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Pqq

Fail

Demand is soft, at -32.5% this quarter, so Pqq is a Fail.

Flapen Score
48
48 / 100
Ranks 987 of 2,035 Health & Personal Care niches · on the category median
Market size
£61K/yr36K searches / yr
90-day growth
-32.5%search demand this quarter
Competition
73%top-5 click share · 11 brands · 12 sellers

Flapen Score

Pqq against its category

The dotted line is the Health & Personal Care average. Past it, Pqq is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pqq market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pqq 36K times last year and spent an estimated £61K. The top 5 brands take 83% of clicks. Demand peaks in Feb. Flapen scores it 48 out of 100, a Fail.

01 · Demand

8.0% of searches ended in a purchase last week.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -32.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
-32.5%
Conversion, latest week
8.0%
Market size, estimated
£61Ka year
Peak month
February2.4× the quietest month
Top search term
pqq17K searches a year

02 · Price

A sale here is worth £21.33.

Listings sell for £21.33 on average, from £11.75 to £76.71. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £21.33 that is £2K to £5K a year per listing.

Average price
£21.33inside the $15 to $100 sweet spot
Price range
£11.75–£76.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #444 within Over-the-Counter Medication. It carries 193 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#444in Over-the-Counter Medication
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
193per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Pqq products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£18K£25K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

12

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

13%

  • Health Thru Nutrition40%
  • Toniiq18%
  • Fitimins11%
  • Balance Nutrition8%
  • Hellenia7%
  • welzo4%
  • Open — no brand owns it (5 brands, 13%)

Demand

Pqq search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Spike '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb · busiest ÷ quietest = 2.4×

Search terms

Top Pqq search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pqq17K/yr
  • pqq supplement15K/yr
  • pqq supplement 20mg4K/yr

Reviews and returns

What reviews say buyers love and hate about Pqq

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money12%

It is a bit expensive

Its on the pricier side

The price is very high

Energy Level8%+0.76

Theres no obvious change in energy, focus, or overall performance

didnt notice any difference in my energy

Having said that I haven't noticed any difference to my energy levels

Oily/Greasy6%−0.08

Snake oil

Accuracy-Overall3%−0.01

it is difficult to test the actual contents of these things

Size-Overall2%

They are slightly larger than average

The capsules are not very big

Love

Energy Level14%+0.76

boosting energy

Does wonderful for energy levels and you cognitivety

Increased energy

Quality-Overall11%+1.59

the quality feels consistent with that

Excellent quality supplement

Good quality

Ease Of Chewing/Swallowing11%+0.51

These CoQ10 capsules are easy to take and feel high-quality

I had no problems swallowing them

Easy to swallow

Value For Money8%

I think its worth the price

Good price

value for money

Ingredients-Overall8%

Great quality ingredients

This has lots of good ingredients in it

I liked that they are using pure ingredients

FAQ

Common Pqq questions

Answered from the same tracked data.