Plaque Remover Toothpaste

Shoppers searched for this 439K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.2% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £716K a year.

Searches, last 12 months

439K

Growth, 90 days vs prior 90

-16.9%

Conversion, latest week

15.2%

Market size, estimated

£716Ka year

Peak month

January1.6× the quietest month

Top search term

euthymol toothpaste272K searches a year

Listings sell for £10.74 on average, from £4.92 to £20.53. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At £10.74 that is £21K to £27K a year per listing.

Average price

£10.74under the $15 to $100 sweet spot

Price range

£4.92–£20.53

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

50K–60K

Units per listing a year

2,000–2,500

Revenue per listing a year

£21K–£27K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #324 within Dental Care. It carries 900 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

100%

Out of stock, average day

11.5%

Average rank

#324in Dental Care

Average rating

4.56 starsAmazon United Kingdom average 4.36 stars

Average reviews

900per listing

Listings tracked

14

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

53 months