Philips Norelco

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £259K a year.

Searches, last 12 months

115K

Growth, 90 days vs prior 90

+0.5%

Conversion, latest week

3.9%

Market size, estimated

£259Ka year

Peak month

December14.5× the quietest month

Top search term

philips norelco27K searches a year

Listings sell for £57.39 on average, from £25.67 to £119.06. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £57.39 that is £6K to £14K a year per listing.

Average price

£57.39inside the $15 to $100 sweet spot

Price range

£25.67–£119.06

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

£6K–£14K

Returns

1.6%of orders · Amazon United Kingdom median 0.6%

79% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #62 within Shaving & Hair Removal. It carries 2,952 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

95%

Out of stock, average day

4.7%

Average rank

#62in Shaving & Hair Removal

Average rating

4.35 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,952per listing

Listings tracked

19

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

8Amazon's first-year sales bar

Average brand age

30 months