pink candles
Skip itSoft demand (-37.4% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good992.09avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Avg price
Bad£8.61avg listing price — sweet spot $15–$100
Price range
Bad£2.49–£17.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£44K£44K/yr · 152K searches
Growth
Bad-37.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, pink candles is a £44K/yr Amazon United Kingdom market (152K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Feb–Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
pink candles market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £52K–£69K
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #205
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 18.1%
- Avg brand age
- 32 months
- Avg seller age
- 172 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
34 rising
Sellers
47
Top-5 brand share
46%
Top 20: 90%
Top-5 click share
33%
Top 20: 74%
Open market
49%
- Nordring23%
- BOYUJK7%
- Spaas7%
- ugbem5%
- Storm&Lighthouse5%
- CHILLFLAME5%
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -37.4% search growth over the last 90 days.Peak months: Feb, Nov, Dec · busiest ÷ quietest = 2.4×
Top pink candles search terms
- pink candles70K/yr
- pink candle47K/yr
- pink candle sticks6K/yr
- pink taper candles6K/yr
- candle pink5K/yr
- pink dinner candles6K/yr
- candles pink4K/yr
- pink tapered candles3K/yr
- pink candlesticks4K/yr
Top pink candles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nordring 12 Tapered Candles 2.3 x 25 cm Mauve
Nordring£8.294.4★643 rev
Nordring 8 Taper Candles 2.2 x 18 cm Antique Pink
Nordring£7.874.6★450 rev
BOYUJK Scented Candles Gift Set for Anxiety | 3 Scented Filled Votive Candles | Relaxation Gifts for Women (Pink Season Collection)
BOYUJK£6.964.4★2,817 rev
Nordring Tapered Candles 2.3 cm x 25 cm High Antique Pink Pack of 12
Nordring£8.464.4★125 rev
Spaas Rustic Pillar Candle 70/95 mm 35h Light Pink
Spaas£2.494.4★1,735 rev
Newest
by launch date
Ugbem 4-Pack Soy Wax Pillar Candles 5x10cm Rose Scented Pillar Candles Multipack Non Toxic Candles Cotton Wick for Home Decor Church Candles
ugbem£13.6046 rev
Morandi Light Pink Twisted Long Taper Candles - Elegant 4Pcs Spiral Design with 4-7 Hour Drip-Free Burn for Candlesticks Wedding Christmas Halloween Birthday Party and Table Decor
CAYLEKI£7.252 rev
6 Pack Pink Tapered Dinner Candles 10 Inch
ugbem£9.0635 rev
Rose Soy Wax Scented Candle 210g Hand-Poured Double Cotton Wicks Soft Herbal Floral Scent Medium Strength Clean-Burning Textured Glass Jar for Relaxation & Gifting
mepure£13.209 rev
LIVEN 24 Pack Pink Taper Candles 7-8 Hours Burn Time Unscented Smokeless and Dripless 0.75 x 10 Inch Dinner Candle Set for Valentines Day Household Wedding Party and Home Décor Candlesticks
LIVEN£11.82164 rev
Trending
90-day click momentumUgbem 4-Pack Soy Wax Pillar Candles 5x10cm Rose Scented Pillar Candles Multipack Non Toxic Candles Cotton Wick for Home Decor Church Candles
ugbem£13.603.8★
Morandi Light Pink Twisted Long Taper Candles - Elegant 4Pcs Spiral Design with 4-7 Hour Drip-Free Burn for Candlesticks Wedding Christmas Halloween Birthday Party and Table Decor
CAYLEKI£7.254.0★
6 Pack Pink Tapered Dinner Candles 10 Inch
ugbem£9.064.6★
Taper Dinner Candles 50 Pack Pink Non-Drip Table Candlesticks Unscented 7-Hour Burn Time Paraffin Wax with Cotton Wicks Long-Burning Tapered Candles
Ledivion£14.494.4★
Storm&Lighthouse 24x Pink Party Candles with Candle Holders for Birthday Cakes Pink Spiral Celebration Candles
Storm&Lighthouse£3.374.5★
What buyers say about pink candles
What buyers praise and complain about, mined from review topics.What buyers love
“The scent is beautiful”
“Nice candles”
“Beautiful colour”
“I think they are well made”
“pretty gift and I'm happy with it”
“it looks beautiful”
“Great value for money”
“Lovely clean candles”
“Beautiful and stronger and Jo Malone”
“Burned well”
What buyers complain about
“The pink was so pale it looked like the colour was a mistake :”
“No smell”
“overpriced at £9”
“the fit could definitely be better”
“Look very cheap”
“Burn to farst”
“Very thin and fragile”
“They do drip”
“Not 8 hours”
“Also, Ugbem need to proofread their description”
Top return reasons
Common questions
- Is pink candles profitable to sell on Amazon United Kingdom?
- The niche generates £44K/yr across 53 tracked products. 1 of 18 products launched in the last 360 days are still selling. 90-day search growth is -37.4%. Flapen's verdict: Skip it (49/100).
- How competitive is the pink candles niche?
- 34 brands and 47 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 46% of demand.
- What do buyers complain about in pink candles?
- Top complaints mined from reviews: Color, Smell, Value For Money. The return rate is 1.1%.
- When does demand for pink candles peak?
- Demand peaks in Feb–Nov–Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the pink candles niche?
- Listings span £2.49–£17.32; the average listing price is £8.61 (sweet spot $15–$100). The average incumbent carries 992 reviews — the moat a new listing must climb.