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Prebiotics

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -0.5% this quarter, so Prebiotics is a Maybe.

Flapen Score
54
54 / 100
Top 25% of 2,035 Health & Personal Care niches · +6 vs the category median of 48
Market size
£159K/yr151K searches / yr
90-day growth
-0.5%search demand this quarter
Competition
54%top-5 click share · 21 brands · 110 sellers

Flapen Score

Prebiotics against its category

The dotted line is the Health & Personal Care average. Past it, Prebiotics is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Prebiotics market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Prebiotics 151K times last year and spent an estimated £159K. The top 5 brands take 66% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 8.3% of those searches ended in a purchase.

Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £159K a year.

Searches, last 12 months
151K
Growth, 90 days vs prior 90
-0.5%
Conversion, latest week
8.3%
Market size, estimated
£159Ka year
Peak month
January1.4× the quietest month
Top search term
prebiotics39K searches a year

02 · Price

A sale here is worth £12.68.

Listings sell for £12.68 on average, from £4.66 to £29.40. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,500 to 2,000 of them. At £12.68 that is £19K to £25K a year per listing.

Average price
£12.68under the $15 to $100 sweet spot
Price range
£4.66–£29.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
1,500–2,000
Revenue per listing a year
£19K–£25K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #100 within Bacterial Cultures. It carries 1,639 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
93%
Out of stock, average day
12.1%
Average rank
#100in Bacterial Cultures
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,639per listing
Listings tracked
29

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Prebiotics products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£24K£32K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

21 rising

Sellers

110

Est. top-5 brand share

66%

Top 20: 99%

Est. top-5 click share

54%

Top 20: 90%

Open market

28%

  • Zipvit23%
  • Macro Greens16%
  • NEW LEAF PRODUCTS13%
  • Hybrid Health8%
  • Oxford Origins6%
  • Bio-Kult6%

Demand

Prebiotics search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Black Friday '25Prime Day '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Prebiotics search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • prebiotics39K/yr
  • pre and probiotics for gut health22K/yr
  • prebiotics for gut health27K/yr
  • probiotics and prebiotics10K/yr
  • prebiotic and probiotic supplements14K/yr
  • prebiotic10K/yr
  • pre and probiotics7K/yr
  • symbiotics5K/yr
  • prebiotics and probiotics3K/yr
  • probiotics prebiotics3K/yr

Reviews and returns

What reviews say buyers love and hate about Prebiotics

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Functionality-Overall”
0.1%of orders come back
“Didn't work for me”
A buyer, on “Functionality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Prebiotics questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data