Pre Electric Shave Lotion Men
FailThe top 5 brands take 92% of clicks, so Pre Electric Shave Lotion Men is a Fail.
- Flapen Score
- 45 / 100Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 4845
- Market size
- £115K/yr78K searches / yr
- 90-day growth
- -2.8%search demand this quarter
- Competition
- 70%top-5 click share · 7 brands · 88 sellers
Flapen Score
Pre Electric Shave Lotion Men against its category
The dotted line is the Health & Personal Care average. Past it, Pre Electric Shave Lotion Men is stronger. Inside it, weaker.
Market
The Pre Electric Shave Lotion Men market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pre Electric Shave Lotion Men 78K times last year and spent an estimated £115K. The top 5 brands take 92% of clicks. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
14.3% of searches ended in a purchase last week.
Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £115K a year.
- Searches, last 12 months
- 78K
- Growth, 90 days vs prior 90
- -2.8%
- Conversion, latest week
- 14.3%
- Market size, estimated
- £115Ka year
- Peak month
- December1.7× the quietest month
- Top search term
- pre electric shave lotion men19K searches a year
02 · Price
A sale here is worth £10.31.
Listings sell for £10.31 on average, from £5.41 to £19.72. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £10.31 that is £5K to £8K a year per listing.
- Average price
- £10.31under the $15 to $100 sweet spot
- Price range
- £5.41–£19.72
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£8K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #58 within Shaving & Hair Removal. It carries 2,677 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 93%
- Out of stock, average day
- 2.3%
- Average rank
- #58in Shaving & Hair Removal
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,677per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 84 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 84 months
Products
Top Pre Electric Shave Lotion Men products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Blue Stratos PreElectric 100 ml
- Price
- £5.99
- Rating
- 4.5/5
- Reviews
- 2,709
- Age
- 17y ago
Blue Stratos Aftershave
- Price
- £6.16
- Rating
- 4.4/5
- Reviews
- 2,475
- Age
- 18y ago
Speick Men Pre Shave Lotion
- Price
- £12.38
- Rating
- 4.4/5
- Reviews
- 1,429
- Age
- 13y ago
Blue Stratos Pre-Electric Shaving Lotion 100ml
- Price
- £6.97
- Rating
- 4.5/5
- Reviews
- 829
- Age
- 8y ago
Gold Pre-Electric 100ml
- Price
- £7.19
- Rating
- 4.2/5
- Reviews
- 388
- Age
- 4y ago
Trending
90-day click momentum
Pre Electric Shave After Shave Lotion Cream - Best For Close Shave Balm - Smooth and Irritation-free Shave. Freelette (125 ml Lemongrass)
- Price
- £19.72
- Rating
- 4.2/5
- Reviews
- 1,647
- Age
- 1y ago
Blue Stratos Pre-Electric Shaving Lotion 100ml
- Price
- £6.97
- Rating
- 4.5/5
- Reviews
- 829
- Age
- 8y ago
Blue Stratos Pre-Electric Shave Lotion
- Price
- £16.40
- Rating
- 4.5/5
- Reviews
- 2,709
- Age
- 9mo ago
Tabac Original Pre-Shave Lotion for Men 100ml - Smoothing Formula for a Comfortable Shave
- Price
- £11.27
- Rating
- 4.2/5
- Reviews
- 653
- Age
- 14y ago
Proraso Pre Shave Cream 100ml Sensitive Pre Shaving Cream for Men Softens Skin with Oat and Green Tea Extracts Made in Italy White
- Price
- £7.11
- Rating
- 4.6/5
- Reviews
- 21,370
- Age
- 15y ago
Newest
by launch dateBlue Stratos Pre-Electric Shave Lotion
- Price
- £16.40
- Rating
- 4.5/5
- Reviews
- 2,709
- Age
- 9mo ago
Pre Electric Shave After Shave Lotion Cream - Best For Close Shave Balm - Smooth and Irritation-free Shave. Freelette (125 ml Lemongrass)
- Price
- £19.72
- Rating
- 4.2/5
- Reviews
- 1,647
- Age
- 1y ago
Blue Stratos Deodorant Body Spray
- Price
- £14.29
- Rating
- 4.3/5
- Reviews
- 131
- Age
- 3y ago
Gold Pre-Electric 100ml
- Price
- £7.19
- Rating
- 4.2/5
- Reviews
- 388
- Age
- 4y ago
Blue Stratos Mens Body Spray Deodorant Original Blue 150ml
- Price
- £5.41
- Rating
- 4.4/5
- Reviews
- 641
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
88
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
4%
- Blue Stratos67%
- Speick9%
- Gold8%
- Proraso5%
- Pherolink4%
- Tabac Original4%
- Open — no brand owns it (1 brand, 4%)
Demand
Pre Electric Shave Lotion Men search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.7×
Search terms
Top Pre Electric Shave Lotion Men search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pre electric shave lotion men19K/yr
- blue stratos15K/yr
- pre shave lotion6K/yr
- pre shave lotion electric shavers8K/yr
- pre shave7K/yr
- pre electric shave lotion7K/yr
- electric pre shave6K/yr
- blue stratos aftershave5K/yr
- pre electric shave4K/yr
- rituals pre electric shave lotion men2K/yr
Reviews and returns
What reviews say buyers love and hate about Pre Electric Shave Lotion Men
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Hardly any fragrance
it smells HORRID
The perfume/scent is quite obnoxious
Garbage
Not as good as use to be
relatively expensive
Not worth the money
Not worth the price of the bottle
It didn't make for a smoother or more effective shave compared to just wiping my face with shower gel
The alcohol content of this product is very, very high
Love
Fair Fragrance
Great smell
nice lasting smell
Good value for money
Good Price
Good value for money
Excellent product
Good quality
Good and works well
as advertised
Does what it says
Item as described thanks
Smooth shave
Comfortable shave
Makes shaving easier
Return
0.2% Return rate 14% Fixable by listing
Hardly any fragrance
it smells HORRID
The perfume/scent is quite obnoxious
Attributes Wrong
Garbage
Not as good as use to be
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pre Electric Shave Lotion Men questions
Answered from the same tracked data.