Is piriton profitable to sell on Amazon United Kingdom?

The niche generates £272K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +36.4%. Flapen's verdict: Skip it (43/100).

How competitive is the piriton niche?

6 brands and 76 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in piriton?

Top complaints mined from reviews: Value For Money, Side Effects, Functionality-Overall. The return rate is 0.0%.

When does demand for piriton peak?

Demand peaks in Apr–May–Jun; the busiest month runs 2.1× the quietest.

What does it cost to enter the piriton niche?

Listings span £2.77–£16.52; the average listing price is £7.33 (sweet spot $15–$100). The average incumbent carries 1,837 reviews — the moat a new listing must climb.

piriton

Skip it

A concentrated shelf (top 5 take 95% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible13.8%

search→purchase rate — share of searches ending in a sale

Growth

Good+36.4%

90-day search growth — must beat 0% to launch

Market size

Okay£272K

£272K/yr · 269K searches

Review moat

Okay1,836.71

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£7.33

avg listing price — sweet spot $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Price range

Bad£2.77–£16.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad98%

top-5 brand share — brand-locked demand

Competition

Bad95%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United Kingdom niche tracking, piriton is a £272K/yr Amazon United Kingdom market (269K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Apr–May–Jun. Verdict: Skip it — 43/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

piriton market data

Units sold / yr: 40K–50K; avg 5,000–6,000/product
Revenue / yr: £293K–£367K; units × avg price
Conversion rate: 13.8%
Avg BSR: #24
Page quality: 0%
Prime: 86%
Sponsored: 100%
Out of stock: 1.0%
Avg brand age: 48 months
Avg seller age: 170 days

Competition & brand share

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

Piriteze44%
Piri23%
Generic20%
PIRITEZE8%
Piritize3%
Amazon Basic Care2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +36.4% search growth over the last 90 days.

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.1×

Open Trend

Top piriton search terms

piriton167K/yr +45.2%6.6% conv.
piriteze59K/yr +48.7%26.4% conv.
piriteze antihistamine tablets5K/yr +110.5%26.2% conv.
piriteze allergy tablets 3012K/yr -17.5%25.6% conv.
priton6K/yr +77.3%8.2% conv.
piroton5K/yr +34.3%8.2% conv.
piriteze tablets4K/yr -21.3%22.5% conv.
piraton3K/yr +65.7%8.4% conv.
piriton allergy4K/yr -32.0%4.4% conv.
piritize2K/yr -68.6%26.3% conv.

All search terms

Top piriton products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Piriteze Hayfever & Allergy Antihistamine Tablets Cetirizine for Allergy Symptom Relief Adults & Children 6+ 30 Tablets

Piriteze£5.774.6★9,967 rev

Piriteze Childrens Hayfever & Allergy Syrup. Sugar free banana flavour syrup containing cetirizine (antihistamine). 2 years+ 70ml

Piri£4.084.6★1,073 rev

Hayfever & Allergy Antihistamine for Hayfever Dust Pets and Hives | 60 Tablets

Generic£12.664.9★13 rev

Piriteze Hayfever & Allergy Antihistamine Tablets Allergy Relief Cetirizine 14s

PIRITEZE£3.264.7★1,035 rev

Piriteze Hayfever & Allergy Antihistamine Tablets (12x7 Pack) Allergy Relief Cetirizine 84 Tablets

Piritize£16.524.7★296 rev

Newest

by launch date

Hayfever & Allergy Antihistamine for Hayfever Dust Pets and Hives | 60 Tablets

Generic£12.6613 rev

8mo ago

Amazon Basic Care Hayfever & Allergy Relief 10mg Tablets Cetirizine Hydrochloride 30 Tablets (Pack of 1) - Effective Relief from Hayfever Skin Allergies Dust Allergies and Pet Allergies

Amazon Basic Care£2.77398 rev

1y ago

Pirilieve Hayfever Relief Fexofenadine Antihistamine Tablets for Relief of Heyfever Symptoms Such as Sneezing and Itchy or Blocked Nose 30s

PIRITEZE£6.2175 rev

1y ago

Piriteze Hayfever & Allergy Antihistamine Tablets (12x7 Pack) Allergy Relief Cetirizine 84 Tablets

Piritize£16.52296 rev

2y ago

Piriteze Hayfever & Allergy Antihistamine Tablets Allergy Relief Cetirizine 14s

PIRITEZE£3.261,035 rev

17y ago

What buyers say about piriton

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money28%

“Good value for money”

Allergies13%

“Good for allergies”

Fever Relief10%

“Hayfever relief”

Efficiency9%

“It was really effective”

Advertised Vs Actual Product9%

“Work as described for me”

Quality-Overall9%

“Excellent product”

Side Effects4%

“no side effects”

Itch Relief2%

“Does the job for itchy skin and nose”

Satisfaction/Pleasure2%

“Satisfied”

Strength1%

“Effective”

What buyers complain about

Value For Money22%

“Price. Does work but so do cheaper version's”

Side Effects17%

“it dident touch my hayfever symptoms”

Functionality-Overall14%

“Didn't really work for me at all”

Allergies10%

“Allergies aquarius”

Strength3%

“Not strong enough”

Durability3%

“Won't last 1 week”

Ingredients-Overall3%

“Iingredients for antihistamine tablet I dont think so”

Fever Relief3%

“Unfortunately these are not strong enough for my hay fever”

Leak-Proof3%

“Funny bottle leaks when pouring”

Sinus Relief2%

“my nose is like a tap if I don't use these tablets”

Common questions

Is piriton profitable to sell on Amazon United Kingdom?: The niche generates £272K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +36.4%. Flapen's verdict: Skip it (43/100).
How competitive is the piriton niche?: 6 brands and 76 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in piriton?: Top complaints mined from reviews: Value For Money, Side Effects, Functionality-Overall. The return rate is 0.0%.
When does demand for piriton peak?: Demand peaks in Apr–May–Jun; the busiest month runs 2.1× the quietest.
What does it cost to enter the piriton niche?: Listings span £2.77–£16.52; the average listing price is £7.33 (sweet spot $15–$100). The average incumbent carries 1,837 reviews — the moat a new listing must climb.