Plaque Remover for Teeth
PassPlaque Remover for Teeth scores 66 out of 100, a Pass. Shoppers spend $1.6M a year here, demand is soft, at -25.8% this quarter, and returns run at 0.8% of orders.
- Flapen Score
- 66 / 100Top 3% of 2,035 Health & Personal Care niches · +18 vs the category median of 4866
- Market size
- £1.6M/yr1.5M searches / yr
- 90-day growth
- -25.8%search demand this quarter
- Competition
- 46%top-5 click share · 23 brands · 42 sellers
Flapen Score
Plaque Remover for Teeth against its category
The dotted line is the Health & Personal Care average. Past it, Plaque Remover for Teeth is stronger. Inside it, weaker.
Market
The Plaque Remover for Teeth market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Plaque Remover for Teeth 1.5M times last year and spent an estimated £1.6M. The top 5 brands take 62% of clicks. Demand peaks in Jan. Flapen scores it 66 out of 100, a Pass.
01 · Demand
6.0% of searches ended in a purchase last week.
Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -25.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.6M a year.
- Searches, last 12 months
- 1.5M
- Growth, 90 days vs prior 90
- -25.8%
- Conversion, latest week
- 6.0%
- Market size, estimated
- £1.6Ma year
- Peak month
- January1.5× the quietest month
- Top search term
- plaque remover for teeth344K searches a year
02 · Price
A sale here is worth £17.45.
Listings sell for £17.45 on average, from £3.41 to £38.91. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At £17.45 that is £26K to £35K a year per listing.
- Average price
- £17.45inside the $15 to $100 sweet spot
- Price range
- £3.41–£38.91
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £26K–£35K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #54 within Dental Care. It carries 4,325 reviews at 4.09 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 91%
- Out of stock, average day
- 10.1%
- Average rank
- #54in Dental Care
- Average rating
- 4.09 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,325per listing
- Listings tracked
- 33
04 · Newcomers
Amazon counts 8 of last year's 13 launches as successful.
13 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 13
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Plaque Remover for Teeth products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
HOKIN Plaque Remover Dental Care Kit Teeth Cleaning Tool Dental Care Kit Tooth Filling Repair Set Stainless Steel Dental Tools for Men Women Kids and Pet Care (5)
- Price
- £38.91
- Rating
- 4.4/5
- Reviews
- 7,484
- Age
- 5y ago
Hangsun Water Flosser for Teeth Cordless Oral Irrigator Dental Water Jet Electric Tooth Flosser with 6 Jet Tips 300ML Water Tank USB Rechargeable for Travel and Home Use (Black)
- Price
- £21.45
- Rating
- 4.3/5
- Reviews
- 28,728
- Age
- 3y ago
OCBA Plaque Remover for Teeth Cleaning Kit Stainless Steel Dental Plaque Removal Tool including Dentist mirror for Personal and Home Use
- Price
- £4.67
- Rating
- 4.3/5
- Reviews
- 3,755
- Age
- 5y ago
Tooth Polisher Plaque Remover for Teeth Teeth Stain Remover Teeth Cleaning Plaque Stain Removal whitening Yellow Teeth with 5 Modes Tooth Stain Remover with 5 Heads & 3 Toothpaste
- Price
- £25.33
- Rating
- 4.2/5
- Reviews
- 499
- Age
- 2y ago
OCBA Plaque Remover Teeth Cleaning Tool 4 Pcs Dental Care Kit Tooth Filling Repair Set Stainless Steel Dental Tools for Men Women Kids and Pet Care
- Price
- £6.07
- Rating
- 4.4/5
- Reviews
- 1,271
- Age
- 5y ago
Trending
90-day click momentum
HOKIN Plaque Remover Dental Care Kit Teeth Cleaning Tool Dental Care Kit Tooth Filling Repair Set Stainless Steel Dental Tools for Men Women Kids and Pet Care (Classic White)
- Price
- £35.08
- Rating
- 4.3/5
- Reviews
- 37
- Age
- 7mo ago
