philips norelco
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great£57.39avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Price range
Great£25.67–£119.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Market size
Okay£259K£259K/yr · 115K searches
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,951.53avg incumbent reviews — the moat a new listing must climb
Growth
Okay+0.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, philips norelco is a £259K/yr Amazon United Kingdom market (115K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Jul–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
philips norelco market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £172K–£230K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #62
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 79%
- Out of stock
- 4.7%
- Avg brand age
- 30 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
2 flat
Sellers
200
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
0%
- PHILIPS87%
- Norelco13%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.5% search growth over the last 90 days.Peak months: Jan, Jul, Nov, Dec · busiest ÷ quietest = 14.5×
Top philips norelco search terms
- philips norelco27K/yr
- philips bodygroom 700011K/yr
- philips 700014K/yr
- philips 7000 series shaver12K/yr
- philips series 700016K/yr
- phillips 7000 series8K/yr
- phillips 70005K/yr
- phillips norelco5K/yr
- philips 7000 series4K/yr
- phillips series 70004K/yr
Top philips norelco products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Philips Multigroom 7000 Series All-in-One 17-Piece Trimmer - Shaver and Clipper for Beard Nose Hair and Body Self-Sharpening Full Metal Blades 26 Length Settings (0.5-20 mm) Model MG7961/15
PHILIPS£47.104.2★425 rev
Philips Multigroom 7000 Series All-in-One 19-Piece Trimmer - Shaver and Clipper for Beard Nose Hair and Body Self-Sharpening Full Metal Blades 26 Length Settings (0.5-20 mm) Model MG7962/30
PHILIPS£47.664.5★929 rev
Philips Body Groomer 7000 Series - Trimmer for Men with 2D Flexing Head Triple Protect Shave System Interchangeable Heads Intimate Trim & Shave 100% Showerproof 120 min. runtime Model BG7485/30
PHILIPS£60.574.2★470 rev
Philips Norelco OneBlade 360 Face Hybrid Trimmer and Shaver Frustration Free Packaging QP2724/90
Norelco£27.314.5★13,279 rev
Philips Body Groomer 7000 Series - Trimmer for Men with 2D Flexing Head Triple Protect Shave System Interchangeable Heads Intimate Trim & Shave 100% Showerproof 120 min. Runtime Model BG7480/15
PHILIPS£55.904.2★387 rev
Newest
by launch datePhilips Body Groomer 7000 Series - Trimmer for Men with 2D Flexing Head Triple Protect Shave System Interchangeable Heads Intimate Trim & Shave 100% Showerproof 120 min. runtime Model BG7485/30
PHILIPS£60.57470 rev
Philips Multigroom 7000 Series All-in-One 16-Piece Trimmer - Shaver and Clipper for Beard Nose Hair and Body Self-Sharpening Full Metal Blades 21 Length Settings (0.5-16 mm) Model MG7931/15
PHILIPS£45.122,420 rev
Philips Multigroom 7000 Series All-in-One 17-Piece Trimmer - Shaver and Clipper for Beard Nose Hair and Body Self-Sharpening Full Metal Blades 26 Length Settings (0.5-20 mm) Model MG7961/15
PHILIPS£47.10425 rev
Philips Multigroom 7000 Series All-in-One 19-Piece Trimmer - Shaver and Clipper for Beard Nose Hair and Body Self-Sharpening Full Metal Blades 26 Length Settings (0.5-20 mm) Model MG7962/30
PHILIPS£47.66929 rev
Philips Body Groomer 7000 Series - Trimmer for Men with 2D Flexing Head Triple Protect Shave System Interchangeable Heads Intimate Trim & Shave 100% Showerproof 120 min. Runtime Model BG7480/15
PHILIPS£55.90387 rev
Trending
90-day click momentum
Philips Head Shaver Pro 7000 Series - Skull Shaver for Men and Women 360 Flexing Head & ComfortCut Blades for Clean Shave Gentle on Skin Model HS7980/15
PHILIPS£61.174.5★
Philips Multigroom 9000 Series All-in-One 19-Piece Trimmer Shaver & Clipper + OneBlade Trimmer for Men - All-Over Grooming Set for Beard Nose Hair & Body 27 Length Settings (0.2-20 mm) MG9556/15
PHILIPS£63.184.4★
Philips Body Groomer 7000 Series - Trimmer for Men with 2D Flexing Head Triple Protect Shave System Interchangeable Heads Intimate Trim & Shave 100% Showerproof 120 min. runtime Model BG7485/30
PHILIPS£60.574.2★
Philips OneBlade 360 Authentic Face & Body Electric Beard Trimmer Shaver and Body Groomer 3X 360 Blades 4X Stubble Comb (1 2 3 5mm) 1x Body Kit QP2834/31
PHILIPS£34.774.4★
Philips Body Groomer 5000 Series - Trimmer for Men with Triple Protect Shave System Intimate Trim & Shave Foldable Back Attachment 100% Showerproof 100 Min. Runtime Model BG5480/15
PHILIPS£41.344.2★
What buyers say about philips norelco
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Easy to clean”
“Great value”
“Loads of accessories”
“Battery is amazing”
“recharges quickly”
“Performs as per advertised”
“Comes complete with cleaning fluid”
“Does the Job”
“Smooth and easy”
What buyers complain about
“Terrible quality control”
“Not worth the price”
“Product arrived used”
“It seemed like it could break very easily”
“Poor charger”
“alough many feel flimsy”
“Attachment gets apart whilst use it”
“Not performant”
“it just feels uncomfortable”
“in fact the worst manual I have ever seen - just silly confusing pictures”
Top return reasons
Common questions
- Is philips norelco profitable to sell on Amazon United Kingdom?
- The niche generates £259K/yr across 19 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is +0.5%. Flapen's verdict: Skip it (47/100).
- How competitive is the philips norelco niche?
- 2 brands and 200 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in philips norelco?
- Top complaints mined from reviews: Quality-Overall, Value For Money, Product Condition. The return rate is 1.6%.
- When does demand for philips norelco peak?
- Demand peaks in Jan–Jul–Nov–Dec; the busiest month runs 14.5× the quietest.
- What does it cost to enter the philips norelco niche?
- Listings span £25.67–£119.06; the average listing price is £57.39 (sweet spot $15–$100). The average incumbent carries 2,952 reviews — the moat a new listing must climb.