Skip to content

Pressure Cushion

Maybe

Products sell for $23.30 on average, inside the sweet spot. But demand is soft, at -14.2% this quarter, so Pressure Cushion is a Maybe.

Flapen Score
59
59 / 100
Top 11% of 2,035 Health & Personal Care niches · +11 vs the category median of 48
Market size
£104K/yr80K searches / yr
90-day growth
-14.2%search demand this quarter
Competition
37%top-5 click share · 37 brands · 54 sellers

Flapen Score

Pressure Cushion against its category

The dotted line is the Health & Personal Care average. Past it, Pressure Cushion is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pressure Cushion market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pressure Cushion 80K times last year and spent an estimated £104K. The top 5 brands take 45% of clicks. Demand peaks in Feb–Sep. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

5.6% of searches ended in a purchase last week.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £104K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
-14.2%
Conversion, latest week
5.6%
Market size, estimated
£104Ka year
Peak month
February2.0× the quietest month
Top search term
pressure sore cushions for bottom16K searches a year

02 · Price

A sale here is worth £23.30.

Listings sell for £23.30 on average, from £7.30 to £114.94. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £23.30 that is £0 to £2K a year per listing.

Average price
£23.30inside the $15 to $100 sweet spot
Price range
£7.30–£114.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #96 within Medical Supplies & Equipment. It carries 1,403 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
82%
Out of stock, average day
11.8%
Average rank
#96in Medical Supplies & Equipment
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,403per listing
Listings tracked
45

04 · Newcomers

Amazon counts 5 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
5Amazon's first-year sales bar
Average brand age
32 months

Products

Top Pressure Cushion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£3K£6K£9K£12K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

37 falling

Sellers

54

Top-5 brand share

45%

Top 20: 84%

Top-5 click share

37%

Top 20: 74%

Open market

51%

  • Alerta18%
  • masteymoh12%
  • 5 STARS UNITED6%
  • Leikedun5%
  • Vmingo4%
  • Audasi4%

Demand

Pressure Cushion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Feb, Sep · busiest ÷ quietest = 2.0×

Search terms

Top Pressure Cushion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pressure sore cushions for bottom16K/yr
  • pressure sore cushion11K/yr
  • air cushions for pressure relief12K/yr
  • bed sore cushions for bottom8K/yr
  • bed sore cushion10K/yr
  • pressure relief cushion nhs high risk3K/yr
  • air cushion for pressure sores5K/yr
  • pressure relieving cushion4K/yr
  • pressure cushion for bed sores4K/yr
  • nhs pressure relief cushions3K/yr

Reviews and returns

What reviews say buyers love and hate about Pressure Cushion

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Comfort-Overall17%+2.82

also uncomfortable chairs

Lumpy and uncomfortable

Needs a bit of tweaking to be more comfortable

Cushion10%+0.26

Uncomfortable cushion

A very poor quality cushion for the very high price

offers no cushioning at all

Quality-Overall8%

POOR PRODUCT

Garbage

Poor quality

Size-Overall7%−0.07

Could fit better

Too Small

But a lot that are bigger

Hard Feel6%−0.11

Too firm for me

Not really as soft as it seems

Too hard

Love

Comfort-Overall36%+2.82

Comfortable seat

Very comfortable to use

Its really comfortable

Cushion17%+0.26

Comfy cushion

cushion is firm

Amazing cushion

Quality-Overall11%

it looks well made

Excellent product, does everything as advertised

Excellent product

Value For Money8%+0.42

Excellent value

Good price

Excellent Value

Advertised Vs Actual Product5%+0.11

Great Product - works as stated

As described

Just what I need

Return

2.5% Return rate 26% Fixable by listing

Comfort-Overall31%██▇▇█▇

also uncomfortable chairs

Lumpy and uncomfortable

Needs a bit of tweaking to be more comfortable

Size-Overall20%█▇▇█▇▇

Could fit better

Too Small

But a lot that are bigger

Cushion9%█▆▇▆▆▆

Uncomfortable cushion

A very poor quality cushion for the very high price

offers no cushioning at all

Hard Feel7%▆█▇▇▆▅

Too firm for me

Not really as soft as it seems

Too hard

Functionality-Overall6%▅▅▇▆██

if not enough it doesnt do the job

Not very effective for me

Did not work for me

FAQ

Common Pressure Cushion questions

Answered from the same tracked data.