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Prebiotics

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -0.5% this quarter, so Prebiotics is a Maybe.

Flapen Score
54
54 / 100
Top 25% of 2,035 Health & Personal Care niches · +6 vs the category median of 48
Market size
£159K/yr151K searches / yr
90-day growth
-0.5%search demand this quarter
Competition
54%top-5 click share · 21 brands · 110 sellers

Flapen Score

Prebiotics against its category

The dotted line is the Health & Personal Care average. Past it, Prebiotics is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Prebiotics market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Prebiotics 151K times last year and spent an estimated £159K. The top 5 brands take 66% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

8.3% of searches ended in a purchase last week.

Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £159K a year.

Searches, last 12 months
151K
Growth, 90 days vs prior 90
-0.5%
Conversion, latest week
8.3%
Market size, estimated
£159Ka year
Peak month
January1.4× the quietest month
Top search term
prebiotics39K searches a year

02 · Price

A sale here is worth £12.68.

Listings sell for £12.68 on average, from £4.66 to £29.40. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,500 to 2,000 of them. At £12.68 that is £19K to £25K a year per listing.

Average price
£12.68under the $15 to $100 sweet spot
Price range
£4.66–£29.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
1,500–2,000
Revenue per listing a year
£19K–£25K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #100 within Bacterial Cultures. It carries 1,639 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
93%
Out of stock, average day
12.1%
Average rank
#100in Bacterial Cultures
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,639per listing
Listings tracked
29

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Prebiotics products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£24K£32K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

21 rising

Sellers

110

Top-5 brand share

66%

Top 20: 99%

Top-5 click share

54%

Top 20: 90%

Open market

28%

  • Zipvit23%
  • Macro Greens16%
  • NEW LEAF PRODUCTS13%
  • Hybrid Health8%
  • Oxford Origins6%
  • Bio-Kult6%

Demand

Prebiotics search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Black Friday '25Prime Day '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Prebiotics search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • prebiotics39K/yr
  • pre and probiotics for gut health22K/yr
  • prebiotics for gut health27K/yr
  • probiotics and prebiotics10K/yr
  • prebiotic and probiotic supplements14K/yr
  • prebiotic10K/yr
  • pre and probiotics7K/yr
  • symbiotics5K/yr
  • prebiotics and probiotics3K/yr
  • probiotics prebiotics3K/yr

Reviews and returns

What reviews say buyers love and hate about Prebiotics

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall16%−0.19

Didn't work for me

Did absolutely nothing

Not effective

Acid Regulator/Stomach Ache Relief8%

experience stomach pain

Totally bloated my stomach out

vomitting 2nd day

Value For Money8%+0.36

This is overpriced

Not worth it

Very expensive

Side Effects8%−0.07

was nauseaus first day

Bad side affects

Made symptoms so much worse

Regulates Digestion6%+0.37

I struggle with bowel movements

I was having digestive issues after taking a course of cholesterol reducing medication

Gave very bad bloating

Love

Quality-Overall15%+0.72

Great product as usual

overall it feels like a well-thought-out product

Excellent product

Value For Money11%+0.36

Excellent price

Great value for money

Worth every penny

Acid Regulator/Stomach Ache Relief8%

No more bloating

no discomfort or stomach upsets

gentle on my stomach

Efficiency7%+0.58

effective since day one

Excellent and effective

Works well

Regulates Digestion7%+0.37

Reduced bloating

Great for gut

My digestion has improved noticeably

FAQ

Common Prebiotics questions

Answered from the same tracked data.