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Pre Electric Shave Lotion Men

Fail

The top 5 brands take 92% of clicks, so Pre Electric Shave Lotion Men is a Fail.

Flapen Score
45
45 / 100
Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 48
Market size
£115K/yr78K searches / yr
90-day growth
-2.8%search demand this quarter
Competition
70%top-5 click share · 7 brands · 88 sellers

Flapen Score

Pre Electric Shave Lotion Men against its category

The dotted line is the Health & Personal Care average. Past it, Pre Electric Shave Lotion Men is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pre Electric Shave Lotion Men market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pre Electric Shave Lotion Men 78K times last year and spent an estimated £115K. The top 5 brands take 92% of clicks. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 14.3% of those searches ended in a purchase.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £115K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-2.8%
Conversion, latest week
14.3%
Market size, estimated
£115Ka year
Peak month
December1.7× the quietest month
Top search term
pre electric shave lotion men19K searches a year

02 · Price

A sale here is worth £10.31.

Listings sell for £10.31 on average, from £5.41 to £19.72. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £10.31 that is £5K to £8K a year per listing.

Average price
£10.31under the $15 to $100 sweet spot
Price range
£5.41–£19.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #58 within Shaving & Hair Removal. It carries 2,677 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
93%
Out of stock, average day
2.3%
Average rank
#58in Shaving & Hair Removal
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,677per listing
Listings tracked
14

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
84 months

Products

Top Pre Electric Shave Lotion Men products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.

£0£12K£23K£35K£46K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

88

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

70%

Top 20: 100%

Open market

4%

  • Blue Stratos67%
  • Speick9%
  • Gold8%
  • Proraso5%
  • Pherolink4%
  • Tabac Original4%
  • Open — no brand owns it (1 brand, 4%)

Demand

Pre Electric Shave Lotion Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Pre Electric Shave Lotion Men search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pre electric shave lotion men19K/yr
  • blue stratos15K/yr
  • pre shave lotion6K/yr
  • pre shave lotion electric shavers8K/yr
  • pre shave7K/yr
  • pre electric shave lotion7K/yr
  • electric pre shave6K/yr
  • blue stratos aftershave5K/yr
  • pre electric shave4K/yr
  • rituals pre electric shave lotion men2K/yr

Reviews and returns

What reviews say buyers love and hate about Pre Electric Shave Lotion Men

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Smell”
41%of negative reviews mention “Smell”
0.2%of orders come back
“Hardly any fragrance”
A buyer, on “Smell”41% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Pre Electric Shave Lotion Men questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data