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Philips Sonicare Diamondclean 9000

Fail

The top 5 brands take 100% of clicks, so Philips Sonicare Diamondclean 9000 is a Fail.

Flapen Score
38
38 / 100
Ranks 1,800 of 2,035 Health & Personal Care niches · −10 vs the category median of 48
Market size
£363K/yr57K searches / yr
90-day growth
-19.1%search demand this quarter
Competition
78%top-5 click share · 2 brands · 89 sellers

Flapen Score

Philips Sonicare Diamondclean 9000 against its category

The dotted line is the Health & Personal Care average. Past it, Philips Sonicare Diamondclean 9000 is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Philips Sonicare Diamondclean 9000 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Philips Sonicare Diamondclean 9000 57K times last year and spent an estimated £363K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £363K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
-19.1%
Conversion, latest week
4.6%
Market size, estimated
£363Ka year
Peak month
November2.6× the quietest month
Top search term
sonicare 90009K searches a year

02 · Price

A sale here is worth £138.60.

Listings sell for £138.60 on average, from £64.62 to £212.92. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £138.60 that is £14K to £35K a year per listing.

Average price
£138.60above the $15 to $100 sweet spot
Price range
£64.62–£212.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£14K–£35K
Returns
3.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #33 within Dental Care. It carries 2,021 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#33in Dental Care
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,021per listing
Listings tracked
13

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Philips Sonicare Diamondclean 9000 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.

£0£36K£73K£109K£145K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 rising

Sellers

89

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

78%

Top 20: 100%

Open market

0%

  • PHILIPS98%
  • SURI2%
  • Open — no brand owns it (0%)

Demand

Philips Sonicare Diamondclean 9000 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Philips Sonicare Diamondclean 9000 search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sonicare 90009K/yr
  • philips sonicare diamondclean 90008K/yr
  • philips sonicare 9900 prestige7K/yr
  • philips sonicare 90006K/yr
  • philips sonicare diamondclean6K/yr
  • sonicare 99004K/yr
  • philips sonicare toothbrush 90004K/yr
  • sonicare diamondclean5K/yr
  • philips sonicare 99003K/yr
  • sonicare diamondclean 90002K/yr

Reviews and returns

What reviews say buyers love and hate about Philips Sonicare Diamondclean 9000

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Oral Hygiene”
18%of negative reviews mention “Durability”
3.3%of orders come back
“Doesnt last”
A buyer, on “Durability”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Philips Sonicare Diamondclean 9000 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data