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Potters Catarrh Pastilles

Fail

The top 5 brands take 100% of clicks, so Potters Catarrh Pastilles is a Fail.

Flapen Score
32
32 / 100
Ranks 1,977 of 2,035 Health & Personal Care niches · −16 vs the category median of 48
Market size
£73K/yr84K searches / yr
90-day growth
-41.6%search demand this quarter
Competition
92%top-5 click share · 5 brands · 41 sellers

Flapen Score

Potters Catarrh Pastilles against its category

The dotted line is the Health & Personal Care average. Past it, Potters Catarrh Pastilles is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Potters Catarrh Pastilles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Potters Catarrh Pastilles 84K times last year and spent an estimated £73K. All 5 brands take every click. Demand peaks in Jan–Feb. Flapen scores it 32 out of 100, a Fail.

01 · Demand

18.5% of searches ended in a purchase last week.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.5% of those searches ended in a purchase. Searches in the last 90 days moved -41.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-41.6%
Conversion, latest week
18.5%
Market size, estimated
£73Ka year
Peak month
February2.3× the quietest month
Top search term
covonia catarrh relief14K searches a year

02 · Price

A sale here is worth £4.66.

Listings sell for £4.66 on average, from £2.57 to £10.56. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At £4.66 that is £7K to £9K a year per listing.

Average price
£4.66under the $15 to $100 sweet spot
Price range
£2.57–£10.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
£7K–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

14% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.8% of listings are out of stock. The average listing ranks #65 within Over-the-Counter Medication. It carries 1,604 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
100%
Out of stock, average day
16.8%
Average rank
#65in Over-the-Counter Medication
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,604per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Potters Catarrh Pastilles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

£0£11K£22K£33K£44K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

41

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • POTTER'S71%
  • Covonia16%
  • Sudafed5%
  • Benylin4%
  • New Era4%

Demand

Potters Catarrh Pastilles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.3×

Search terms

Top Potters Catarrh Pastilles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • covonia catarrh relief14K/yr
  • potters mucus cough pastilles15K/yr
  • catarrh relief16K/yr
  • catarrh and mucus relief11K/yr
  • potters catarrh pastilles9K/yr
  • catarrh pastilles7K/yr
  • catarrh treatment4K/yr
  • covonia mucus cough syrup5K/yr
  • potters3K/yr

Reviews and returns

What reviews say buyers love and hate about Potters Catarrh Pastilles

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall24%−0.12

Taste horrible

The tablet does have an unpleasant taste

those sensitive to strong flavours may find it unpleasant

Cough Relief19%+1.99

my cough still lingered

Coughing

Mucus cough

Functionality-Overall7%−0.02

it just does nothing

When this doesnt work

Not very effective

Value For Money4%

expensive

-Not cheap for the size – I do feel the price is slightly high considering how quickly the bottle runs out

Not worth the money

Thickness3%+0.08

It definitely loosend thick phlegm

Love

Cough Relief31%+1.99

Great cough medicine

Cleared cough

Eases a cough well

Value For Money8%

Great value

Good price

good value for money

Quality-Overall8%+0.78

Excellent Product

Quality

Great product work great

Efficiency7%+0.61

Effective

Work quickly

Works well

Taste-Overall7%−0.12

Strong alcoholic taste

Nice taste quite strong

nice taste

FAQ

Common Potters Catarrh Pastilles questions

Answered from the same tracked data.