Is plasters profitable to sell on Amazon United Kingdom?

The niche generates £993K/yr across 15 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +15.2%. Flapen's verdict: Worth a look (52/100).

How competitive is the plasters niche?

9 brands and 61 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in plasters?

Top complaints mined from reviews: Adhesion/Stickiness, Water Resistance, Quality-Overall. The return rate is 0.0%.

When does demand for plasters peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the plasters niche?

Listings span £1.18–£5.05; the average listing price is £3.01 (sweet spot $15–$100). The average incumbent carries 2,823 reviews — the moat a new listing must climb.

plasters

Worth a look

Shows searches that convert (21.1% search→purchase), but prices mostly outside the sweet spot ($1.18–$5.05) keeps it on the watch list.

Conversion

Incredible21.1%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Market size

Great£993K

£993K/yr · 1.6M searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+15.2%

90-day search growth — must beat 0% to launch

Review moat

Okay2,823.13

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Competition

Bad71%

top-5 click share — a locked-up shelf

Avg price

Bad£3.01

avg listing price — sweet spot $15–$100

Price range

Bad£1.18–£5.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, plasters is a £993K/yr Amazon United Kingdom market (1.6M searches/yr). The top 5 brands hold 89% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

plasters market data

Units sold / yr: 300K–400K; avg 20,000–25,000/product
Revenue / yr: £903K–£1.2M; units × avg price
Conversion rate: 21.1%
Avg BSR: #28
Page quality: 0%
Prime: 100%
Sponsored: 87%
Out of stock: 4.3%
Avg brand age: 46 months
Avg seller age: 168 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 flat

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

Elastoplast63%
Lewis-Plast9%
Safety First Aid Group7%
TENERIS5%
Value Aid5%
Safe + Sound3%
Open — no brand owns it (3 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +15.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top plasters search terms

plasters800K/yr +19.3%16.8% conv.
plasters waterproof assorted99K/yr +26.1%20.0% conv.
elastoplast99K/yr +16.8%10.2% conv.
waterproof plasters86K/yr +38.9%11.4% conv.
plaster108K/yr -7.5%6.0% conv.
fabric plasters60K/yr +3.3%16.4% conv.
plasters fabric50K/yr +8.7%17.7% conv.
elastoplast fabric plasters47K/yr +3.4%20.4% conv.
plasters for wounds51K/yr +2.7%6.5% conv.
elastoplast waterproof plasters24K/yr -4.6%12.4% conv.

All search terms

Top plasters products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Elastoplast Extra Flexible Fabric Plaster Strips (40 Pieces) Extra Flexible Fabric Breathable Large Plasters Water-Repellent Strong Adhesion Tan

Elastoplast£2.024.7★5,106 rev

Elastoplast Fabric Cut to Size (1 m x 6 cm) Extra Flexible Wound Care Moves with the Body Water-Repellent & Breathable 10 Strips

Elastoplast£2.404.7★13,108 rev

Safety First Aid Group HypaPlast Pink Washproof Assorted (100) Sterile Hypoallergenic

Safety First Aid Group£5.054.4★10,788 rev

Lewis-Plast Premium Assorted Breathable Sterile Hypoallergenic Fabric Plasters Box of 100 First Aid Medical Grade Plaster Suitable for All Types of Minor Cuts and Grazes

Lewis-Plast£3.594.6★697 rev

Value Aid Assorted Washproof Plasters - Pack of 100 Individually Wrapped Hypoallergenic Latex-Free Adhesive - 5 Popular Sizes for First Aid Kit & On-The-Go Medical Supplies

Value Aid£3.504.4★799 rev

Newest

by launch date

Teneris Universal Plasters - Pack of 100 Waterproof Hypoallergenic Latex-Free PE Wound Dressings with Strong Adhesive for Cuts Blisters & Grazes for Everyday Protection

TENERIS£4.6130 rev

9mo ago

Teneris Aqua Waterproof Plasters - Pack of 100 Transparent Hypoallergenic Latex-Free Wound Dressings for Cuts Blisters & Grazes Washproof Second-Skin Plasters for Everyday Protection

TENERIS£4.5286 rev

9mo ago

Lewis-Plast Premium Assorted Breathable Sterile Hypoallergenic Fabric Plasters Box of 100 First Aid Medical Grade Plaster Suitable for All Types of Minor Cuts and Grazes

Lewis-Plast£3.59697 rev

1y ago

Lewis-Plast Premium Assorted Breathable Sterile Hypoallergenic Washproof Plasters Box of 100 First Aid Medical Grade Waterproof Plaster Suitable for All Types of Minor Cuts and Grazes

Lewis-Plast£3.361,070 rev

4y ago

Elastoplast Sensitive Hypoallergenic Plasters Light (20 Pieces) for Painless Removal Soft and Breathable Fabric Plasters Strong Adhesive Light Skin Tone for Sensitive Skin

Elastoplast£2.082,134 rev

5y ago

What buyers say about plasters

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Nice variety”

Value For Money20%

“Good value for money”

Adhesion/Stickiness17%

“Good adhesion”

Size-Overall8%

“All sizes”

Advertised Vs Actual Product7%

“Did the job”

Durability3%

“Holds well”

Ease Of Use3%

“Handy”

Water Resistance3%

“The waterproof protection works really well — they stay on securely even after washing hands or showering”

Washability2%

“Safety first aid group hypoplasia pink wash proof assorted”

Comfort-Overall2%

“Great, comfortable”

What buyers complain about

Adhesion/Stickiness39%

“No stick”

Water Resistance14%

“Shower proof not water proof”

Quality-Overall7%

“Cheap”

Durability6%

“came off in seconds”

Value For Money4%

“Waste of money”

Allergies3%

“Allergy”

Size-Overall3%

“Not fit for purpose”

Ease Of Use2%

“They come off so easy”

Functionality-Overall2%

“They do not work at all”

Material Quality2%

“They are plasters and work ok. Cheap”

Top return reasons

Adhesion/Stickiness19%

Water Resistance19%

Quality-Overall17%

Size-Overall17%

Accuracy-Overall11%

Thin6%

Contamination6%

Comfort-Overall3%

Defective Material/Parts3%

Common questions

Is plasters profitable to sell on Amazon United Kingdom?: The niche generates £993K/yr across 15 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +15.2%. Flapen's verdict: Worth a look (52/100).
How competitive is the plasters niche?: 9 brands and 61 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in plasters?: Top complaints mined from reviews: Adhesion/Stickiness, Water Resistance, Quality-Overall. The return rate is 0.0%.
When does demand for plasters peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the plasters niche?: Listings span £1.18–£5.05; the average listing price is £3.01 (sweet spot $15–$100). The average incumbent carries 2,823 reviews — the moat a new listing must climb.