pre electric shave lotion men
Skip itBrand-locked demand (top 5 brands take 92% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible14.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,676.64avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.31avg listing price — sweet spot $15–$100
Price range
Okay£5.41–£19.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£115K£115K/yr · 78K searches
Competition
Bad70%top-5 click share — a locked-up shelf
Growth
Bad-2.8%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, pre electric shave lotion men is a £115K/yr Amazon United Kingdom market (78K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
pre electric shave lotion men market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- £103K–£129K
- units × avg price
- Conversion rate
- 14.3%
- Avg BSR
- #58
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 71%
- Out of stock
- 2.3%
- Avg brand age
- 84 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
88
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
4%
- Blue Stratos67%
- Speick9%
- Gold8%
- Proraso5%
- Pherolink4%
- Tabac Original4%
- Open — no brand owns it (1 brand, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.8% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.7×
Top pre electric shave lotion men search terms
- pre electric shave lotion men19K/yr
- blue stratos15K/yr
- pre shave lotion6K/yr
- pre shave lotion electric shavers8K/yr
- pre shave7K/yr
- pre electric shave lotion7K/yr
- electric pre shave6K/yr
- blue stratos aftershave5K/yr
- pre electric shave4K/yr
- rituals pre electric shave lotion men2K/yr
Top pre electric shave lotion men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch date
Blue Stratos Pre-Electric Shave Lotion
Blue Stratos£16.402,709 rev
Pre Electric Shave After Shave Lotion Cream - Best For Close Shave Balm - Smooth and Irritation-free Shave. Freelette (125 ml Lemongrass)
Pherolink£19.721,647 rev
Blue Stratos Deodorant Body Spray
Blue Stratos£14.29131 rev
Gold Pre-Electric 100ml
Gold£7.19388 rev
Blue Stratos Mens Body Spray Deodorant Original Blue 150ml
Blue Stratos£5.41641 rev
Trending
90-day click momentumPre Electric Shave After Shave Lotion Cream - Best For Close Shave Balm - Smooth and Irritation-free Shave. Freelette (125 ml Lemongrass)
Pherolink£19.724.2★
Blue Stratos Pre-Electric Shaving Lotion 100ml
Blue Stratos£6.974.5★
Blue Stratos Pre-Electric Shave Lotion
Blue Stratos£16.404.5★
Tabac Original Pre-Shave Lotion for Men 100ml - Smoothing Formula for a Comfortable Shave
Tabac Original£11.274.2★
Proraso Pre Shave Cream 100ml Sensitive Pre Shaving Cream for Men Softens Skin with Oat and Green Tea Extracts Made in Italy White
Proraso£7.114.6★
What buyers say about pre electric shave lotion men
What buyers praise and complain about, mined from review topics.What buyers love
“Fair Fragrance”
“Good value for money”
“Excellent product”
“as advertised”
“Smooth shave”
“left my skin smoother than before i used it”
“Works well”
“Bought as a gift”
“The ultimate solution to my itchy post shave problems”
“is easy to use”
What buyers complain about
“Hardly any fragrance”
“Garbage”
“relatively expensive”
“It didn't make for a smoother or more effective shave compared to just wiping my face with shower gel”
“The alcohol content of this product is very, very high”
“It's flammable”
“Doesnt work”
“One negative point; the bottle could be improved by having a spray dispenser instead of decanting strait into palm of ones' hand”
“Attributes Wrong”
“gives me no relief to skin irritation”
Top return reasons
Common questions
- Is pre electric shave lotion men profitable to sell on Amazon United Kingdom?
- The niche generates £115K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.8%. Flapen's verdict: Skip it (45/100).
- How competitive is the pre electric shave lotion men niche?
- 7 brands and 88 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in pre electric shave lotion men?
- Top complaints mined from reviews: Smell, Quality-Overall, Value For Money. The return rate is 0.2%.
- When does demand for pre electric shave lotion men peak?
- Demand peaks in Dec; the busiest month runs 1.7× the quietest.
- What does it cost to enter the pre electric shave lotion men niche?
- Listings span £5.41–£19.72; the average listing price is £10.31 (sweet spot $15–$100). The average incumbent carries 2,677 reviews — the moat a new listing must climb.