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Philips Sonicare 4100

Fail

The top 5 brands take 100% of clicks, so Philips Sonicare 4100 is a Fail.

Flapen Score
42
42 / 100
Ranks 1,521 of 2,035 Health & Personal Care niches · −6 vs the category median of 48
Market size
£58K/yr27K searches / yr
90-day growth
+6.5%search demand this quarter
Competition
75%top-5 click share · 2 brands · 97 sellers

Flapen Score

Philips Sonicare 4100 against its category

The dotted line is the Health & Personal Care average. Past it, Philips Sonicare 4100 is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Philips Sonicare 4100 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Philips Sonicare 4100 27K times last year and spent an estimated £58K. All 2 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

4.9% of searches ended in a purchase last week.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
+6.5%
Conversion, latest week
4.9%
Market size, estimated
£58Ka year
Top search term
philips sonicare 410013K searches a year

02 · Price

A sale here is worth £44.90.

Listings sell for £44.90 on average, from £35.94 to £52.86. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £44.90 that is £0 to £4K a year per listing.

Average price
£44.90inside the $15 to $100 sweet spot
Price range
£35.94–£52.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

46% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #34 within Dental Care. It carries 7,594 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
100%
Out of stock, average day
2.4%
Average rank
#34in Dental Care
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,594per listing
Listings tracked
13

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
39 months

Products

Top Philips Sonicare 4100 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£17K£23K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

97

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • PHILIPS54%
  • Philips Sonicare46%

Demand

Philips Sonicare 4100 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.6× · 11 of 12 months tracked

Search terms

Top Philips Sonicare 4100 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • philips sonicare 410013K/yr
  • sonicare 410010K/yr
  • philips sonicare toothbrush 41004K/yr

Reviews and returns

What reviews say buyers love and hate about Philips Sonicare 4100

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability23%−0.30

Broken after 1yr and 1 month

Terrible durability

it has already broken

Battery Life13%−0.09

Terrible battery life

disappointing battery life

A low capacity Battery

Charging13%−0.10

Doesn't hold charge

Very slow to charge

Very quickly stopped holding a charge

Oral Hygiene7%+2.00

Consequently I would NOT recommend this toothbrush

I should have stuck to my usual Oral B that I have used for many years

Dentist are expensive

Ease Of Use3%+0.24

now becoming difficult

It is hard to know what to navigate

Very difficult to turn on

Love

Oral Hygiene32%+2.00

I feel it does a great job especially around my gums which used to suffer

Clean teeth well

Brilliantly CLEAN teeth

Value For Money9%+0.40

Well worth the money

Good price

Great value

Charging7%−0.10

quick to charge

It holds charge well

easy to charge

Quality-Overall6%+0.46

Excellent quality - a replacement for my previous Phillips Sonicare

A quality toothbrush from a quality brand

Excellent product

Battery Life5%−0.09

Battery life is good

In addition, it also boasts a better battery, giving you up to 21 days of use before it needs charging

Battery lasts ages

Return

1.3% Return rate 10% Fixable by listing

Charging25%▆▇█▅▆▇

Doesn't hold charge

Very slow to charge

Very quickly stopped holding a charge

Functionality-Overall11%▆▆████

didn't work

after a few weeks it simply stopped working

Quality-Overall8%▇▆▅▄▄█
Strength7%▃▅▄█▄▂

It's not very powerful

Not strong enough action

Oral Hygiene7%▄▇█▆▁▇

Consequently I would NOT recommend this toothbrush

I should have stuck to my usual Oral B that I have used for many years

Dentist are expensive

FAQ

Common Philips Sonicare 4100 questions

Answered from the same tracked data.