plant sterols
Worth a lookShows low returns (0.0%), but soft demand (-21.7% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible16.4%search→purchase rate — share of searches ending in a sale
Review moat
Good574.42avg incumbent reviews — the moat a new listing must climb
Avg price
Good£14.63avg listing price — sweet spot $15–$100
Price range
Good£7.31–£32.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£382K£382K/yr · 159K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-21.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, plant sterols is a £382K/yr Amazon United Kingdom market (159K searches/yr). The top 5 brands hold 82% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
plant sterols market data
- Units sold / yr
- 20K–25K
- avg 1,250–1,500/product
- Revenue / yr
- £293K–£366K
- units × avg price
- Conversion rate
- 16.4%
- Avg BSR
- #288
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 5.1%
- Avg brand age
- 63 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 falling
Sellers
11
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
12%
- Vinco Supplements30%
- Zipvit23%
- Healthspan14%
- NutriVolv8%
- Simply Supplements7%
- Horbäach6%
- Open — no brand owns it (4 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top plant sterols search terms
- plant sterols93K/yr
- plant sterols to lower cholesterol43K/yr
- plant sterols 2400mg5K/yr
- plant stanols to lower cholesterol4K/yr
- sterols3K/yr
- plant sterols 800mg3K/yr
- plant sterol3K/yr
- plant sterols high strength 2000mg5K/yr
Top plant sterols products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vinco Plant Sterols High Strength 2400mg - 120 Vegan Tablets Supports Healthy Cholesterol Levels - Contains Beta-Sitosterol Vegan and Vegetarian Friendly - Made in The UK
Vinco Supplements£8.414.4★155 rev
Zipvit Plant Sterols High Strength 2400mg 90 Vegan Tablets Supports Maintenance of Normal Blood Cholesterol Vegan and Vegetarian Friendly
Zipvit£10.754.5★945 rev
Healthspan Plant Sterols 2400mg 90 Tablets High Strength Supports Normal Cholesterol Levels UK Manufactured
Healthspan£15.784.4★719 rev
Plant Sterols 800mg Vegan Healthcare Supplements for Heart Maintains Cholesterol Level and Effectively Boosts Immunity - 90 Capsules
NutriVolv£7.424.5★408 rev
Plant Sterols 2400mg per Serving | Advanced Formula | Contributes to The Maintenance of Normal Cholesterol Levels | with Beta-Sitosterol | 120 Vegan Tablets | Manufactured in The UK
Simply Supplements£13.764.2★2,356 rev
Newest
by launch dateVinco Plant Sterols High Strength 2400mg - 120 Vegan Tablets Supports Healthy Cholesterol Levels - Contains Beta-Sitosterol Vegan and Vegetarian Friendly - Made in The UK
Vinco Supplements£8.41155 rev
High Strength Plant Sterols 2400mg per Serving (120 Vegan Tablets) Beta-Sitosterol Formula to Lower Cholesterol - Heart & Cardiovascular Support Suitable for Vegans
Biopharm-X£14.4441 rev
Healthspan Plant Sterols Plus (28 Day Supply) | 2400 mg Plant sterols with Oli-Ola Olive Extract | Supports Normal Cholesterol Levels | Added Potassium & Vitamins B1 & B3
Healthspan£22.45719 rev
Plant Sterols 2400mg per Serving | Advanced Formula | Contributes to The Maintenance of Normal Cholesterol Levels | with Beta-Sitosterol | 120 Vegan Tablets | Manufactured in The UK
Simply Supplements£13.762,356 rev
PURETREX Plant Sterols 2000MG Complex with Beta-Sitosterol - Supports Healthy Cholesterol Levels - with Hawthorn Berry & Grape Seed Extract - 120 Capsules - Gluten-Free & Non-GMO Food Supplement
Puretrex£21.1949 rev
Trending
90-day click momentumPURETREX Plant Sterols 2000MG Complex with Beta-Sitosterol - Supports Healthy Cholesterol Levels - with Hawthorn Berry & Grape Seed Extract - 120 Capsules - Gluten-Free & Non-GMO Food Supplement
Puretrex£21.194.4★
Vinco Plant Sterols High Strength 2400mg - 120 Vegan Tablets Supports Healthy Cholesterol Levels - Contains Beta-Sitosterol Vegan and Vegetarian Friendly - Made in The UK
Vinco Supplements£8.414.4★
Organic Plant Sterols 1500mg - Sourced from Pine Bark Extract - 90 Vegan Capsules - Heart Health Support Herbal Supplement - Resealable and Recyclable Pouch - By Alpha01
ALPHA01£7.314.5★
Plant Sterols 800mg 120 Tablets - Support Healthy Cholesterol Levels
Generic£10.244.7★
Zipvit Plant Sterols 2400mg 360 Vegan Tablets. Supports Maintenance of Normal Blood Cholesterol. Vegan and Vegetarian Friendly
Zipvit£32.314.5★
What buyers say about plant sterols
What buyers praise and complain about, mined from review topics.What buyers love
“Beneficial for cholesterol management”
“a reasonable price”
“It feels like a high-quality supplement that does exactly what it says without any unnecessary extras”
“I had no issues with swallowing them”
“with no unpleasant taste or aftertaste”
“which makes them easy to include in a daily routine”
“Like many supplements from this brand, it feels clean and carefully formulated, without unnecessary extras”
“The tablets are also suitable for Vegans”
“A Convenient Option”
“Perfectly good supplement”
What buyers complain about
“They are fairly small”
“Misleading dosage- 3 huge tablets needed”
“Due to swallowing issues”
“No taste to them so easy to swallow”
“so the body does not absorb as much of the dietary cholesterol as it otherwise would have”
“expensive”
“1200g misleading, each tablet 400g”
“Allergic to added ingredient”
“they are very sharp when snapped in half”
“Didn't work for me”
Common questions
- Is plant sterols profitable to sell on Amazon United Kingdom?
- The niche generates £382K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -21.7%. Flapen's verdict: Worth a look (52/100).
- How competitive is the plant sterols niche?
- 10 brands and 11 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in plant sterols?
- Top complaints mined from reviews: Size-Overall, Dosage, Ease Of Chewing/Swallowing. The return rate is 0.0%.
- When does demand for plant sterols peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the plant sterols niche?
- Listings span £7.31–£32.31; the average listing price is £14.63 (sweet spot $15–$100). The average incumbent carries 574 reviews — the moat a new listing must climb.