Plant Sterols
MaybeReturns run at only 0.0% of orders. But demand is soft, at -21.7% this quarter, so Plant Sterols is a Maybe.
- Flapen Score
- 52 / 100Top 33% of 2,035 Health & Personal Care niches · +4 vs the category median of 4852
- Market size
- £382K/yr159K searches / yr
- 90-day growth
- -21.7%search demand this quarter
- Competition
- 77%top-5 click share · 10 brands · 11 sellers
Flapen Score
Plant Sterols against its category
The dotted line is the Health & Personal Care average. Past it, Plant Sterols is stronger. Inside it, weaker.
Market
The Plant Sterols market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Plant Sterols 159K times last year and spent an estimated £382K. The top 5 brands take 82% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
16.4% of searches ended in a purchase last week.
Shoppers searched for this 159K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.4% of those searches ended in a purchase. Searches in the last 90 days moved -21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £382K a year.
- Searches, last 12 months
- 159K
- Growth, 90 days vs prior 90
- -21.7%
- Conversion, latest week
- 16.4%
- Market size, estimated
- £382Ka year
- Peak month
- February1.4× the quietest month
- Top search term
- plant sterols93K searches a year
02 · Price
A sale here is worth £14.63.
Listings sell for £14.63 on average, from £7.31 to £32.31. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £14.63 that is £18K to £22K a year per listing.
- Average price
- £14.63under the $15 to $100 sweet spot
- Price range
- £7.31–£32.31
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £18K–£22K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #288 within Combination Multivitamins & Minerals. It carries 574 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 5.1%
- Average rank
- #288in Combination Multivitamins & Minerals
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 574per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Plant Sterols products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Vinco Plant Sterols High Strength 2400mg - 120 Vegan Tablets Supports Healthy Cholesterol Levels - Contains Beta-Sitosterol Vegan and Vegetarian Friendly - Made in The UK
- Price
- £8.41
- Rating
- 4.4/5
- Reviews
- 155
- Age
- 8mo ago
Zipvit Plant Sterols High Strength 2400mg 90 Vegan Tablets Supports Maintenance of Normal Blood Cholesterol Vegan and Vegetarian Friendly
- Price
- £10.75
- Rating
- 4.5/5
- Reviews
- 945
- Age
- 7y ago
Healthspan Plant Sterols 2400mg 90 Tablets High Strength Supports Normal Cholesterol Levels UK Manufactured
- Price
- £15.78
- Rating
- 4.4/5
- Reviews
- 719
- Age
- 4y ago
Plant Sterols 800mg Vegan Healthcare Supplements for Heart Maintains Cholesterol Level and Effectively Boosts Immunity - 90 Capsules
- Price
- £7.42
- Rating
- 4.5/5
- Reviews
- 408
- Age
- 4y ago
Plant Sterols 2400mg per Serving | Advanced Formula | Contributes to The Maintenance of Normal Cholesterol Levels | with Beta-Sitosterol | 120 Vegan Tablets | Manufactured in The UK
- Price
- £13.76
- Rating
- 4.2/5
- Reviews
- 2,356
- Age
- 1y ago
Trending
90-day click momentum
PURETREX Plant Sterols 2000MG Complex with Beta-Sitosterol - Supports Healthy Cholesterol Levels - with Hawthorn Berry & Grape Seed Extract - 120 Capsules - Gluten-Free & Non-GMO Food Supplement
- Price
- £21.19
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 1y ago
Vinco Plant Sterols High Strength 2400mg - 120 Vegan Tablets Supports Healthy Cholesterol Levels - Contains Beta-Sitosterol Vegan and Vegetarian Friendly - Made in The UK
- Price
- £8.41
- Rating
- 4.4/5
- Reviews
- 155
- Age
- 8mo ago
