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Plasters

Plasters shows searches that convert (21.1% search→purchase), but prices mostly outside the sweet spot ($1.18–$5.05) keeps it on the watch list.

Flapen Score

52
Worth a look
Market size 77Growth 44Conversion 100Competition 24Returns 100Price range 0Avg price 8Brand share 27Review moat 37Quality gap 55
This niche Category average

Is Plasters profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Plasters is a £993K/yr Amazon United Kingdom market (1.6M searches/yr). The top 5 brands hold 89% of demand. Verdict: Worth a look — 52/100.

Plasters: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +15.2% over the last 90 days and 21.1% of searches end in a purchase.

£993K

revenue / yr

Units sold / yr400K
Search volume / yr+15.2%1.6M
Conversion rate21.1%
Avg price£3.01

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers9 · 61
Top-5 product click share71%
Open market11%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement87%
New entrants (1y)2· 2 succeeded
Avg rating4.4★
Avg reviews2,823

Top Plasters products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

£0£149K£298K£447K£596K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

61

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

8%

  • Elastoplast63%
  • Lewis-Plast9%
  • Safety First Aid Group7%
  • TENERIS5%
  • Value Aid5%
  • Safe + Sound3%
  • Open — no brand owns it (3 brands, 8%)

Plasters demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.6MCVR21.1%Products15Brands9Top 5 Brands89%OOS Rate4.3%Rating4.4★Reviews2,823Avg BSR#28
35K25KSpike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Top Plasters search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • plasters800K/yr
  • plasters waterproof assorted99K/yr
  • elastoplast99K/yr
  • waterproof plasters86K/yr
  • plaster108K/yr
  • fabric plasters60K/yr
  • plasters fabric50K/yr
  • elastoplast fabric plasters47K/yr
  • plasters for wounds51K/yr
  • elastoplast waterproof plasters24K/yr

What reviews say buyers love and hate about Plasters

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Quality-Overall23%

Nice variety

Value For Money20%

Good value for money

Adhesion/Stickiness17%

Good adhesion

Size-Overall8%

All sizes

Advertised Vs Actual Product7%

Did the job

What buyers complain about

82% of reviews
Adhesion/Stickiness39%

No stick

Water Resistance14%

Shower proof not water proof

Quality-Overall7%

Cheap

Durability6%

came off in seconds

Value For Money4%

Waste of money

Plasters return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

17%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Adhesion/Stickiness
19%
2Water Resistance
19%
3Quality-Overall
17%
4Size-Overall
17%
5Accuracy-Overall
11%

Common Plasters questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Plasters 52/100 on Amazon United Kingdom — Worth a look. The niche generates £993K/yr across 15 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved +15.2% over the last 90 days.
Search demand for Plasters on Amazon United Kingdom is steady year-round — the busiest month runs 1.6× the quietest.