Picaridin Insect Repellent

Shoppers searched for this 212K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.2% of those searches ended in a purchase. Searches in the last 90 days moved +552.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £488K a year.

Searches, last 12 months

212K

Growth, 90 days vs prior 90

+552.0%

Conversion, latest week

21.2%

Market size, estimated

£488Ka year

Peak month

July25.1× the quietest month

Top search term

smidge insect repellent103K searches a year

Listings sell for £10.84 on average, from £5.09 to £15.66. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 6,000 to 8,000 of them. At £10.84 that is £65K to £87K a year per listing.

Average price

£10.84under the $15 to $100 sweet spot

Price range

£5.09–£15.66

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

6,000–8,000

Revenue per listing a year

£65K–£87K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

20% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Insect & Pest Repellents. It carries 2,421 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

20%

Prime listings

60%

Out of stock, average day

0.0%

Average rank

#12in Insect & Pest Repellents

Average rating

4.54 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,421per listing

Listings tracked

5

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

49 months