Organic Plant Sterols 1500mg - Sourced from Pine Bark Extract - 90 Vegan Capsules - Heart Health Support Herbal Supplement - Resealable and Recyclable Pouch - By Alpha01
- Price
- £7.31
- Rating
- 4.5/5
- Reviews
- 61
- Age
- 6y ago
Plant Sterols 800mg 120 Tablets - Support Healthy Cholesterol Levels
- Price
- £10.24
- Rating
- 4.7/5
- Reviews
- 29
- Age
- 1y ago
Zipvit Plant Sterols 2400mg 360 Vegan Tablets. Supports Maintenance of Normal Blood Cholesterol. Vegan and Vegetarian Friendly
- Price
- £32.31
- Rating
- 4.5/5
- Reviews
- 945
- Age
- 9y ago
Newest
by launch dateVinco Plant Sterols High Strength 2400mg - 120 Vegan Tablets Supports Healthy Cholesterol Levels - Contains Beta-Sitosterol Vegan and Vegetarian Friendly - Made in The UK
- Price
- £8.41
- Rating
- 4.4/5
- Reviews
- 155
- Age
- 8mo ago
High Strength Plant Sterols 2400mg per Serving (120 Vegan Tablets) Beta-Sitosterol Formula to Lower Cholesterol - Heart & Cardiovascular Support Suitable for Vegans
- Price
- £14.44
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 1y ago
Healthspan Plant Sterols Plus (28 Day Supply) | 2400 mg Plant sterols with Oli-Ola Olive Extract | Supports Normal Cholesterol Levels | Added Potassium & Vitamins B1 & B3
- Price
- £22.45
- Rating
- 4.4/5
- Reviews
- 719
- Age
- 1y ago
Plant Sterols 2400mg per Serving | Advanced Formula | Contributes to The Maintenance of Normal Cholesterol Levels | with Beta-Sitosterol | 120 Vegan Tablets | Manufactured in The UK
- Price
- £13.76
- Rating
- 4.2/5
- Reviews
- 2,356
- Age
- 1y ago
PURETREX Plant Sterols 2000MG Complex with Beta-Sitosterol - Supports Healthy Cholesterol Levels - with Hawthorn Berry & Grape Seed Extract - 120 Capsules - Gluten-Free & Non-GMO Food Supplement
- Price
- £21.19
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
11
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
12%
- Vinco Supplements30%
- Zipvit23%
- Healthspan14%
- NutriVolv8%
- Simply Supplements7%
- Horbäach6%
- Open — no brand owns it (4 brands, 12%)
Demand
Plant Sterols search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Plant Sterols search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- plant sterols93K/yr
- plant sterols to lower cholesterol43K/yr
- plant sterols 2400mg5K/yr
- plant stanols to lower cholesterol4K/yr
- sterols3K/yr
- plant sterols 800mg3K/yr
- plant sterol3K/yr
- plant sterols high strength 2000mg5K/yr
Reviews and returns
What reviews say buyers love and hate about Plant Sterols
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
They are fairly small
they are big
The tablets are quite large
Misleading dosage- 3 huge tablets needed
I am confused by the dosage offered here
Again, very much higher than their recommended dose
Due to swallowing issues
Hard to swallow
Tasteless when swallowing with no stomach issues
No taste to them so easy to swallow
entirely tasteless
have no taste
so the body does not absorb as much of the dietary cholesterol as it otherwise would have
My cholesterol was up
my cholesterol level has gone up
Love
Beneficial for cholesterol management
really does help reduce cholesterol
Good for cholesterol
a reasonable price
GOOD VALUE FOR MONEY
Good Value
It feels like a high-quality supplement that does exactly what it says without any unnecessary extras
Well formulated supplement with good value over time
Good quality
I had no issues with swallowing them
Easy to swallow
they are smooth enough to swallow comfortably with a full glass of water
with no unpleasant taste or aftertaste
No side effects
I haven't experienced any adverse effects from taking this supplement
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Plant Sterols questions
Answered from the same tracked data.