Picaridin Insect Repellent

Shoppers searched for this 212K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 21.2% of those searches ended in a purchase. Searches in the last 90 days moved +552.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £488K a year.

Searches, last 12 months

212K

Growth, 90 days vs prior 90

+552.0%

Conversion, latest week

21.2%

Market size, estimated

£488Ka year

Peak month

July25.1× the quietest month

Top search term

smidge insect repellent103K searches a year

Listings sell for £10.84 on average, from £5.09 to £15.66. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 6,000 to 8,000 of them. At £10.84 that is £65K to £87K a year per listing.

Average price

£10.84under the $15 to $100 sweet spot

Price range

£5.09–£15.66

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

6,000–8,000

Revenue per listing a year

£65K–£87K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

20% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Insect & Pest Repellents. It carries 2,421 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

20%

Prime listings

60%

Out of stock, average day

0.0%

Average rank

#12in Insect & Pest Repellents

Average rating

4.54 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,421per listing

Listings tracked

5

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

49 months