Preparation H Hemorrhoid Cream
FailThe top 5 products take 100% of clicks, so Preparation H Hemorrhoid Cream is a Fail.
- Flapen Score
- 29 / 100Ranks 2,009 of 2,035 Health & Personal Care niches · −19 vs the category median of 4829
- Market size
- £86K/yr88K searches / yr
- 90-day growth
- -25.2%search demand this quarter
- Competition
- 100%top-5 click share · 4 brands · 57 sellers
Flapen Score
Preparation H Hemorrhoid Cream against its category
The dotted line is the Health & Personal Care average. Past it, Preparation H Hemorrhoid Cream is stronger. Inside it, weaker.
Market
The Preparation H Hemorrhoid Cream market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Preparation H Hemorrhoid Cream 88K times last year and spent an estimated £86K. All 4 brands take every click. Demand peaks in Aug–Sep–Oct. Flapen scores it 29 out of 100, a Fail.
01 · Demand
19.3% of searches ended in a purchase last week.
Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.3% of those searches ended in a purchase. Searches in the last 90 days moved -25.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £86K a year.
- Searches, last 12 months
- 88K
- Growth, 90 days vs prior 90
- -25.2%
- Conversion, latest week
- 19.3%
- Market size, estimated
- £86Ka year
- Peak month
- September11.2× the quietest month
- Top search term
- preparation h hemorrhoid cream48K searches a year
02 · Price
A sale here is worth £5.08.
Listings sell for £5.08 on average, from £3.70 to £6.78. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 4,000 to 5,000 of them. At £5.08 that is £20K to £25K a year per listing.
- Average price
- £5.08under the $15 to $100 sweet spot
- Price range
- £3.70–£6.78
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £20K–£25K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Over-the-Counter Medication. It carries 5,393 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #15in Over-the-Counter Medication
- Average rating
- 4.68 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,393per listing
- Listings tracked
- 5
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Preparation H Hemorrhoid Cream products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Preparation H Gel 25g
- Price
- £4.88
- Rating
- 4.6/5
- Reviews
- 925
- Age
- 12y ago
Anusol Ointment Proven Formula Shrinks Piles Relieves Discomfort Soothes Itching & Lubricates 25 g (Pack of 1)
- Price
- £3.70
- Rating
- 4.6/5
- Reviews
- 5,535
- Age
- 17y ago
3 Way Action Clear Gel Cooling & Soothing Gel for Sore Skin Helps Relieve Itching Burning & Discomfort Clear Non-Greasy Formula Includes JJH Medical Leaflet
- Price
- £6.78
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
Germoloids Haemorrhoid Cream Piles Treatment with Anaesthetic to Numb the Pain & Itch 55 g Pack of 1 (Packing may vary).
- Price
- £4.95
- Rating
- 4.6/5
- Reviews
- 10,968
- Age
- 19y ago
Germoloids Haemorrhoid Treatment & Piles Treatment Ointment Triple Action with Anaesthetic to Numb the Pain & Itch 55 ml ( Pack of 1)
- Price
- £5.09
- Rating
- 4.6/5
- Reviews
- 9,536
- Age
- 19y ago
Trending
90-day click momentum3 Way Action Clear Gel Cooling & Soothing Gel for Sore Skin Helps Relieve Itching Burning & Discomfort Clear Non-Greasy Formula Includes JJH Medical Leaflet
- Price
- £6.78
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
Germoloids Haemorrhoid Cream Piles Treatment with Anaesthetic to Numb the Pain & Itch 55 g Pack of 1 (Packing may vary).
- Price
- £4.95
- Rating
- 4.6/5
- Reviews
- 10,968
- Age
- 19y ago
Preparation H Gel 25g
- Price
- £4.88
- Rating
- 4.6/5
- Reviews
- 925
- Age
- 12y ago
Anusol Ointment Proven Formula Shrinks Piles Relieves Discomfort Soothes Itching & Lubricates 25 g (Pack of 1)
- Price
- £3.70
- Rating
- 4.6/5
- Reviews
- 5,535
- Age
- 17y ago
Germoloids Haemorrhoid Treatment & Piles Treatment Ointment Triple Action with Anaesthetic to Numb the Pain & Itch 55 ml ( Pack of 1)
- Price
- £5.09
- Rating
- 4.6/5
- Reviews
- 9,536
- Age
- 19y ago
Newest
by launch date3 Way Action Clear Gel Cooling & Soothing Gel for Sore Skin Helps Relieve Itching Burning & Discomfort Clear Non-Greasy Formula Includes JJH Medical Leaflet
- Price
- £6.78
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
Preparation H Gel 25g
- Price
- £4.88
- Rating
- 4.6/5
- Reviews
- 925
- Age
- 12y ago
Anusol Ointment Proven Formula Shrinks Piles Relieves Discomfort Soothes Itching & Lubricates 25 g (Pack of 1)
- Price
- £3.70
- Rating
- 4.6/5
- Reviews
- 5,535
- Age
- 17y ago
Germoloids Haemorrhoid Cream Piles Treatment with Anaesthetic to Numb the Pain & Itch 55 g Pack of 1 (Packing may vary).
- Price
- £4.95
- Rating
- 4.6/5
- Reviews
- 10,968
- Age
- 19y ago
Germoloids Haemorrhoid Treatment & Piles Treatment Ointment Triple Action with Anaesthetic to Numb the Pain & Itch 55 ml ( Pack of 1)
- Price
- £5.09
- Rating
- 4.6/5
- Reviews
- 9,536
- Age
- 19y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
57
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- WAITROSE75%
- Germoloids10%
- Anusol9%
- JJH Medical6%
Demand
Preparation H Hemorrhoid Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 11.2×
Search terms
Top Preparation H Hemorrhoid Cream search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- preparation h hemorrhoid cream48K/yr
- preparation h clear gel12K/yr
- preparation h18K/yr
- preparation h ointment9K/yr
- preparation h max strength hemorrhoid cream688/yr
Reviews and returns
What reviews say buyers love and hate about Preparation H Hemorrhoid Cream
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
I had a very painful hemorrhoid
Now Ill be straight with you the situation back there was red-hot, itchy, and about as comfortable as sitting on a box of drawing pins
itchy i bobbed a drop of this on them for 4 days
However over priced because half the size of my old one for same money that was bought in a pharmacy
Waste of money for me
its not quite as good as the leading brand, the one in the blue & white tubes
Not as good as expected
Completely ineffective
Tastes horrible
Love
It works as it should do
Does the job
As described
Best on market
Best pile cream ever made
Great product
Works perfectly
very effective
Works very effectively
Ease of use
Easy to order
Great cream eases them
Great value
Good price
Great value
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Preparation H Hemorrhoid Cream questions
Answered from the same tracked data.