Electric Plaque Remover for Teeth with 5 Speeds & USB Rechargeable | Tartar Remover for Teeth | Teeth Cleaning Tools for Home Oral Care. Ideal for Teeth Cleaning Plaque Removal to do at Home
- Price
- £15.61
- Rating
- 4.0/5
- Reviews
- 33
- Age
- 5mo ago
ortable Dental Care Set Oral Cleaner & Toothbrush (B)
- Price
- £13.97
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 3mo ago
Electric Tooth Polisher Plaque Remover for Teeth Tooth Stain Tartar Remover Teeth Cleaner Dental Cleaning Kit for Tooth Whitening 5 Modes Rechargeable & LED Light (Black)
- Price
- £25.67
- Rating
- 3.9/5
- Reviews
- 32
- Age
- 1y ago
InFanso Tooth Polisher Plaque Remover for Teeth Teeth Whitening Kit with 10 Brush Heads & 6 Polishing Pastes 5 Smart Modes to Effectively Remove Stains Yellowing and Plaque Rechargeable Black
- Price
- £31.99
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 8mo ago
Newest
by launch dateortable Dental Care Set Oral Cleaner & Toothbrush (B)
- Price
- £13.97
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 3mo ago
Portable Ultrasonic Dental Care Set Oral Cleaner & Toothbrush Plaque Stain Cleaning Tool USB Powered
- Price
- £19.70
- Rating
- 3.6/5
- Reviews
- 8
- Age
- 3mo ago
Electric Plaque Remover for Teeth with 5 Speeds & USB Rechargeable | Tartar Remover for Teeth | Teeth Cleaning Tools for Home Oral Care. Ideal for Teeth Cleaning Plaque Removal to do at Home
- Price
- £15.61
- Rating
- 4.0/5
- Reviews
- 33
- Age
- 5mo ago
Dental Care Package Portable Oral Care Tools for Home (Blue)
- Price
- £20.18
- Rating
- 2.5/5
- Reviews
- 3
- Age
- 5mo ago
Bubbacare Dental Care Device - High Frequency Plaque and Tartar Control 3 Adjustable Modes Waterproof USB Rechargeable
- Price
- £15.23
- Rating
- 3.4/5
- Reviews
- 19
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 falling
Sellers
42
Top-5 brand share
62%
Top 20: 95%
Top-5 click share
46%
Top 20: 87%
Open market
32%
- HOKIN23%
- OCBA15%
- HANGSUN10%
- KSHOT7%
- Bodyblooms7%
- GTEX6%
Demand
Plaque Remover for Teeth search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.5×
Search terms
Top Plaque Remover for Teeth search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- plaque remover for teeth344K/yr
- ultrasonic tooth cleaner244K/yr
- plaque remover119K/yr
- tartar remover for teeth92K/yr
- teeth cleaning plaque removal115K/yr
- dental tools95K/yr
- smile therapy ultrasonic tooth cleaner84K/yr
- teeth cleaning tools58K/yr
- tooth plaque remover43K/yr
- tooth cleaner plaque removal48K/yr
Reviews and returns
What reviews say buyers love and hate about Plaque Remover for Teeth
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Didnt last
Breaks after a few months
Broken already
Doesnt charge
it stopped charging
Would not charge
the build quality is not up to standard - the head snapped off whilst trying to change it
Not the best quality
cheap quality
floss because of the gum irritation
Poor for gum health
has led to gum infections
Difficult to use
Bit tricky to use
harder to use than I thought
Love
Nice quality set of tools at a good price
Amazing quality
The build quality feels solid
Good for oral hygiene
Perfect for teeth cleaning
Helps to keep teeth clean
Fair price
Excellent Value
Best money spent
Ease of use
Easy to hold
Easy to handle
It works as it should
As described
Exactly what I needed
Return
0.8% Return rate 14% Fixable by listing
stopped working
Unfortunately not effective
Doesnt work
Doesnt charge
it stopped charging
Would not charge
the build quality is not up to standard - the head snapped off whilst trying to change it
Not the best quality
cheap quality
Small
NOT FIT FOR PURPOSE
Huge
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Plaque Remover for Teeth questions
Answered from the same tracked data.