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Philips Sonicare Diamondclean 9000

Fail

The top 5 brands take 100% of clicks, so Philips Sonicare Diamondclean 9000 is a Fail.

Flapen Score
38
38 / 100
Ranks 1,800 of 2,035 Health & Personal Care niches · −10 vs the category median of 48
Market size
£363K/yr57K searches / yr
90-day growth
-19.1%search demand this quarter
Competition
78%top-5 click share · 2 brands · 89 sellers

Flapen Score

Philips Sonicare Diamondclean 9000 against its category

The dotted line is the Health & Personal Care average. Past it, Philips Sonicare Diamondclean 9000 is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Philips Sonicare Diamondclean 9000 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Philips Sonicare Diamondclean 9000 57K times last year and spent an estimated £363K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

4.6% of searches ended in a purchase last week.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £363K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
-19.1%
Conversion, latest week
4.6%
Market size, estimated
£363Ka year
Peak month
November2.6× the quietest month
Top search term
sonicare 90009K searches a year

02 · Price

A sale here is worth £138.60.

Listings sell for £138.60 on average, from £64.62 to £212.92. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £138.60 that is £14K to £35K a year per listing.

Average price
£138.60above the $15 to $100 sweet spot
Price range
£64.62–£212.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£14K–£35K
Returns
3.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #33 within Dental Care. It carries 2,021 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#33in Dental Care
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,021per listing
Listings tracked
13

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Philips Sonicare Diamondclean 9000 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£36K£73K£109K£145K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 rising

Sellers

89

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • PHILIPS98%
  • SURI2%
  • Open — no brand owns it (0%)

Demand

Philips Sonicare Diamondclean 9000 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Philips Sonicare Diamondclean 9000 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sonicare 90009K/yr
  • philips sonicare diamondclean 90008K/yr
  • philips sonicare 9900 prestige7K/yr
  • philips sonicare 90006K/yr
  • philips sonicare diamondclean6K/yr
  • sonicare 99004K/yr
  • philips sonicare toothbrush 90004K/yr
  • sonicare diamondclean5K/yr
  • philips sonicare 99003K/yr
  • sonicare diamondclean 90002K/yr

Reviews and returns

What reviews say buyers love and hate about Philips Sonicare Diamondclean 9000

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability18%−0.24

Doesnt last

broken after 2 years

has just broken

Charging15%−0.19

Doesnt charge

Charger doesnt work

won't charge

Battery Life9%−0.10

Disappointing Battery Life

Battery seems to have failed

Weak battery

Oral Hygiene8%+1.96

First toothbrush developed a fault inside of a few months

One of the toothbrushes stopped working a month after first use

The toothbrush keeps getting moldy

Value For Money7%+0.22

way too expensive

unacceptable for a product in this price range

Expensive,

Love

Oral Hygiene35%+1.96

it cleans my teeth so much better

Fantasticly clean teeth

Keeps teeth and gums healthy

Ease Of Cleaning10%+1.19

Easy to use thorough clean

Has definitely improved my cleaning routine far superior to previous sonic I was using

the cleaning performance is good

Quality-Overall5%+0.11

Good quality

Best brand. if you get the higher models

Good product

Value For Money5%+0.22

Great value great product would recommend

Very good value

Very good price

Tooth Sensitivity4%+0.42

it cleans my teeth so much better

teeth feel good after use

Keeps teeth and gums healthy

Return

3.3% Return rate 6% Fixable by listing

Charging31%▅▅▅▅▅█

Doesnt charge

Charger doesnt work

won't charge

Functionality-Overall11%▇█▇▆▅▄

It developed a fault in the middle of the night and wouldn't switch off

the head flops about

Defective Material/Parts10%▆█▆▇█▄
Vibration/Speed Control6%█▇▄▆▁▄

Beware the poor quality where the vibration will change rapidly over time due to the motor/build/ I dont know just not staying how it came

No head vibration

This is a nightmare considering how strong the vibration are

Oral Hygiene5%█▅▃█▄▃

First toothbrush developed a fault inside of a few months

One of the toothbrushes stopped working a month after first use

The toothbrush keeps getting moldy

FAQ

Common Philips Sonicare Diamondclean 9000 questions

Answered from the same tracked data.