Plaque Remover for Teeth

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -25.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.6M a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

-25.8%

Conversion, latest week

6.0%

Market size, estimated

£1.6Ma year

Peak month

January1.5× the quietest month

Top search term

plaque remover for teeth344K searches a year

Listings sell for £17.45 on average, from £3.41 to £38.91. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At £17.45 that is £26K to £35K a year per listing.

Average price

£17.45inside the $15 to $100 sweet spot

Price range

£3.41–£38.91

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

60K–80K

Units per listing a year

1,500–2,000

Revenue per listing a year

£26K–£35K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

94% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #54 within Dental Care. It carries 4,325 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

91%

Out of stock, average day

10.1%

Average rank

#54in Dental Care

Average rating

4.09 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,325per listing

Listings tracked

33

13 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

13

Successful launches

8Amazon's first-year sales bar

Average brand age

32 months