philips water flosser
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Price range
Incredible£21.45–£82.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£49.41avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good£303K£303K/yr · 83K searches
Review moat
Bad6,776.4avg incumbent reviews — the moat a new listing must climb
Growth
Bad-43.8%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, philips water flosser is a £303K/yr Amazon United Kingdom market (83K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
philips water flosser market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- £148K–£198K
- units × avg price
- Conversion rate
- 7.4%
- Avg BSR
- #34
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 60%
- Out of stock
- 7.7%
- Avg brand age
- 28 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
64
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- PHILIPS82%
- HANGSUN14%
- Waterpik4%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — -43.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
Top philips water flosser search terms
- philips water flosser36K/yr
- philips sonicare water flosser9K/yr
- water flosser philips13K/yr
- phillips water flosser6K/yr
- philips flosser6K/yr
- philips sonicare flosser5K/yr
- philips sonicare cordless power flosser 30003K/yr
- philips sonicare airfloss3K/yr
Top philips water flosser products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Philips Sonicare Cordless Power Flosser 3000 Oral Irrigator - Water Flosser for Teeth Gums and Dental Care White (Model HX3826/31)
PHILIPS£56.784.3★708 rev
Philips Sonicare Cordless Power Flosser 3000 Oral Irrigator - Water Flosser for Teeth Gums and Dental Care Black (Model HX3826/33)
PHILIPS£57.204.3★708 rev
Hangsun Water Flosser for Teeth Cordless Oral Irrigator Dental Water Jet Electric Tooth Flosser with 6 Jet Tips 300ML Water Tank USB Rechargeable for Travel and Home Use (Black)
HANGSUN£21.454.3★28,728 rev
Waterpik Pulse Water Flosser Cordless Oral Health Foundation Approved Water Flosser and Plaque Remover for Teeth 2 x Water Floss Pressure Settings 45 Seconds of Flossing 2 x Tips Included
Waterpik£29.474.4★1,311 rev
Philips Sonicare Wireless Power Flosser 3000 Oral Irrigator Water Flosser for Teeth Gums and Dental Care in Black (Model HX3826/33)
PHILIPS£82.174.3★2,427 rev
Newest
by launch dateWaterpik Pulse Water Flosser Cordless Oral Health Foundation Approved Water Flosser and Plaque Remover for Teeth 2 x Water Floss Pressure Settings 45 Seconds of Flossing 2 x Tips Included
Waterpik£29.471,311 rev
Philips Sonicare Cordless Power Flosser 3000 Oral Irrigator - Water Flosser for Teeth Gums and Dental Care White (Model HX3826/31)
PHILIPS£56.78708 rev
Philips Sonicare Cordless Power Flosser 3000 Oral Irrigator - Water Flosser for Teeth Gums and Dental Care Black (Model HX3826/33)
PHILIPS£57.20708 rev
Philips Sonicare Wireless Power Flosser 3000 Oral Irrigator Water Flosser for Teeth Gums and Dental Care in Black (Model HX3826/33)
PHILIPS£82.172,427 rev
Hangsun Water Flosser for Teeth Cordless Oral Irrigator Dental Water Jet Electric Tooth Flosser with 6 Jet Tips 300ML Water Tank USB Rechargeable for Travel and Home Use (Black)
HANGSUN£21.4528,728 rev
Trending
90-day click momentumHangsun Water Flosser for Teeth Cordless Oral Irrigator Dental Water Jet Electric Tooth Flosser with 6 Jet Tips 300ML Water Tank USB Rechargeable for Travel and Home Use (Black)
HANGSUN£21.454.3★
Waterpik Pulse Water Flosser Cordless Oral Health Foundation Approved Water Flosser and Plaque Remover for Teeth 2 x Water Floss Pressure Settings 45 Seconds of Flossing 2 x Tips Included
Waterpik£29.474.4★
Philips Sonicare Cordless Power Flosser 3000 Oral Irrigator - Water Flosser for Teeth Gums and Dental Care White (Model HX3826/31)
PHILIPS£56.784.3★
Philips Sonicare Cordless Power Flosser 3000 Oral Irrigator - Water Flosser for Teeth Gums and Dental Care Black (Model HX3826/33)
PHILIPS£57.204.3★
Philips Sonicare Wireless Power Flosser 3000 Oral Irrigator Water Flosser for Teeth Gums and Dental Care in Black (Model HX3826/33)
PHILIPS£82.174.3★
What buyers say about philips water flosser
What buyers praise and complain about, mined from review topics.What buyers love
“keeps the teeth cleaner”
“Good quality product and excellent customer service and company”
“Worth every penny”
“power is plenty good enough”
“Very easy to use”
“It works as stated”
“Battery life is very good”
“easily cleaned”
“Appears to be effective”
“stays charged”
What buyers complain about
“broke after 2 years”
“would not charge”
“Too messy to use”
“NOT FIT FOR PURPOSE”
“the build quality is not up to standard - the head snapped off whilst trying to change it”
“a little messy”
“Not working”
“Could knock your teeth out”
“already the on/off switch has stopped working”
“Waste of money”
Top return reasons
Common questions
- Is philips water flosser profitable to sell on Amazon United Kingdom?
- The niche generates £303K/yr across 5 tracked products. 90-day search growth is -43.8%. Flapen's verdict: Skip it (43/100).
- How competitive is the philips water flosser niche?
- 3 brands and 64 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in philips water flosser?
- Top complaints mined from reviews: Durability, Charging, Ease Of Use. The return rate is 1.3%.
- When does demand for philips water flosser peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the philips water flosser niche?
- Listings span £21.45–£82.17; the average listing price is £49.41 (sweet spot $15–$100). The average incumbent carries 6,776 reviews — the moat a new listing must climb.