Is philips sonicare 4100 profitable to sell on Amazon United Kingdom?

The niche generates £58K/yr across 13 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +6.5%. Flapen's verdict: Skip it (42/100).

How competitive is the philips sonicare 4100 niche?

2 brands and 97 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in philips sonicare 4100?

Top complaints mined from reviews: Durability, Battery Life, Charging. The return rate is 1.3%.

What does it cost to enter the philips sonicare 4100 niche?

Listings span £35.94–£52.86; the average listing price is £44.90 (sweet spot $15–$100). The average incumbent carries 7,594 reviews — the moat a new listing must climb.

philips sonicare 4100

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible£44.90

avg listing price — sweet spot $15–$100

Price range

Incredible£35.94–£52.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Growth

Okay+6.5%

90-day search growth — must beat 0% to launch

Review moat

Bad7,593.54

avg incumbent reviews — the moat a new listing must climb

Competition

Bad75%

top-5 click share — a locked-up shelf

Market size

Bad£58K

£58K/yr · 27K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, philips sonicare 4100 is a £58K/yr Amazon United Kingdom market (27K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

philips sonicare 4100 market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: £45K–£56K; units × avg price
Conversion rate: 4.9%
Avg BSR: #34
Page quality: 0%
Prime: 100%
Sponsored: 46%
Out of stock: 2.4%
Avg brand age: 39 months
Avg seller age: 164 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

PHILIPS54%
Philips Sonicare46%

Demand

Weekly Amazon search volume, last 46 weeks — +6.5% search growth over the last 90 days.

Open Trend

Top philips sonicare 4100 search terms

philips sonicare 410013K/yr +16.0%4.1% conv.
sonicare 410010K/yr -3.3%3.5% conv.
philips sonicare toothbrush 41004K/yr +3.3%4.5% conv.

All search terms

Top philips sonicare 4100 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PHILIPS Sonicare 4100 Electric Toothbrush Rechargeable Electric Toothbrush with Pressure Sensor Black HX3681/24

Philips Sonicare£40.214.3★35,798 rev

Philips Sonicare 4100 Electric Toothbrush for Adults with 1 x Philips W2 Optimal White Sonic Brush Head in Black Slim Travel Case and USB Charger

PHILIPS£44.564.4★996 rev

Philips Sonicare 4100 Series Electric Toothbrush - Sonic Toothbrush with Pressure Sensor 4 Brushing Settings EasyStart SmarTimer 21-Day Runtime Travel Case White HX4044/41 [New]

PHILIPS£48.024.2★698 rev

Philips Sonicare 4100 Series Electric Toothbrush - Sonic Toothbrush with Pressure Sensor 4 Brushing Settings EasyStart SmarTimer 21-Day Runtime Travel Case Black HX4044/52 [New]

PHILIPS£47.654.2★698 rev

Philips Sonicare 4100 Power Toothbrush Rechargeable Electric Toothbrush with Pressure Sensor White HX3681/23

Philips Sonicare£40.024.2★19,980 rev

Newest

by launch date

Philips Sonicare 4100 Series Electric Toothbrush - Sonic Toothbrush with Pressure Sensor 4 Brushing Settings EasyStart Feature SmarTimer 21-Day Runtime Travel Case White HX4046/41 [New]

PHILIPS£49.4657 rev

5mo ago

Philips Sonicare 4100 Series Electric Toothbrush - Sonic Toothbrush with Pressure Sensor 4 Brushing Settings EasyStart SmarTimer 21-Day Runtime Travel Case Marine Blue HX4046/48 [New]

PHILIPS£49.7235 rev

5mo ago

Philips Sonicare 4100 Series Electric Toothbrush - Sonic Toothbrush with Pressure Sensor 4 Brushing Settings EasyStart SmarTimer 21-Day Runtime Travel Case White HX4044/41 [New]

PHILIPS£48.02698 rev

7mo ago

Philips Sonicare 4100 Series Electric Toothbrush - Sonic Toothbrush with Pressure Sensor 4 Brushing Settings EasyStart SmarTimer 21-Day Runtime Travel Case Black HX4044/52 [New]

PHILIPS£47.65698 rev

7mo ago

Philips Sonicare 5300 Electric Toothbrush Sonic Toothbrush with 2 Intensity Levels Pressure Alert EasyStart SmarTimer and BrushPacer Black Model HX7101/04 [New Technology]

PHILIPS£52.86383 rev

1y ago

What buyers say about philips sonicare 4100

What buyers praise and complain about, mined from review topics.

What buyers love

Oral Hygiene32%

“I feel it does a great job especially around my gums which used to suffer”

Value For Money9%

“Well worth the money”

Charging7%

“quick to charge”

Quality-Overall6%

“Excellent quality - a replacement for my previous Phillips Sonicare”

Battery Life5%

“Battery life is good”

Ease Of Use5%

“Ease of use”

Ease Of Cleaning4%

“Cleans extremely well”

Cleansing4%

“cleans really well”

Vibration/Speed Control3%

“the sonic vibration seems to work better aswell”

Advertised Vs Actual Product3%

“Much better than expected”

What buyers complain about

Durability23%

“Broken after 1yr and 1 month”

Battery Life13%

“Terrible battery life”

Charging13%

“Doesn't hold charge”

Oral Hygiene7%

“Consequently I would NOT recommend this toothbrush”

Ease Of Use3%

“now becoming difficult”

Size-Overall3%

“Smaller than my last sonicare toothbrush”

Value For Money3%

“Waste of money”

Touch/Button Controls3%

“Intermittent on/off button difficult to work”

Strength2%

“It's not very powerful”

Functionality-Overall2%

“didn't work”

Top return reasons

Charging25%

Functionality-Overall11%

Quality-Overall8%

Strength7%

Oral Hygiene7%

Vibration/Speed Control6%

Size-Overall5%

Defective Material/Parts5%

Product Condition5%

Color3%

Common questions

Is philips sonicare 4100 profitable to sell on Amazon United Kingdom?: The niche generates £58K/yr across 13 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +6.5%. Flapen's verdict: Skip it (42/100).
How competitive is the philips sonicare 4100 niche?: 2 brands and 97 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in philips sonicare 4100?: Top complaints mined from reviews: Durability, Battery Life, Charging. The return rate is 1.3%.
What does it cost to enter the philips sonicare 4100 niche?: Listings span £35.94–£52.86; the average listing price is £44.90 (sweet spot $15–$100). The average incumbent carries 7,594 reviews — the moat a new listing must climb.