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Pink Candles

Fail

Demand is soft, at -37.4% this quarter, so Pink Candles is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,035 Health & Personal Care niches · +1 vs the category median of 48
Market size
£44K/yr152K searches / yr
90-day growth
-37.4%search demand this quarter
Competition
33%top-5 click share · 34 brands · 47 sellers

Flapen Score

Pink Candles against its category

The dotted line is the Health & Personal Care average. Past it, Pink Candles is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Candles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pink Candles 152K times last year and spent an estimated £44K. The top 5 brands take 46% of clicks. Demand peaks in Feb–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

3.4% of searches ended in a purchase last week.

Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -37.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
152K
Growth, 90 days vs prior 90
-37.4%
Conversion, latest week
3.4%
Market size, estimated
£44Ka year
Peak month
December2.4× the quietest month
Top search term
pink candles70K searches a year

02 · Price

A sale here is worth £8.61.

Listings sell for £8.61 on average, from £2.49 to £17.32. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £8.61 that is £861 to £2K a year per listing.

Average price
£8.61under the $15 to $100 sweet spot
Price range
£2.49–£17.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£861–£2K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.1% of listings are out of stock. The average listing ranks #205 within Alternative Medicine. It carries 992 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
18.1%
Average rank
#205in Alternative Medicine
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
992per listing
Listings tracked
53

04 · Newcomers

Amazon counts 1 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Pink Candles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£886£2K£3K£4K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 rising

Sellers

47

Top-5 brand share

46%

Top 20: 90%

Top-5 click share

33%

Top 20: 74%

Open market

49%

  • Nordring23%
  • BOYUJK7%
  • Spaas7%
  • ugbem5%
  • Storm&Lighthouse5%
  • CHILLFLAME5%

Demand

Pink Candles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Pink Candles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink candles70K/yr
  • pink candle47K/yr
  • pink candle sticks6K/yr
  • pink taper candles6K/yr
  • candle pink5K/yr
  • pink dinner candles6K/yr
  • candles pink4K/yr
  • pink tapered candles3K/yr
  • pink candlesticks4K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Candles

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color19%−0.18

The pink was so pale it looked like the colour was a mistake :

Was just disappointed with the colour

Light pink is barely pink

Smell14%+1.30

No smell

They are not scented

Very slight fragrance

Value For Money12%−0.02

overpriced at £9

A bit pricey

Not worth the money

Size-Overall10%−0.07

the fit could definitely be better

Tad too narrow dor standard candle holders

Too small

Quality-Overall5%

Look very cheap

Poor quality

Really poor quality

Love

Smell29%+1.30

The scent is beautiful

LONG LASTING SCENT

Beautiful aroma

Brightness/Shine/Glow13%+1.31

Nice candles

give out a decent amount of light to create an ambiance

Lovely candle

Color12%−0.18

Beautiful colour

the all coloured ones too I really like them all

Nice candles, colour is exactly as described and will suit my decor

Quality-Overall11%

I think they are well made

Good quality

They feel good quality with a smooth finish

Gifting Purpose6%+0.62

pretty gift and I'm happy with it

Lovely gift

Birthday gift

Return

1.1% Return rate 90% Fixable by listing

Color52%▆▆▄▆█▇

The pink was so pale it looked like the colour was a mistake :

Was just disappointed with the colour

Light pink is barely pink

Size-Overall25%▆▇▇█▂▇

the fit could definitely be better

Tad too narrow dor standard candle holders

Too small

Display Colors5%▁▅▇▄█▁
Smell4%▅▇█▁▂▄

No smell

They are not scented

Very slight fragrance

Advertised Vs Actual Product4%▁▄▇▃█▆

Also, Ugbem need to proofread their description

FAQ

Common Pink Candles questions

Answered from the same tracked data.