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Preparation H Hemorrhoid Cream

a concentrated shelf (top 5 take 100% of clicks) — Preparation H Hemorrhoid Cream doesn't clear our bar today.

Flapen Score

29
Skip it
Market size 22Growth 12Conversion 100Competition 0Returns 100Price range 0Avg price 14Brand share 0Review moat 24Quality gap 20
This niche Category average

Is Preparation H Hemorrhoid Cream profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Preparation H Hemorrhoid Cream is a £86K/yr Amazon United Kingdom market (88K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 29/100.

Preparation H Hemorrhoid Cream: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -25.2% over the last 90 days and 19.3% of searches end in a purchase.

£86K

revenue / yr

Units sold / yr20K
Search volume / yr-25.2%88K
Conversion rate19.3%
Avg price£5.08

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 57
Top-5 product click share100%
Open market0%
Avg brand age63 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 5 products

Sponsored placement80%
New entrants (1y)1· 0 succeeded
Avg rating4.7★
Avg reviews5,393

Top Preparation H Hemorrhoid Cream products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

£0£17K£35K£52K£69K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

57

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • WAITROSE75%
  • Germoloids10%
  • Anusol9%
  • JJH Medical6%

Preparation H Hemorrhoid Cream demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume88KCVR19.3%Products5Brands4Top 5 Brands100%OOS Rate0.0%Rating4.7★Reviews5,393Avg BSR#15
25K15KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 11.2×

Top Preparation H Hemorrhoid Cream search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • preparation h hemorrhoid cream48K/yr
  • preparation h clear gel12K/yr
  • preparation h18K/yr
  • preparation h ointment9K/yr
  • preparation h max strength hemorrhoid cream688/yr

What reviews say buyers love and hate about Preparation H Hemorrhoid Cream

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Advertised Vs Actual Product21%

It works as it should do

Quality-Overall16%

Best on market

Efficiency15%

Works perfectly

Ease Of Use10%

Ease of use

Value For Money9%

Great value

What buyers complain about

65% of reviews
Allergies11%

I had a very painful hemorrhoid

Value For Money8%

However over priced because half the size of my old one for same money that was bought in a pharmacy

Quality-Overall7%

its not quite as good as the leading brand, the one in the blue & white tubes

Functionality-Overall6%

Completely ineffective

Taste-Overall6%

Tastes horrible

Common Preparation H Hemorrhoid Cream questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Preparation H Hemorrhoid Cream 29/100 on Amazon United Kingdom — Skip it. The niche generates £86K/yr across 5 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -25.2% over the last 90 days.
Search demand for Preparation H Hemorrhoid Cream on Amazon United Kingdom peaks in Aug–Sep–Oct, where the busiest month runs 11.2× the quietest.