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Pqq

soft demand (-32.5% this quarter) — Pqq doesn't clear our bar today.

Flapen Score

48
Skip it
Market size 15Growth 9Conversion 79Competition 22Returns 100Price range 91Avg price 91Brand share 37Review moat 90Quality gap 60
This niche Category average

Is Pqq profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Pqq is a £61K/yr Amazon United Kingdom market (36K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Feb. Verdict: Skip it — 48/100.

Pqq: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -32.5% over the last 90 days and 8.0% of searches end in a purchase.

£61K

revenue / yr

Units sold / yr4K
Search volume / yr-32.5%36K
Conversion rate8.0%
Avg price£21.33

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers11 · 12
Top-5 product click share73%
Open market17%
Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement85%
New entrants (1y)1· 0 succeeded
Avg rating4.4★
Avg reviews193

Top Pqq products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

£0£6K£12K£18K£25K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

12

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

13%

  • Health Thru Nutrition40%
  • Toniiq18%
  • Fitimins11%
  • Balance Nutrition8%
  • Hellenia7%
  • welzo4%
  • Open — no brand owns it (5 brands, 13%)

Pqq demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume36KCVR8.0%Products13Brands11Top 5 Brands83%OOS Rate0.0%Rating4.4★Reviews193Avg BSR#444
2K1KPrime Day '25Spike '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb · busiest ÷ quietest = 2.4×

Top Pqq search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • pqq17K/yr
  • pqq supplement15K/yr
  • pqq supplement 20mg4K/yr

What reviews say buyers love and hate about Pqq

What buyers mention most, as a share of all reviews.

What buyers love

72% of reviews
Energy Level14%

boosting energy

Quality-Overall11%

the quality feels consistent with that

Ease Of Chewing/Swallowing11%

These CoQ10 capsules are easy to take and feel high-quality

Value For Money8%

I think its worth the price

Ingredients-Overall8%

Great quality ingredients

What buyers complain about

35% of reviews
Value For Money12%

It is a bit expensive

Energy Level8%

Theres no obvious change in energy, focus, or overall performance

Oily/Greasy6%

Snake oil

Accuracy-Overall3%

it is difficult to test the actual contents of these things

Size-Overall2%

They are slightly larger than average

Common Pqq questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pqq 48/100 on Amazon United Kingdom — Skip it. The niche generates £61K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -32.5% over the last 90 days.
Search demand for Pqq on Amazon United Kingdom peaks in Feb, where the busiest month runs 2.4× the quietest.