Philips Norelco
FailThe top 5 brands take 100% of clicks, so Philips Norelco is a Fail.
- Flapen Score
- 47 / 100Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 4847
- Market size
- £259K/yr115K searches / yr
- 90-day growth
- +0.5%search demand this quarter
- Competition
- 63%top-5 click share · 2 brands · 200 sellers
Flapen Score
Philips Norelco against its category
The dotted line is the Health & Personal Care average. Past it, Philips Norelco is stronger. Inside it, weaker.
Market
The Philips Norelco market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Philips Norelco 115K times last year and spent an estimated £259K. All 2 brands take every click. Demand peaks in Jan–Jul–Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
3.9% of searches ended in a purchase last week.
Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £259K a year.
- Searches, last 12 months
- 115K
- Growth, 90 days vs prior 90
- +0.5%
- Conversion, latest week
- 3.9%
- Market size, estimated
- £259Ka year
- Peak month
- December14.5× the quietest month
- Top search term
- philips norelco27K searches a year
02 · Price
A sale here is worth £57.39.
Listings sell for £57.39 on average, from £25.67 to £119.06. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £57.39 that is £6K to £14K a year per listing.
- Average price
- £57.39inside the $15 to $100 sweet spot
- Price range
- £25.67–£119.06
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £6K–£14K
- Returns
- 1.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #62 within Shaving & Hair Removal. It carries 2,952 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 95%
- Out of stock, average day
- 4.7%
- Average rank
- #62in Shaving & Hair Removal
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,952per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 8 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Philips Norelco products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Philips Multigroom 7000 Series All-in-One 17-Piece Trimmer - Shaver and Clipper for Beard Nose Hair and Body Self-Sharpening Full Metal Blades 26 Length Settings (0.5-20 mm) Model MG7961/15
- Price
- £47.10
- Rating
- 4.2/5
- Reviews
- 425
- Age
- 11mo ago
Philips Multigroom 7000 Series All-in-One 19-Piece Trimmer - Shaver and Clipper for Beard Nose Hair and Body Self-Sharpening Full Metal Blades 26 Length Settings (0.5-20 mm) Model MG7962/30
- Price
- £47.66
- Rating
- 4.5/5
- Reviews
- 929
- Age
- 11mo ago
Philips Body Groomer 7000 Series - Trimmer for Men with 2D Flexing Head Triple Protect Shave System Interchangeable Heads Intimate Trim & Shave 100% Showerproof 120 min. runtime Model BG7485/30
- Price
- £60.57
- Rating
- 4.2/5
- Reviews
- 470
- Age
- 10mo ago
Philips Norelco OneBlade 360 Face Hybrid Trimmer and Shaver Frustration Free Packaging QP2724/90
- Price
- £27.31
- Rating
- 4.5/5
- Reviews
- 13,279
- Age
- 2y ago
Philips Body Groomer 7000 Series - Trimmer for Men with 2D Flexing Head Triple Protect Shave System Interchangeable Heads Intimate Trim & Shave 100% Showerproof 120 min. Runtime Model BG7480/15
- Price
- £55.90
- Rating
- 4.2/5
- Reviews
- 387
- Age
- 11mo ago
Trending
90-day click momentum
Philips Head Shaver Pro 7000 Series - Skull Shaver for Men and Women 360 Flexing Head & ComfortCut Blades for Clean Shave Gentle on Skin Model HS7980/15
- Price
- £61.17
- Rating
- 4.5/5
- Reviews
- 487
- Age
- 11mo ago
Philips Multigroom 9000 Series All-in-One 19-Piece Trimmer Shaver & Clipper + OneBlade Trimmer for Men - All-Over Grooming Set for Beard Nose Hair & Body 27 Length Settings (0.2-20 mm) MG9556/15
- Price
- £63.18
- Rating
- 4.4/5
- Reviews
- 343
- Age
- 11mo ago
