Prebiotics
MaybeAn estimated 0.1% of orders come back. But demand is soft, at -0.5% this quarter, so Prebiotics is a Maybe.
- Flapen Score
- 54 / 100Top 25% of 2,035 Health & Personal Care niches · +6 vs the category median of 4854
- Market size
- £159K/yr151K searches / yr
- 90-day growth
- -0.5%search demand this quarter
- Competition
- 54%top-5 click share · 21 brands · 110 sellers
Flapen Score
Prebiotics against its category
The dotted line is the Health & Personal Care average. Past it, Prebiotics is stronger. Inside it, weaker.
Market
The Prebiotics market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Prebiotics 151K times last year and spent an estimated £159K. The top 5 brands take 66% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 8.3% of those searches ended in a purchase.
Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £159K a year.
- Searches, last 12 months
- 151K
- Growth, 90 days vs prior 90
- -0.5%
- Conversion, latest week
- 8.3%
- Market size, estimated
- £159Ka year
- Peak month
- January1.4× the quietest month
- Top search term
- prebiotics39K searches a year
02 · Price
A sale here is worth £12.68.
Listings sell for £12.68 on average, from £4.66 to £29.40. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,500 to 2,000 of them. At £12.68 that is £19K to £25K a year per listing.
- Average price
- £12.68under the $15 to $100 sweet spot
- Price range
- £4.66–£29.40
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £19K–£25K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #100 within Bacterial Cultures. It carries 1,639 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 93%
- Out of stock, average day
- 12.1%
- Average rank
- #100in Bacterial Cultures
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,639per listing
- Listings tracked
- 29
04 · Newcomers
1 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Prebiotics products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Zipvit Bio Cultures 6 Billion CFU with Prebiotic Includes Lactobacillus & Bifidobacterium 5 Live Strains 60 Vegetarian Capsules 2 Months Supply
- Price
- £7.49
- Rating
- 4.5/5
- Reviews
- 3,635
- Age
- 7y ago

Bio Cultures 80 Billion CFU: 20 Live Strains - Gut Health Supplements for Women & Men - 2 Month Supply - Including Lactobacillus Acidophilus & Casei High Strength Bio Cultures 60 Capsules UK Made
- Price
- £8.51
- Rating
- 4.5/5
- Reviews
- 325
- Age
- 1y ago

80 Billion CFU Probiotics - 20 Strains + Prebiotics | Lactobacillus and Bifidobacterium Strains | Probiotics for Women and Men | Made in The UK 2 Month Supply
- Price
- £8.28
- Rating
- 4.5/5
- Reviews
- 2,101
- Age
- 2y ago

Hybrid Health Pre & Pro-Bio Cultures - 2 Months Supply 100 Billion CFU 20 Live Cultures with Fibres Multi-Strain Daily Pro Bio Cultures for Men & Women Vegan
- Price
- £8.29
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3w ago

100 Billion CFU Probiotics - 20 Strains + Prebiotics | Digestive & Gut Health - for Good Gut Flora Gas and Bloating | Scientifically Proven Probiotics for Women & Men | Made in UK 2 Month Supply
- Price
- £8.18
- Rating
- 4.0/5
- Reviews
- 33
- Age
- 2y ago
Trending
estimated 90-day click momentum
Daily Synbiotic -Improves Body Regulation - Immune Support Suitable for Men and Women
- Price
- £22.44
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

100 Billion CFU Probiotics - 20 Strains + Prebiotics | Digestive & Gut Health - for Good Gut Flora Gas and Bloating | Scientifically Proven Probiotics for Women & Men | Made in UK 2 Month Supply
- Price
- £8.18
- Rating
- 4.0/5
- Reviews
- 33
- Age
- 2y ago

Hybrid Health Pre & Pro-Bio Cultures - 2 Months Supply 100 Billion CFU 20 Live Cultures with Fibres Multi-Strain Daily Pro Bio Cultures for Men & Women Vegan
- Price
- £8.29
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3w ago

Guts to Glory - Gut Health Blend Made in UK with wholefoods - 50 Billion CFU Complete Gut Powder - Probiotics Prebiotics/Fibre Digestive Enzymes - Vegan Gut Health - (Crushed Strawberry)
- Price
- £18.40
- Rating
- 4.3/5
- Reviews
- 19
- Age
- 7mo ago

Bio-Kult Everyday | 14 Strains | Daily Gut Support for Ages 3+ | Live Bacteria Supplement | 30 Capsules
- Price
- £5.18
- Rating
- 4.5/5
- Reviews
- 9,489
- Age
- 15y ago
Newest
by launch date
Hybrid Health Pre & Pro-Bio Cultures - 2 Months Supply 100 Billion CFU 20 Live Cultures with Fibres Multi-Strain Daily Pro Bio Cultures for Men & Women Vegan
- Price
- £8.29
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3w ago

Daily Synbiotic -Improves Body Regulation - Immune Support Suitable for Men and Women
- Price
- £22.44
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Guts to Glory - Gut Health Blend Made in UK with wholefoods - 50 Billion CFU Complete Gut Powder - Probiotics Prebiotics/Fibre Digestive Enzymes - Vegan Gut Health - (Crushed Strawberry)
- Price
- £18.40
- Rating
- 4.3/5
- Reviews
- 19
- Age
- 7mo ago

Ancient + Brave True Biome Fibre & Gut Health Powder Prebiotics Postbiotics & L-Glutamine PHGG Soluble Fibre for Digestive Health Microbiome Balance
- Price
- £29.40
- Rating
- 4.7/5
- Reviews
- 59
- Age
- 9mo ago

Bio Cultures 80 Billion CFU: 20 Live Strains - Gut Health Supplements for Women & Men - 2 Month Supply - Including Lactobacillus Acidophilus & Casei High Strength Bio Cultures 60 Capsules UK Made
- Price
- £8.51
- Rating
- 4.5/5
- Reviews
- 325
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 rising
Sellers
110
Est. top-5 brand share
66%
Top 20: 99%
Est. top-5 click share
54%
Top 20: 90%
Open market
28%
- Zipvit23%
- Macro Greens16%
- NEW LEAF PRODUCTS13%
- Hybrid Health8%
- Oxford Origins6%
- Bio-Kult6%
Demand
Prebiotics search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Prebiotics search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- prebiotics39K/yr
- pre and probiotics for gut health22K/yr
- prebiotics for gut health27K/yr
- probiotics and prebiotics10K/yr
- prebiotic and probiotic supplements14K/yr
- prebiotic10K/yr
- pre and probiotics7K/yr
- symbiotics5K/yr
- prebiotics and probiotics3K/yr
- probiotics prebiotics3K/yr
Reviews and returns
What reviews say buyers love and hate about Prebiotics
We read the reviews and the return reasons for every product selling here.
“Didn't work for me”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Prebiotics questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









