Skip to content

Pine Essential Oil

Fail

Prices span $3.67–$7.74, mostly outside the sweet spot, so Pine Essential Oil is a Fail.

Flapen Score
44
44 / 100
Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 48
Market size
£13K/yr27K searches / yr
90-day growth
-45.6%search demand this quarter
Competition
51%top-5 click share · 13 brands · 40 sellers

Flapen Score

Pine Essential Oil against its category

The dotted line is the Health & Personal Care average. Past it, Pine Essential Oil is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pine Essential Oil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pine Essential Oil 27K times last year and spent an estimated £13K. The top 5 brands take 69% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

8.4% of searches ended in a purchase last week.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -45.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £13K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
-45.6%
Conversion, latest week
8.4%
Market size, estimated
£13Ka year
Top search term
pine essential oil15K searches a year

02 · Price

A sale here is worth £5.77.

Listings sell for £5.77 on average, from £3.67 to £7.74. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £5.77 that is £0 to £577 a year per listing.

Average price
£5.77under the $15 to $100 sweet spot
Price range
£3.67–£7.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£577
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #73 within Alternative Medicine. It carries 5,295 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
95%
Out of stock, average day
7.5%
Average rank
#73in Alternative Medicine
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,295per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Pine Essential Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£522£1K£2K£2K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

40

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

51%

Top 20: 100%

Open market

25%

  • MAYJAM22%
  • NPOW14%
  • EVOKE OCCU12%
  • nikura11%
  • HIQILI11%
  • Mystery Of Nature7%

Demand

Pine Essential Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600JanFebMarAprMayJunJul

Peak months: Feb · busiest ÷ quietest = 2.5× · 7 of 12 months tracked

Search terms

Top Pine Essential Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pine essential oil15K/yr
  • pine oil6K/yr
  • pine needle essential oil3K/yr
  • pine scent4K/yr

Reviews and returns

What reviews say buyers love and hate about Pine Essential Oil

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell50%+3.97

Body odor

Not a great scent

Doesnt smell great if Im honest

Strength12%−0.17

Not very strong

for me personally could be stronger

Durability5%−0.05

Doesn't last long at all

Doesn't last long

Side Effects3%−0.05

Do not eat, drink or smoke when using this product

Allergies3%−0.05

May cause an allergic skin reaction

Causes skin irritation

Love

Smell67%+3.97

Great smell

Great scent throw

Interesting smell

Quality-Overall8%+0.26

These White Winter Fir sticks are high quality

Great quality

Good product

Value For Money5%+0.26

Good transaction

Good price and delivery

Worth the money

Freshness4%+0.31

Soo fresh

Advertised Vs Actual Product3%+0.10

Its as described

Does exactly what I wanted

Return

0.5% Return rate 3% Fixable by listing

Smell68%▅▆▆▁▅█

Body odor

Not a great scent

Doesnt smell great if Im honest

Leak-Proof10%▆▁█▁▁▁
Ingredients-Overall8%▁█▁▁▆▁

30ml of pine needle essential oil - feel scammed

Vegan/Organic5%▁▁▁█▁▁
Value For Money3%█▁▁▁▁▁

FAQ

Common Pine Essential Oil questions

Answered from the same tracked data.