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Philips Sonicare Toothbrush Charger

Fail

Prices span $4.71–$16.33, mostly outside the sweet spot, so Philips Sonicare Toothbrush Charger is a Fail.

Flapen Score
43
43 / 100
Ranks 1,437 of 2,035 Health & Personal Care niches · −5 vs the category median of 48
Market size
£56K/yr50K searches / yr
90-day growth
+4.9%search demand this quarter
Competition
69%top-5 click share · 15 brands · 19 sellers

Flapen Score

Philips Sonicare Toothbrush Charger against its category

The dotted line is the Health & Personal Care average. Past it, Philips Sonicare Toothbrush Charger is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Philips Sonicare Toothbrush Charger market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Philips Sonicare Toothbrush Charger 50K times last year and spent an estimated £56K. The top 5 brands take 72% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

11.5% of searches ended in a purchase last week.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.5% of those searches ended in a purchase. Searches in the last 90 days moved +4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
+4.9%
Conversion, latest week
11.5%
Market size, estimated
£56Ka year
Peak month
April1.5× the quietest month
Top search term
philips sonicare toothbrush charger16K searches a year

02 · Price

A sale here is worth £9.66.

Listings sell for £9.66 on average, from £4.71 to £16.33. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £9.66 that is £966 to £2K a year per listing.

Average price
£9.66under the $15 to $100 sweet spot
Price range
£4.71–£16.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£966–£2K
Returns
3.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.4% of listings are out of stock. The average listing ranks #100 within Dental Care. It carries 110 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
19.4%
Average rank
#100in Dental Care
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
110per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Philips Sonicare Toothbrush Charger products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£22K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

15 rising

Sellers

19

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

22%

  • Bouge28%
  • CHOKMAX16%
  • Generic10%
  • YEPLING10%
  • Diconu9%
  • Superer6%

Demand

Philips Sonicare Toothbrush Charger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Philips Sonicare Toothbrush Charger search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • philips sonicare toothbrush charger16K/yr
  • philips sonicare charger13K/yr
  • philips toothbrush charger8K/yr
  • sonicare charger6K/yr
  • philips sonicare charger uk3K/yr
  • phillips sonicare charger uk4K/yr

Reviews and returns

What reviews say buyers love and hate about Philips Sonicare Toothbrush Charger

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging44%−0.23

Toothbrush charged

I lost my tooth brush charger in our recent move

Size-Overall33%−0.25

Will not fit

Love

Charging33%−0.23

Works just as well as the original charger

gives a good fast charge

A solid, convenient charger thats easy to set up and works well in everyday use

Advertised Vs Actual Product31%+1.90

Does what it does

Did the job

Works as described

Value For Money13%+1.38

Fair price

And great value for money

Value for money works as it should

Quality-Overall7%+0.69

Good product

Overall, it feels well made and practical, and it does exactly what you expect it to do efficiently

Efficiency3%+0.27

Works fine

Return

3.2% Return rate 16% Fixable by listing

Charging48%▇▆█▅▇▆

Toothbrush charged

I lost my tooth brush charger in our recent move

Compatibility-Overall16%▄▆▄█▃▅
Functionality-Overall15%▇█▅▄▅▄
Size-Overall15%▆▅▄█▇█

Will not fit

Advertised Vs Actual Product2%▁▂▁▅▁█

FAQ

Common Philips Sonicare Toothbrush Charger questions

Answered from the same tracked data.