pine essential oil
Skip itPrices mostly outside the sweet spot ($3.67–$7.74) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,295.11avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£5.77avg listing price — sweet spot $15–$100
Market size
Bad£13K£13K/yr · 27K searches
Growth
Bad-45.6%90-day search growth — must beat 0% to launch
Price range
Bad£3.67–£7.74cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, pine essential oil is a £13K/yr Amazon United Kingdom market (27K searches/yr). The top 5 brands hold 69% of demand. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
pine essential oil market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £14K–£17K
- units × avg price
- Conversion rate
- 8.4%
- Avg BSR
- #73
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 74%
- Out of stock
- 7.5%
- Avg brand age
- 74 months
- Avg seller age
- 197 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
40
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
51%
Top 20: 100%
Open market
25%
- MAYJAM22%
- NPOW14%
- EVOKE OCCU12%
- nikura11%
- HIQILI11%
- Mystery Of Nature7%
Demand
Weekly Amazon search volume, last 30 weeks — -45.6% search growth over the last 90 days.Top pine essential oil search terms
- pine essential oil15K/yr
- pine oil6K/yr
- pine needle essential oil3K/yr
- pine scent4K/yr
Top pine essential oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NPOW Pine Needle Essential Oil - Pines Needle Oils Pine Tree Essential Oils Diffuser Pure Essentials Oil for Candle Scents - 10ml
NPOW£4.023.8★44 rev
EVOKE OCCU Pine Needle Essential Oil for Diffuser Aromatherapy Hair Care
EVOKE OCCU£7.694.1★876 rev
Nikura | Pine Needle (Scots Pine) Essential Oil - 10ml - 100% Pure
nikura£4.974.3★480 rev
HIQILI Pine Needle Essential Oil for Diffuser Aromatherapy
HIQILI£5.944.0★1,165 rev
MAYJAM Pine Needles Essential Oils 100ML Pine Needles Oil for Diffuser Humidifier DIY Home Office
MAYJAM£6.874.3★15,267 rev
Newest
by launch date
Mystery Of Nature Pine Needle Essential Oil 30ml 100% Pure Pine Essential Oils for Diffusers for Home Air Freshener Diffuser Oil with Glass Dropper Aromatherapy & DIY Home
Mystery Of Nature£6.337 rev
MAYJAM Forest Pine Fragrance Oil Essential Oil for Diffusers for Home Premium Grade Forest Pine Oil for Humidifier Long Lasting Scented Oils for DIY Bath Bomb Soap Candle Making - 100ML
MAYJAM£7.482,157 rev
MAYJAM Fragrance Oil 10ML Forest Pine Aromatherapy Oil with Glass Dropper Diffuser Oil for Making Candle Soap Bath Bombs
MAYJAM£3.675,489 rev
HIQILI Pine Needle Essential Oil for Skin Candle Making Cleaning Spray
HIQILI£7.641,165 rev
MAYJAM Pine Needles Essential Oils 30ML Pine Needles Oil for Diffuser Humidifier DIY Home Wardrobes
MAYJAM£5.2215,267 rev
Trending
90-day click momentumMystery Of Nature Pine Needle Essential Oil 30ml 100% Pure Pine Essential Oils for Diffusers for Home Air Freshener Diffuser Oil with Glass Dropper Aromatherapy & DIY Home
Mystery Of Nature£6.333.7★
MAYJAM Fragrance Oil 10ML Forest Pine Aromatherapy Oil with Glass Dropper Diffuser Oil for Making Candle Soap Bath Bombs
MAYJAM£3.674.3★
MAYJAM Forest Pine Fragrance Oil Essential Oil for Diffusers for Home Premium Grade Forest Pine Oil for Humidifier Long Lasting Scented Oils for DIY Bath Bomb Soap Candle Making - 100ML
MAYJAM£7.484.1★
MAYJAM Pine Needles Essential Oils 30ML Pine Needles Oil for Diffuser Humidifier DIY Home Wardrobes
MAYJAM£5.224.3★
MAYJAM Pine Needles Essential Oils 100ML Pine Needles Oil for Diffuser Humidifier DIY Home Office
MAYJAM£6.874.3★
What buyers say about pine essential oil
What buyers praise and complain about, mined from review topics.What buyers love
“Great smell”
“These White Winter Fir sticks are high quality”
“Good transaction”
“Soo fresh”
“Its as described”
“One bottle lasted us the whole season”
“I can however vouch that it's natural”
“its a great sized bottle so it will last me a long time”
What buyers complain about
“Body odor”
“Not very strong”
“Doesn't last long at all”
“Do not eat, drink or smoke when using this product”
“May cause an allergic skin reaction”
“30ml of pine needle essential oil - feel scammed”
“has been extremely heavily diluted”
Top return reasons
Common questions
- Is pine essential oil profitable to sell on Amazon United Kingdom?
- The niche generates £13K/yr across 19 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -45.6%. Flapen's verdict: Skip it (44/100).
- How competitive is the pine essential oil niche?
- 13 brands and 40 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in pine essential oil?
- Top complaints mined from reviews: Smell, Strength, Durability. The return rate is 0.5%.
- What does it cost to enter the pine essential oil niche?
- Listings span £3.67–£7.74; the average listing price is £5.77 (sweet spot $15–$100). The average incumbent carries 5,295 reviews — the moat a new listing must climb.