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Philips Sonicare 4300

Fail

Demand is soft, at -72.8% this quarter, so Philips Sonicare 4300 is a Fail.

Flapen Score
32
32 / 100
Ranks 1,977 of 2,035 Health & Personal Care niches · −16 vs the category median of 48
Market size
£25K/yr13K searches / yr
90-day growth
-72.8%search demand this quarter
Competition
100%top-5 click share · 1 brands · 73 sellers

Flapen Score

Philips Sonicare 4300 against its category

The dotted line is the Health & Personal Care average. Past it, Philips Sonicare 4300 is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Philips Sonicare 4300 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Philips Sonicare 4300 13K times last year and spent an estimated £25K. One brand takes every click. Demand peaks in Feb–Mar. Flapen scores it 32 out of 100, a Fail.

01 · Demand

4.1% of searches ended in a purchase last week.

Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -72.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
13K
Growth, 90 days vs prior 90
-72.8%
Conversion, latest week
4.1%
Market size, estimated
£25Ka year
Peak month
February2.9× the quietest month
Top search term
philips sonicare 43004K searches a year

02 · Price

A sale here is worth £49.00.

Listings sell for £49.00 on average, from £46.04 to £52.86. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £49.00 that is £0 to £5K a year per listing.

Average price
£49.00inside the $15 to $100 sweet spot
Price range
£46.04–£52.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 25.0% of listings are out of stock. The average listing ranks #31 within Dental Care. It carries 2,200 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
25.0%
Average rank
#31in Dental Care
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,200per listing
Listings tracked
4

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Philips Sonicare 4300 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£11K£15K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

73

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • PHILIPS100%

Demand

Philips Sonicare 4300 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 2.9×

Search terms

Top Philips Sonicare 4300 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • philips sonicare 43004K/yr
  • sonicare 43004K/yr
  • philips sonicare protectiveclean 43003K/yr
  • philips sonicare toothbrush 43002K/yr

Reviews and returns

What reviews say buyers love and hate about Philips Sonicare 4300

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability28%−0.28

Fails far too quickly

Broke within weekx

Doesnt last

Charging10%−0.09

Non compatible charger

will not charge on its supplied charging port

it does not charge anymore

Battery Life8%−0.02

Battery completely dead after less than a year

Terrible battery

Bad battery

Oral Hygiene6%+2.53

toothbrush broke

Dentist are expensive

Its a bit hard to get used to after a regular toothbrush — feels like having a dental drill in your mouth

Value For Money5%+0.12

Waste of money

Replacement heads are expensive

At this price i would expect better

Love

Oral Hygiene34%+2.53

Clean teeth well

makes cleaning your teeth a breeze

Brilliantly CLEAN teeth

Quality-Overall10%+0.15

was previously satisfied with their price-to-quality ratio

Excellent product

It feels well made

Battery Life6%−0.02

Good battery life

battery was amazing

Long battery life

Value For Money6%+0.12

Reasonable price

Great value for money

Good price

Advertised Vs Actual Product6%+0.39

Much better than expected

the brush does what it says

Works as it should

Return

1.3% Return rate 4% Fixable by listing

Charging27%▆▅█▆▇▆

Non compatible charger

will not charge on its supplied charging port

it does not charge anymore

Functionality-Overall13%█▄▅█▇▅

Its only got one setting

Defective Material/Parts7%▆█▃▅▅▂

Faulty item

Faulty stops working doesnt charge properly

Product Condition6%█▅▄▁▂▅
Oral Hygiene6%▂█▃▃▁▃

toothbrush broke

Dentist are expensive

Its a bit hard to get used to after a regular toothbrush — feels like having a dental drill in your mouth

FAQ

Common Philips Sonicare 4300 questions

Answered from the same tracked data.