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Philips Bodygroom

Fail

The top 5 brands take 100% of clicks, so Philips Bodygroom is a Fail.

Flapen Score
46
46 / 100
Ranks 1,173 of 2,035 Health & Personal Care niches · −2 vs the category median of 48
Market size
£41K/yr26K searches / yr
90-day growth
+21.9%search demand this quarter
Competition
67%top-5 click share · 5 brands · 219 sellers

Flapen Score

Philips Bodygroom against its category

The dotted line is the Health & Personal Care average. Past it, Philips Bodygroom is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Philips Bodygroom market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Philips Bodygroom 26K times last year and spent an estimated £41K. All 5 brands take every click. Demand peaks in Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
+21.9%
Conversion, latest week
4.3%
Market size, estimated
£41Ka year
Peak month
November1.6× the quietest month
Top search term
phillips body groomer13K searches a year

02 · Price

A sale here is worth £37.60.

Listings sell for £37.60 on average, from £12.07 to £63.18. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £37.60 that is £0 to £4K a year per listing.

Average price
£37.60inside the $15 to $100 sweet spot
Price range
£12.07–£63.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #57 within Shaving & Hair Removal. It carries 5,556 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
3.5%
Average rank
#57in Shaving & Hair Removal
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,556per listing
Listings tracked
20

04 · Newcomers

Amazon counts 9 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
9Amazon's first-year sales bar
Average brand age
41 months

Products

Top Philips Bodygroom products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

219

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • PHILIPS93%
  • VIKICON2%
  • houpoo2%
  • Norelco1%
  • Panasonic1%

Demand

Philips Bodygroom search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Philips Bodygroom search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • phillips body groomer13K/yr
  • philips bodygroom11K/yr
  • panasonic body groomer1K/yr

Reviews and returns

What reviews say buyers love and hate about Philips Bodygroom

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall16%+0.65

Too expensive for the quality of the product

Bad quality

Terrible quality control

Durability11%−0.11

Broke after 6 months

broke after a few uses

doesnt last

Charging11%−0.11

Doesn't Charge

Stopped Charging

does not hold its charge

Value For Money7%+0.73

Not worth it

Waste of money

Over Priced

Product Condition5%−0.06

It was clearly used

seems like i received a used one

Wasnt new

Love

Quality-Overall21%+0.65

Excellent product

the build quality is fantastic

The build quality is solid

Value For Money15%+0.73

very affordable

Decent price

Great deal

Ease Of Use11%+1.05

easy to handle

Very easy to use

easy to hold

Battery Life7%+0.40

Longer battery life

Battery life is brilliant

Decent battery life

Add-Ons/Attachments6%+0.27

All attachments are great and very affordable

The attachments are very good

comes with lots of attachments

Return

1.1% Return rate 14% Fixable by listing

Functionality-Overall21%▅█▅▆▆▆

Not performant

none was working

Doesnt do the job properly

Charging13%█▆▅▆▇▅

Doesn't Charge

Stopped Charging

does not hold its charge

Quality-Overall10%█▆▆▆▆▅

Too expensive for the quality of the product

Bad quality

Terrible quality control

Product Condition9%▄▃▆▅▅█

It was clearly used

seems like i received a used one

Wasnt new

Defective Material/Parts8%▅█▄▄▆▆

FAQ

Common Philips Bodygroom questions

Answered from the same tracked data.