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Plaque Remover Toothpaste

brand-locked demand (top 5 brands take 100% of clicks) — Plaque Remover Toothpaste doesn't clear our bar today.

Flapen Score

46
Skip it
Market size 69Growth 17Conversion 97Competition 23Returns 99Price range 35Avg price 40Brand share 0Review moat 65Quality gap 32
This niche Category average

Is Plaque Remover Toothpaste profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Plaque Remover Toothpaste is a £716K/yr Amazon United Kingdom market (439K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.

Plaque Remover Toothpaste: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -16.9% over the last 90 days and 15.2% of searches end in a purchase.

£716K

revenue / yr

Units sold / yr60K
Search volume / yr-16.9%439K
Conversion rate15.2%
Avg price£10.74

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers2 · 27
Top-5 product click share73%
Open market0%
Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement50%
New entrants (1y)2· 2 succeeded
Avg rating4.6★
Avg reviews900

Top Plaque Remover Toothpaste products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

£0£36K£72K£107K£143K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

27

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Euthymol97%
  • Caliko3%

Plaque Remover Toothpaste demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume439KCVR15.2%Products14Brands2Top 5 Brands100%OOS Rate11.5%Rating4.6★Reviews900Avg BSR#324
12K8KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Top Plaque Remover Toothpaste search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • euthymol toothpaste272K/yr
  • euthymol65K/yr
  • euthymol whitening toothpaste44K/yr
  • toothpaste euthymol20K/yr
  • euthymol toothpaste whitening14K/yr
  • euthymol original toothpaste10K/yr
  • antibacterial toothpaste7K/yr
  • euthymol toothpaste pink5K/yr
  • euthymol toothpaste 1486/yr

What reviews say buyers love and hate about Plaque Remover Toothpaste

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Oral Hygiene41%

Excellent toothpaste

Value For Money9%

Good value

Taste-Overall8%

Strong taste

Tooth Brightening7%

Great toothpaste looks after your teeth

Quality-Overall6%

Excellent product

What buyers complain about

64% of reviews
Oral Hygiene16%

Not a good mouthwash

Taste-Overall9%

Terrible taste

Flavor7%

Not nice flavour

Value For Money6%

It was very expensive

Thickness6%

This mouthwash is thick

Plaque Remover Toothpaste return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

19%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Value For Money
22%
2Taste-Overall
12%
3Size-Overall
9%
4Ingredients-Overall
8%
5Advertised Vs Actual Product
7%

Common Plaque Remover Toothpaste questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Plaque Remover Toothpaste 46/100 on Amazon United Kingdom — Skip it. The niche generates £716K/yr across 14 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -16.9% over the last 90 days.
Search demand for Plaque Remover Toothpaste on Amazon United Kingdom is steady year-round — the busiest month runs 1.6× the quietest.