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plaster tape

Skip it

Prices mostly outside the sweet spot ($1.77–$15.49) — this niche doesn't clear our bar today.

Market size 25Growth 35Conversion 98Competition 15Returns 99Price range 4Avg price 16Brand share 19Review moat 44Quality gap 77

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible17.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,086.9

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+8.3%

90-day search growth — must beat 0% to launch

Market size

Okay£102K

£102K/yr · 105K searches

Brand share

Bad92%

top-5 brand share — brand-locked demand

Avg price

Bad£5.69

avg listing price — sweet spot $15–$100

Competition

Bad82%

top-5 click share — a locked-up shelf

Price range

Bad£1.77–£15.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, plaster tape is a £102K/yr Amazon United Kingdom market (105K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 44/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

plaster tape market data

Units sold / yr
15K–20K
avg 1,250–1,500/product
Revenue / yr
£85K–£114K
units × avg price
Conversion rate
17.1%
Avg BSR
#136
Page quality
0%
Prime
90%
Sponsored
70%
Out of stock
0.0%
Avg brand age
43 months
Avg seller age
169 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

51

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

4%

  • Firstaid4sport38%
  • Elastoplast32%
  • Leukoplast9%
  • Safety First Aid Group7%
  • SPORTTAPE6%
  • NanaCare3%
  • Open — no brand owns it (2 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +8.3% search growth over the last 90 days.
3K2KHoliday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top plaster tape search terms

  • plaster tape29K/yr
  • elastoplast tape22K/yr
  • plaster tape medical14K/yr
  • plaster roll13K/yr
  • fabric plaster roll10K/yr
  • elastoplast roll7K/yr
  • plaster roll medical tape4K/yr
  • elastoplast tape roll3K/yr
  • fabric strapping tape3K/yr
All search terms

Top plaster tape products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£10K20%£20K30%£31K40%£41K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

What buyers say about plaster tape

What buyers praise and complain about, mined from review topics.

What buyers love

Adhesion/Stickiness20%

“Sticks well”

Value For Money18%

“Good price”

Advertised Vs Actual Product18%

“As advertised”

Quality-Overall16%

“Good producr”

Size-Overall4%

“Fit for purpose”

Efficiency2%

“Most efficient and professional”

Ease Of Use2%

“Easy to use”

Allergies2%

“It's great for me as I am allergic to Elastoplast”

Stretchability/Expandability/Elasticity1%

“Decent elasticity tho”

Moist/Dry1%

“Dry handy to have in medicine cabinet”

What buyers complain about

Adhesion/Stickiness47%

“Poor adhesive quality”

Quality-Overall12%

“Awful quality”

Size-Overall3%

“Dont buy its not fit for purpose”

Functionality-Overall3%

“not working”

Durability2%

“comes apart too often”

Water Resistance2%

“not 100% waterproof”

Skin Health2%

“The glue also leaves a mess on skin when removed”

Thickness2%

“Very thin and not sticky at all”

Value For Money2%

“Not worth the money”

Allergies2%

“I have developed an allergy to normal plasters”

Top return reasons

Adhesion/Stickiness53%
Quality-Overall8%
Material Quality6%
Advertised Vs Actual Product5%
Water Resistance5%
Thin3%
Size-Overall2%
Durability2%
Functionality-Overall2%
Strength2%

Common questions

Is plaster tape profitable to sell on Amazon United Kingdom?
The niche generates £102K/yr across 10 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +8.3%. Flapen's verdict: Skip it (44/100).
How competitive is the plaster tape niche?
8 brands and 51 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in plaster tape?
Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Size-Overall. The return rate is 0.2%.
When does demand for plaster tape peak?
Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the plaster tape niche?
Listings span £1.77–£15.49; the average listing price is £5.69 (sweet spot $15–$100). The average incumbent carries 2,087 reviews — the moat a new listing must climb.