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Potassium Iodide

Fail

Demand is soft, at -73.1% this quarter, so Potassium Iodide is a Fail.

Flapen Score
38
38 / 100
Ranks 1,800 of 2,035 Health & Personal Care niches · −10 vs the category median of 48
Market size
£33K/yr40K searches / yr
90-day growth
-73.1%search demand this quarter
Competition
74%top-5 click share · 12 brands · 21 sellers

Flapen Score

Potassium Iodide against its category

The dotted line is the Health & Personal Care average. Past it, Potassium Iodide is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Potassium Iodide market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Potassium Iodide 40K times last year and spent an estimated £33K. The top 5 brands take 79% of clicks. Demand peaks in Mar–Apr–Jun–Nov. Flapen scores it 38 out of 100, a Fail.

01 · Demand

8.2% of searches ended in a purchase last week.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -73.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-73.1%
Conversion, latest week
8.2%
Market size, estimated
£33Ka year
Peak month
June5.2× the quietest month
Top search term
potassium iodide20K searches a year

02 · Price

A sale here is worth £10.00.

Listings sell for £10.00 on average, from £3.84 to £30.42. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £10.00 that is £3K to £5K a year per listing.

Average price
£10.00under the $15 to $100 sweet spot
Price range
£3.84–£30.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.6% of listings are out of stock. The average listing ranks #36 within Minerals. It carries 1,208 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
100%
Out of stock, average day
18.6%
Average rank
#36in Minerals
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,208per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Potassium Iodide products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£3K£7K£10K£13K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

21

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

17%

  • WeightWorld34%
  • Vitamatic18%
  • Nature's Fusions15%
  • Carlyle7%
  • Best Naturals5%
  • ARC) HEALTH+NUTRITION WWW.ARCHEALTHNUTRITION.CO.UK4%
  • Open — no brand owns it (6 brands, 17%)

Demand

Potassium Iodide search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Black Friday '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, Jun, Nov · busiest ÷ quietest = 5.2×

Search terms

Top Potassium Iodide search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • potassium iodide20K/yr
  • potassium iodide tablets16K/yr
  • potassium iodide tablets anti radiation3K/yr
  • potassium iodide tablets 130 mg2K/yr

Reviews and returns

What reviews say buyers love and hate about Potassium Iodide

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Solubility50%−0.15

It didn't even dissolve

Taste-Overall8%−0.01

I don't get the sea weed taste with these

Love

Value For Money39%+1.60

Good value

Excellent value

Good value for money

Quality-Overall11%−0.11

Quality product

Good product

I assume product is good

Advertised Vs Actual Product9%+0.87

arrived as expected

Exactly as described

these appear to do exactly what they say

Efficiency7%−0.05

Working well

Seems to be working

Immunity Booster4%+0.42

Immunity & Radiation protection

FAQ

Common Potassium Iodide questions

Answered from the same tracked data.