plasters for first aid kit
Skip itPrices mostly outside the sweet spot ($2.02–$10.97) — this niche doesn't clear our bar today.
Conversion
Incredible20.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+13.6%90-day search growth — must beat 0% to launch
Review moat
Okay2,942.56avg incumbent reviews — the moat a new listing must climb
Competition
Bad74%top-5 click share — a locked-up shelf
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad£47K£47K/yr · 52K searches
Avg price
Bad£4.39avg listing price — sweet spot $15–$100
Price range
Bad£2.02–£10.97cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, plasters for first aid kit is a £47K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
plasters for first aid kit market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- £55K–£66K
- units × avg price
- Conversion rate
- 20.5%
- Avg BSR
- #48
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 0.0%
- Avg brand age
- 71 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
58
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
3%
- Safety First Aid Group22%
- Lewis-Plast22%
- Elastoplast22%
- Value Aid16%
- St John Ambulance11%
- Core Medical4%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +13.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top plasters for first aid kit search terms
- assorted plasters15K/yr
- plasters for first aid kit14K/yr
- first aid plasters11K/yr
- plasters assorted7K/yr
- assorted plasters for first aid box2K/yr
- plaster kit2K/yr
Top plasters for first aid kit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Elastoplast Extra Flexible Fabric Plaster Strips (40 Pieces) Extra Flexible Fabric Breathable Large Plasters Water-Repellent Strong Adhesion Tan
Elastoplast£2.024.7★5,106 rev
Lewis-Plast Premium Assorted Breathable Sterile Hypoallergenic Fabric Plasters Box of 100 First Aid Medical Grade Plaster Suitable for All Types of Minor Cuts and Grazes
Lewis-Plast£3.594.6★697 rev
Value Aid Assorted Washproof Plasters - Pack of 100 Individually Wrapped Hypoallergenic Latex-Free Adhesive - 5 Popular Sizes for First Aid Kit & On-The-Go Medical Supplies
Value Aid£3.504.4★799 rev
Safety First Aid Group HypaPlast Pink Washproof Assorted (100) Sterile Hypoallergenic
Safety First Aid Group£5.054.4★10,788 rev
St John Ambulance Assorted Washproof Plasters - Pack of 100
St John Ambulance£4.344.4★4,028 rev
Newest
by launch date
Core Medical Washproof Latex Free Plasters - Assorted Pack of 100 in Reusable Hard Box - Waterproof and Great stickability
Core Medical£5.4940 rev
Lewis-Plast Premium Assorted Breathable Sterile Hypoallergenic Fabric Plasters Box of 100 First Aid Medical Grade Plaster Suitable for All Types of Minor Cuts and Grazes
Lewis-Plast£3.59697 rev
CorePlast Sterile Fabric Plasters Hard Box Assorted Washproof Plaster Pack 100 Tough Sticky Finger Stretchable Medical Plasters Home Work First Aid Kits. Easy-Open Cushioned Wound Support
Core Medical£6.16191 rev
Lewis-Plast Premium Assorted Breathable Sterile Hypoallergenic Washproof Plasters Box of 100 First Aid Medical Grade Waterproof Plaster Suitable for All Types of Minor Cuts and Grazes
Lewis-Plast£3.361,070 rev
SOL 110pcs Waterproof Plasters & Dressing Supplies Assorted Sizes for Blisters Wounds & Cuts Breathable Soft Cushioned Pads Secure in Wet Conditions Ideal for Active Use & First Aid Kit Refill
SOL£3.12672 rev
Trending
90-day click momentumCore Medical Washproof Latex Free Plasters - Assorted Pack of 100 in Reusable Hard Box - Waterproof and Great stickability
Core Medical£5.494.2★
Value Aid Assorted Washproof Plasters - Pack of 100 Individually Wrapped Hypoallergenic Latex-Free Adhesive - 5 Popular Sizes for First Aid Kit & On-The-Go Medical Supplies
Value Aid£3.504.4★
Lewis-Plast Premium Assorted Breathable Sterile Hypoallergenic Fabric Plasters Box of 100 First Aid Medical Grade Plaster Suitable for All Types of Minor Cuts and Grazes
Lewis-Plast£3.594.6★
Elastoplast Water Resistant Plasters (40 Pieces) Dirt and Water Resistant Strip Bandage Waterproof Bandage Strong Adhesion All-Purpose First Aid Plasters Various Sized Tan
Elastoplast£2.024.6★
Elastoplast Fabric Cut to Size (1 m x 6 cm) Extra Flexible Wound Care Moves with the Body Water-Repellent & Breathable 10 Strips
Elastoplast£2.404.7★
What buyers say about plasters for first aid kit
What buyers praise and complain about, mined from review topics.What buyers love
“Nice variety”
“Good value for money”
“Super sticky”
“All sizes”
“Did the job”
“Handy”
“seem pretty durable”
“Good selection of sizes and waterproof”
“The wash-proof design definitely works better than standard basic plasters”
“Effective”
What buyers complain about
“No stick”
“not water proof”
“cheap”
“It was costing my a fortune”
“came off in seconds”
“Very thin”
“They dont stick to skin”
“The box is large”
“They come off so easy”
“the inside was wet”
Top return reasons
Common questions
- Is plasters for first aid kit profitable to sell on Amazon United Kingdom?
- The niche generates £47K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +13.6%. Flapen's verdict: Skip it (41/100).
- How competitive is the plasters for first aid kit niche?
- 8 brands and 58 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in plasters for first aid kit?
- Top complaints mined from reviews: Adhesion/Stickiness, Water Resistance, Quality-Overall. The return rate is 0.0%.
- When does demand for plasters for first aid kit peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the plasters for first aid kit niche?
- Listings span £2.02–£10.97; the average listing price is £4.39 (sweet spot $15–$100). The average incumbent carries 2,943 reviews — the moat a new listing must climb.