Pre Electric Shave Lotion Men
FailThe top 5 brands take 92% of clicks, so Pre Electric Shave Lotion Men is a Fail.
- Flapen Score
- 45 / 100Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 4845
- Market size
- £115K/yr78K searches / yr
- 90-day growth
- -2.8%search demand this quarter
- Competition
- 70%top-5 click share · 7 brands · 88 sellers
Flapen Score
Pre Electric Shave Lotion Men against its category
The dotted line is the Health & Personal Care average. Past it, Pre Electric Shave Lotion Men is stronger. Inside it, weaker.
Market
The Pre Electric Shave Lotion Men market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pre Electric Shave Lotion Men 78K times last year and spent an estimated £115K. The top 5 brands take 92% of clicks. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 14.3% of those searches ended in a purchase.
Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £115K a year.
- Searches, last 12 months
- 78K
- Growth, 90 days vs prior 90
- -2.8%
- Conversion, latest week
- 14.3%
- Market size, estimated
- £115Ka year
- Peak month
- December1.7× the quietest month
- Top search term
- pre electric shave lotion men19K searches a year
02 · Price
A sale here is worth £10.31.
Listings sell for £10.31 on average, from £5.41 to £19.72. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £10.31 that is £5K to £8K a year per listing.
- Average price
- £10.31under the $15 to $100 sweet spot
- Price range
- £5.41–£19.72
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£8K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #58 within Shaving & Hair Removal. It carries 2,677 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 93%
- Out of stock, average day
- 2.3%
- Average rank
- #58in Shaving & Hair Removal
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,677per listing
- Listings tracked
- 14
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 84 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 84 months
Products
Top Pre Electric Shave Lotion Men products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Blue Stratos PreElectric 100 ml
- Price
- £5.99
- Rating
- 4.5/5
- Reviews
- 2,709
- Age
- 17y ago

Blue Stratos Aftershave
- Price
- £6.16
- Rating
- 4.4/5
- Reviews
- 2,475
- Age
- 18y ago

Speick Men Pre Shave Lotion
- Price
- £12.38
- Rating
- 4.4/5
- Reviews
- 1,429
- Age
- 13y ago

Blue Stratos Pre-Electric Shaving Lotion 100ml
- Price
- £6.97
- Rating
- 4.5/5
- Reviews
- 829
- Age
- 8y ago

Gold Pre-Electric 100ml
- Price
- £7.19
- Rating
- 4.2/5
- Reviews
- 388
- Age
- 4y ago
Trending
estimated 90-day click momentum
Pre Electric Shave After Shave Lotion Cream - Best For Close Shave Balm - Smooth and Irritation-free Shave. Freelette (125 ml Lemongrass)
- Price
- £19.72
- Rating
- 4.2/5
- Reviews
- 1,647
- Age
- 1y ago

Blue Stratos Pre-Electric Shaving Lotion 100ml
- Price
- £6.97
- Rating
- 4.5/5
- Reviews
- 829
- Age
- 8y ago

Blue Stratos Pre-Electric Shave Lotion
- Price
- £16.40
- Rating
- 4.5/5
- Reviews
- 2,709
- Age
- 9mo ago

Tabac Original Pre-Shave Lotion for Men 100ml - Smoothing Formula for a Comfortable Shave
- Price
- £11.27
- Rating
- 4.2/5
- Reviews
- 653
- Age
- 14y ago

Proraso Pre Shave Cream 100ml Sensitive Pre Shaving Cream for Men Softens Skin with Oat and Green Tea Extracts Made in Italy White
- Price
- £7.11
- Rating
- 4.6/5
- Reviews
- 21,370
- Age
- 15y ago
Newest
by launch date
Blue Stratos Pre-Electric Shave Lotion
- Price
- £16.40
- Rating
- 4.5/5
- Reviews
- 2,709
- Age
- 9mo ago

Pre Electric Shave After Shave Lotion Cream - Best For Close Shave Balm - Smooth and Irritation-free Shave. Freelette (125 ml Lemongrass)
- Price
- £19.72
- Rating
- 4.2/5
- Reviews
- 1,647
- Age
- 1y ago

Blue Stratos Deodorant Body Spray
- Price
- £14.29
- Rating
- 4.3/5
- Reviews
- 131
- Age
- 3y ago

Gold Pre-Electric 100ml
- Price
- £7.19
- Rating
- 4.2/5
- Reviews
- 388
- Age
- 4y ago

Blue Stratos Mens Body Spray Deodorant Original Blue 150ml
- Price
- £5.41
- Rating
- 4.4/5
- Reviews
- 641
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
88
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
4%
- Blue Stratos67%
- Speick9%
- Gold8%
- Proraso5%
- Pherolink4%
- Tabac Original4%
- Open — no brand owns it (1 brand, 4%)
Demand
Pre Electric Shave Lotion Men search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.7×
Search terms
Top Pre Electric Shave Lotion Men search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pre electric shave lotion men19K/yr
- blue stratos15K/yr
- pre shave lotion6K/yr
- pre shave lotion electric shavers8K/yr
- pre shave7K/yr
- pre electric shave lotion7K/yr
- electric pre shave6K/yr
- blue stratos aftershave5K/yr
- pre electric shave4K/yr
- rituals pre electric shave lotion men2K/yr
Reviews and returns
What reviews say buyers love and hate about Pre Electric Shave Lotion Men
We read the reviews and the return reasons for every product selling here.
“Hardly any fragrance”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pre Electric Shave Lotion Men questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









