Plasters

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 21.1% of those searches ended in a purchase. Searches in the last 90 days moved +15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £993K a year.

Searches, last 12 months

1.6M

Growth, 90 days vs prior 90

+15.2%

Conversion, latest week

21.1%

Market size, estimated

£993Ka year

Peak month

May1.6× the quietest month

Top search term

plasters800K searches a year

Listings sell for £3.01 on average, from £1.18 to £5.05. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 20,000 to 25,000 of them. At £3.01 that is £60K to £75K a year per listing.

Average price

£3.01under the $15 to $100 sweet spot

Price range

£1.18–£5.05

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

300K–400K

Units per listing a year

20,000–25,000

Revenue per listing a year

£60K–£75K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #28 within First Aid. It carries 2,823 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

4.3%

Average rank

#28in First Aid

Average rating

4.42 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,823per listing

Listings tracked

15

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

46 months