plaque remover toothpaste
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.2%search→purchase rate — share of searches ending in a sale
Market size
Good£716K£716K/yr · 439K searches
Review moat
Good900.07avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.74avg listing price — sweet spot $15–$100
Price range
Okay£4.92–£20.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-16.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, plaque remover toothpaste is a £716K/yr Amazon United Kingdom market (439K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
plaque remover toothpaste market data
- Units sold / yr
- 50K–60K
- avg 2,000–2,500/product
- Revenue / yr
- £537K–£644K
- units × avg price
- Conversion rate
- 15.2%
- Avg BSR
- #324
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 11.5%
- Avg brand age
- 53 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 flat
Sellers
27
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- Euthymol97%
- Caliko3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top plaque remover toothpaste search terms
- euthymol toothpaste272K/yr
- euthymol65K/yr
- euthymol whitening toothpaste44K/yr
- toothpaste euthymol20K/yr
- euthymol toothpaste whitening14K/yr
- euthymol original toothpaste10K/yr
- antibacterial toothpaste7K/yr
- euthymol toothpaste pink5K/yr
- euthymol toothpaste 1486/yr
Top plaque remover toothpaste products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Euthymol Original Toothpaste Bundle 2 x 75ml Fluoride-Free Toothpaste for Plaque Removal Antibacterial Cavity & Gum Care Healthy Enamel Daily Oral Hygiene
Euthymol£7.454.7★1,892 rev
Euthymol Original Toothpaste 75ml x 6 No Fluoride Anti-Plaque Antibacterial Cavity Protection Teeth & Gums Clean and Healthy Cool Mint Refresh Daily Oral Enamel Dental Care
Euthymol£14.164.8★2,883 rev
Euthymol Whitening Toothpaste 75ml x 3 Contains Fluoride Non-GMO Gluten Free Plaque Removal Cavity Protection Antibacterial White Clean Teeth Freshens Breath Refreshing Dental Care
Euthymol£10.674.5★379 rev
Euthymol Original Toothpaste 75ml x 6 Fluoride Free Anti-Plaque Antibacterial Cavity Teeth Gums Clean Healthy Protection Refresh Daily Oral Enamel Dental Care
Euthymol£14.274.7★1,227 rev
Euthymol Original Toothpaste Bundle 4 x 75ml Fluoride Free Anti-Plaque Antibacterial Cavity Teeth Gums Clean Healthy Protection Refresh Daily Oral Enamel Dental Care
Euthymol£11.794.8★4,286 rev
Newest
by launch date
Original Fluoride-Free Toothpaste 75ml Packs 2 - Natural Mint Flavor Gentle Clean Antibacterial Oral Care Fresh Breath Cavity Protection (Pack of 2)
Caliko£8.7947 rev
Euthymol Original Toothpaste Pack of 5
Euthymol£19.8421 rev
Euthymol Sensitive Toothpaste 75ml Fluoride Toothpaste for Sensitive Teeth Plaque Removal Cavity Protection Antibacterial Gluten-Free Thymol & Menthol Freshens Breath Gentle Dental Care
Euthymol£6.2525 rev
Euthymol Original Whitening Toothpaste 75ml (1) Made in Korea 9.6X Whiter Teeth Double Action Fluoride & Vitamin E Fights Cavities & Gingivitis Non-GMO Gluten-Free Recyclable Packaging
Euthymol£5.305 rev
Euthymol Original Toothpaste 75 ml Pack of 2 with Colgate Toothbrush
Euthymol£8.21105 rev
Trending
90-day click momentumEuthymol Original Whitening Toothpaste 75ml (1) Made in Korea 9.6X Whiter Teeth Double Action Fluoride & Vitamin E Fights Cavities & Gingivitis Non-GMO Gluten-Free Recyclable Packaging
Euthymol£5.304.5★
Euthymol Original Toothpaste 75ml x 6 No Fluoride Anti-Plaque Antibacterial Cavity Protection Teeth & Gums Clean and Healthy Cool Mint Refresh Daily Oral Enamel Dental Care
Euthymol£14.164.8★
Euthymol Original Toothpaste Gift Box Set Fluoride-Free Toothpaste for Plaque Removal Antibacterial Cavity & Gum Care Healthy Enamel Daily Oral Hygiene
Euthymol£11.354.7★
Euthymol Whitening Toothpaste 75ml x 3 Contains Fluoride Non-GMO Gluten Free Plaque Removal Cavity Protection Antibacterial White Clean Teeth Freshens Breath Refreshing Dental Care
Euthymol£10.674.5★
Euthymol Original Toothpaste Bundle 2 x 75ml Fluoride-Free Toothpaste for Plaque Removal Antibacterial Cavity & Gum Care Healthy Enamel Daily Oral Hygiene
Euthymol£7.454.7★
What buyers say about plaque remover toothpaste
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent toothpaste”
“Good value”
“Strong taste”
“Great toothpaste looks after your teeth”
“Excellent product”
“Great value and doesnt half focus your attention on your teeth”
“Really nice flavour”
“I use it for that amazing fresh clean feeling”
“easy to use”
“Cleans thoroughly”
What buyers complain about
“Not a good mouthwash”
“Terrible taste”
“Not nice flavour”
“It was very expensive”
“This mouthwash is thick”
“While this toothpaste remains good they've recently changed packaging so toothpaste dispensers don't work anymore”
“Not a fan of this toothpaste as in my case it didnt help with sensitivity”
“Not really fit for purpose”
“The metal tube is to strong for this”
Top return reasons
Common questions
- Is plaque remover toothpaste profitable to sell on Amazon United Kingdom?
- The niche generates £716K/yr across 14 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -16.9%. Flapen's verdict: Skip it (46/100).
- How competitive is the plaque remover toothpaste niche?
- 2 brands and 27 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in plaque remover toothpaste?
- Top complaints mined from reviews: Oral Hygiene, Taste-Overall, Flavor. The return rate is 0.1%.
- When does demand for plaque remover toothpaste peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the plaque remover toothpaste niche?
- Listings span £4.92–£20.53; the average listing price is £10.74 (sweet spot $15–$100). The average incumbent carries 900 reviews — the moat a new listing must climb.