Philips Sonicare Toothbrush Charger

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.5% of those searches ended in a purchase. Searches in the last 90 days moved +4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months

50K

Growth, 90 days vs prior 90

+4.9%

Conversion, latest week

11.5%

Market size, estimated

£56Ka year

Peak month

April1.5× the quietest month

Top search term

philips sonicare toothbrush charger16K searches a year

Listings sell for £9.66 on average, from £4.71 to £16.33. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £9.66 that is £966 to £2K a year per listing.

Average price

£9.66under the $15 to $100 sweet spot

Price range

£4.71–£16.33

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

£966–£2K

Returns

3.2%of orders · Amazon United Kingdom median 0.6%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.4% of listings are out of stock. The average listing ranks #100 within Dental Care. It carries 110 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

19.4%

Average rank

#100in Dental Care

Average rating

4.41 starsAmazon United Kingdom average 4.36 stars

Average reviews

110per listing

Listings tracked

16

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

25 months