pregnancy test strip
Skip itPrices mostly outside the sweet spot ($3.42–$8.19) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible16.2%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Bad6,117.23avg incumbent reviews — the moat a new listing must climb
Market size
Bad£85K£85K/yr · 94K searches
Competition
Bad78%top-5 click share — a locked-up shelf
Growth
Bad-17.3%90-day search growth — must beat 0% to launch
Avg price
Bad£5.60avg listing price — sweet spot $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad£3.42–£8.19cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, pregnancy test strip is a £85K/yr Amazon United Kingdom market (94K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Sep. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
pregnancy test strip market data
- Units sold / yr
- 13K–15K
- avg 750–1,000/product
- Revenue / yr
- £70K–£84K
- units × avg price
- Conversion rate
- 16.2%
- Avg BSR
- #12
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 48 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
7
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
0%
- One Step64%
- Easy@Home19%
- Wondfo7%
- MOMMED6%
- Colloidal Gold2%
- Preview2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.3% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 1.9×
Top pregnancy test strip search terms
- pregnancy test strips62K/yr
- pregnancy strips11K/yr
- strip pregnancy tests5K/yr
- pregnancy strips test5K/yr
- hcg5K/yr
- pregnancy test bulk3K/yr
- pregnancy test strips early detection3K/yr
Top pregnancy test strip products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
15 x Ultra Early - 10mIU Wide Width 3.5mm Pregnancy Test Strips (Tests up to 6 Days Earlier)
One Step£3.844.0★10,044 rev
Easy@Home 20 Pregnancy Test Strips for Early Detection 10 MIU/mL 5 mm Width
Easy@Home£8.194.1★20,343 rev
20 x 10mIU/ml Highly Sensitive Wide Width Pregnancy Test Strips (tests up to 6 days earlier)
One Step£4.314.1★1,860 rev
One Step: 10 x Ultra Early - 10mIU Wide Width Pregnancy Test Strips (Tests up to 6 Days Earlier)
One Step£3.423.8★219 rev
One Step: 50 x Ultra Early - 10mIU Wide Width Pregnancy Test Strips (Tests up to 6 Days Earlier)
One Step£6.003.7★1,279 rev
Newest
by launch date
Wondfo Pregnancy Test Strips 25 MIU/mL Sensitivity 20 Pack
Wondfo£5.939 rev
Preview Pregnancy Test Strips 25x Early Pregnancy Tests with Urine Cups 10 MIU/mL 6 Days Early Detection
Preview£7.25876 rev
Pregnancy Detection Test Strips Kit 10 Tests: Easy@Home hCG Tests 10 MIU/mL Powered by Fertility Tracker iOS and Android Premom App (10 hCG)
Easy@Home£5.9320,343 rev
MOMMED Pregnancy Tests(25 MIU/ml) 25 X Pregnancy Test Strips with 25 X Urine Cups HCG Test Strips Over 99% Accuracy Individually Packed Result as Fast as 5 Minutes
MOMMED£7.595,960 rev
MOMMED Pregnancy Test Strips (HCG20) with 20 Free Urine Cups Reliable and Quick Pregnancy Tests Early Detection Early Pregnancy Tests Fertility Test for Women
MOMMED£6.8113,258 rev
Trending
90-day click momentumMOMMED Pregnancy Tests(25 MIU/ml) 25 X Pregnancy Test Strips with 25 X Urine Cups HCG Test Strips Over 99% Accuracy Individually Packed Result as Fast as 5 Minutes
MOMMED£7.594.4★
One Step: 10 x Ultra Early - 10mIU Wide Width Pregnancy Test Strips (Tests up to 6 Days Earlier)
One Step£3.423.8★
Wondfo Pregnancy Test Strips 25 MIU/mL Sensitivity 20 Pack
Wondfo£5.934.8★
10X Extra Width Early Test Ultra Sensitive High Sensitivity (10mIU) Home Pregnancy Test Strips Individually Sealed CE-Approved.
Colloidal Gold£3.634.2★
One Step: 50 x Ultra Early - 10mIU Wide Width Pregnancy Test Strips (Tests up to 6 Days Earlier)
One Step£6.003.7★
What buyers say about pregnancy test strip
What buyers praise and complain about, mined from review topics.What buyers love
“Accurate”
“Worth the money”
“they worked wonderfully for tracking my pregnancy”
“Great quality and quick results”
“5 stars as they really work comparable with 2x more expensive different clear blue”
“Easy to use with clear and accurate results”
“When I did get a positive, it picked it up very early, 4 or 5 days before my period was due”
“Really good sensitivity”
“As described”
“confirmed heartbeat”
What buyers complain about
“Not reliable”
“Really rubbish”
“Not as good as the clear blue”
“Absolutely heart broken”
“This is so misleading”
“False readings”
“This batch didn't work”
“this caused stress as its not very sensitive”
“Always very faint”
“Very sensitive”
Top return reasons
Common questions
- Is pregnancy test strip profitable to sell on Amazon United Kingdom?
- The niche generates £85K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.3%. Flapen's verdict: Skip it (39/100).
- How competitive is the pregnancy test strip niche?
- 6 brands and 7 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in pregnancy test strip?
- Top complaints mined from reviews: Accuracy-Overall, Quality-Overall, Color. The return rate is 0.1%.
- When does demand for pregnancy test strip peak?
- Demand peaks in Sep; the busiest month runs 1.9× the quietest.
- What does it cost to enter the pregnancy test strip niche?
- Listings span £3.42–£8.19; the average listing price is £5.60 (sweet spot $15–$100). The average incumbent carries 6,117 reviews — the moat a new listing must climb.