preparation h hemorrhoid cream
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible19.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Bad5,393avg incumbent reviews — the moat a new listing must climb
Market size
Bad£86K£86K/yr · 88K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£5.08avg listing price — sweet spot $15–$100
Growth
Bad-25.2%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£3.70–£6.78cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, preparation h hemorrhoid cream is a £86K/yr Amazon United Kingdom market (88K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 29/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
preparation h hemorrhoid cream market data
- Units sold / yr
- 15K–20K
- avg 4,000–5,000/product
- Revenue / yr
- £76K–£102K
- units × avg price
- Conversion rate
- 19.3%
- Avg BSR
- #15
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 0.0%
- Avg brand age
- 63 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
57
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- WAITROSE75%
- Germoloids10%
- Anusol9%
- JJH Medical6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -25.2% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 11.2×
Top preparation h hemorrhoid cream search terms
- preparation h hemorrhoid cream48K/yr
- preparation h clear gel12K/yr
- preparation h18K/yr
- preparation h ointment9K/yr
- preparation h max strength hemorrhoid cream688/yr
Top preparation h hemorrhoid cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Preparation H Gel 25g
WAITROSE£4.884.6★925 rev
Anusol Ointment Proven Formula Shrinks Piles Relieves Discomfort Soothes Itching & Lubricates 25 g (Pack of 1)
Anusol£3.704.6★5,535 rev
3 Way Action Clear Gel Cooling & Soothing Gel for Sore Skin Helps Relieve Itching Burning & Discomfort Clear Non-Greasy Formula Includes JJH Medical Leaflet
JJH Medical£6.785.0★1 rev
Germoloids Haemorrhoid Cream Piles Treatment with Anaesthetic to Numb the Pain & Itch 55 g Pack of 1 (Packing may vary).
Germoloids£4.954.6★10,968 rev
Germoloids Haemorrhoid Treatment & Piles Treatment Ointment Triple Action with Anaesthetic to Numb the Pain & Itch 55 ml ( Pack of 1)
Germoloids£5.094.6★9,536 rev
Newest
by launch date3 Way Action Clear Gel Cooling & Soothing Gel for Sore Skin Helps Relieve Itching Burning & Discomfort Clear Non-Greasy Formula Includes JJH Medical Leaflet
JJH Medical£6.781 rev
Preparation H Gel 25g
WAITROSE£4.88925 rev
Anusol Ointment Proven Formula Shrinks Piles Relieves Discomfort Soothes Itching & Lubricates 25 g (Pack of 1)
Anusol£3.705,535 rev
Germoloids Haemorrhoid Cream Piles Treatment with Anaesthetic to Numb the Pain & Itch 55 g Pack of 1 (Packing may vary).
Germoloids£4.9510,968 rev
Germoloids Haemorrhoid Treatment & Piles Treatment Ointment Triple Action with Anaesthetic to Numb the Pain & Itch 55 ml ( Pack of 1)
Germoloids£5.099,536 rev
Trending
90-day click momentum3 Way Action Clear Gel Cooling & Soothing Gel for Sore Skin Helps Relieve Itching Burning & Discomfort Clear Non-Greasy Formula Includes JJH Medical Leaflet
JJH Medical£6.785.0★
Germoloids Haemorrhoid Cream Piles Treatment with Anaesthetic to Numb the Pain & Itch 55 g Pack of 1 (Packing may vary).
Germoloids£4.954.6★
Preparation H Gel 25g
WAITROSE£4.884.6★
Anusol Ointment Proven Formula Shrinks Piles Relieves Discomfort Soothes Itching & Lubricates 25 g (Pack of 1)
Anusol£3.704.6★
Germoloids Haemorrhoid Treatment & Piles Treatment Ointment Triple Action with Anaesthetic to Numb the Pain & Itch 55 ml ( Pack of 1)
Germoloids£5.094.6★
What buyers say about preparation h hemorrhoid cream
What buyers praise and complain about, mined from review topics.What buyers love
“It works as it should do”
“Best on market”
“Works perfectly”
“Ease of use”
“Great value”
“It calms the area almost immediately”
“doesnt irritate sensitive skin”
“Provide good relief from itching”
“Just the job better than red one as this is a thicker cream”
“easy to apply”
What buyers complain about
“I had a very painful hemorrhoid”
“However over priced because half the size of my old one for same money that was bought in a pharmacy”
“its not quite as good as the leading brand, the one in the blue & white tubes”
“Completely ineffective”
“Tastes horrible”
“it doesn't stick anything”
“Didnt work for wrinkles”
“the contents watered down”
“I got this by mistake I usually get the cream, this stings when I put it on and after two days I have pain and terrible itching”
“A bit thinner than the original”
Common questions
- Is preparation h hemorrhoid cream profitable to sell on Amazon United Kingdom?
- The niche generates £86K/yr across 5 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -25.2%. Flapen's verdict: Skip it (29/100).
- How competitive is the preparation h hemorrhoid cream niche?
- 4 brands and 57 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in preparation h hemorrhoid cream?
- Top complaints mined from reviews: Allergies, Value For Money, Quality-Overall. The return rate is 0.0%.
- When does demand for preparation h hemorrhoid cream peak?
- Demand peaks in Aug–Sep–Oct; the busiest month runs 11.2× the quietest.
- What does it cost to enter the preparation h hemorrhoid cream niche?
- Listings span £3.70–£6.78; the average listing price is £5.08 (sweet spot $15–$100). The average incumbent carries 5,393 reviews — the moat a new listing must climb.