plaster tape
Skip itPrices mostly outside the sweet spot ($1.77–$15.49) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible17.1%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay2,086.9avg incumbent reviews — the moat a new listing must climb
Growth
Okay+8.3%90-day search growth — must beat 0% to launch
Market size
Okay£102K£102K/yr · 105K searches
Brand share
Bad92%top-5 brand share — brand-locked demand
Avg price
Bad£5.69avg listing price — sweet spot $15–$100
Competition
Bad82%top-5 click share — a locked-up shelf
Price range
Bad£1.77–£15.49cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, plaster tape is a £102K/yr Amazon United Kingdom market (105K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
plaster tape market data
- Units sold / yr
- 15K–20K
- avg 1,250–1,500/product
- Revenue / yr
- £85K–£114K
- units × avg price
- Conversion rate
- 17.1%
- Avg BSR
- #136
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 70%
- Out of stock
- 0.0%
- Avg brand age
- 43 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
51
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
4%
- Firstaid4sport38%
- Elastoplast32%
- Leukoplast9%
- Safety First Aid Group7%
- SPORTTAPE6%
- NanaCare3%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top plaster tape search terms
- plaster tape29K/yr
- elastoplast tape22K/yr
- plaster tape medical14K/yr
- plaster roll13K/yr
- fabric plaster roll10K/yr
- elastoplast roll7K/yr
- plaster roll medical tape4K/yr
- elastoplast tape roll3K/yr
- fabric strapping tape3K/yr
Top plaster tape products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Firstaid4sport Straight Edge EAB 2.5cm x 4.5m (tan)
Firstaid4sport£1.774.0★568 rev

Elastoplast Classic Fabric First Aid Tape 2 5cm x 5m
Elastoplast£5.854.5★172 rev

Elastoplast Fabric Cut to Size (1 m x 6 cm) Extra Flexible Wound Care Moves with the Body Water-Repellent & Breathable 10 Strips
Elastoplast£2.404.7★13,108 rev

Leukoplast Classic Dressing Fixation Tape - High Adhesive Medical Tape to Fix Wound Dressings in Place - 1 x 5m x 1.25cm Tape Roll
Leukoplast£3.964.4★745 rev

Safety First Aid Group HypaBand Tan EAB Tape Small (2.5cm x 4.5m) - Pack of 3
Safety First Aid Group£6.144.0★1,357 rev
Newest
by launch date
SPORTTAPE Tan EAB Fabric Strapping Tape - 2.5cm x 4.5m | Plaster Tape for Finger & Toe Taping Holding Dressings Splinting | Non-Tear Elastic Adhesive Bandage for Sport Medical First Aid
SPORTTAPE£4.6744 rev

12 Rolls Skin Color Self-Adhesive Wrap Tape 2.5cm x 5m Breathable Plaster Tape Flexible Adhesive Bandage for Dressing Fixing Sports & Daily Use
Miiqxx£6.864 rev

Self Adhesive Bandage 3pcs Wound Tape Self-Adhesive Wrap Tape Surgical Tapes for Fixing Catheters Wound Dressing Care(Skin Color 2.5cm*5m)
Eophmi£4.5114 rev

Microporous Medical Tape Waterproof 4 Rolls 2.5cm x 10m + 10pc Gauze Pads - Hypoallergenic Surgical Tape for Wound Care Dressings & Face First Aid Waterproof Bandage for Sensitive Skin - NanaCare
NanaCare£5.234,711 rev

Safety First Aid Group HypaBand Tan EAB Tape Small (2.5cm x 4.5m) - Pack of 3
Safety First Aid Group£6.141,357 rev
Trending
90-day click momentum
SPORTTAPE Tan EAB Fabric Strapping Tape - 2.5cm x 4.5m | Plaster Tape for Finger & Toe Taping Holding Dressings Splinting | Non-Tear Elastic Adhesive Bandage for Sport Medical First Aid
SPORTTAPE£4.673.2★

12 Rolls Skin Color Self-Adhesive Wrap Tape 2.5cm x 5m Breathable Plaster Tape Flexible Adhesive Bandage for Dressing Fixing Sports & Daily Use
Miiqxx£6.864.4★

Self Adhesive Bandage 3pcs Wound Tape Self-Adhesive Wrap Tape Surgical Tapes for Fixing Catheters Wound Dressing Care(Skin Color 2.5cm*5m)
Eophmi£4.514.4★

Firstaid4sport Straight Edge EAB 2.5cm x 4.5m (tan)
Firstaid4sport£1.774.0★

Elastoplast Fabric Cut to Size (1 m x 6 cm) Extra Flexible Wound Care Moves with the Body Water-Repellent & Breathable 10 Strips
Elastoplast£2.404.7★
What buyers say about plaster tape
What buyers praise and complain about, mined from review topics.What buyers love
“Sticks well”
“Good price”
“As advertised”
“Good producr”
“Fit for purpose”
“Most efficient and professional”
“Easy to use”
“It's great for me as I am allergic to Elastoplast”
“Decent elasticity tho”
“Dry handy to have in medicine cabinet”
What buyers complain about
“Poor adhesive quality”
“Awful quality”
“Dont buy its not fit for purpose”
“not working”
“comes apart too often”
“not 100% waterproof”
“The glue also leaves a mess on skin when removed”
“Very thin and not sticky at all”
“Not worth the money”
“I have developed an allergy to normal plasters”
Top return reasons
Common questions
- Is plaster tape profitable to sell on Amazon United Kingdom?
- The niche generates £102K/yr across 10 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +8.3%. Flapen's verdict: Skip it (44/100).
- How competitive is the plaster tape niche?
- 8 brands and 51 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in plaster tape?
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Size-Overall. The return rate is 0.2%.
- When does demand for plaster tape peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the plaster tape niche?
- Listings span £1.77–£15.49; the average listing price is £5.69 (sweet spot $15–$100). The average incumbent carries 2,087 reviews — the moat a new listing must climb.