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Pine Essential Oil

Fail

Prices span $3.67–$7.74, mostly outside the sweet spot, so Pine Essential Oil is a Fail.

Flapen Score
44
44 / 100
Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 48
Market size
£13K/yr27K searches / yr
90-day growth
-45.6%search demand this quarter
Competition
51%top-5 click share · 13 brands · 40 sellers

Flapen Score

Pine Essential Oil against its category

The dotted line is the Health & Personal Care average. Past it, Pine Essential Oil is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pine Essential Oil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pine Essential Oil 27K times last year and spent an estimated £13K. The top 5 brands take 69% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 8.4% of those searches ended in a purchase.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -45.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £13K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
-45.6%
Conversion, latest week
8.4%
Market size, estimated
£13Ka year
Top search term
pine essential oil15K searches a year

02 · Price

A sale here is worth £5.77.

Listings sell for £5.77 on average, from £3.67 to £7.74. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £5.77 that is £0 to £577 a year per listing.

Average price
£5.77under the $15 to $100 sweet spot
Price range
£3.67–£7.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£577
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #73 within Alternative Medicine. It carries 5,295 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
95%
Out of stock, average day
7.5%
Average rank
#73in Alternative Medicine
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,295per listing
Listings tracked
19

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Pine Essential Oil products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

£0£522£1K£2K£2K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

40

Est. top-5 brand share

69%

Top 20: 100%

Est. top-5 click share

51%

Top 20: 100%

Open market

25%

  • MAYJAM22%
  • NPOW14%
  • EVOKE OCCU12%
  • nikura11%
  • HIQILI11%
  • Mystery Of Nature7%

Demand

Pine Essential Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600JanFebMarAprMayJunJul

Peak months: Feb · busiest ÷ quietest = 2.5× · 7 of 12 months tracked

Search terms

Top Pine Essential Oil search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pine essential oil15K/yr
  • pine oil6K/yr
  • pine needle essential oil3K/yr
  • pine scent4K/yr

Reviews and returns

What reviews say buyers love and hate about Pine Essential Oil

We read the reviews and the return reasons for every product selling here.

67%of positive reviews mention “Smell”
50%of negative reviews mention “Smell”
0.5%of orders come back
“Body odor”
A buyer, on “Smell”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Pine Essential Oil questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data