picaridin insect repellent
Worth a lookShows demand growing +552.0% this quarter, but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Growth
Incredible+552.0%90-day search growth — must beat 0% to launch
Conversion
Incredible21.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Good£488K£488K/yr · 212K searches
Review moat
Okay2,421avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.84avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Bad£5.09–£15.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, picaridin insect repellent is a £488K/yr Amazon United Kingdom market (212K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
picaridin insect repellent market data
- Units sold / yr
- 40K–50K
- avg 6,000–8,000/product
- Revenue / yr
- £434K–£542K
- units × avg price
- Conversion rate
- 21.2%
- Avg BSR
- #12
- Page quality
- 0%
- Prime
- 60%
- Sponsored
- 20%
- Out of stock
- 0.0%
- Avg brand age
- 49 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
18
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Smidge that midge57%
- VORAGA43%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +552.0% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 25.1×
Top picaridin insect repellent search terms
- smidge insect repellent103K/yr
- smidge73K/yr
- smidge insect repellent spray22K/yr
- smidge spray10K/yr
- smidge midge repellent4K/yr
Top picaridin insect repellent products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Smidge REPELLENT 75ML 8 HOUR MIDGE & BITING INSECT PROTECTION-2 Pack
VORAGA£15.624.7★699 rev
Smidge Insect Repellent Cream (75ml)
Smidge that midge£8.264.5★10,396 rev
Smidge Insect Repellent (30ml)
Smidge that midge£5.094.4★131 rev
Smidge Spray - to prevent midge mosquitoes horse fly sand fly flea and tick bites
Smidge that midge£9.584.5★266 rev
Smidge That Midge Insect Repellent - 75ml (Pack of 2)
Smidge that midge£15.664.6★613 rev
Newest
by launch dateSmidge Insect Repellent (30ml)
Smidge that midge£5.09131 rev
Smidge REPELLENT 75ML 8 HOUR MIDGE & BITING INSECT PROTECTION-2 Pack
VORAGA£15.62699 rev
Smidge That Midge Insect Repellent - 75ml (Pack of 2)
Smidge that midge£15.66613 rev
Smidge Spray - to prevent midge mosquitoes horse fly sand fly flea and tick bites
Smidge that midge£9.58266 rev
Smidge Insect Repellent Cream (75ml)
Smidge that midge£8.2610,396 rev
Trending
90-day click momentumSmidge REPELLENT 75ML 8 HOUR MIDGE & BITING INSECT PROTECTION-2 Pack
VORAGA£15.624.7★
Smidge That Midge Insect Repellent - 75ml (Pack of 2)
Smidge that midge£15.664.6★
Smidge Insect Repellent (30ml)
Smidge that midge£5.094.4★
Smidge Insect Repellent Cream (75ml)
Smidge that midge£8.264.5★
Smidge Spray - to prevent midge mosquitoes horse fly sand fly flea and tick bites
Smidge that midge£9.584.5★
What buyers say about picaridin insect repellent
What buyers praise and complain about, mined from review topics.What buyers love
“Works well”
“The only mosquito deterrent that works for me”
“Ive been impressed so far - a lovely fresh smell”
“Excellent product”
“Done the Job”
“This stuff t by far the best spray I have used”
“Easy to apply”
“It gave hours of protection from Scottish isle midges”
“It is gentle”
“reliable & effective”
What buyers complain about
“Doesnt work”
“I am constantly bitten by midges and horseflies”
“yes its pricey”
“Garbage”
“Not effective against fleas”
“I am allergic to insect bites”
“The smell is very subtle”
“Horsefly bites are the worst pain and itch wise”
“The 30ml is smaller than I expected -”
Top return reasons
Common questions
- Is picaridin insect repellent profitable to sell on Amazon United Kingdom?
- The niche generates £488K/yr across 5 tracked products. 90-day search growth is +552.0%. Flapen's verdict: Worth a look (52/100).
- How competitive is the picaridin insect repellent niche?
- 2 brands and 18 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in picaridin insect repellent?
- Top complaints mined from reviews: Functionality-Overall, Pest/Insect Control, Value For Money. The return rate is 0.1%.
- When does demand for picaridin insect repellent peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 25.1× the quietest.
- What does it cost to enter the picaridin insect repellent niche?
- Listings span £5.09–£15.66; the average listing price is £10.84 (sweet spot $15–$100). The average incumbent carries 2,421 reviews — the moat a new listing must climb.