Is pqq profitable to sell on Amazon United Kingdom?

The niche generates £61K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -32.5%. Flapen's verdict: Skip it (48/100).

How competitive is the pqq niche?

11 brands and 12 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in pqq?

Top complaints mined from reviews: Value For Money, Energy Level, Oily/Greasy. The return rate is 0.0%.

When does demand for pqq peak?

Demand peaks in Feb; the busiest month runs 2.4× the quietest.

What does it cost to enter the pqq niche?

Listings span £11.75–£76.71; the average listing price is £21.33 (sweet spot $15–$100). The average incumbent carries 193 reviews — the moat a new listing must climb.

pqq

Skip it

Soft demand (-32.5% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great£21.33

avg listing price — sweet spot $15–$100

Price range

Great£11.75–£76.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great192.92

avg incumbent reviews — the moat a new listing must climb

Conversion

Great8.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Competition

Bad73%

top-5 click share — a locked-up shelf

Market size

Bad£61K

£61K/yr · 36K searches

Growth

Bad-32.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, pqq is a £61K/yr Amazon United Kingdom market (36K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Feb. Verdict: Skip it — 48/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

pqq market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: £64K–£85K; units × avg price
Conversion rate: 8.0%
Avg BSR: #444
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 0.0%
Avg brand age: 50 months
Avg seller age: 162 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 rising

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

13%

Health Thru Nutrition40%
Toniiq18%
Fitimins11%
Balance Nutrition8%
Hellenia7%
welzo4%
Open — no brand owns it (5 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 72 weeks — -32.5% search growth over the last 90 days.

Peak months: Feb · busiest ÷ quietest = 2.4×

Open Trend

Top pqq search terms

pqq17K/yr -19.9%8.7% conv.
pqq supplement15K/yr -41.3%7.6% conv.
pqq supplement 20mg4K/yr -45.8%7.7% conv.

All search terms

Top pqq products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PQQ 20mg Pyrroloquinoline Quinone as PureQQ | Vegan Certified Non-GMO Gluten Free | by Health Thru Nutrition (Pack of 120)

Health Thru Nutrition£16.034.6★1,980 rev

Ultra High Purity PQQ Capsules - 99%+ Highly Purified and Bioavailable -120 Capsules - 20mg Concentrated Formula - Pyrroloquinoline Quinone Supplement

Toniiq£20.114.5★209 rev

PQQ 20mg 120 Capsules Pyrroloquinoline Quinone Supplement High Purity >99% - PQQ Disodium Salt Bioavailable Form - Vegan Anti-Aging Support - Mitochondrial Cellular Natural Energy Booster

Balance Nutrition£15.964.2★36 rev

PQQ Supplement 20mg | Pure Pyrroloquinoline Quinone - High Strength | 60 Vegan PQQ Capsules | Energy Brain Cell Health Mitochondria & Anti-Ageing Support | 2-Month Supply Made in the UK by Hellenia

Hellenia£11.994.0★19 rev

Fitimins£15.114.9★21 rev

Newest

by launch date

Welzo PQQ 20mg 99%+ Ultra High Purity Pyrroloquinoline Quinone Bio-Identical Mitochondrial & Cellular Energy Support High Potency Antioxidant 60 Capsules

welzo£21.867 rev

5mo ago

Enevolve PQQ Gummies 20mg Supplement 2 Month Supply Mitochondrial Support Oxidative Stresss Reducer Cellular Energy & Brain Support Supplement Sugar & Gluten Free Non GMO

ENEVOLVE£14.681 rev

1y ago

NR with PQQ | 300mg Nicotinamide Riboside + 20mg PQQ | Mitochondria Maximizer | Non-GMO | Pack of 60

Health Thru Nutrition£16.39101 rev

1y ago

PQQ 20mg 120 Capsules Pyrroloquinoline Quinone Supplement High Purity >99% - PQQ Disodium Salt Bioavailable Form - Vegan Anti-Aging Support - Mitochondrial Cellular Natural Energy Booster

Balance Nutrition£15.9636 rev

1y ago

Fitimins£15.1121 rev

1y ago

What buyers say about pqq

What buyers praise and complain about, mined from review topics.

What buyers love

Energy Level14%

“boosting energy”

Quality-Overall11%

“the quality feels consistent with that”

Ease Of Chewing/Swallowing11%

“These CoQ10 capsules are easy to take and feel high-quality”

Value For Money8%

“I think its worth the price”

Ingredients-Overall8%

“Great quality ingredients”

Vitamin7%

“Good value supplement”

Dosage4%

“I like that the dosage is clearly stated at 2 capsules per day”

Nutritional Content4%

“delivers a clear everyday benefit”

Side Effects3%

“I haven't noticed any drop in benefits I've gained so this is definitely effective”

Focus Enhancement3%

“steady improvement in mental CLARITY”

What buyers complain about

Value For Money12%

“It is a bit expensive”

Energy Level8%

“Theres no obvious change in energy, focus, or overall performance”

Oily/Greasy6%

“Snake oil”

Accuracy-Overall3%

“it is difficult to test the actual contents of these things”

Size-Overall2%

“They are slightly larger than average”

Focus Enhancement2%

“Theres no obvious change in energy, focus, or overall performance”

Vitamin1%

“I had to knock this supplement down a peg because for me it was a disaster”

Taste-Overall1%

“They have no particular taste or smell”

Smell1%

“no strong smell or taste”

Common questions

Is pqq profitable to sell on Amazon United Kingdom?: The niche generates £61K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -32.5%. Flapen's verdict: Skip it (48/100).
How competitive is the pqq niche?: 11 brands and 12 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in pqq?: Top complaints mined from reviews: Value For Money, Energy Level, Oily/Greasy. The return rate is 0.0%.
When does demand for pqq peak?: Demand peaks in Feb; the busiest month runs 2.4× the quietest.
What does it cost to enter the pqq niche?: Listings span £11.75–£76.71; the average listing price is £21.33 (sweet spot $15–$100). The average incumbent carries 193 reviews — the moat a new listing must climb.

pqq

pqq market data

Competition & brand share

Demand & seasonality

Top pqq search terms

Top pqq products on Amazon

Top sellers

Newest

Trending

What buyers say about pqq

What buyers love

What buyers complain about

Common questions

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