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Pink Dye Pregnancy Test

Maybe

Buyers convert on 22.2% of searches. But prices span $3.58–$17.11, mostly outside the sweet spot, so Pink Dye Pregnancy Test is a Maybe.

Flapen Score
51
51 / 100
Top 36% of 2,035 Health & Personal Care niches · +3 vs the category median of 48
Market size
£571K/yr285K searches / yr
90-day growth
-16.6%search demand this quarter
Competition
69%top-5 click share · 7 brands · 46 sellers

Flapen Score

Pink Dye Pregnancy Test against its category

The dotted line is the Health & Personal Care average. Past it, Pink Dye Pregnancy Test is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Dye Pregnancy Test market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pink Dye Pregnancy Test 285K times last year and spent an estimated £571K. The top 5 brands take 93% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

22.2% of searches ended in a purchase last week.

Shoppers searched for this 285K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 22.2% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £571K a year.

Searches, last 12 months
285K
Growth, 90 days vs prior 90
-16.6%
Conversion, latest week
22.2%
Market size, estimated
£571Ka year
Top search term
first response early pregnancy test168K searches a year

02 · Price

A sale here is worth £9.02.

Listings sell for £9.02 on average, from £3.58 to £17.11. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £9.02 that is £27K to £36K a year per listing.

Average price
£9.02under the $15 to $100 sweet spot
Price range
£3.58–£17.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
£27K–£36K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #22 within Medical Supplies & Equipment. It carries 6,158 reviews at 3.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
94%
Out of stock, average day
3.4%
Average rank
#22in Medical Supplies & Equipment
Average rating
3.76 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,158per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Pink Dye Pregnancy Test products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£57K£114K£171K£228K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

46

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

3%

  • FIRST RESPONSE59%
  • Wondfo12%
  • Clearblue9%
  • Easy@Home8%
  • CONCEIVE PLUS5%
  • One Step5%
  • Open — no brand owns it (1 brand, 3%)

Demand

Pink Dye Pregnancy Test search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4× · 11 of 12 months tracked

Search terms

Top Pink Dye Pregnancy Test search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • first response early pregnancy test168K/yr
  • first response23K/yr
  • pink dye pregnancy test15K/yr
  • first response pregnancy test18K/yr
  • wondfo pregnancy test strips14K/yr
  • pregnancy test first response8K/yr
  • frer pregnancy test10K/yr
  • frer6K/yr
  • first response early result4K/yr
  • wondfo5K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Dye Pregnancy Test

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Accuracy-Overall20%

inconsistent results

Not accurate

These tests are incredibly inaccurate

Quality-Overall13%−0.13

Poor quality

cheap for a reason

these tests are rubbish

Color12%−0.17

Not as good as the clear blue

these have gradually started to get darker lines over the last 3 days

I then had to buy from clear blue

Functionality-Overall11%−0.15

No results

Non functioning on arrival

Didnt work

Value For Money8%+0.52

Probably one of the most expensive tests to buy

Waste of money

Not worth it

Love

Accuracy-Overall23%

Accurate and easy to use

Very accurate

Accurate test

Ease Of Use20%+2.09

Easy to use

Easy to read

easy to use with clear results

Value For Money10%+0.52

Good value for money

good price

Worth the money

Quality-Overall9%−0.13

Good and reliable product

Great quality test

Great product

Fertility/Conception7%+0.44

Fantastic experience testing these pregnancy tests

which is perfect for those trying to conceive

This pregnancy test was easy to take for a test run

Return

0.2% Return rate 6% Fixable by listing

Functionality-Overall47%█▆▆▆▅▅

No results

Non functioning on arrival

Didnt work

Certifications7%▁▄▄█▁▅
Value For Money6%▁▄█▅▁▃

Probably one of the most expensive tests to buy

Waste of money

Not worth it

Age Suitability5%▅▃▅▁█▁
Advertised Vs Actual Product5%▁█▃▁▇▁

This is so misleading

These give false readings

give false positive results

FAQ

Common Pink Dye Pregnancy Test questions

Answered from the same tracked data.