Pqq
FailDemand is soft, at -32.5% this quarter, so Pqq is a Fail.
- Flapen Score
- 48 / 100Ranks 987 of 2,035 Health & Personal Care niches · on the category median48
- Market size
- £61K/yr36K searches / yr
- 90-day growth
- -32.5%search demand this quarter
- Competition
- 73%top-5 click share · 11 brands · 12 sellers
Flapen Score
Pqq against its category
The dotted line is the Health & Personal Care average. Past it, Pqq is stronger. Inside it, weaker.
Market
The Pqq market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pqq 36K times last year and spent an estimated £61K. The top 5 brands take 83% of clicks. Demand peaks in Feb. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 8.0% of those searches ended in a purchase.
Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -32.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.
- Searches, last 12 months
- 36K
- Growth, 90 days vs prior 90
- -32.5%
- Conversion, latest week
- 8.0%
- Market size, estimated
- £61Ka year
- Peak month
- February2.4× the quietest month
- Top search term
- pqq17K searches a year
02 · Price
A sale here is worth £21.33.
Listings sell for £21.33 on average, from £11.75 to £76.71. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £21.33 that is £2K to £5K a year per listing.
- Average price
- £21.33inside the $15 to $100 sweet spot
- Price range
- £11.75–£76.71
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #444 within Over-the-Counter Medication. It carries 193 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #444in Over-the-Counter Medication
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 193per listing
- Listings tracked
- 13
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Pqq products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
PQQ 20mg Pyrroloquinoline Quinone as PureQQ | Vegan Certified Non-GMO Gluten Free | by Health Thru Nutrition (Pack of 120)
- Price
- £16.03
- Rating
- 4.6/5
- Reviews
- 1,980
- Age
- 7y ago

Ultra High Purity PQQ Capsules - 99%+ Highly Purified and Bioavailable -120 Capsules - 20mg Concentrated Formula - Pyrroloquinoline Quinone Supplement
- Price
- £20.11
- Rating
- 4.5/5
- Reviews
- 209
- Age
- 4y ago

PQQ 20mg 120 Capsules Pyrroloquinoline Quinone Supplement High Purity >99% - PQQ Disodium Salt Bioavailable Form - Vegan Anti-Aging Support - Mitochondrial Cellular Natural Energy Booster
- Price
- £15.96
- Rating
- 4.2/5
- Reviews
- 36
- Age
- 1y ago

PQQ Supplement 20mg | Pure Pyrroloquinoline Quinone - High Strength | 60 Vegan PQQ Capsules | Energy Brain Cell Health Mitochondria & Anti-Ageing Support | 2-Month Supply Made in the UK by Hellenia
- Price
- £11.99
- Rating
- 4.0/5
- Reviews
- 19
- Age
- 15y ago

PQQ 20mg | High Strength 99% Pure Pyrroloquinoline Quinone | 4-Month Supply | 120 Vegan Capsules | UK-Made Supplement | Energy Brain Cell Health Mitochondria & Anti-Ageing Support | Fitimins
- Price
- £15.11
- Rating
- 4.9/5
- Reviews
- 21
- Age
- 1y ago
Trending
estimated 90-day click momentum
CoQ10 500mg High Strength Capsules 300 Vegan Softgels with PQQ Omega 3 Sunflower Lecithin & BioPerine High Absorption Coenzyme Q10 Supplement Energy Heart & Cellular Support 2 Daily
- Price
- £13.13
- Rating
- 4.3/5
- Reviews
- 15
- Age
- 4y ago

Welzo PQQ 20mg 99%+ Ultra High Purity Pyrroloquinoline Quinone Bio-Identical Mitochondrial & Cellular Energy Support High Potency Antioxidant 60 Capsules
- Price
- £21.86
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 5mo ago

Enevolve PQQ Gummies 20mg Supplement 2 Month Supply Mitochondrial Support Oxidative Stresss Reducer Cellular Energy & Brain Support Supplement Sugar & Gluten Free Non GMO
- Price
- £14.68
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

NR with PQQ | 300mg Nicotinamide Riboside + 20mg PQQ | Mitochondria Maximizer | Non-GMO | Pack of 60
- Price
- £16.39
- Rating
- 4.3/5
- Reviews
- 101
- Age
- 1y ago

Pure Encapsulations CoQ10 SR with PQQ - Protects from oxidative Stress Supports Immune System - 60 Capsules
- Price
- £76.71
- Rating
- 4.5/5
- Reviews
- 28
- Age
- 2y ago
Newest
by launch date
Welzo PQQ 20mg 99%+ Ultra High Purity Pyrroloquinoline Quinone Bio-Identical Mitochondrial & Cellular Energy Support High Potency Antioxidant 60 Capsules
- Price
- £21.86
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 5mo ago

Enevolve PQQ Gummies 20mg Supplement 2 Month Supply Mitochondrial Support Oxidative Stresss Reducer Cellular Energy & Brain Support Supplement Sugar & Gluten Free Non GMO
- Price
- £14.68
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

NR with PQQ | 300mg Nicotinamide Riboside + 20mg PQQ | Mitochondria Maximizer | Non-GMO | Pack of 60
- Price
- £16.39
- Rating
- 4.3/5
- Reviews
- 101
- Age
- 1y ago

PQQ 20mg 120 Capsules Pyrroloquinoline Quinone Supplement High Purity >99% - PQQ Disodium Salt Bioavailable Form - Vegan Anti-Aging Support - Mitochondrial Cellular Natural Energy Booster
- Price
- £15.96
- Rating
- 4.2/5
- Reviews
- 36
- Age
- 1y ago

PQQ 20mg | High Strength 99% Pure Pyrroloquinoline Quinone | 4-Month Supply | 120 Vegan Capsules | UK-Made Supplement | Energy Brain Cell Health Mitochondria & Anti-Ageing Support | Fitimins
- Price
- £15.11
- Rating
- 4.9/5
- Reviews
- 21
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.
Brands
11 rising
Sellers
12
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
73%
Top 20: 100%
Open market
13%
- Health Thru Nutrition40%
- Toniiq18%
- Fitimins11%
- Balance Nutrition8%
- Hellenia7%
- welzo4%
- Open — no brand owns it (5 brands, 13%)
Demand
Pqq search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 2.4×
Search terms
Top Pqq search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pqq17K/yr
- pqq supplement15K/yr
- pqq supplement 20mg4K/yr
Reviews and returns
What reviews say buyers love and hate about Pqq
We read the reviews and the return reasons for every product selling here.
“It is a bit expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pqq questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









