Plant Sterols
MaybeAn estimated 0.0% of orders come back. But demand is soft, at -21.7% this quarter, so Plant Sterols is a Maybe.
- Flapen Score
- 52 / 100Top 33% of 2,035 Health & Personal Care niches · +4 vs the category median of 4852
- Market size
- £382K/yr159K searches / yr
- 90-day growth
- -21.7%search demand this quarter
- Competition
- 77%top-5 click share · 10 brands · 11 sellers
Flapen Score
Plant Sterols against its category
The dotted line is the Health & Personal Care average. Past it, Plant Sterols is stronger. Inside it, weaker.
Market
The Plant Sterols market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Plant Sterols 159K times last year and spent an estimated £382K. The top 5 brands take 82% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 16.4% of those searches ended in a purchase.
Shoppers searched for this 159K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.4% of those searches ended in a purchase. Searches in the last 90 days moved -21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £382K a year.
- Searches, last 12 months
- 159K
- Growth, 90 days vs prior 90
- -21.7%
- Conversion, latest week
- 16.4%
- Market size, estimated
- £382Ka year
- Peak month
- February1.4× the quietest month
- Top search term
- plant sterols93K searches a year
02 · Price
A sale here is worth £14.63.
Listings sell for £14.63 on average, from £7.31 to £32.31. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £14.63 that is £18K to £22K a year per listing.
- Average price
- £14.63under the $15 to $100 sweet spot
- Price range
- £7.31–£32.31
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £18K–£22K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #288 within Combination Multivitamins & Minerals. It carries 574 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 5.1%
- Average rank
- #288in Combination Multivitamins & Minerals
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 574per listing
- Listings tracked
- 12
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Plant Sterols products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Vinco Plant Sterols High Strength 2400mg - 120 Vegan Tablets Supports Healthy Cholesterol Levels - Contains Beta-Sitosterol Vegan and Vegetarian Friendly - Made in The UK
- Price
- £8.41
- Rating
- 4.4/5
- Reviews
- 155
- Age
- 8mo ago
Zipvit Plant Sterols High Strength 2400mg 90 Vegan Tablets Supports Maintenance of Normal Blood Cholesterol Vegan and Vegetarian Friendly
- Price
- £10.75
- Rating
- 4.5/5
- Reviews
- 945
- Age
- 7y ago
Healthspan Plant Sterols 2400mg 90 Tablets High Strength Supports Normal Cholesterol Levels UK Manufactured
- Price
- £15.78
- Rating
- 4.4/5
- Reviews
- 719
- Age
- 4y ago
Plant Sterols 800mg Vegan Healthcare Supplements for Heart Maintains Cholesterol Level and Effectively Boosts Immunity - 90 Capsules
- Price
- £7.42
- Rating
- 4.5/5
- Reviews
- 408
- Age
- 4y ago
Plant Sterols 2400mg per Serving | Advanced Formula | Contributes to The Maintenance of Normal Cholesterol Levels | with Beta-Sitosterol | 120 Vegan Tablets | Manufactured in The UK
- Price
- £13.76
- Rating
- 4.2/5
- Reviews
- 2,356
- Age
- 1y ago
Trending
estimated 90-day click momentum
PURETREX Plant Sterols 2000MG Complex with Beta-Sitosterol - Supports Healthy Cholesterol Levels - with Hawthorn Berry & Grape Seed Extract - 120 Capsules - Gluten-Free & Non-GMO Food Supplement
- Price
- £21.19
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 1y ago
Vinco Plant Sterols High Strength 2400mg - 120 Vegan Tablets Supports Healthy Cholesterol Levels - Contains Beta-Sitosterol Vegan and Vegetarian Friendly - Made in The UK
- Price
- £8.41
- Rating
- 4.4/5
- Reviews
- 155
- Age
- 8mo ago
Organic Plant Sterols 1500mg - Sourced from Pine Bark Extract - 90 Vegan Capsules - Heart Health Support Herbal Supplement - Resealable and Recyclable Pouch - By Alpha01
- Price
- £7.31
- Rating
- 4.5/5
- Reviews
- 61
- Age
- 6y ago
Plant Sterols 800mg 120 Tablets - Support Healthy Cholesterol Levels
- Price
- £10.24
- Rating
- 4.7/5
- Reviews
- 29
- Age
- 1y ago
Zipvit Plant Sterols 2400mg 360 Vegan Tablets. Supports Maintenance of Normal Blood Cholesterol. Vegan and Vegetarian Friendly
- Price
- £32.31
- Rating
- 4.5/5
- Reviews
- 945
- Age
- 9y ago
Newest
by launch dateVinco Plant Sterols High Strength 2400mg - 120 Vegan Tablets Supports Healthy Cholesterol Levels - Contains Beta-Sitosterol Vegan and Vegetarian Friendly - Made in The UK
- Price
- £8.41
- Rating
- 4.4/5
- Reviews
- 155
- Age
- 8mo ago
High Strength Plant Sterols 2400mg per Serving (120 Vegan Tablets) Beta-Sitosterol Formula to Lower Cholesterol - Heart & Cardiovascular Support Suitable for Vegans
- Price
- £14.44
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 1y ago
Healthspan Plant Sterols Plus (28 Day Supply) | 2400 mg Plant sterols with Oli-Ola Olive Extract | Supports Normal Cholesterol Levels | Added Potassium & Vitamins B1 & B3
- Price
- £22.45
- Rating
- 4.4/5
- Reviews
- 719
- Age
- 1y ago
Plant Sterols 2400mg per Serving | Advanced Formula | Contributes to The Maintenance of Normal Cholesterol Levels | with Beta-Sitosterol | 120 Vegan Tablets | Manufactured in The UK
- Price
- £13.76
- Rating
- 4.2/5
- Reviews
- 2,356
- Age
- 1y ago
PURETREX Plant Sterols 2000MG Complex with Beta-Sitosterol - Supports Healthy Cholesterol Levels - with Hawthorn Berry & Grape Seed Extract - 120 Capsules - Gluten-Free & Non-GMO Food Supplement
- Price
- £21.19
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
11
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
77%
Top 20: 100%
Open market
12%
- Vinco Supplements30%
- Zipvit23%
- Healthspan14%
- NutriVolv8%
- Simply Supplements7%
- Horbäach6%
- Open — no brand owns it (4 brands, 12%)
Demand
Plant Sterols search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Plant Sterols search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- plant sterols93K/yr
- plant sterols to lower cholesterol43K/yr
- plant sterols 2400mg5K/yr
- plant stanols to lower cholesterol4K/yr
- sterols3K/yr
- plant sterols 800mg3K/yr
- plant sterol3K/yr
- plant sterols high strength 2000mg5K/yr
Reviews and returns
What reviews say buyers love and hate about Plant Sterols
We read the reviews and the return reasons for every product selling here.
“They are fairly small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Plant Sterols questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data