Plaque Remover Toothpaste

Shoppers searched for this 439K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.2% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £716K a year.

Searches, last 12 months

439K

Growth, 90 days vs prior 90

-16.9%

Conversion, latest week

15.2%

Market size, estimated

£716Ka year

Peak month

January1.6× the quietest month

Top search term

euthymol toothpaste272K searches a year

Listings sell for £10.74 on average, from £4.92 to £20.53. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At £10.74 that is £21K to £27K a year per listing.

Average price

£10.74under the $15 to $100 sweet spot

Price range

£4.92–£20.53

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

50K–60K

Units per listing a year

2,000–2,500

Revenue per listing a year

£21K–£27K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #324 within Dental Care. It carries 900 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

100%

Out of stock, average day

11.5%

Average rank

#324in Dental Care

Average rating

4.56 starsAmazon United Kingdom average 4.36 stars

Average reviews

900per listing

Listings tracked

14

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

53 months