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Plasters for First Aid Kit

prices mostly outside the sweet spot ($2.02–$10.97) — Plasters for First Aid Kit doesn't clear our bar today.

Flapen Score

41
Skip it
Market size 12Growth 42Conversion 100Competition 22Returns 100Price range 0Avg price 12Brand share 19Review moat 36Quality gap 52
This niche Category average

Is Plasters for First Aid Kit profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Plasters for First Aid Kit is a £47K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 41/100.

Plasters for First Aid Kit: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +13.6% over the last 90 days and 20.5% of searches end in a purchase.

£47K

revenue / yr

Units sold / yr15K
Search volume / yr+13.6%52K
Conversion rate20.5%
Avg price£4.39

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

8%

open market share

Brands · sellers8 · 58
Top-5 product click share74%
Open market8%
Avg brand age71 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement88%
New entrants (1y)1· 1 succeeded
Avg rating4.4★
Avg reviews2,943

Top Plasters for First Aid Kit products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

£0£2K£5K£7K£9K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

58

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

3%

  • Safety First Aid Group22%
  • Lewis-Plast22%
  • Elastoplast22%
  • Value Aid16%
  • St John Ambulance11%
  • Core Medical4%
  • Open — no brand owns it (2 brands, 3%)

Plasters for First Aid Kit demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume52KCVR20.5%Products16Brands8Top 5 Brands92%OOS Rate0.0%Rating4.4★Reviews2,943Avg BSR#48
1K750Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Top Plasters for First Aid Kit search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • assorted plasters15K/yr
  • plasters for first aid kit14K/yr
  • first aid plasters11K/yr
  • plasters assorted7K/yr
  • assorted plasters for first aid box2K/yr
  • plaster kit2K/yr

What reviews say buyers love and hate about Plasters for First Aid Kit

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Quality-Overall21%

Nice variety

Value For Money19%

Good value for money

Adhesion/Stickiness17%

Super sticky

Size-Overall8%

All sizes

Advertised Vs Actual Product7%

Did the job

What buyers complain about

77% of reviews
Adhesion/Stickiness40%

No stick

Water Resistance13%

not water proof

Quality-Overall8%

cheap

Value For Money3%

It was costing my a fortune

Durability3%

came off in seconds

Plasters for First Aid Kit return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

11%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Adhesion/Stickiness
28%
2Quality-Overall
14%
3Accuracy-Overall
11%
4Size-Overall
11%
5Water Resistance
11%

Common Plasters for First Aid Kit questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Plasters for First Aid Kit 41/100 on Amazon United Kingdom — Skip it. The niche generates £47K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +13.6% over the last 90 days.
Search demand for Plasters for First Aid Kit on Amazon United Kingdom is steady year-round — the busiest month runs 1.7× the quietest.