Philips Body Groomer 7000 Series - Trimmer for Men with 2D Flexing Head Triple Protect Shave System Interchangeable Heads Intimate Trim & Shave 100% Showerproof 120 min. runtime Model BG7485/30
- Price
- £60.57
- Rating
- 4.2/5
- Reviews
- 470
- Age
- 10mo ago
Philips OneBlade 360 Authentic Face & Body Electric Beard Trimmer Shaver and Body Groomer 3X 360 Blades 4X Stubble Comb (1 2 3 5mm) 1x Body Kit QP2834/31
- Price
- £34.77
- Rating
- 4.4/5
- Reviews
- 4,028
- Age
- 1y ago
Philips Body Groomer 5000 Series - Trimmer for Men with Triple Protect Shave System Intimate Trim & Shave Foldable Back Attachment 100% Showerproof 100 Min. Runtime Model BG5480/15
- Price
- £41.34
- Rating
- 4.2/5
- Reviews
- 3,114
- Age
- 11mo ago
Newest
by launch datePhilips Body Groomer 7000 Series - Trimmer for Men with 2D Flexing Head Triple Protect Shave System Interchangeable Heads Intimate Trim & Shave 100% Showerproof 120 min. runtime Model BG7485/30
- Price
- £60.57
- Rating
- 4.2/5
- Reviews
- 470
- Age
- 10mo ago
Philips Multigroom 7000 Series All-in-One 16-Piece Trimmer - Shaver and Clipper for Beard Nose Hair and Body Self-Sharpening Full Metal Blades 21 Length Settings (0.5-16 mm) Model MG7931/15
- Price
- £45.12
- Rating
- 4.4/5
- Reviews
- 2,420
- Age
- 10mo ago
Philips Multigroom 7000 Series All-in-One 17-Piece Trimmer - Shaver and Clipper for Beard Nose Hair and Body Self-Sharpening Full Metal Blades 26 Length Settings (0.5-20 mm) Model MG7961/15
- Price
- £47.10
- Rating
- 4.2/5
- Reviews
- 425
- Age
- 11mo ago
Philips Multigroom 7000 Series All-in-One 19-Piece Trimmer - Shaver and Clipper for Beard Nose Hair and Body Self-Sharpening Full Metal Blades 26 Length Settings (0.5-20 mm) Model MG7962/30
- Price
- £47.66
- Rating
- 4.5/5
- Reviews
- 929
- Age
- 11mo ago
Philips Body Groomer 7000 Series - Trimmer for Men with 2D Flexing Head Triple Protect Shave System Interchangeable Heads Intimate Trim & Shave 100% Showerproof 120 min. Runtime Model BG7480/15
- Price
- £55.90
- Rating
- 4.2/5
- Reviews
- 387
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 flat
Sellers
200
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
0%
- PHILIPS87%
- Norelco13%
Demand
Philips Norelco search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Jul, Nov, Dec · busiest ÷ quietest = 14.5×
Search terms
Top Philips Norelco search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- philips norelco27K/yr
- philips bodygroom 700011K/yr
- philips 700014K/yr
- philips 7000 series shaver12K/yr
- philips series 700016K/yr
- phillips 7000 series8K/yr
- phillips 70005K/yr
- phillips norelco5K/yr
- philips 7000 series4K/yr
- phillips series 70004K/yr
Reviews and returns
What reviews say buyers love and hate about Philips Norelco
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Terrible quality control
Obviously cutters poor quality
Bad quality
Not worth the price
Waste of money
Over Priced
Product arrived used
It was clearly used
Not new
It seemed like it could break very easily
Broke within one year
Stopped working after 1 month
Poor charger
does not hold its charge
already it wont charge
Love
Amazing quality
the build quality is fantastic
in this case its pure quality
Easy to clean
Easy to use
very easy to hold
Great value
Worth every penny
Good value
Loads of accessories
The attachments are brilliant
plenty of accessories
Battery is amazing
Battery life is good
Battery lasts ages
Return
1.6% Return rate 11% Fixable by listing
Not performant
doesnt perform as expected
The product doesnt work
Product arrived used
It was clearly used
Not new
Poor charger
does not hold its charge
already it wont charge
Terrible quality control
Obviously cutters poor quality
Bad quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Philips Norelco questions
Answered from the same tracked data.