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Piriton

Fail

The top 5 products take 95% of clicks, so Piriton is a Fail.

Flapen Score
43
43 / 100
Ranks 1,437 of 2,035 Health & Personal Care niches · −5 vs the category median of 48
Market size
£272K/yr269K searches / yr
90-day growth
+36.4%search demand this quarter
Competition
95%top-5 click share · 6 brands · 76 sellers

Flapen Score

Piriton against its category

The dotted line is the Health & Personal Care average. Past it, Piriton is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Piriton market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Piriton 269K times last year and spent an estimated £272K. The top 5 brands take 98% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 43 out of 100, a Fail.

01 · Demand

13.8% of searches ended in a purchase last week.

Shoppers searched for this 269K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.8% of those searches ended in a purchase. Searches in the last 90 days moved +36.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £272K a year.

Searches, last 12 months
269K
Growth, 90 days vs prior 90
+36.4%
Conversion, latest week
13.8%
Market size, estimated
£272Ka year
Peak month
June2.1× the quietest month
Top search term
piriton167K searches a year

02 · Price

A sale here is worth £7.33.

Listings sell for £7.33 on average, from £2.77 to £16.52. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 5,000 to 6,000 of them. At £7.33 that is £37K to £44K a year per listing.

Average price
£7.33under the $15 to $100 sweet spot
Price range
£2.77–£16.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
5,000–6,000
Revenue per listing a year
£37K–£44K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #24 within Allergy & Asthma Relief. It carries 1,837 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
86%
Out of stock, average day
1.0%
Average rank
#24in Allergy & Asthma Relief
Average rating
4.69 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,837per listing
Listings tracked
7

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Piriton products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

£0£41K£81K£122K£163K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

76

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • Piriteze44%
  • Piri23%
  • Generic20%
  • PIRITEZE8%
  • Piritize3%
  • Amazon Basic Care2%
  • Open — no brand owns it (0%)

Demand

Piriton search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.1×

Search terms

Top Piriton search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • piriton167K/yr
  • piriteze59K/yr
  • piriteze antihistamine tablets5K/yr
  • piriteze allergy tablets 3012K/yr
  • priton6K/yr
  • piroton5K/yr
  • piriteze tablets4K/yr
  • piraton3K/yr
  • piriton allergy4K/yr
  • piritize2K/yr

Reviews and returns

What reviews say buyers love and hate about Piriton

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money22%+2.11

Price. Does work but so do cheaper version's

costs alot

Half the price as expensive ones same results

Side Effects17%−0.05

it dident touch my hayfever symptoms

Side effects unpleasant

One side effect I noticed was a bit of drowsiness

Functionality-Overall14%−0.11

Didn't really work for me at all

Its not good its not working properly for me

Don't work, do absolutely nothing

Allergies10%+0.21

Allergies aquarius

making his skin bleed

Keeps my allergies under control I'm definitely sneezing a lot more

Strength3%−0.01

Not strong enough

Love

Value For Money28%+2.11

Good value for money

Good price

Great savings

Allergies13%+0.21

Good for allergies

Seem to help with my allergies

Great allergy reliever highly recommend

Fever Relief10%+0.69

Hayfever relief

definitely help with hayfever

No more worrying about hay fever symptoms

Efficiency9%

It was really effective

Works well

Work fine

Advertised Vs Actual Product9%+0.73

Work as described for me

Does what it says i does works

Work as they should

FAQ

Common Piriton questions

Answered from the same tracked data.