Is pill crusher profitable to sell on Amazon United Kingdom?

The niche generates £196K/yr across 20 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Worth a look (51/100).

How competitive is the pill crusher niche?

16 brands and 31 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in pill crusher?

Top complaints mined from reviews: Functionality-Overall, Value For Money, Ease Of Use. The return rate is 0.6%.

When does demand for pill crusher peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the pill crusher niche?

Listings span £3.10–£17.28; the average listing price is £7.10 (sweet spot $15–$100). The average incumbent carries 992 reviews — the moat a new listing must climb.

pill crusher

Worth a look

Shows low returns (0.6%), but prices mostly outside the sweet spot ($3.10–$17.28) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Great11.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good991.85

avg incumbent reviews — the moat a new listing must climb

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Market size

Okay£196K

£196K/yr · 251K searches

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-6.0%

90-day search growth — must beat 0% to launch

Avg price

Bad£7.10

avg listing price — sweet spot $15–$100

Price range

Bad£3.10–£17.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, pill crusher is a £196K/yr Amazon United Kingdom market (251K searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

pill crusher market data

Units sold / yr: 30K–40K; avg 1,250–1,500/product
Revenue / yr: £213K–£284K; units × avg price
Conversion rate: 11.0%
Avg BSR: #60
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 18.1%
Avg brand age: 37 months
Avg seller age: 206 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 flat

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

20%

FOHOLA19%
Barhon17%
First Aid Only16%
Fullicon14%
ButtVigour9%
JFA Medical6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top pill crusher search terms

pill crusher93K/yr -2.6%8.9% conv.
pill crusher for tablets43K/yr -5.4%12.0% conv.
tablet crusher for pills33K/yr -8.0%11.7% conv.
tablet crusher24K/yr -4.1%8.2% conv.
pill crushers for tablets uk17K/yr -14.1%10.0% conv.
pill grinder9K/yr +1.2%5.9% conv.
pill crushers & splitters10K/yr -6.4%3.1% conv.
pill grinder for tablets6K/yr -18.1%8.8% conv.
tablet grinder for pills4K/yr -2.0%10.6% conv.
pill crusher for tablets for dogs4K/yr -13.1%11.1% conv.

All search terms

Top pill crusher products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

1 Pack Pill Crusher for Tablets Professional Pill Grinder for Ederly Children Pets (1)

FOHOLA£5.484.5★313 rev

3-in-1 Pill Crusher for Tablets Tablet Crusher Fine Powder with Stainless Steel Grinding Head Pill Grinder with Storage Compartment for Tablets Pill Crushers Splitters for Small and Tiny Pills

Barhon£7.664.3★180 rev

First Aid Only Tablet Crusher with Deposit Compartment Blue Plastic P-100031 Units

First Aid Only£3.104.2★3,116 rev

Fullicon 3 in 1 Pill Crusher for Tablets with Stainless Steel Grinding Head Tablet Crusher for Pills & Pet Pill Grinder with Storage Pill Cutter Splitter with Free Brush (Indigo)

Fullicon£10.084.4★781 rev

Bear-Shaped Pill Crusher for Seniors Kids Cats & Dogs Pets - Easy Grind Medication Grinder for Vitamins Pet Medicine & Tablets - Eco-Friendly ABS Plastic (Pink)

ButtVigour£5.204.6★143 rev

Newest

by launch date

GAONLY Ceramic Core Small Pill Crusher Fine Powder Manual Pill Grinder for Elderly & Pets Free Twist-to-Grinder for Arthritic Hands Crushes Meds/Vitamins to Fine Powder (Blue)

GAONLY£11.6280 rev

2mo ago

3-in-1 Pill Crusher for Tablets Tablet Crusher Fine Powder with Stainless Steel Grinding Head Pill Grinder with Storage Compartment for Tablets Pill Crushers Splitters for Small and Tiny Pills

Barhon£7.66180 rev

3mo ago

4 in 1 Professional Pill Crusher for Tablets - Portable Multi-Functional Tablet Grinder Pill Cutter Divider & Medicine Crusher with Sealed Pill Separator Plastic Storage Bin Dispenser

Novinest£7.3316 rev

4mo ago

Tablet Crusher for Pills - 4 in 1 Pill Crusher for Tablets with Stainless Steel Grinding Head - Pill Splitter and Tablet Cutter with Built-in Storage - Portable Pill Grinder for Small Tablets Blue

KRENIE£5.787 rev

7mo ago

Fullicon Pill Crusher for Tablets Stainless Steel Head Tablet Crusher 2-in-1 Pill Grinder with Storage Small Tablet Grinder for Pets Elderly & Dogs (Black White)

Fullicon£8.66144 rev

9mo ago

What buyers say about pill crusher

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use25%

“Easy to use”

Advertised Vs Actual Product12%

“Works as it should”

Quality-Overall10%

“Great piece of kit”

Value For Money8%

“Good value for money”

Efficiency8%

“Works perfectly”

Solubility3%

“Love it it has made my life easier as two of my cats are on tablets Easily dissolves into their food now”

Dosage3%

“easy for 1 pill”

Strength3%

“Well made and sturdy”

Storage Capacity3%

“The storage compartment is useful”

Ease Of Cleaning3%

“keep it clean”

What buyers complain about

Functionality-Overall13%

“Doesnt function the way it's described to”

Value For Money8%

“Could be cheaper”

Ease Of Use8%

“wish it was a little easier to use”

Strength6%

“Seems a bit flimsy”

Durability5%

“Breaks quickly”

Dosage5%

“large pills need breaking before attempting to grind them”

Quality-Overall4%

“Cheap”

Ease Of Cleaning4%

“does the job just needs constant cleaning if changing pills, because both the bottom and top underside get dusty from pill residue and needs washing,”

Grip3%

“you need really strong hands/grip”

Size-Overall3%

“Pills were small”

Top return reasons

Functionality-Overall32%

Size-Overall13%

Dosage6%

Durability6%

Compatibility-Overall6%

Quality-Overall5%

Ease Of Use4%