Philips Water Flosser

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -43.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £303K a year.

Searches, last 12 months

83K

Growth, 90 days vs prior 90

-43.8%

Conversion, latest week

7.4%

Market size, estimated

£303Ka year

Peak month

November2.1× the quietest month

Top search term

philips water flosser36K searches a year

Listings sell for £49.41 on average, from £21.45 to £82.17. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £49.41 that is £12K to £25K a year per listing.

Average price

£49.41inside the $15 to $100 sweet spot

Price range

£21.45–£82.17

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

250–500

Revenue per listing a year

£12K–£25K

Returns

1.3%of orders · Amazon United Kingdom median 0.6%

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #34 within Dental Care. It carries 6,776 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

100%

Out of stock, average day

7.7%

Average rank

#34in Dental Care

Average rating

4.32 starsAmazon United Kingdom average 4.36 stars

Average reviews

6,776per listing

Listings tracked

5

The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

28 months