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Pine Essential Oil

prices mostly outside the sweet spot ($3.67–$7.74) — Pine Essential Oil doesn't clear our bar today.

Flapen Score

44
Skip it
Market size 3Growth 2Conversion 81Competition 57Returns 97Price range 0Avg price 16Brand share 60Review moat 24Quality gap 84
This niche Category average

Is Pine Essential Oil profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Pine Essential Oil is a £13K/yr Amazon United Kingdom market (27K searches/yr). The top 5 brands hold 69% of demand. Verdict: Skip it — 44/100.

Pine Essential Oil: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -45.6% over the last 90 days and 8.4% of searches end in a purchase.

£13K

revenue / yr

Units sold / yr3K
Search volume / yr-45.6%27K
Conversion rate8.4%
Avg price£5.77

Who owns the niche?

The top 5 brands hold 69% of demand, so 31% of the market is open.

31%

open market share

Brands · sellers13 · 40
Top-5 product click share51%
Open market31%
Avg brand age74 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement74%
New entrants (1y)2· 0 succeeded
Avg rating4.2★
Avg reviews5,295

Top Pine Essential Oil products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

£0£522£1K£2K£2K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

40

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

51%

Top 20: 100%

Open market

25%

  • MAYJAM22%
  • NPOW14%
  • EVOKE OCCU12%
  • nikura11%
  • HIQILI11%
  • Mystery Of Nature7%

Pine Essential Oil demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume27KCVR8.4%Products19Brands13Top 5 Brands69%OOS Rate7.5%Rating4.2★Reviews5,295Avg BSR#73
800600Dec '25Feb '26Mar '26Apr '26May '26Jun '26

Top Pine Essential Oil search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • pine essential oil15K/yr
  • pine oil6K/yr
  • pine needle essential oil3K/yr
  • pine scent4K/yr

What reviews say buyers love and hate about Pine Essential Oil

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Smell67%

Great smell

Quality-Overall8%

These White Winter Fir sticks are high quality

Value For Money5%

Good transaction

Freshness4%

Soo fresh

Advertised Vs Actual Product3%

Its as described

What buyers complain about

79% of reviews
Smell50%

Body odor

Strength12%

Not very strong

Durability5%

Doesn't last long at all

Side Effects3%

Do not eat, drink or smoke when using this product

Allergies3%

May cause an allergic skin reaction

Pine Essential Oil return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

3%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell
68%
2Leak-Proof
10%
3Ingredients-Overall
8%
4Vegan/Organic
5%
5Value For Money
3%

Common Pine Essential Oil questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pine Essential Oil 44/100 on Amazon United Kingdom — Skip it. The niche generates £13K/yr across 19 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -45.6% over the last 90 days.
Pine Essential Oil buyers on Amazon United Kingdom complain most about Smell, Strength, Durability, the themes mined from the niche's reviews. Its return rate is 0.5%.