Philips Water Flosser

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -43.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £303K a year.

Searches, last 12 months

83K

Growth, 90 days vs prior 90

-43.8%

Conversion, latest week

7.4%

Market size, estimated

£303Ka year

Peak month

November2.1× the quietest month

Top search term

philips water flosser36K searches a year

Listings sell for £49.41 on average, from £21.45 to £82.17. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £49.41 that is £12K to £25K a year per listing.

Average price

£49.41inside the $15 to $100 sweet spot

Price range

£21.45–£82.17

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

250–500

Revenue per listing a year

£12K–£25K

Returns

1.3%of orders · Amazon United Kingdom median 0.6%

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #34 within Dental Care. It carries 6,776 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

100%

Out of stock, average day

7.7%

Average rank

#34in Dental Care

Average rating

4.32 starsAmazon United Kingdom average 4.36 stars

Average reviews

6,776per listing

Listings tracked

5

The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

28 months