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51

pink dye pregnancy test

Worth a look

Shows searches that convert (22.2% search→purchase), but prices mostly outside the sweet spot ($3.58–$17.11) keeps it on the watch list.

Market size 63Growth 17Conversion 100Competition 27Returns 99Price range 16Avg price 25Brand share 18Review moat 24Quality gap 97

Conversion

Incredible22.2%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Quality gap

Incredible3.8★

avg incumbent rating — lower means beatable quality

Market size

Good£571K

£571K/yr · 285K searches

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£9.02

avg listing price — sweet spot $15–$100

Review moat

Bad6,157.56

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad93%

top-5 brand share — brand-locked demand

Growth

Bad-16.6%

90-day search growth — must beat 0% to launch

Price range

Bad£3.58–£17.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, pink dye pregnancy test is a £571K/yr Amazon United Kingdom market (285K searches/yr). The top 5 brands hold 93% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

pink dye pregnancy test market data

Units sold / yr
60K–80K
avg 3,000–4,000/product
Revenue / yr
£541K–£722K
units × avg price
Conversion rate
22.2%
Avg BSR
#22
Page quality
0%
Prime
94%
Sponsored
88%
Out of stock
3.4%
Avg brand age
56 months
Avg seller age
172 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

46

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

3%

  • FIRST RESPONSE59%
  • Wondfo12%
  • Clearblue9%
  • Easy@Home8%
  • CONCEIVE PLUS5%
  • One Step5%
  • Open — no brand owns it (1 brand, 3%)

Demand

Weekly Amazon search volume, last 46 weeks — -16.6% search growth over the last 90 days.
7K5KSep '25Oct '25Dec '25Feb '26Mar '26May '26Jun '26

Top pink dye pregnancy test search terms

  • first response early pregnancy test168K/yr
  • first response23K/yr
  • pink dye pregnancy test15K/yr
  • first response pregnancy test18K/yr
  • wondfo pregnancy test strips14K/yr
  • pregnancy test first response8K/yr
  • frer pregnancy test10K/yr
  • frer6K/yr
  • first response early result4K/yr
  • wondfo5K/yr
All search terms

Top pink dye pregnancy test products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£57K20%£114K30%£171K40%£228K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

What buyers say about pink dye pregnancy test

What buyers praise and complain about, mined from review topics.

What buyers love

Accuracy-Overall23%

“Accurate and easy to use”

Ease Of Use20%

“Easy to use”

Value For Money10%

“Good value for money”

Quality-Overall9%

“Good and reliable product”

Fertility/Conception7%

“Fantastic experience testing these pregnancy tests”

Instructions/User Manual/Troubleshooting6%

“The instructions were clear”

Advertised Vs Actual Product3%

“it does the job”

Efficiency3%

“Works well”

Stress/Anxiety3%

“thankyou clearblue for reducing our stress”

Strength2%

“These sturdy and easy to use tests were great to test out”

What buyers complain about

Accuracy-Overall20%

“inconsistent results”

Quality-Overall13%

“Poor quality”

Color12%

“Not as good as the clear blue”

Functionality-Overall11%

“No results”

Value For Money8%

“Probably one of the most expensive tests to buy”

Measurement/Reading Accuracy5%

“False readings”

Advertised Vs Actual Product4%

“This is so misleading”

Stress/Anxiety4%

“this caused stress as its not very sensitive”

Visibility2%

“got a faint line”

Display-Overall2%

“Digital test did not work not clock or anything just a blank screen do not buy read all other comments most of the digital tests not working”

Top return reasons

Functionality-Overall47%
Certifications7%
Value For Money6%
Age Suitability5%
Advertised Vs Actual Product5%
Display-Overall5%
Accuracy-Overall5%
Quality-Overall4%
Measurement/Reading Accuracy4%
Instructions/User Manual/Troubleshooting2%

Common questions

Is pink dye pregnancy test profitable to sell on Amazon United Kingdom?
The niche generates £571K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.6%. Flapen's verdict: Worth a look (51/100).
How competitive is the pink dye pregnancy test niche?
7 brands and 46 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in pink dye pregnancy test?
Top complaints mined from reviews: Accuracy-Overall, Quality-Overall, Color. The return rate is 0.2%.
What does it cost to enter the pink dye pregnancy test niche?
Listings span £3.58–£17.11; the average listing price is £9.02 (sweet spot $15–$100). The average incumbent carries 6,158 reviews — the moat a new listing must climb.