal Care average. Past it, Prices Candles is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Prices Candles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Prices Candles 69K times last year and spent an estimated £56K. All 2 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

6.9% of searches ended in a purchase last week.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -42.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
-42.7%
Conversion, latest week
6.9%
Market size, estimated
£56Ka year
Peak month
December4.6× the quietest month
Top search term
prices candle37K searches a year

02 · Price

A sale here is worth £11.68.

Listings sell for £11.68 on average, from £2.22 to £33.26. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £11.68 that is £1K to £3K a year per listing.

Average price
£11.68under the $15 to $100 sweet spot
Price range
£2.22–£33.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

27% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #240 within Alternative Medicine. It carries 1,124 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
95%
Out of stock, average day
9.0%
Average rank
#240in Alternative Medicine
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,124per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Prices Candles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£8K£11K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

94

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

52%

Top 20: 98%

Open market

0%

  • Price's65%
  • SENTINEL35%

Demand

Prices Candles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Prices Candles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • prices candle37K/yr
  • prices candles26K/yr
  • prices3K/yr
  • price candles4K/yr

Reviews and returns

What reviews say buyers love and hate about Prices Candles

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell38%+1.47

Just have a slight smell

Doesn't smell of anything

No scent

Quality-Overall16%−0.16

these are top two worst alongside shein quality

Poor quality

Absolute inferior product to what was sold before

Value For Money6%+1.57

Prices have ruined their range of jars by massively reducing the sizes

Not value for money

Completely waste of money

Advertised Vs Actual Product5%0.00

nowhere near the 4 advertised

Not as described

Flammable5%−0.04

Burnt for hours

Don't burn well

Short-time burning will lead to only the central part melting

Love

Smell39%+1.47

Lovely long lasting smell

Amazing fragrance

Long lasting with a lovely fragrance

Value For Money19%+1.57

Good value

Great value

Value for money

Quality-Overall15%−0.16

you are greeted with a feeling of sheer quality along with the amazing unique scents

Great quality

Good quality candles last well

Brightness/Shine/Glow13%+1.63

Easy to light

Very nice candles

Brilliant little candles

Advertised Vs Actual Product5%0.00

did the job

As it says on the box, great

As described long lasting

Return

0.1% Return rate 44% Fixable by listing

Defective Material/Parts23%▅█▂▄▂▁
Size-Overall18%▁▁▆▁▇█

Also much much smaller than i expected i really must learn to read the sizes properly

At first I thought they looked a bit small compared to the ones we've previously had from those nice Swedish sellers

It looks so much smaller next to my older original larges

Color13%▁█▅▅▇▅
Smell11%█▁▃▄▂▁

Just have a slight smell

Doesn't smell of anything

No scent

Functionality-Overall9%▁▁▁▄▄█

FAQ

Common Prices Candles questions

Answered from the same tracked data.