Plaster Tape
FailPrices span $1.77–$15.49, mostly outside the sweet spot, so Plaster Tape is a Fail.
- Flapen Score
- 44 / 100Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 4844
- Market size
- £102K/yr105K searches / yr
- 90-day growth
- +8.3%search demand this quarter
- Competition
- 82%top-5 click share · 8 brands · 51 sellers
Flapen Score
Plaster Tape against its category
The dotted line is the Health & Personal Care average. Past it, Plaster Tape is stronger. Inside it, weaker.
Market
The Plaster Tape market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Plaster Tape 105K times last year and spent an estimated £102K. The top 5 brands take 92% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
17.1% of searches ended in a purchase last week.
Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.1% of those searches ended in a purchase. Searches in the last 90 days moved +8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £102K a year.
- Searches, last 12 months
- 105K
- Growth, 90 days vs prior 90
- +8.3%
- Conversion, latest week
- 17.1%
- Market size, estimated
- £102Ka year
- Peak month
- February1.4× the quietest month
- Top search term
- plaster tape29K searches a year
02 · Price
A sale here is worth £5.69.
Listings sell for £5.69 on average, from £1.77 to £15.49. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At £5.69 that is £7K to £9K a year per listing.
- Average price
- £5.69under the $15 to $100 sweet spot
- Price range
- £1.77–£15.49
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £7K–£9K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
70% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #136 within Medical Supplies & Equipment. It carries 2,087 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 90%
- Out of stock, average day
- 0.0%
- Average rank
- #136in Medical Supplies & Equipment
- Average rating
- 4.27 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,087per listing
- Listings tracked
- 10
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Plaster Tape products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Firstaid4sport Straight Edge EAB 2.5cm x 4.5m (tan)
- Price
- £1.77
- Rating
- 4.0/5
- Reviews
- 568
- Age
- 15y ago
Elastoplast Classic Fabric First Aid Tape 2 5cm x 5m
- Price
- £5.85
- Rating
- 4.5/5
- Reviews
- 172
- Age
- 8y ago
Elastoplast Fabric Cut to Size (1 m x 6 cm) Extra Flexible Wound Care Moves with the Body Water-Repellent & Breathable 10 Strips
- Price
- £2.40
- Rating
- 4.7/5
- Reviews
- 13,108
- Age
- 14y ago
Leukoplast Classic Dressing Fixation Tape - High Adhesive Medical Tape to Fix Wound Dressings in Place - 1 x 5m x 1.25cm Tape Roll
- Price
- £3.96
- Rating
- 4.4/5
- Reviews
- 745
- Age
- 5y ago
Safety First Aid Group HypaBand Tan EAB Tape Small (2.5cm x 4.5m) - Pack of 3
- Price
- £6.14
- Rating
- 4.0/5
- Reviews
- 1,357
- Age
- 4y ago
Trending
90-day click momentum
SPORTTAPE Tan EAB Fabric Strapping Tape - 2.5cm x 4.5m | Plaster Tape for Finger & Toe Taping Holding Dressings Splinting | Non-Tear Elastic Adhesive Bandage for Sport Medical First Aid
- Price
- £4.67
- Rating
- 3.2/5
- Reviews
- 44
- Age
- 4mo ago
12 Rolls Skin Color Self-Adhesive Wrap Tape 2.5cm x 5m Breathable Plaster Tape Flexible Adhesive Bandage for Dressing Fixing Sports & Daily Use
- Price
- £6.86
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 11mo ago
Self Adhesive Bandage 3pcs Wound Tape Self-Adhesive Wrap Tape Surgical Tapes for Fixing Catheters Wound Dressing Care(Skin Color 2.5cm*5m)
- Price
- £4.51
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 1y ago
Firstaid4sport Straight Edge EAB 2.5cm x 4.5m (tan)
- Price
- £1.77
- Rating
- 4.0/5
- Reviews
- 568
- Age
- 15y ago
Elastoplast Fabric Cut to Size (1 m x 6 cm) Extra Flexible Wound Care Moves with the Body Water-Repellent & Breathable 10 Strips
- Price
- £2.40
- Rating
- 4.7/5
- Reviews
- 13,108
- Age
- 14y ago
Newest
by launch dateSPORTTAPE Tan EAB Fabric Strapping Tape - 2.5cm x 4.5m | Plaster Tape for Finger & Toe Taping Holding Dressings Splinting | Non-Tear Elastic Adhesive Bandage for Sport Medical First Aid
- Price
- £4.67
- Rating
- 3.2/5
- Reviews
- 44
- Age
- 4mo ago
12 Rolls Skin Color Self-Adhesive Wrap Tape 2.5cm x 5m Breathable Plaster Tape Flexible Adhesive Bandage for Dressing Fixing Sports & Daily Use
- Price
- £6.86
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 11mo ago
Self Adhesive Bandage 3pcs Wound Tape Self-Adhesive Wrap Tape Surgical Tapes for Fixing Catheters Wound Dressing Care(Skin Color 2.5cm*5m)
- Price
- £4.51
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 1y ago
Microporous Medical Tape Waterproof 4 Rolls 2.5cm x 10m + 10pc Gauze Pads - Hypoallergenic Surgical Tape for Wound Care Dressings & Face First Aid Waterproof Bandage for Sensitive Skin - NanaCare
- Price
- £5.23
- Rating
- 4.4/5
- Reviews
- 4,711
- Age
- 3y ago
Safety First Aid Group HypaBand Tan EAB Tape Small (2.5cm x 4.5m) - Pack of 3
- Price
- £6.14
- Rating
- 4.0/5
- Reviews
- 1,357
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
51
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
4%
- Firstaid4sport38%
- Elastoplast32%
- Leukoplast9%
- Safety First Aid Group7%
- SPORTTAPE6%
- NanaCare3%
- Open — no brand owns it (2 brands, 4%)
Demand
Plaster Tape search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Plaster Tape search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- plaster tape29K/yr
- elastoplast tape22K/yr
- plaster tape medical14K/yr
- plaster roll13K/yr
- fabric plaster roll10K/yr
- elastoplast roll7K/yr
- plaster roll medical tape4K/yr
- elastoplast tape roll3K/yr
- fabric strapping tape3K/yr
Reviews and returns
What reviews say buyers love and hate about Plaster Tape
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor adhesive quality
Did not stick
Not sticky
Awful quality
This product is absolutely rubbish
Not as good as the brand I usually use
Dont buy its not fit for purpose
Doesn't fit dispensers
smaller was OK
not working
Does nothing
this product doesnt work do not buy
comes apart too often
this one is not meant for anything to last more than an hour
again, fell off almost immediately
Love
Sticks well
Good adhesion
sticks well
Good price
Excellent value for money
Good value for money
As advertised
As described
Does the job
Good producr
Very good quality great sticking quality
Excellent product
Fit for purpose
Great variety in sizes
Sensible size
Return
0.2% Return rate 8% Fixable by listing
Poor adhesive quality
Did not stick
Not sticky
Awful quality
This product is absolutely rubbish
Not as good as the brand I usually use
not 100% waterproof
It's not that resilient to water
just not sticky or waterproof
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Cooling Towel
£1.1M/yr>1,000%
Incontinence Pants Women
£1.6M/yr-12.7%
Dry Skin Remover Feet
£236K/yr+78.2%
Stryde Knee Strap
£112K/yr>1,000%
Neck Cooler
£70K/yr>1,000%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Plaster Tape questions
Answered from the same tracked data.