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Phosphatidylserine

Fail

Demand is soft, at -15.0% this quarter, so Phosphatidylserine is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,035 Health & Personal Care niches · +1 vs the category median of 48
Market size
£101K/yr49K searches / yr
90-day growth
-15.0%search demand this quarter
Competition
77%top-5 click share · 11 brands · 17 sellers

Flapen Score

Phosphatidylserine against its category

The dotted line is the Health & Personal Care average. Past it, Phosphatidylserine is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Phosphatidylserine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Phosphatidylserine 49K times last year and spent an estimated £101K. The top 5 brands take 77% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

12.2% of searches ended in a purchase last week.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.2% of those searches ended in a purchase. Searches in the last 90 days moved -15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £101K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-15.0%
Conversion, latest week
12.2%
Market size, estimated
£101Ka year
Top search term
phosphatidylserine45K searches a year

02 · Price

A sale here is worth £17.03.

Listings sell for £17.03 on average, from £7.57 to £34.36. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £17.03 that is £2K to £4K a year per listing.

Average price
£17.03inside the $15 to $100 sweet spot
Price range
£7.57–£34.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #1,317 within Combination Multivitamins & Minerals. It carries 750 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
8.5%
Average rank
#1,317in Combination Multivitamins & Minerals
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
750per listing
Listings tracked
11

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
58 months

Products

Top Phosphatidylserine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£15K£30K£45K£60K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

17

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

18%

  • Vinco Supplements45%
  • Double Wood Supplements10%
  • ALZURO LABS8%
  • Time Health7%
  • NutriMali6%
  • DEAL SUPPLEMENT5%
  • Open — no brand owns it (5 brands, 18%)

Demand

Phosphatidylserine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Black Friday '25Spike '26NovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.7× · 9 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Phosphatidylserine

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Dosage26%−0.25

I want to try a lower dose so will have to try a different product as these can't be split

the dosage is actually 200mg making it far more expensive than other brands

NOT 400mg - reduced to 200mg

Quality-Overall12%+0.34

Poor quality

Quality issue

Poor quality substandard product

Magnesium8%−0.09

the only thing I noticed was that I missed the magnesium when I tried the PD alone

Sleep Quality8%+0.64

Otherwise taking later - disturbing my sleep

Focus Enhancement8%+1.03

Nowadays we had so many distractions and its difficult to always manage to focus and perform

Love

Quality-Overall22%+0.34

Well manufactured capsules

which adds some reassurance regarding quality control

Great product

Sleep Quality13%+0.64

providing me with better sleep

Helpful for sleep

improving my sleep

Vitamin10%+0.70

Brilliant value supplement

they slide down easier than a vitamin C tablet

Solid brain-support supplement thats easy to take daily

Focus Enhancement8%+1.03

Been using this as part of a daily stack and its a decent addition if youre looking to support focus and memory

This has definitely helped me focus

Good long-term support for focus and mental clarity

Stress/Anxiety8%+0.70

I like this product, and absolutely see the benefits for mood regulation and stress

Noticeable difference to my stress levels in the morning

FAQ

Common Phosphatidylserine questions

Answered from the same tracked data.