Pregnancy Test Strip
FailPrices span $3.42–$8.19, mostly outside the sweet spot, so Pregnancy Test Strip is a Fail.
- Flapen Score
- 39 / 100Ranks 1,746 of 2,035 Health & Personal Care niches · −9 vs the category median of 4839
- Market size
- £85K/yr94K searches / yr
- 90-day growth
- -17.3%search demand this quarter
- Competition
- 78%top-5 click share · 6 brands · 7 sellers
Flapen Score
Pregnancy Test Strip against its category
The dotted line is the Health & Personal Care average. Past it, Pregnancy Test Strip is stronger. Inside it, weaker.
Market
The Pregnancy Test Strip market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pregnancy Test Strip 94K times last year and spent an estimated £85K. The top 5 brands take 98% of clicks. Demand peaks in Sep. Flapen scores it 39 out of 100, a Fail.
01 · Demand
16.2% of searches ended in a purchase last week.
Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.2% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £85K a year.
- Searches, last 12 months
- 94K
- Growth, 90 days vs prior 90
- -17.3%
- Conversion, latest week
- 16.2%
- Market size, estimated
- £85Ka year
- Peak month
- September1.9× the quietest month
- Top search term
- pregnancy test strips62K searches a year
02 · Price
A sale here is worth £5.60.
Listings sell for £5.60 on average, from £3.42 to £8.19. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £5.60 that is £4K to £6K a year per listing.
- Average price
- £5.60under the $15 to $100 sweet spot
- Price range
- £3.42–£8.19
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £4K–£6K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Medical Supplies & Equipment. It carries 6,117 reviews at 4.12 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #12in Medical Supplies & Equipment
- Average rating
- 4.12 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,117per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Pregnancy Test Strip products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
15 x Ultra Early - 10mIU Wide Width 3.5mm Pregnancy Test Strips (Tests up to 6 Days Earlier)
- Price
- £3.84
- Rating
- 4.0/5
- Reviews
- 10,044
- Age
- 17y ago
Easy@Home 20 Pregnancy Test Strips for Early Detection 10 MIU/mL 5 mm Width
- Price
- £8.19
- Rating
- 4.1/5
- Reviews
- 20,343
- Age
- 12y ago
20 x 10mIU/ml Highly Sensitive Wide Width Pregnancy Test Strips (tests up to 6 days earlier)
- Price
- £4.31
- Rating
- 4.1/5
- Reviews
- 1,860
- Age
- 14y ago
One Step: 10 x Ultra Early - 10mIU Wide Width Pregnancy Test Strips (Tests up to 6 Days Earlier)
- Price
- £3.42
- Rating
- 3.8/5
- Reviews
- 219
- Age
- 17y ago
One Step: 50 x Ultra Early - 10mIU Wide Width Pregnancy Test Strips (Tests up to 6 Days Earlier)
- Price
- £6.00
- Rating
- 3.7/5
- Reviews
- 1,279
- Age
- 17y ago
Trending
90-day click momentum
MOMMED Pregnancy Tests(25 MIU/ml) 25 X Pregnancy Test Strips with 25 X Urine Cups HCG Test Strips Over 99% Accuracy Individually Packed Result as Fast as 5 Minutes
- Price
- £7.59
- Rating
- 4.4/5
- Reviews
- 5,960
- Age
- 5y ago
One Step: 10 x Ultra Early - 10mIU Wide Width Pregnancy Test Strips (Tests up to 6 Days Earlier)
- Price
- £3.42
- Rating
- 3.8/5
- Reviews
- 219
- Age
- 17y ago
Wondfo Pregnancy Test Strips 25 MIU/mL Sensitivity 20 Pack
- Price
- £5.93
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 10mo ago
10X Extra Width Early Test Ultra Sensitive High Sensitivity (10mIU) Home Pregnancy Test Strips Individually Sealed CE-Approved.
- Price
- £3.63
- Rating
- 4.2/5
- Reviews
- 1,507
- Age
- 10y ago
One Step: 50 x Ultra Early - 10mIU Wide Width Pregnancy Test Strips (Tests up to 6 Days Earlier)
- Price
- £6.00
- Rating
- 3.7/5
- Reviews
- 1,279
- Age
- 17y ago
Newest
by launch dateWondfo Pregnancy Test Strips 25 MIU/mL Sensitivity 20 Pack
- Price
- £5.93
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 10mo ago
Preview Pregnancy Test Strips 25x Early Pregnancy Tests with Urine Cups 10 MIU/mL 6 Days Early Detection
- Price
- £7.25
- Rating
- 4.0/5
- Reviews
- 876
- Age
- 2y ago
Pregnancy Detection Test Strips Kit 10 Tests: Easy@Home hCG Tests 10 MIU/mL Powered by Fertility Tracker iOS and Android Premom App (10 hCG)
- Price
- £5.93
- Rating
- 4.1/5
- Reviews
- 20,343
- Age
- 4y ago
MOMMED Pregnancy Tests(25 MIU/ml) 25 X Pregnancy Test Strips with 25 X Urine Cups HCG Test Strips Over 99% Accuracy Individually Packed Result as Fast as 5 Minutes
- Price
- £7.59
- Rating
- 4.4/5
- Reviews
- 5,960
- Age
- 5y ago
MOMMED Pregnancy Test Strips (HCG20) with 20 Free Urine Cups Reliable and Quick Pregnancy Tests Early Detection Early Pregnancy Tests Fertility Test for Women
- Price
- £6.81
- Rating
- 4.2/5
- Reviews
- 13,258
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
7
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
0%
- One Step64%
- Easy@Home19%
- Wondfo7%
- MOMMED6%
- Colloidal Gold2%
- Preview2%
Demand
Pregnancy Test Strip search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 1.9×
Search terms
Top Pregnancy Test Strip search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pregnancy test strips62K/yr
- pregnancy strips11K/yr
- strip pregnancy tests5K/yr
- pregnancy strips test5K/yr
- hcg5K/yr
- pregnancy test bulk3K/yr
- pregnancy test strips early detection3K/yr
Reviews and returns
What reviews say buyers love and hate about Pregnancy Test Strip
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not reliable
Not accurate
These tests are incredibly inaccurate
Really rubbish
cheap for a reason
Poor quality
Not as good as the clear blue
comes up in colour
these have gradually started to get darker lines over the last 3 days
Absolutely heart broken
Frustrating and also heart breaking for anyone TTC
im heart broken after 2 years of trying i get a line dipped another test
This is so misleading
These give false readings
Not too good as described
Love
Accurate
Easy to use and accurate
They provide reliable results
Worth the money
Good value for money
These are great and good value
they worked wonderfully for tracking my pregnancy
I had a positive for great over the moon took another one came back positive take another another
I bought these after finishing the hcg tests in the box of ovulation and hcg tests
Great quality and quick results
They had good reviews
Great product
5 stars as they really work comparable with 2x more expensive different clear blue
The pink easy@home ones from Amazon are good
The tests were a clean smooth white which made it very easy to interpret the results
Return
0.1% Return rate 7% Fixable by listing
This batch didn't work
different results
These dont work
Not reliable
Not accurate
These tests are incredibly inaccurate
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pregnancy Test Strip questions
Answered from the same tracked data.