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Plasters for First Aid Kit

Fail

Prices span $2.02–$10.97, mostly outside the sweet spot, so Plasters for First Aid Kit is a Fail.

Flapen Score
41
41 / 100
Ranks 1,596 of 2,035 Health & Personal Care niches · −7 vs the category median of 48
Market size
£47K/yr52K searches / yr
90-day growth
+13.6%search demand this quarter
Competition
74%top-5 click share · 8 brands · 58 sellers

Flapen Score

Plasters for First Aid Kit against its category

The dotted line is the Health & Personal Care average. Past it, Plasters for First Aid Kit is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plasters for First Aid Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Plasters for First Aid Kit 52K times last year and spent an estimated £47K. The top 5 brands take 92% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

20.5% of searches ended in a purchase last week.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.5% of those searches ended in a purchase. Searches in the last 90 days moved +13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
+13.6%
Conversion, latest week
20.5%
Market size, estimated
£47Ka year
Peak month
May1.7× the quietest month
Top search term
assorted plasters15K searches a year

02 · Price

A sale here is worth £4.39.

Listings sell for £4.39 on average, from £2.02 to £10.97. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £4.39 that is £2K to £3K a year per listing.

Average price
£4.39under the $15 to $100 sweet spot
Price range
£2.02–£10.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£2K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #48 within First Aid. It carries 2,943 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#48in First Aid
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,943per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
71 months

Products

Top Plasters for First Aid Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£2K£5K£7K£9K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

58

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

3%

  • Safety First Aid Group22%
  • Lewis-Plast22%
  • Elastoplast22%
  • Value Aid16%
  • St John Ambulance11%
  • Core Medical4%
  • Open — no brand owns it (2 brands, 3%)

Demand

Plasters for First Aid Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Plasters for First Aid Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • assorted plasters15K/yr
  • plasters for first aid kit14K/yr
  • first aid plasters11K/yr
  • plasters assorted7K/yr
  • assorted plasters for first aid box2K/yr
  • plaster kit2K/yr

Reviews and returns

What reviews say buyers love and hate about Plasters for First Aid Kit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness40%−0.19

No stick

Do not stick

Very poor adhesive

Water Resistance13%−0.07

not water proof

Not waterproof

Its absolutely not water resistant

Quality-Overall8%+1.15

cheap

Absolute rubbish

Poor Quality

Value For Money3%+1.60

It was costing my a fortune

Not worth the price

Waste of money

Durability3%+0.16

came off in seconds

Every single one fell off after 1 or 2 hours

They just fall off

Love

Quality-Overall21%+1.15

Nice variety

Good Quality

Very well made

Value For Money19%+1.60

Good value for money

Good price

the price is very fair

Adhesion/Stickiness17%−0.19

Super sticky

No sticky residue

Good adhesion

Size-Overall8%+0.46

All sizes

Stick well

good assortment of varying sizes

Advertised Vs Actual Product7%+0.55

Did the job

True to the label

As described

Return

0.0% Return rate 11% Fixable by listing

Adhesion/Stickiness28%▁▁▁▇█▃

No stick

Do not stick

Very poor adhesive

Quality-Overall14%▁▁▁▁▅█

cheap

Absolute rubbish

Poor Quality

Accuracy-Overall11%▁▁▁█▁▁
Size-Overall11%▁▁▁▁▁█

The box is large

it is not exactly cut to size if it is already cut to size is it

are very narrow

Water Resistance11%

not water proof

Not waterproof

Its absolutely not water resistant

FAQ

Common Plasters for First Aid Kit questions

Answered from the same tracked data.